玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)12.525.4817.121.96-15.888.290.88-1.12-5.380.380.00.015.65-20.25-7.547.03-6.26-19.213.04-5.19-14.6210740.0-2.89
24Q2 (19)11.87-41.9820.632.33-4.925.950.89-31.015.950.3815.1518.7519.6363.924.417.5018.92-12.173.2098.48-1.5610740.0-2.89
24Q1 (18)20.4666.7538.92.4520.112.391.2948.2827.720.33-5.71-2.9411.97-27.98-19.096.30-11.08-8.051.61-43.46-30.1210740.0-2.89
23Q4 (17)12.2714.78-10.52.0412.716.250.87-6.45-15.530.35-7.8934.6216.63-1.8118.727.09-18.5-5.622.85-19.7650.411074-2.89-2.89
23Q3 (16)10.698.64-1.571.81-2.160.560.9310.71-2.110.3818.7546.1516.93-9.942.158.701.91-0.553.559.3148.4811060.04.44
23Q2 (15)9.84-33.2-12.921.85-15.14-4.150.84-16.83-9.680.32-5.8828.018.8027.0310.088.5424.53.723.2540.8946.9911060.04.44
23Q1 (14)14.737.44-27.622.1813.54-19.561.01-1.94-15.130.3430.7713.3314.805.6811.136.86-8.7317.262.3121.7156.5711060.04.44
22Q4 (13)13.7126.24-18.151.926.67-21.631.038.4219.770.260.00.014.00-15.51-4.267.51-14.1246.321.90-20.7922.1711064.444.44
22Q3 (12)10.86-3.89-4.41.8-6.744.650.952.15-10.380.264.0-25.7116.57-2.969.478.756.29-6.252.398.21-22.2910590.0-2.22
22Q2 (11)11.3-44.4711.111.93-28.7834.970.93-21.8516.250.25-16.678.717.0828.2521.478.2340.744.632.2150.07-2.1710590.0-2.22
22Q1 (10)20.3521.4938.062.7110.6145.71.1938.3727.960.315.380.013.32-8.965.535.8513.89-7.321.47-5.03-27.5710590.0-2.22
21Q4 (9)16.7547.4552.832.4542.4470.140.86-18.87132.430.26-25.7136.8414.63-3.3911.335.13-44.9852.091.55-49.62-10.461059-2.22-2.22
21Q3 (8)11.3611.712.481.7220.286.171.0632.5-0.930.3552.17133.3315.147.68-5.69.3318.62-11.923.0836.23107.4510830.0-1.19
21Q2 (7)10.17-31.024.021.43-23.1210.850.8-13.98-1.230.23-23.3321.0514.0611.43-10.627.8724.68-20.372.2611.12-2.410830.0-1.19
21Q1 (6)14.7434.49-1.931.8629.178.140.93151.35-7.00.357.89130.7712.62-3.9610.276.3186.89-5.172.0417.4135.3110830.0-1.19
20Q4 (5)10.968.51-4.361.44-11.11-30.10.37-65.42-45.590.1926.67-44.1213.14-18.09-26.913.38-68.13-43.111.7316.73-41.571083-1.19-1.19
20Q3 (4)10.123.170.01.6225.580.01.0732.10.00.15-21.050.016.041.960.010.597.250.01.49-35.90.010960.00.0
20Q2 (3)8.2-45.440.01.29-25.00.00.81-19.00.00.1946.150.015.7337.470.09.8848.470.02.32167.890.010960.00.0
20Q1 (2)15.0331.150.01.72-16.50.01.047.060.00.13-61.760.011.44-36.340.06.6512.130.00.86-70.850.010960.00.0
19Q4 (1)11.460.00.02.060.00.00.680.00.00.340.00.017.980.00.05.930.00.02.970.00.010960.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)47.52-15.467.87-5.863.65-10.981.432.0816.5611.357.685.32.9556.231074-2.89
2022 (9)56.216.028.3612.214.112.641.06-6.1914.875.857.296.251.89-11.5211064.44
2021 (8)53.0219.717.4522.733.6412.01.1371.2114.052.536.87-6.442.1343.021059-2.22
2020 (7)44.29162.076.07113.733.25112.420.6610.013.71-18.447.34-18.951.49-58.031083-1.19
2019 (6)16.95727.592.845580.01.53232.610.65900.016.80-2.539.05-94.293.552.9610963814.29
2018 (5)0.29-43.140.05-93.590.4639.390.01-66.6717.24-88.73158.62145.143.45-41.3828-17.65
2017 (4)0.51-89.70.78178.570.33-19.510.03-72.73152.942603.7864.71681.215.88164.7134-79.01
2016 (3)4.95-29.590.28-36.360.41-38.810.11-21.435.66-9.628.28-13.092.2211.591620.0
2015 (2)7.03-18.540.44-16.980.676.350.14-48.156.261.919.5330.551.99-36.35162-48.08
2014 (1)8.63-21.040.53-17.190.63-4.550.27-25.06.1407.3003.130312-7.42

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