- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 34.38 | 5.4 | 5.4 | 5.28 | 2.13 | -10.2 | 3.51 | 7.01 | 9.69 | 1.25 | 16.82 | 16.82 | 15.36 | -3.1 | -14.8 | 10.21 | 1.53 | 4.07 | 3.64 | 10.84 | 10.84 | 0 | 0 | 0 |
| 24Q2 (19) | 32.62 | 27.22 | 5.94 | 5.17 | 11.9 | -2.45 | 3.28 | 9.7 | 5.47 | 1.07 | -3.6 | 1.9 | 15.85 | -12.04 | -7.93 | 10.06 | -13.77 | -0.45 | 3.28 | -24.23 | -3.81 | 0 | 0 | 0 |
| 24Q1 (18) | 25.64 | -9.43 | 0.2 | 4.62 | -13.81 | 4.05 | 2.99 | -5.97 | 6.79 | 1.11 | -11.9 | 4.72 | 18.02 | -4.83 | 3.85 | 11.66 | 3.82 | 6.58 | 4.33 | -2.73 | 4.51 | 0 | 0 | 0 |
| 23Q4 (17) | 28.31 | -13.21 | 0.68 | 5.36 | -8.84 | 0.56 | 3.18 | -0.62 | 2.91 | 1.26 | 17.76 | 5.0 | 18.93 | 5.03 | -0.11 | 11.23 | 14.5 | 2.22 | 4.45 | 35.68 | 4.3 | 0 | 0 | 0 |
| 23Q3 (16) | 32.62 | 5.94 | 5.87 | 5.88 | 10.94 | 1.73 | 3.2 | 2.89 | 10.34 | 1.07 | 1.9 | -8.55 | 18.03 | 4.72 | -3.91 | 9.81 | -2.88 | 4.22 | 3.28 | -3.81 | -13.62 | 0 | 0 | 0 |
| 23Q2 (15) | 30.79 | 20.32 | 1.08 | 5.3 | 19.37 | 3.72 | 3.11 | 11.07 | 22.44 | 1.05 | -0.94 | 10.53 | 17.21 | -0.79 | 2.61 | 10.10 | -7.69 | 21.13 | 3.41 | -17.67 | 9.34 | 0 | 0 | 0 |
| 23Q1 (14) | 25.59 | -9.0 | 12.29 | 4.44 | -16.7 | 15.93 | 2.8 | -9.39 | 15.7 | 1.06 | -11.67 | 8.16 | 17.35 | -8.46 | 3.24 | 10.94 | -0.43 | 3.04 | 4.14 | -2.93 | -3.67 | 0 | 0 | 0 |
| 22Q4 (13) | 28.12 | -8.73 | 27.41 | 5.33 | -7.79 | -13.33 | 3.09 | 6.55 | 51.47 | 1.2 | 2.56 | 76.47 | 18.95 | 1.04 | -31.98 | 10.99 | 16.74 | 18.88 | 4.27 | 12.38 | 38.5 | 0 | 0 | 0 |
| 22Q3 (12) | 30.81 | 1.15 | 35.13 | 5.78 | 13.11 | 46.7 | 2.9 | 14.17 | 21.85 | 1.17 | 23.16 | 32.95 | 18.76 | 11.83 | 8.56 | 9.41 | 12.88 | -9.83 | 3.80 | 21.76 | -1.61 | 0 | 0 | 0 |
| 22Q2 (11) | 30.46 | 33.66 | 44.16 | 5.11 | 33.42 | 25.86 | 2.54 | 4.96 | 8.09 | 0.95 | -3.06 | 3.26 | 16.78 | -0.18 | -12.69 | 8.34 | -21.47 | -25.02 | 3.12 | -27.47 | -28.37 | 0 | 0 | 0 |
| 22Q1 (10) | 22.79 | 3.26 | 0.84 | 3.83 | -37.72 | -8.37 | 2.42 | 18.63 | 1.68 | 0.98 | 44.12 | 2.08 | 16.81 | -39.69 | -9.14 | 10.62 | 14.88 | 0.83 | 4.30 | 39.56 | 1.23 | 0 | 0 | 0 |
| 21Q4 (9) | 22.07 | -3.2 | -12.32 | 6.15 | 56.09 | 36.06 | 2.04 | -14.29 | -10.92 | 0.68 | -22.73 | -27.66 | 27.87 | 61.25 | 55.17 | 9.24 | -11.45 | 1.6 | 3.08 | -20.17 | -17.5 | 0 | 0 | 0 |
| 21Q3 (8) | 22.8 | 7.9 | -15.27 | 3.94 | -2.96 | -10.05 | 2.38 | 1.28 | -4.42 | 0.88 | -4.35 | 0.0 | 17.28 | -10.06 | 6.17 | 10.44 | -6.14 | 12.81 | 3.86 | -11.35 | 18.03 | 0 | 0 | 0 |
| 21Q2 (7) | 21.13 | -6.5 | 5.39 | 4.06 | -2.87 | 14.37 | 2.35 | -1.26 | 2.17 | 0.92 | -4.17 | 0.0 | 19.21 | 3.89 | 8.52 | 11.12 | 5.61 | -3.05 | 4.35 | 2.5 | -5.11 | 0 | 0 | 0 |
| 21Q1 (6) | 22.6 | -10.21 | 17.16 | 4.18 | -7.52 | 14.21 | 2.38 | 3.93 | 2.15 | 0.96 | 2.13 | 2.13 | 18.50 | 2.99 | -2.52 | 10.53 | 15.75 | -12.81 | 4.25 | 13.74 | -12.83 | 0 | 0 | 0 |
| 20Q4 (5) | 25.17 | -6.47 | -1.79 | 4.52 | 3.2 | -12.57 | 2.29 | -8.03 | -14.23 | 0.94 | 6.82 | -17.54 | 17.96 | 10.33 | -10.97 | 9.10 | -1.67 | -12.66 | 3.73 | 14.2 | -16.04 | 0 | 0 | 0 |
| 20Q3 (4) | 26.91 | 34.21 | 0.0 | 4.38 | 23.38 | 0.0 | 2.49 | 8.26 | 0.0 | 0.88 | -4.35 | 0.0 | 16.28 | -8.07 | 0.0 | 9.25 | -19.34 | 0.0 | 3.27 | -28.73 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 20.05 | 3.94 | 0.0 | 3.55 | -3.01 | 0.0 | 2.3 | -1.29 | 0.0 | 0.92 | -2.13 | 0.0 | 17.71 | -6.68 | 0.0 | 11.47 | -5.03 | 0.0 | 4.59 | -5.84 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 19.29 | -24.74 | 0.0 | 3.66 | -29.21 | 0.0 | 2.33 | -12.73 | 0.0 | 0.94 | -17.54 | 0.0 | 18.97 | -5.94 | 0.0 | 12.08 | 15.95 | 0.0 | 4.87 | 9.56 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 25.63 | 0.0 | 0.0 | 5.17 | 0.0 | 0.0 | 2.67 | 0.0 | 0.0 | 1.14 | 0.0 | 0.0 | 20.17 | 0.0 | 0.0 | 10.42 | 0.0 | 0.0 | 4.45 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 117.31 | 4.57 | 20.99 | 4.64 | 12.29 | 12.24 | 4.44 | 3.26 | 17.89 | 0.06 | 10.48 | 7.33 | 3.78 | -1.26 | 0 | 0 |
| 2022 (9) | 112.18 | 26.61 | 20.06 | 9.44 | 10.95 | 19.54 | 4.3 | 24.64 | 17.88 | -13.57 | 9.76 | -5.59 | 3.83 | -1.56 | 0 | 0 |
| 2021 (8) | 88.6 | -3.07 | 18.33 | 13.85 | 9.16 | -2.76 | 3.45 | -6.25 | 20.69 | 17.46 | 10.34 | 0.32 | 3.89 | -3.28 | 0 | 0 |
| 2020 (7) | 91.41 | -2.18 | 16.1 | -8.0 | 9.42 | -2.38 | 3.68 | -9.14 | 17.61 | -5.95 | 10.31 | -0.2 | 4.03 | -7.11 | 0 | 0 |
| 2019 (6) | 93.45 | 12.14 | 17.5 | 13.27 | 9.65 | 5.93 | 4.05 | 9.46 | 18.73 | 1.0 | 10.33 | -5.54 | 4.33 | -2.39 | 0 | 0 |
| 2018 (5) | 83.33 | 6.86 | 15.45 | 7.29 | 9.11 | 18.77 | 3.7 | 13.5 | 18.54 | 0.4 | 10.93 | 11.15 | 4.44 | 6.21 | 0 | 0 |
| 2017 (4) | 77.98 | 11.35 | 14.4 | 7.06 | 7.67 | 9.26 | 3.26 | 21.19 | 18.47 | -3.85 | 9.84 | -1.88 | 4.18 | 8.83 | 0 | 0 |
| 2016 (3) | 70.03 | 9.54 | 13.45 | 7.69 | 7.02 | 6.69 | 2.69 | 23.96 | 19.21 | -1.69 | 10.02 | -2.61 | 3.84 | 13.17 | 1638 | 0.0 |
| 2015 (2) | 63.93 | 22.59 | 12.49 | 28.76 | 6.58 | 20.73 | 2.17 | -0.46 | 19.54 | 5.04 | 10.29 | -1.51 | 3.39 | -18.8 | 1638 | 0.0 |
| 2014 (1) | 52.15 | 6.17 | 9.7 | 19.16 | 5.45 | 2.25 | 2.18 | -12.45 | 18.60 | 0 | 10.45 | 0 | 4.18 | 0 | 1638 | 0.0 |
