- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 29.52 | 17.19 | -29.46 | 1.27 | 8.55 | -8.63 | 1.21 | 22.22 | -0.82 | 2.09 | 26.67 | -4.13 | 4.30 | -7.37 | 29.53 | 4.10 | 4.29 | 40.61 | 7.08 | 8.09 | 35.92 | 0 | 0 | 0 |
| 24Q2 (19) | 25.19 | -11.83 | -39.39 | 1.17 | -3.31 | -18.18 | 0.99 | -16.1 | -16.1 | 1.65 | -7.82 | -17.91 | 4.64 | 9.67 | 34.99 | 3.93 | -4.84 | 38.42 | 6.55 | 4.55 | 35.44 | 0 | 0 | 0 |
| 24Q1 (18) | 28.57 | -24.04 | -36.62 | 1.21 | -15.38 | 7.08 | 1.18 | -0.84 | 0.85 | 1.79 | -19.37 | 1.7 | 4.24 | 11.39 | 68.96 | 4.13 | 30.54 | 59.14 | 6.27 | 6.14 | 60.48 | 0 | 0 | 0 |
| 23Q4 (17) | 37.61 | -10.13 | -30.03 | 1.43 | 2.88 | 28.83 | 1.19 | -2.46 | -12.5 | 2.22 | 1.83 | 21.31 | 3.80 | 14.48 | 84.11 | 3.16 | 8.54 | 25.05 | 5.90 | 13.32 | 73.37 | 0 | 0 | 0 |
| 23Q3 (16) | 41.85 | 0.7 | -8.86 | 1.39 | -2.8 | 20.87 | 1.22 | 3.39 | -18.12 | 2.18 | 8.46 | 9.0 | 3.32 | -3.47 | 32.62 | 2.92 | 2.67 | -10.16 | 5.21 | 7.71 | 19.6 | 0 | 0 | 0 |
| 23Q2 (15) | 41.56 | -7.81 | 18.98 | 1.43 | 26.55 | 36.19 | 1.18 | 0.85 | -11.94 | 2.01 | 14.2 | 3.08 | 3.44 | 37.27 | 14.46 | 2.84 | 9.4 | -25.99 | 4.84 | 23.88 | -13.37 | 0 | 0 | 0 |
| 23Q1 (14) | 45.08 | -16.13 | 57.51 | 1.13 | 1.8 | 24.18 | 1.17 | -13.97 | 4.46 | 1.76 | -3.83 | 0.57 | 2.51 | 21.38 | -21.16 | 2.60 | 2.57 | -33.68 | 3.90 | 14.67 | -36.15 | 0 | 0 | 0 |
| 22Q4 (13) | 53.75 | 17.05 | 118.32 | 1.11 | -3.48 | 88.14 | 1.36 | -8.72 | 25.93 | 1.83 | -8.5 | 6.4 | 2.07 | -17.54 | -13.83 | 2.53 | -22.02 | -42.32 | 3.40 | -21.83 | -51.27 | 0 | 0 | 0 |
| 22Q3 (12) | 45.92 | 31.46 | 82.15 | 1.15 | 9.52 | 26.37 | 1.49 | 11.19 | 93.51 | 2.0 | 2.56 | 33.33 | 2.50 | -16.69 | -30.62 | 3.24 | -15.42 | 6.23 | 4.36 | -21.98 | -26.8 | 0 | 0 | 0 |
| 22Q2 (11) | 34.93 | 22.05 | 57.77 | 1.05 | 15.38 | 15.38 | 1.34 | 19.64 | 103.03 | 1.95 | 11.43 | 34.48 | 3.01 | -5.46 | -26.86 | 3.84 | -1.97 | 28.69 | 5.58 | -8.7 | -14.76 | 0 | 0 | 0 |
| 22Q1 (10) | 28.62 | 16.25 | 44.4 | 0.91 | 54.24 | 0.0 | 1.12 | 3.7 | 51.35 | 1.75 | 1.74 | 25.0 | 3.18 | 32.68 | -30.75 | 3.91 | -10.79 | 4.81 | 6.11 | -12.48 | -13.43 | 0 | 0 | 0 |
| 21Q4 (9) | 24.62 | -2.34 | 11.3 | 0.59 | -35.16 | -34.44 | 1.08 | 40.26 | 47.95 | 1.72 | 14.67 | 21.99 | 2.40 | -33.61 | -41.1 | 4.39 | 43.62 | 32.92 | 6.99 | 17.41 | 9.6 | 0 | 0 | -100.0 |
| 21Q3 (8) | 25.21 | 13.87 | 27.32 | 0.91 | 0.0 | 0.0 | 0.77 | 16.67 | -1.28 | 1.5 | 3.45 | 5.63 | 3.61 | -12.18 | -21.46 | 3.05 | 2.46 | -22.47 | 5.95 | -9.15 | -17.03 | 0 | 0 | -100.0 |
| 21Q2 (7) | 22.14 | 11.71 | 22.73 | 0.91 | 0.0 | 9.64 | 0.66 | -10.81 | -12.0 | 1.45 | 3.57 | 6.62 | 4.11 | -10.48 | -10.66 | 2.98 | -20.16 | -28.3 | 6.55 | -7.28 | -13.13 | 0 | 0 | -100.0 |
| 21Q1 (6) | 19.82 | -10.4 | 11.98 | 0.91 | 1.11 | 3.41 | 0.74 | 1.37 | -7.5 | 1.4 | -0.71 | 2.19 | 4.59 | 12.84 | -7.65 | 3.73 | 13.13 | -17.39 | 7.06 | 10.81 | -8.74 | 0 | -100.0 | -100.0 |
| 20Q4 (5) | 22.12 | 11.72 | 12.23 | 0.9 | -1.1 | -10.89 | 0.73 | -6.41 | -16.09 | 1.41 | -0.7 | 3.68 | 4.07 | -11.47 | -20.6 | 3.30 | -16.23 | -25.23 | 6.37 | -11.12 | -7.62 | 1091 | 0.0 | 0.0 |
| 20Q3 (4) | 19.8 | 9.76 | 0.0 | 0.91 | 9.64 | 0.0 | 0.78 | 4.0 | 0.0 | 1.42 | 4.41 | 0.0 | 4.60 | -0.11 | 0.0 | 3.94 | -5.24 | 0.0 | 7.17 | -4.87 | 0.0 | 1091 | 0.0 | 0.0 |
| 20Q2 (3) | 18.04 | 1.92 | 0.0 | 0.83 | -5.68 | 0.0 | 0.75 | -6.25 | 0.0 | 1.36 | -0.73 | 0.0 | 4.60 | -7.46 | 0.0 | 4.16 | -8.02 | 0.0 | 7.54 | -2.6 | 0.0 | 1091 | 0.0 | 0.0 |
| 20Q1 (2) | 17.7 | -10.2 | 0.0 | 0.88 | -12.87 | 0.0 | 0.8 | -8.05 | 0.0 | 1.37 | 0.74 | 0.0 | 4.97 | -2.98 | 0.0 | 4.52 | 2.4 | 0.0 | 7.74 | 12.17 | 0.0 | 1091 | 0.0 | 0.0 |
| 19Q4 (1) | 19.71 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 1.36 | 0.0 | 0.0 | 5.12 | 0.0 | 0.0 | 4.41 | 0.0 | 0.0 | 6.90 | 0.0 | 0.0 | 1091 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 166.09 | 1.76 | 5.38 | 27.19 | 4.75 | -10.55 | 8.17 | 8.36 | 3.24 | 24.99 | 2.86 | -12.09 | 4.92 | 6.48 | 0 | 0 |
| 2022 (9) | 163.22 | 77.8 | 4.23 | 27.79 | 5.31 | 63.89 | 7.54 | 24.22 | 2.59 | -28.12 | 3.25 | -7.82 | 4.62 | -30.14 | 0 | 0 |
| 2021 (8) | 91.8 | 18.21 | 3.31 | -5.97 | 3.24 | 5.54 | 6.07 | 9.17 | 3.61 | -20.45 | 3.53 | -10.72 | 6.61 | -7.64 | 0 | 0 |
| 2020 (7) | 77.66 | -2.19 | 3.52 | -14.15 | 3.07 | -5.83 | 5.56 | 8.38 | 4.53 | -12.22 | 3.95 | -3.72 | 7.16 | 10.81 | 1091 | 0.0 |
| 2019 (6) | 79.4 | -7.87 | 4.1 | -7.03 | 3.26 | 9.76 | 5.13 | 4.06 | 5.16 | 0.91 | 4.11 | 19.14 | 6.46 | 12.94 | 1091 | 0.0 |
| 2018 (5) | 86.18 | 1.84 | 4.41 | -11.8 | 2.97 | 7.22 | 4.93 | 5.34 | 5.12 | -13.4 | 3.45 | 5.28 | 5.72 | 3.44 | 1091 | 0.0 |
| 2017 (4) | 84.62 | 27.5 | 5.0 | 9.65 | 2.77 | -4.15 | 4.68 | 10.9 | 5.91 | -14.0 | 3.27 | -24.82 | 5.53 | -13.02 | 1091 | 0.0 |
| 2016 (3) | 66.37 | -12.49 | 4.56 | -10.59 | 2.89 | -8.54 | 4.22 | -4.95 | 6.87 | 2.17 | 4.35 | 4.51 | 6.36 | 8.61 | 1091 | 0.0 |
| 2015 (2) | 75.84 | 22.64 | 5.1 | 6.47 | 3.16 | 21.54 | 4.44 | 20.98 | 6.72 | -13.18 | 4.17 | -0.9 | 5.85 | -1.35 | 1091 | -12.02 |
| 2014 (1) | 61.84 | 24.15 | 4.79 | 7.64 | 2.6 | 11.59 | 3.67 | 7.0 | 7.75 | 0 | 4.20 | 0 | 5.93 | 0 | 1240 | 44.19 |
