- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 9.56 | 26.12 | 0.63 | 1.12 | 16.67 | 17.89 | 0.34 | 3.03 | 17.24 | 0.48 | 0.0 | 6.67 | 11.72 | -7.5 | 17.15 | 3.56 | -18.31 | 16.51 | 5.02 | -20.71 | 6.0 | 638 | 0.0 | 0.0 |
| 24Q3 (19) | 7.58 | 6.76 | 23.86 | 0.96 | -1.03 | 14.29 | 0.33 | 10.0 | 13.79 | 0.48 | 2.13 | 11.63 | 12.66 | -7.3 | -7.73 | 4.35 | 3.03 | -8.12 | 6.33 | -4.34 | -9.87 | 638 | 0.0 | -0.47 |
| 24Q2 (18) | 7.1 | 18.33 | 3.2 | 0.97 | 25.97 | 19.75 | 0.3 | -6.25 | 3.45 | 0.47 | 4.44 | 9.3 | 13.66 | 6.46 | 16.04 | 4.23 | -20.77 | 0.24 | 6.62 | -11.74 | 5.92 | 638 | 0.0 | -0.47 |
| 24Q1 (17) | 6.0 | -36.84 | -10.98 | 0.77 | -18.95 | -4.94 | 0.32 | 10.34 | -3.03 | 0.45 | 0.0 | 12.5 | 12.83 | 28.33 | 6.79 | 5.33 | 74.71 | 8.93 | 7.50 | 58.33 | 26.37 | 638 | 0.0 | -0.47 |
| 23Q4 (16) | 9.5 | 55.23 | -16.89 | 0.95 | 13.1 | 5.56 | 0.29 | 0.0 | -9.38 | 0.45 | 4.65 | 2.27 | 10.00 | -27.14 | 27.0 | 3.05 | -35.58 | 9.04 | 4.74 | -32.58 | 23.05 | 638 | -0.47 | -0.47 |
| 23Q3 (15) | 6.12 | -11.05 | -14.76 | 0.84 | 3.7 | 9.09 | 0.29 | 0.0 | -6.45 | 0.43 | 0.0 | 4.88 | 13.73 | 16.58 | 27.99 | 4.74 | 12.42 | 9.75 | 7.03 | 12.42 | 23.04 | 641 | 0.0 | -1.38 |
| 23Q2 (14) | 6.88 | 2.08 | 28.84 | 0.81 | 0.0 | 9.46 | 0.29 | -12.12 | 3.57 | 0.43 | 7.5 | 7.5 | 11.77 | -2.03 | -15.04 | 4.22 | -13.91 | -19.61 | 6.25 | 5.31 | -16.56 | 641 | 0.0 | -1.38 |
| 23Q1 (13) | 6.74 | -41.03 | 1.81 | 0.81 | -10.0 | 6.58 | 0.33 | 3.12 | 17.86 | 0.4 | -9.09 | 0.0 | 12.02 | 52.63 | 4.68 | 4.90 | 74.88 | 15.76 | 5.93 | 54.17 | -1.78 | 641 | 0.0 | -1.38 |
| 22Q4 (12) | 11.43 | 59.19 | 12.72 | 0.9 | 16.88 | 21.62 | 0.32 | 3.23 | 3.23 | 0.44 | 7.32 | 7.32 | 7.87 | -26.58 | 7.9 | 2.80 | -35.16 | -8.42 | 3.85 | -32.59 | -4.79 | 641 | -1.38 | -1.38 |
| 22Q3 (11) | 7.18 | 34.46 | 9.79 | 0.77 | 4.05 | 18.46 | 0.31 | 10.71 | 6.9 | 0.41 | 2.5 | 5.13 | 10.72 | -22.61 | 7.9 | 4.32 | -17.66 | -2.63 | 5.71 | -23.77 | -4.24 | 650 | 0.0 | 0.46 |
| 22Q2 (10) | 5.34 | -19.34 | -22.27 | 0.74 | -2.63 | -1.33 | 0.28 | 0.0 | 7.69 | 0.4 | 0.0 | 5.26 | 13.86 | 20.71 | 26.94 | 5.24 | 23.97 | 38.55 | 7.49 | 23.97 | 35.42 | 650 | 0.0 | 0.46 |
| 22Q1 (9) | 6.62 | -34.71 | 4.91 | 0.76 | 2.7 | 10.14 | 0.28 | -9.68 | -3.45 | 0.4 | -2.44 | 0.0 | 11.48 | 57.31 | 4.99 | 4.23 | 38.35 | -7.97 | 6.04 | 49.44 | -4.68 | 650 | 0.0 | 0.46 |
| 21Q4 (8) | 10.14 | 55.05 | 52.02 | 0.74 | 13.85 | 5.71 | 0.31 | 6.9 | 6.9 | 0.41 | 5.13 | 13.89 | 7.30 | -26.57 | -30.46 | 3.06 | -31.05 | -29.68 | 4.04 | -32.2 | -25.08 | 650 | 0.46 | 0.46 |
| 21Q3 (7) | 6.54 | -4.8 | 8.82 | 0.65 | -13.33 | -5.8 | 0.29 | 11.54 | 7.41 | 0.39 | 2.63 | 0.0 | 9.94 | -8.96 | -13.43 | 4.43 | 17.17 | -1.3 | 5.96 | 7.81 | -8.1 | 647 | 0.0 | 0.31 |
| 21Q2 (6) | 6.87 | 8.87 | 21.16 | 0.75 | 8.7 | 22.95 | 0.26 | -10.34 | -7.14 | 0.38 | -5.0 | 2.7 | 10.92 | -0.16 | 1.47 | 3.78 | -17.65 | -23.36 | 5.53 | -12.74 | -15.24 | 647 | 0.0 | 0.31 |
| 21Q1 (5) | 6.31 | -5.4 | 19.73 | 0.69 | -1.43 | 4.55 | 0.29 | 0.0 | 16.0 | 0.4 | 11.11 | 11.11 | 10.94 | 4.2 | -12.69 | 4.60 | 5.71 | -3.12 | 6.34 | 17.45 | -7.2 | 647 | 0.0 | -2.12 |
| 20Q4 (4) | 6.67 | 10.98 | 0.0 | 0.7 | 1.45 | 0.0 | 0.29 | 7.41 | 0.0 | 0.36 | -7.69 | 0.0 | 10.49 | -8.59 | 0.0 | 4.35 | -3.22 | 0.0 | 5.40 | -16.83 | 0.0 | 647 | 0.31 | 0.0 |
| 20Q3 (3) | 6.01 | 6.0 | 0.0 | 0.69 | 13.11 | 0.0 | 0.27 | -3.57 | 0.0 | 0.39 | 5.41 | 0.0 | 11.48 | 6.72 | 0.0 | 4.49 | -9.03 | 0.0 | 6.49 | -0.56 | 0.0 | 645 | 0.0 | 0.0 |
| 20Q2 (2) | 5.67 | 7.59 | 0.0 | 0.61 | -7.58 | 0.0 | 0.28 | 12.0 | 0.0 | 0.37 | 2.78 | 0.0 | 10.76 | -14.1 | 0.0 | 4.94 | 4.1 | 0.0 | 6.53 | -4.47 | 0.0 | 645 | -2.42 | 0.0 |
| 20Q1 (1) | 5.27 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 4.74 | 0.0 | 0.0 | 6.83 | 0.0 | 0.0 | 661 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 30.24 | 3.38 | 3.81 | 11.73 | 1.28 | 6.67 | 1.89 | 10.53 | 12.60 | 8.07 | 4.23 | 3.17 | 6.25 | 6.91 | 638 | 0.0 |
| 2023 (9) | 29.25 | -4.35 | 3.41 | 7.57 | 1.2 | 0.84 | 1.71 | 3.64 | 11.66 | 12.46 | 4.10 | 5.43 | 5.85 | 8.35 | 638 | -0.47 |
| 2022 (8) | 30.58 | 2.45 | 3.17 | 11.62 | 1.19 | 3.48 | 1.65 | 4.43 | 10.37 | 8.96 | 3.89 | 1.01 | 5.40 | 1.94 | 641 | -1.38 |
| 2021 (7) | 29.85 | 26.38 | 2.84 | 6.37 | 1.15 | 5.5 | 1.58 | 7.48 | 9.51 | -15.83 | 3.85 | -16.52 | 5.29 | -14.95 | 650 | 0.46 |
| 2020 (6) | 23.62 | -4.06 | 2.67 | -7.29 | 1.09 | -8.4 | 1.47 | 2.8 | 11.30 | -3.37 | 4.61 | -4.53 | 6.22 | 7.15 | 647 | 0.31 |
| 2019 (5) | 24.62 | -2.73 | 2.88 | 12.06 | 1.19 | -2.46 | 1.43 | -5.92 | 11.70 | 15.2 | 4.83 | 0.27 | 5.81 | -3.28 | 645 | -2.42 |
| 2018 (4) | 25.31 | 5.68 | 2.57 | 20.09 | 1.22 | 15.09 | 1.52 | 5.56 | 10.15 | 13.64 | 4.82 | 8.91 | 6.01 | -0.12 | 661 | -1.2 |
| 2017 (3) | 23.95 | -1.07 | 2.14 | 8.08 | 1.06 | -11.67 | 1.44 | 3.6 | 8.94 | 9.25 | 4.43 | -10.71 | 6.01 | 4.72 | 669 | 1.52 |
| 2016 (2) | 24.21 | -11.55 | 1.98 | -4.35 | 1.2 | 0.0 | 1.39 | 10.32 | 8.18 | 8.14 | 4.96 | 13.05 | 5.74 | 24.72 | 659 | -8.98 |
| 2015 (1) | 27.37 | -3.22 | 2.07 | -1.43 | 1.2 | 17.65 | 1.26 | 5.0 | 7.56 | 0 | 4.38 | 0 | 4.60 | 0 | 724 | -4.11 |
