- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 25.01 | 5.39 | 43.57 | 3.29 | 26.54 | 26.05 | 0.52 | 0.0 | -8.77 | 0.92 | -5.15 | -14.81 | 13.15 | 20.06 | -12.2 | 2.08 | -5.12 | -36.46 | 3.68 | -10.01 | -40.67 | 811 | 0.0 | 3.71 |
| 24Q2 (19) | 23.73 | 5.7 | 47.3 | 2.6 | -2.26 | 11.59 | 0.52 | -3.7 | 18.18 | 0.97 | 14.12 | 36.62 | 10.96 | -7.53 | -24.24 | 2.19 | -8.9 | -19.77 | 4.09 | 7.96 | -7.25 | 811 | 0.0 | 3.71 |
| 24Q1 (18) | 22.45 | 15.78 | 38.67 | 2.66 | 9.47 | 26.07 | 0.54 | 14.89 | 14.89 | 0.85 | -5.56 | 19.72 | 11.85 | -5.46 | -9.09 | 2.41 | -0.77 | -17.14 | 3.79 | -18.43 | -13.66 | 811 | 0.0 | 3.71 |
| 23Q4 (17) | 19.39 | 11.31 | 23.35 | 2.43 | -6.9 | -6.54 | 0.47 | -17.54 | 51.61 | 0.9 | -16.67 | 26.76 | 12.53 | -16.36 | -24.23 | 2.42 | -25.92 | 22.92 | 4.64 | -25.13 | 2.77 | 811 | 3.71 | 3.71 |
| 23Q3 (16) | 17.42 | 8.13 | 20.89 | 2.61 | 12.02 | 19.18 | 0.57 | 29.55 | 11.76 | 1.08 | 52.11 | 52.11 | 14.98 | 3.59 | -1.41 | 3.27 | 19.8 | -7.55 | 6.20 | 40.67 | 25.83 | 782 | 0.0 | 10.45 |
| 23Q2 (15) | 16.11 | -0.49 | 16.49 | 2.33 | 10.43 | 14.78 | 0.44 | -6.38 | -22.81 | 0.71 | 0.0 | -11.25 | 14.46 | 10.97 | -1.47 | 2.73 | -5.92 | -33.73 | 4.41 | 0.5 | -23.81 | 782 | 0.0 | 10.45 |
| 23Q1 (14) | 16.19 | 2.99 | 29.11 | 2.11 | -18.85 | 18.54 | 0.47 | 51.61 | -14.55 | 0.71 | 0.0 | -27.55 | 13.03 | -21.2 | -8.19 | 2.90 | 47.21 | -33.81 | 4.39 | -2.9 | -43.88 | 782 | 0.0 | 10.45 |
| 22Q4 (13) | 15.72 | 9.09 | 9.47 | 2.6 | 18.72 | 15.04 | 0.31 | -39.22 | -18.42 | 0.71 | 0.0 | -17.44 | 16.54 | 8.83 | 5.09 | 1.97 | -44.28 | -25.48 | 4.52 | -8.33 | -24.58 | 782 | 10.45 | 10.45 |
| 22Q3 (12) | 14.41 | 4.19 | 11.71 | 2.19 | 7.88 | 25.14 | 0.51 | -10.53 | 24.39 | 0.71 | -11.25 | 4.41 | 15.20 | 3.54 | 12.03 | 3.54 | -14.13 | 11.36 | 4.93 | -14.82 | -6.53 | 708 | 0.0 | 10.62 |
| 22Q2 (11) | 13.83 | 10.29 | 38.02 | 2.03 | 14.04 | 38.1 | 0.57 | 3.64 | 39.02 | 0.8 | -18.37 | 31.15 | 14.68 | 3.41 | 0.05 | 4.12 | -6.03 | 0.72 | 5.78 | -25.98 | -4.98 | 708 | 0.0 | 10.62 |
| 22Q1 (10) | 12.54 | -12.67 | 31.03 | 1.78 | -21.24 | 24.48 | 0.55 | 44.74 | 19.57 | 0.98 | 13.95 | 50.77 | 14.19 | -9.81 | -5.01 | 4.39 | 65.74 | -8.75 | 7.81 | 30.49 | 15.06 | 708 | 0.0 | 10.62 |
| 21Q4 (9) | 14.36 | 11.32 | 26.08 | 2.26 | 29.14 | 24.86 | 0.38 | -7.32 | 8.57 | 0.86 | 26.47 | 30.3 | 15.74 | 16.01 | -0.96 | 2.65 | -16.74 | -13.88 | 5.99 | 13.61 | 3.35 | 708 | 10.62 | 10.62 |
| 21Q3 (8) | 12.9 | 28.74 | 33.54 | 1.75 | 19.05 | -3.85 | 0.41 | 0.0 | -4.65 | 0.68 | 11.48 | 19.3 | 13.57 | -7.53 | -28.0 | 3.18 | -22.33 | -28.6 | 5.27 | -13.41 | -10.67 | 640 | 0.0 | 12.08 |
| 21Q2 (7) | 10.02 | 4.7 | 18.58 | 1.47 | 2.8 | 28.95 | 0.41 | -10.87 | -2.38 | 0.61 | -6.15 | -8.96 | 14.67 | -1.82 | 8.74 | 4.09 | -14.87 | -17.68 | 6.09 | -10.37 | -23.22 | 640 | 0.0 | 12.08 |
| 21Q1 (6) | 9.57 | -15.98 | 51.9 | 1.43 | -20.99 | 17.21 | 0.46 | 31.43 | 12.2 | 0.65 | -1.52 | 12.07 | 14.94 | -5.97 | -22.84 | 4.81 | 56.42 | -26.14 | 6.79 | 17.21 | -26.22 | 640 | 0.0 | -1.69 |
| 20Q4 (5) | 11.39 | 17.91 | 53.09 | 1.81 | -0.55 | 30.22 | 0.35 | -18.6 | 2.94 | 0.66 | 15.79 | -4.35 | 15.89 | -15.65 | -14.94 | 3.07 | -30.97 | -32.76 | 5.79 | -1.8 | -37.52 | 640 | 12.08 | -1.69 |
| 20Q3 (4) | 9.66 | 14.32 | 0.0 | 1.82 | 59.65 | 0.0 | 0.43 | 2.38 | 0.0 | 0.57 | -14.93 | 0.0 | 18.84 | 39.65 | 0.0 | 4.45 | -10.44 | 0.0 | 5.90 | -25.58 | 0.0 | 571 | 0.0 | 0.0 |
| 20Q2 (3) | 8.45 | 34.13 | 0.0 | 1.14 | -6.56 | 0.0 | 0.42 | 2.44 | 0.0 | 0.67 | 15.52 | 0.0 | 13.49 | -30.33 | 0.0 | 4.97 | -23.63 | 0.0 | 7.93 | -13.87 | 0.0 | 571 | -12.29 | 0.0 |
| 20Q1 (2) | 6.3 | -15.32 | 0.0 | 1.22 | -12.23 | 0.0 | 0.41 | 20.59 | 0.0 | 0.58 | -15.94 | 0.0 | 19.37 | 3.65 | 0.0 | 6.51 | 42.41 | 0.0 | 9.21 | -0.73 | 0.0 | 651 | 0.0 | 0.0 |
| 19Q4 (1) | 7.44 | 0.0 | 0.0 | 1.39 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 18.68 | 0.0 | 0.0 | 4.57 | 0.0 | 0.0 | 9.27 | 0.0 | 0.0 | 651 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 69.12 | 22.34 | 9.48 | 10.23 | 1.94 | 0.52 | 3.41 | 6.23 | 13.72 | -9.89 | 2.81 | -17.83 | 4.93 | -13.17 | 782 | 0.0 |
| 2022 (9) | 56.5 | 20.62 | 8.6 | 24.28 | 1.93 | 16.27 | 3.21 | 14.64 | 15.22 | 3.03 | 3.42 | -3.61 | 5.68 | -4.96 | 782 | 10.45 |
| 2021 (8) | 46.84 | 30.84 | 6.92 | 17.29 | 1.66 | 3.11 | 2.8 | 12.9 | 14.77 | -10.36 | 3.54 | -21.2 | 5.98 | -13.71 | 708 | 10.62 |
| 2020 (7) | 35.8 | -9.34 | 5.9 | 5.17 | 1.61 | 4.55 | 2.48 | 0.81 | 16.48 | 16.01 | 4.50 | 15.32 | 6.93 | 11.2 | 640 | 12.08 |
| 2019 (6) | 39.49 | -0.98 | 5.61 | 5.85 | 1.54 | 1.99 | 2.46 | 0.0 | 14.21 | 6.89 | 3.90 | 2.99 | 6.23 | 0.99 | 571 | -12.29 |
| 2018 (5) | 39.88 | 12.69 | 5.3 | 15.47 | 1.51 | 6.34 | 2.46 | 7.89 | 13.29 | 2.47 | 3.79 | -5.63 | 6.17 | -4.25 | 651 | 4.33 |
| 2017 (4) | 35.39 | 1.26 | 4.59 | 4.32 | 1.42 | -15.98 | 2.28 | 0.88 | 12.97 | 3.02 | 4.01 | -17.02 | 6.44 | -0.37 | 624 | -2.8 |
| 2016 (3) | 34.95 | 18.8 | 4.4 | 2.8 | 1.69 | 9.03 | 2.26 | 15.31 | 12.59 | -13.46 | 4.84 | -8.22 | 6.47 | -2.94 | 642 | 9.56 |
| 2015 (2) | 29.42 | 8.28 | 4.28 | 21.94 | 1.55 | -4.32 | 1.96 | 22.5 | 14.55 | 12.61 | 5.27 | -11.64 | 6.66 | 13.13 | 586 | -7.42 |
| 2014 (1) | 27.17 | -11.44 | 3.51 | -2.77 | 1.62 | 18.25 | 1.6 | 22.14 | 12.92 | 0 | 5.96 | 0 | 5.89 | 0 | 633 | 22.44 |
