- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 12.7 | -11.37 | -10.75 | 0.15 | 0.0 | -11.76 | 0.43 | -6.52 | 38.71 | 0.07 | -56.25 | -53.33 | 1.18 | 12.83 | -1.13 | 3.39 | 5.48 | 55.42 | 0.55 | -50.63 | -47.71 | 244 | 0.0 | 0.0 |
| 24Q3 (19) | 14.33 | -28.88 | -9.65 | 0.15 | -42.31 | 0.0 | 0.46 | 2.22 | 21.05 | 0.16 | -42.86 | 14.29 | 1.05 | -18.88 | 10.68 | 3.21 | 43.74 | 33.98 | 1.12 | -19.65 | 26.49 | 244 | 0.0 | -5.06 |
| 24Q2 (18) | 20.15 | 267.7 | -13.41 | 0.26 | 160.0 | 13.04 | 0.45 | 104.55 | -2.17 | 0.28 | 211.11 | 55.56 | 1.29 | -29.29 | 30.55 | 2.23 | -44.37 | 12.97 | 1.39 | -15.39 | 79.64 | 244 | 0.0 | -5.06 |
| 24Q1 (17) | 5.48 | -61.49 | -0.18 | 0.1 | -41.18 | 11.11 | 0.22 | -29.03 | 15.79 | 0.09 | -40.0 | 28.57 | 1.82 | 52.75 | 11.31 | 4.01 | 84.28 | 16.0 | 1.64 | 55.8 | 28.81 | 244 | 0.0 | -5.06 |
| 23Q4 (16) | 14.23 | -10.28 | 181.78 | 0.17 | 13.33 | 88.89 | 0.31 | -18.42 | 93.75 | 0.15 | 7.14 | 150.0 | 1.19 | 26.32 | -32.97 | 2.18 | -9.08 | -31.24 | 1.05 | 19.42 | -11.28 | 244 | -5.06 | -5.06 |
| 23Q3 (15) | 15.86 | -31.84 | 191.01 | 0.15 | -34.78 | 36.36 | 0.38 | -17.39 | 123.53 | 0.14 | -22.22 | 366.67 | 0.95 | -4.31 | -53.14 | 2.40 | 21.2 | -23.19 | 0.88 | 14.12 | 60.36 | 257 | 0.0 | -1.15 |
| 23Q2 (14) | 23.27 | 323.86 | 185.52 | 0.23 | 155.56 | 76.92 | 0.46 | 142.11 | 155.56 | 0.18 | 157.14 | 63.64 | 0.99 | -39.71 | -38.04 | 1.98 | -42.88 | -10.5 | 0.77 | -39.33 | -42.69 | 257 | 0.0 | -1.15 |
| 23Q1 (13) | 5.49 | 8.71 | -17.19 | 0.09 | 0.0 | -30.77 | 0.19 | 18.75 | -9.52 | 0.07 | 16.67 | 16.67 | 1.64 | -8.01 | -16.39 | 3.46 | 9.23 | 9.26 | 1.28 | 7.32 | 40.89 | 257 | 0.0 | -1.15 |
| 22Q4 (12) | 5.05 | -7.34 | -26.71 | 0.09 | -18.18 | -30.77 | 0.16 | -5.88 | -15.79 | 0.06 | 100.0 | 20.0 | 1.78 | -11.7 | -5.54 | 3.17 | 1.57 | 14.89 | 1.19 | 115.84 | 63.72 | 257 | -1.15 | -1.15 |
| 22Q3 (11) | 5.45 | -33.13 | -31.27 | 0.11 | -15.38 | -8.33 | 0.17 | -5.56 | -10.53 | 0.03 | -72.73 | -50.0 | 2.02 | 26.53 | 33.38 | 3.12 | 41.23 | 30.19 | 0.55 | -59.22 | -27.25 | 260 | 0.0 | 0.78 |
| 22Q2 (10) | 8.15 | 22.93 | 7.38 | 0.13 | 0.0 | 18.18 | 0.18 | -14.29 | 20.0 | 0.11 | 83.33 | 83.33 | 1.60 | -18.65 | 10.06 | 2.21 | -30.27 | 11.75 | 1.35 | 49.14 | 70.74 | 260 | 0.0 | 0.78 |
| 22Q1 (9) | 6.63 | -3.77 | -13.11 | 0.13 | 0.0 | 8.33 | 0.21 | 10.53 | 16.67 | 0.06 | 20.0 | 0.0 | 1.96 | 3.92 | 24.67 | 3.17 | 14.86 | 34.26 | 0.90 | 24.71 | 15.08 | 260 | 0.0 | 0.78 |
| 21Q4 (8) | 6.89 | -13.11 | 0.29 | 0.13 | 8.33 | 8.33 | 0.19 | 0.0 | 11.76 | 0.05 | -16.67 | -16.67 | 1.89 | 24.69 | 8.02 | 2.76 | 15.09 | 11.44 | 0.73 | -4.09 | -16.91 | 260 | 0.78 | 0.78 |
| 21Q3 (7) | 7.93 | 4.48 | 18.54 | 0.12 | 9.09 | 9.09 | 0.19 | 26.67 | 11.76 | 0.06 | 0.0 | 0.0 | 1.51 | 4.41 | -7.97 | 2.40 | 21.24 | -5.71 | 0.76 | -4.29 | -15.64 | 258 | 0.0 | 17.27 |
| 21Q2 (6) | 7.59 | -0.52 | 63.58 | 0.11 | -8.33 | 10.0 | 0.15 | -16.67 | -6.25 | 0.06 | 0.0 | -33.33 | 1.45 | -7.85 | -32.75 | 1.98 | -16.23 | -42.69 | 0.79 | 0.53 | -59.24 | 258 | 0.0 | 17.27 |
| 21Q1 (5) | 7.63 | 11.06 | 32.01 | 0.12 | 0.0 | 9.09 | 0.18 | 5.88 | 5.88 | 0.06 | 0.0 | -14.29 | 1.57 | -9.96 | -17.36 | 2.36 | -4.66 | -19.79 | 0.79 | -9.96 | -35.07 | 258 | 0.0 | 10.26 |
| 20Q4 (4) | 6.87 | 2.69 | 0.0 | 0.12 | 9.09 | 0.0 | 0.17 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 1.75 | 6.23 | 0.0 | 2.47 | -2.62 | 0.0 | 0.87 | -2.62 | 0.0 | 258 | 17.27 | 0.0 |
| 20Q3 (3) | 6.69 | 44.18 | 0.0 | 0.11 | 10.0 | 0.0 | 0.17 | 6.25 | 0.0 | 0.06 | -33.33 | 0.0 | 1.64 | -23.71 | 0.0 | 2.54 | -26.31 | 0.0 | 0.90 | -53.76 | 0.0 | 220 | 0.0 | 0.0 |
| 20Q2 (2) | 4.64 | -19.72 | 0.0 | 0.1 | -9.09 | 0.0 | 0.16 | -5.88 | 0.0 | 0.09 | 28.57 | 0.0 | 2.16 | 13.24 | 0.0 | 3.45 | 17.24 | 0.0 | 1.94 | 60.16 | 0.0 | 220 | -5.98 | 0.0 |
| 20Q1 (1) | 5.78 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 1.90 | 0.0 | 0.0 | 2.94 | 0.0 | 0.0 | 1.21 | 0.0 | 0.0 | 234 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 52.66 | -10.5 | 0.66 | 3.12 | 1.55 | 15.67 | 0.6 | 9.09 | 1.25 | 15.23 | 2.94 | 29.25 | 1.14 | 21.89 | 244 | 0.0 |
| 2023 (9) | 58.84 | 132.85 | 0.64 | 39.13 | 1.34 | 86.11 | 0.55 | 111.54 | 1.09 | -40.25 | 2.28 | -20.07 | 0.93 | -9.15 | 244 | -5.06 |
| 2022 (8) | 25.27 | -15.85 | 0.46 | -4.17 | 0.72 | 1.41 | 0.26 | 13.04 | 1.82 | 13.89 | 2.85 | 20.51 | 1.03 | 34.34 | 257 | -1.15 |
| 2021 (7) | 30.03 | 25.23 | 0.48 | 11.63 | 0.71 | 7.58 | 0.23 | -14.81 | 1.60 | -10.86 | 2.36 | -14.1 | 0.77 | -31.98 | 260 | 0.78 |
| 2020 (6) | 23.98 | 11.95 | 0.43 | -23.21 | 0.66 | -12.0 | 0.27 | 8.0 | 1.79 | -31.41 | 2.75 | -21.39 | 1.13 | -3.53 | 258 | 17.27 |
| 2019 (5) | 21.42 | -9.77 | 0.56 | 7.69 | 0.75 | -8.54 | 0.25 | 0.0 | 2.61 | 19.36 | 3.50 | 1.37 | 1.17 | 10.83 | 220 | -5.98 |
| 2018 (4) | 23.74 | -9.42 | 0.52 | 26.83 | 0.82 | -3.53 | 0.25 | -7.41 | 2.19 | 40.03 | 3.45 | 6.51 | 1.05 | 2.23 | 234 | -5.65 |
| 2017 (3) | 26.21 | -9.78 | 0.41 | 28.12 | 0.85 | 6.25 | 0.27 | 8.0 | 1.56 | 42.01 | 3.24 | 17.76 | 1.03 | 19.7 | 248 | -1.2 |
| 2016 (2) | 29.05 | 8.52 | 0.32 | -11.11 | 0.8 | -62.79 | 0.25 | -7.41 | 1.10 | -18.09 | 2.75 | -65.71 | 0.86 | -14.67 | 251 | -2.71 |
| 2015 (1) | 26.77 | -14.91 | 0.36 | -7.69 | 2.15 | 97.25 | 0.27 | -52.63 | 1.34 | 0 | 8.03 | 0 | 1.01 | 0 | 258 | -5.84 |
