- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 5.9 | 26.88 | 31.99 | 0.12 | 20.0 | -14.29 | 0.32 | 23.08 | 33.33 | 0.46 | 15.0 | -25.81 | 2.03 | -5.42 | -35.06 | 5.42 | -3.0 | 1.02 | 7.80 | -9.36 | -43.79 | 452 | 0.0 | -10.67 |
| 24Q1 (19) | 4.65 | 31.73 | 62.02 | 0.1 | -9.09 | -28.57 | 0.26 | 8.33 | 8.33 | 0.4 | -33.33 | -21.57 | 2.15 | -30.99 | -55.91 | 5.59 | -17.76 | -33.14 | 8.60 | -49.39 | -51.59 | 452 | 0.0 | -10.67 |
| 23Q4 (18) | 3.53 | -30.24 | 10.66 | 0.11 | 10.0 | 0.0 | 0.24 | -14.29 | -4.0 | 0.6 | 33.33 | 33.33 | 3.12 | 57.68 | -9.63 | 6.80 | 22.87 | -13.25 | 17.00 | 91.12 | 20.49 | 452 | -10.67 | -10.67 |
| 23Q3 (17) | 5.06 | 13.2 | 67.0 | 0.1 | -28.57 | 0.0 | 0.28 | 16.67 | 0.0 | 0.45 | -27.42 | -8.16 | 1.98 | -36.9 | -40.12 | 5.53 | 3.06 | -40.12 | 8.89 | -35.88 | -45.01 | 506 | 0.0 | 7.66 |
| 23Q2 (16) | 4.47 | 55.75 | -27.08 | 0.14 | 0.0 | 7.69 | 0.24 | 0.0 | -22.58 | 0.62 | 21.57 | 44.19 | 3.13 | -35.79 | 47.69 | 5.37 | -35.79 | 6.17 | 13.87 | -21.95 | 97.73 | 506 | 0.0 | 7.66 |
| 23Q1 (15) | 2.87 | -10.03 | -56.12 | 0.14 | 27.27 | 27.27 | 0.24 | -4.0 | -20.0 | 0.51 | 13.33 | 8.51 | 4.88 | 41.46 | 190.02 | 8.36 | 6.7 | 82.3 | 17.77 | 25.97 | 147.27 | 506 | 0.0 | 7.66 |
| 22Q4 (14) | 3.19 | 5.28 | -42.73 | 0.11 | 10.0 | -8.33 | 0.25 | -10.71 | -19.35 | 0.45 | -8.16 | -21.05 | 3.45 | 4.48 | 60.06 | 7.84 | -15.19 | 40.81 | 14.11 | -12.77 | 37.85 | 506 | 7.66 | 7.66 |
| 22Q3 (13) | 3.03 | -50.57 | -53.38 | 0.1 | -23.08 | 0.0 | 0.28 | -9.68 | 0.0 | 0.49 | 13.95 | -10.91 | 3.30 | 55.62 | 114.52 | 9.24 | 82.73 | 114.52 | 16.17 | 130.54 | 91.12 | 470 | 0.0 | 7.06 |
| 22Q2 (12) | 6.13 | -6.27 | 4.43 | 0.13 | 18.18 | 44.44 | 0.31 | 3.33 | 14.81 | 0.43 | -8.51 | -18.87 | 2.12 | 26.09 | 38.32 | 5.06 | 10.24 | 9.95 | 7.01 | -2.39 | -22.31 | 470 | 0.0 | 7.06 |
| 22Q1 (11) | 6.54 | 17.41 | 9.36 | 0.11 | -8.33 | 0.0 | 0.3 | -3.23 | 7.14 | 0.47 | -17.54 | -14.55 | 1.68 | -21.93 | -8.56 | 4.59 | -17.58 | -2.03 | 7.19 | -29.77 | -21.86 | 470 | 0.0 | 7.06 |
| 21Q4 (10) | 5.57 | -14.31 | -7.01 | 0.12 | 20.0 | 20.0 | 0.31 | 10.71 | 10.71 | 0.57 | 3.64 | -13.64 | 2.15 | 40.04 | 29.05 | 5.57 | 29.2 | 19.06 | 10.23 | 20.94 | -7.12 | 470 | 7.06 | 7.06 |
| 21Q3 (9) | 6.5 | 10.73 | 11.68 | 0.1 | 11.11 | 0.0 | 0.28 | 3.7 | -22.22 | 0.55 | 3.77 | 14.58 | 1.54 | 0.34 | -10.46 | 4.31 | -6.35 | -30.36 | 8.46 | -6.28 | 2.6 | 439 | 0.0 | 2.09 |
| 21Q2 (8) | 5.87 | -1.84 | 27.33 | 0.09 | -18.18 | 0.0 | 0.27 | -3.57 | -20.59 | 0.53 | -3.64 | 47.22 | 1.53 | -16.65 | -21.47 | 4.60 | -1.76 | -37.63 | 9.03 | -1.83 | 15.62 | 439 | 0.0 | 2.09 |
| 21Q1 (7) | 5.98 | -0.17 | 61.19 | 0.11 | 10.0 | 22.22 | 0.28 | 0.0 | 7.69 | 0.55 | -16.67 | 83.33 | 1.84 | 10.18 | -24.17 | 4.68 | 0.17 | -33.19 | 9.20 | -16.53 | 13.74 | 439 | 0.0 | 13.14 |
| 20Q4 (6) | 5.99 | 2.92 | 39.63 | 0.1 | 0.0 | 0.0 | 0.28 | -22.22 | 33.33 | 0.66 | 37.5 | 100.0 | 1.67 | -2.84 | -28.38 | 4.67 | -24.43 | -4.51 | 11.02 | 33.6 | 43.24 | 439 | 2.09 | 13.14 |
| 20Q3 (5) | 5.82 | 26.25 | 34.1 | 0.1 | 11.11 | -9.09 | 0.36 | 5.88 | 44.0 | 0.48 | 33.33 | 0.0 | 1.72 | -11.99 | -32.21 | 6.19 | -16.13 | 7.38 | 8.25 | 5.61 | -25.43 | 430 | 0.0 | 10.82 |
| 20Q2 (4) | 4.61 | 24.26 | 0.0 | 0.09 | 0.0 | 0.0 | 0.34 | 30.77 | 0.0 | 0.36 | 20.0 | 0.0 | 1.95 | -19.52 | 0.0 | 7.38 | 5.24 | 0.0 | 7.81 | -3.43 | 0.0 | 430 | 10.82 | 0.0 |
| 20Q1 (3) | 3.71 | -13.52 | 0.0 | 0.09 | -10.0 | 0.0 | 0.26 | 23.81 | 0.0 | 0.3 | -9.09 | 0.0 | 2.43 | 4.07 | 0.0 | 7.01 | 43.17 | 0.0 | 8.09 | 5.12 | 0.0 | 388 | 0.0 | 0.0 |
| 19Q4 (2) | 4.29 | -1.15 | 0.0 | 0.1 | -9.09 | 0.0 | 0.21 | -16.0 | 0.0 | 0.33 | -31.25 | 0.0 | 2.33 | -8.03 | 0.0 | 4.90 | -15.02 | 0.0 | 7.69 | -30.45 | 0.0 | 388 | 0.0 | 0.0 |
| 19Q3 (1) | 4.34 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 2.53 | 0.0 | 0.0 | 5.76 | 0.0 | 0.0 | 11.06 | 0.0 | 0.0 | 388 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.93 | -15.67 | 0.48 | 6.67 | 1.01 | -12.17 | 2.18 | 18.48 | 3.01 | 26.49 | 6.34 | 4.15 | 13.68 | 40.49 | 506 | 0.0 |
| 2022 (9) | 18.89 | -21.0 | 0.45 | 7.14 | 1.15 | 2.68 | 1.84 | -16.36 | 2.38 | 35.62 | 6.09 | 29.97 | 9.74 | 5.86 | 506 | 7.66 |
| 2021 (8) | 23.91 | 18.72 | 0.42 | 10.53 | 1.12 | -8.94 | 2.2 | 22.91 | 1.76 | -6.9 | 4.68 | -23.3 | 9.20 | 3.53 | 470 | 7.06 |
| 2020 (7) | 20.14 | 14.43 | 0.38 | -9.52 | 1.23 | 35.16 | 1.79 | 8.48 | 1.89 | -20.93 | 6.11 | 18.12 | 8.89 | -5.2 | 439 | 2.09 |
| 2019 (6) | 17.6 | -22.43 | 0.42 | -10.64 | 0.91 | -12.5 | 1.65 | -9.34 | 2.39 | 15.21 | 5.17 | 12.81 | 9.38 | 16.88 | 430 | 10.82 |
| 2018 (5) | 22.69 | 17.38 | 0.47 | 4.44 | 1.04 | 14.29 | 1.82 | 38.93 | 2.07 | -11.02 | 4.58 | -2.64 | 8.02 | 18.36 | 388 | -3.0 |
| 2017 (4) | 19.33 | 11.73 | 0.45 | -8.16 | 0.91 | 7.06 | 1.31 | 43.96 | 2.33 | -17.81 | 4.71 | -4.18 | 6.78 | 28.84 | 400 | 5.82 |
| 2016 (3) | 17.3 | 17.61 | 0.49 | 4.26 | 0.85 | 18.06 | 0.91 | 3.41 | 2.83 | -11.35 | 4.91 | 0.38 | 5.26 | -12.07 | 378 | 2.44 |
| 2015 (2) | 14.71 | 0.82 | 0.47 | 11.9 | 0.72 | 4.35 | 0.88 | 60.0 | 3.20 | 10.99 | 4.89 | 3.5 | 5.98 | 58.69 | 369 | 10.15 |
| 2014 (1) | 14.59 | 50.88 | 0.42 | 68.0 | 0.69 | -1.43 | 0.55 | 89.66 | 2.88 | 0 | 4.73 | 0 | 3.77 | 0 | 335 | 10.93 |
