- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 12.4 | -0.96 | 1.06 | 1.87 | -4.59 | -4.1 | 1.02 | 15.91 | 7.37 | 0.35 | -7.89 | 0.0 | 15.08 | -3.67 | -5.11 | 8.23 | 17.03 | 6.24 | 2.82 | -7.0 | -1.05 | 1035 | -3.63 | -3.63 |
| 24Q3 (19) | 12.52 | 5.48 | 17.12 | 1.96 | -15.88 | 3.7 | 0.88 | -1.12 | 3.53 | 0.38 | 0.0 | 0.0 | 15.65 | -20.25 | -11.45 | 7.03 | -6.26 | -11.6 | 3.04 | -5.19 | -14.62 | 1074 | 0.0 | -2.89 |
| 24Q2 (18) | 11.87 | -41.98 | 20.63 | 2.33 | -4.9 | 25.95 | 0.89 | -31.01 | 5.95 | 0.38 | 15.15 | 18.75 | 19.63 | 63.92 | 4.41 | 7.50 | 18.92 | -12.17 | 3.20 | 98.48 | -1.56 | 1074 | 0.0 | -2.89 |
| 24Q1 (17) | 20.46 | 66.75 | 38.9 | 2.45 | 25.64 | 12.39 | 1.29 | 35.79 | 27.72 | 0.33 | -5.71 | -2.94 | 11.97 | -24.65 | -19.09 | 6.30 | -18.57 | -8.05 | 1.61 | -43.46 | -30.12 | 1074 | 0.0 | -2.89 |
| 23Q4 (16) | 12.27 | 14.78 | -10.5 | 1.95 | 3.17 | 1.56 | 0.95 | 11.76 | -7.77 | 0.35 | -7.89 | 34.62 | 15.89 | -10.11 | 13.48 | 7.74 | -2.63 | 3.06 | 2.85 | -19.76 | 50.41 | 1074 | -2.89 | -2.89 |
| 23Q3 (15) | 10.69 | 8.64 | -1.57 | 1.89 | 2.16 | 5.0 | 0.85 | 1.19 | -10.53 | 0.38 | 18.75 | 46.15 | 17.68 | -5.96 | 6.67 | 7.95 | -6.86 | -9.1 | 3.55 | 9.31 | 48.48 | 1106 | 0.0 | 4.44 |
| 23Q2 (14) | 9.84 | -33.2 | -12.92 | 1.85 | -15.14 | -4.15 | 0.84 | -16.83 | -9.68 | 0.32 | -5.88 | 28.0 | 18.80 | 27.03 | 10.08 | 8.54 | 24.5 | 3.72 | 3.25 | 40.89 | 46.99 | 1106 | 0.0 | 4.44 |
| 23Q1 (13) | 14.73 | 7.44 | -27.62 | 2.18 | 13.54 | -19.56 | 1.01 | -1.94 | -15.13 | 0.34 | 30.77 | 13.33 | 14.80 | 5.68 | 11.13 | 6.86 | -8.73 | 17.26 | 2.31 | 21.71 | 56.57 | 1106 | 0.0 | 4.44 |
| 22Q4 (12) | 13.71 | 26.24 | -18.15 | 1.92 | 6.67 | -21.63 | 1.03 | 8.42 | 19.77 | 0.26 | 0.0 | 0.0 | 14.00 | -15.51 | -4.26 | 7.51 | -14.12 | 46.32 | 1.90 | -20.79 | 22.17 | 1106 | 4.44 | 4.44 |
| 22Q3 (11) | 10.86 | -3.89 | -4.4 | 1.8 | -6.74 | 4.65 | 0.95 | 2.15 | -10.38 | 0.26 | 4.0 | -25.71 | 16.57 | -2.96 | 9.47 | 8.75 | 6.29 | -6.25 | 2.39 | 8.21 | -22.29 | 1059 | 0.0 | -2.22 |
| 22Q2 (10) | 11.3 | -44.47 | 11.11 | 1.93 | -28.78 | 34.97 | 0.93 | -21.85 | 16.25 | 0.25 | -16.67 | 8.7 | 17.08 | 28.25 | 21.47 | 8.23 | 40.74 | 4.63 | 2.21 | 50.07 | -2.17 | 1059 | 0.0 | -2.22 |
| 22Q1 (9) | 20.35 | 21.49 | 38.06 | 2.71 | 10.61 | 45.7 | 1.19 | 38.37 | 27.96 | 0.3 | 15.38 | 0.0 | 13.32 | -8.96 | 5.53 | 5.85 | 13.89 | -7.32 | 1.47 | -5.03 | -27.57 | 1059 | 0.0 | -2.22 |
| 21Q4 (8) | 16.75 | 47.45 | 52.83 | 2.45 | 42.44 | 70.14 | 0.86 | -18.87 | 132.43 | 0.26 | -25.71 | 36.84 | 14.63 | -3.39 | 11.33 | 5.13 | -44.98 | 52.09 | 1.55 | -49.62 | -10.46 | 1059 | -2.22 | -2.22 |
| 21Q3 (7) | 11.36 | 11.7 | 12.48 | 1.72 | 20.28 | 6.17 | 1.06 | 32.5 | -0.93 | 0.35 | 52.17 | 133.33 | 15.14 | 7.68 | -5.6 | 9.33 | 18.62 | -11.92 | 3.08 | 36.23 | 107.45 | 1083 | 0.0 | -1.19 |
| 21Q2 (6) | 10.17 | -31.0 | 24.02 | 1.43 | -23.12 | 10.85 | 0.8 | -13.98 | -1.23 | 0.23 | -23.33 | 21.05 | 14.06 | 11.43 | -10.62 | 7.87 | 24.68 | -20.37 | 2.26 | 11.12 | -2.4 | 1083 | 0.0 | -1.19 |
| 21Q1 (5) | 14.74 | 34.49 | -1.93 | 1.86 | 29.17 | 8.14 | 0.93 | 151.35 | -7.0 | 0.3 | 57.89 | 130.77 | 12.62 | -3.96 | 10.27 | 6.31 | 86.89 | -5.17 | 2.04 | 17.4 | 135.31 | 1083 | 0.0 | -1.19 |
| 20Q4 (4) | 10.96 | 8.51 | 0.0 | 1.44 | -11.11 | 0.0 | 0.37 | -65.42 | 0.0 | 0.19 | 26.67 | 0.0 | 13.14 | -18.09 | 0.0 | 3.38 | -68.13 | 0.0 | 1.73 | 16.73 | 0.0 | 1083 | -1.19 | 0.0 |
| 20Q3 (3) | 10.1 | 23.17 | 0.0 | 1.62 | 25.58 | 0.0 | 1.07 | 32.1 | 0.0 | 0.15 | -21.05 | 0.0 | 16.04 | 1.96 | 0.0 | 10.59 | 7.25 | 0.0 | 1.49 | -35.9 | 0.0 | 1096 | 0.0 | 0.0 |
| 20Q2 (2) | 8.2 | -45.44 | 0.0 | 1.29 | -25.0 | 0.0 | 0.81 | -19.0 | 0.0 | 0.19 | 46.15 | 0.0 | 15.73 | 37.47 | 0.0 | 9.88 | 48.47 | 0.0 | 2.32 | 167.89 | 0.0 | 1096 | 0.0 | 0.0 |
| 20Q1 (1) | 15.03 | 0.0 | 0.0 | 1.72 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 11.44 | 0.0 | 0.0 | 6.65 | 0.0 | 0.0 | 0.86 | 0.0 | 0.0 | 1096 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 57.25 | 20.48 | 8.62 | 9.53 | 4.08 | 11.78 | 1.44 | 2.86 | 15.06 | -9.09 | 7.13 | -7.22 | 2.52 | -14.62 | 1035 | -3.63 |
| 2023 (9) | 47.52 | -15.46 | 7.87 | -5.86 | 3.65 | -10.98 | 1.4 | 32.08 | 16.56 | 11.35 | 7.68 | 5.3 | 2.95 | 56.23 | 1074 | -2.89 |
| 2022 (8) | 56.21 | 6.02 | 8.36 | 12.21 | 4.1 | 12.64 | 1.06 | -6.19 | 14.87 | 5.85 | 7.29 | 6.25 | 1.89 | -11.52 | 1106 | 4.44 |
| 2021 (7) | 53.02 | 19.71 | 7.45 | 22.73 | 3.64 | 12.0 | 1.13 | 71.21 | 14.05 | 2.53 | 6.87 | -6.44 | 2.13 | 43.02 | 1059 | -2.22 |
| 2020 (6) | 44.29 | 162.07 | 6.07 | 113.73 | 3.25 | 112.42 | 0.66 | 10.0 | 13.71 | -18.44 | 7.34 | -18.95 | 1.49 | -58.03 | 1083 | -1.19 |
| 2019 (5) | 16.9 | 5727.59 | 2.84 | 5580.0 | 1.53 | 232.61 | 0.6 | 5900.0 | 16.80 | -2.53 | 9.05 | -94.29 | 3.55 | 2.96 | 1096 | 3814.29 |
| 2018 (4) | 0.29 | -43.14 | 0.05 | -93.59 | 0.46 | 39.39 | 0.01 | -66.67 | 17.24 | -88.73 | 158.62 | 145.14 | 3.45 | -41.38 | 28 | -17.65 |
| 2017 (3) | 0.51 | -89.7 | 0.78 | 178.57 | 0.33 | -19.51 | 0.03 | -72.73 | 152.94 | 2603.78 | 64.71 | 681.21 | 5.88 | 164.71 | 34 | -79.01 |
| 2016 (2) | 4.95 | -29.59 | 0.28 | -36.36 | 0.41 | -38.81 | 0.11 | -21.43 | 5.66 | -9.62 | 8.28 | -13.09 | 2.22 | 11.59 | 162 | 0.0 |
| 2015 (1) | 7.03 | -18.54 | 0.44 | -16.98 | 0.67 | 6.35 | 0.14 | -48.15 | 6.26 | 0 | 9.53 | 0 | 1.99 | 0 | 162 | -48.08 |
