- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.26 | -12.06 | 20.21 | 0.19 | 0.0 | 18.75 | 0.23 | -11.54 | 0.0 | 0.13 | -18.75 | -7.14 | 8.41 | 13.72 | -1.22 | 10.18 | 0.6 | -16.81 | 5.75 | -7.61 | -22.76 | 204 | 0.0 | -35.44 |
| 24Q2 (19) | 2.57 | 38.92 | 25.37 | 0.19 | 18.75 | 26.67 | 0.26 | 30.0 | 23.81 | 0.16 | 0.0 | 33.33 | 7.39 | -14.52 | 1.04 | 10.12 | -6.42 | -1.24 | 6.23 | -28.02 | 6.36 | 204 | 0.0 | -35.44 |
| 24Q1 (18) | 1.85 | 9.47 | -24.8 | 0.16 | 0.0 | -5.88 | 0.2 | -16.67 | 0.0 | 0.16 | 23.08 | 23.08 | 8.65 | -8.65 | 25.15 | 10.81 | -23.87 | 32.97 | 8.65 | 12.43 | 63.66 | 204 | 0.0 | -35.44 |
| 23Q4 (17) | 1.69 | -10.11 | -45.31 | 0.16 | 0.0 | -20.0 | 0.24 | 4.35 | -31.43 | 0.13 | -7.14 | 0.0 | 9.47 | 11.24 | 46.27 | 14.20 | 16.08 | 25.38 | 7.69 | 3.3 | 82.84 | 204 | -35.44 | -35.44 |
| 23Q3 (16) | 1.88 | -8.29 | -41.25 | 0.16 | 6.67 | 6.67 | 0.23 | 9.52 | -20.69 | 0.14 | 16.67 | 27.27 | 8.51 | 16.31 | 81.56 | 12.23 | 19.43 | 35.0 | 7.45 | 27.22 | 116.63 | 316 | 0.0 | -10.73 |
| 23Q2 (15) | 2.05 | -16.67 | -20.23 | 0.15 | -11.76 | 15.38 | 0.21 | 5.0 | -19.23 | 0.12 | -7.69 | 20.0 | 7.32 | 5.88 | 44.65 | 10.24 | 26.0 | 1.26 | 5.85 | 10.77 | 50.44 | 316 | 0.0 | -10.73 |
| 23Q1 (14) | 2.46 | -20.39 | 1.23 | 0.17 | -15.0 | 41.67 | 0.2 | -42.86 | -16.67 | 0.13 | 0.0 | 30.0 | 6.91 | 6.77 | 39.94 | 8.13 | -28.22 | -17.68 | 5.28 | 25.61 | 28.41 | 316 | 0.0 | -10.73 |
| 22Q4 (13) | 3.09 | -3.44 | 1.98 | 0.2 | 33.33 | 53.85 | 0.35 | 20.69 | 52.17 | 0.13 | 18.18 | 44.44 | 6.47 | 38.08 | 50.86 | 11.33 | 24.99 | 49.22 | 4.21 | 22.39 | 41.64 | 316 | -10.73 | -10.73 |
| 22Q3 (12) | 3.2 | 24.51 | 19.85 | 0.15 | 15.38 | 36.36 | 0.29 | 11.54 | 31.82 | 0.11 | 10.0 | 37.5 | 4.69 | -7.33 | 13.78 | 9.06 | -10.42 | 9.99 | 3.44 | -11.66 | 14.73 | 354 | 0.0 | 36.68 |
| 22Q2 (11) | 2.57 | 5.76 | 31.79 | 0.13 | 8.33 | 85.71 | 0.26 | 8.33 | 0.0 | 0.1 | 0.0 | 25.0 | 5.06 | 2.43 | 40.91 | 10.12 | 2.43 | -24.12 | 3.89 | -5.45 | -5.16 | 354 | 0.0 | 36.68 |
| 22Q1 (10) | 2.43 | -19.8 | 57.79 | 0.12 | -7.69 | 100.0 | 0.24 | 4.35 | 26.32 | 0.1 | 11.11 | 25.0 | 4.94 | 15.1 | 26.75 | 9.88 | 30.11 | -19.95 | 4.12 | 38.55 | -20.78 | 354 | 0.0 | 36.68 |
| 21Q4 (9) | 3.03 | 13.48 | 103.36 | 0.13 | 18.18 | 116.67 | 0.23 | 4.55 | 21.05 | 0.09 | 12.5 | 28.57 | 4.29 | 4.14 | 6.55 | 7.59 | -7.88 | -40.47 | 2.97 | -0.87 | -36.78 | 354 | 36.68 | 36.68 |
| 21Q3 (8) | 2.67 | 36.92 | 111.9 | 0.11 | 57.14 | 120.0 | 0.22 | -15.38 | 37.5 | 0.08 | 0.0 | 33.33 | 4.12 | 14.77 | 3.82 | 8.24 | -38.2 | -35.11 | 3.00 | -26.97 | -37.08 | 259 | 0.0 | 69.28 |
| 21Q2 (7) | 1.95 | 26.62 | 51.16 | 0.07 | 16.67 | 40.0 | 0.26 | 36.84 | 62.5 | 0.08 | 0.0 | 33.33 | 3.59 | -7.86 | -7.38 | 13.33 | 8.07 | 7.5 | 4.10 | -21.03 | -11.79 | 259 | 0.0 | 69.28 |
| 21Q1 (6) | 1.54 | 3.36 | 30.51 | 0.06 | 0.0 | 20.0 | 0.19 | 0.0 | 26.67 | 0.08 | 14.29 | 14.29 | 3.90 | -3.25 | -8.05 | 12.34 | -3.25 | -2.94 | 5.19 | 10.58 | -12.43 | 259 | 0.0 | 58.9 |
| 20Q4 (5) | 1.49 | 18.25 | 13.74 | 0.06 | 20.0 | 0.0 | 0.19 | 18.75 | 26.67 | 0.07 | 16.67 | 0.0 | 4.03 | 1.48 | -12.08 | 12.75 | 0.42 | 11.36 | 4.70 | -1.34 | -12.08 | 259 | 69.28 | 58.9 |
| 20Q3 (4) | 1.26 | -2.33 | 0.0 | 0.05 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 3.97 | 2.38 | 0.0 | 12.70 | 2.38 | 0.0 | 4.76 | 2.38 | 0.0 | 153 | 0.0 | 0.0 |
| 20Q2 (3) | 1.29 | 9.32 | 0.0 | 0.05 | 0.0 | 0.0 | 0.16 | 6.67 | 0.0 | 0.06 | -14.29 | 0.0 | 3.88 | -8.53 | 0.0 | 12.40 | -2.43 | 0.0 | 4.65 | -21.59 | 0.0 | 153 | -6.13 | 0.0 |
| 20Q1 (2) | 1.18 | -9.92 | 0.0 | 0.05 | -16.67 | 0.0 | 0.15 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 4.24 | -7.49 | 0.0 | 12.71 | 11.02 | 0.0 | 5.93 | 11.02 | 0.0 | 163 | 0.0 | 0.0 |
| 19Q4 (1) | 1.31 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 4.58 | 0.0 | 0.0 | 11.45 | 0.0 | 0.0 | 5.34 | 0.0 | 0.0 | 163 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.08 | -28.56 | 0.64 | 6.67 | 0.88 | -22.12 | 0.51 | 15.91 | 7.92 | 49.31 | 10.89 | 9.01 | 6.31 | 62.24 | 316 | 0.0 |
| 2022 (9) | 11.31 | 22.93 | 0.6 | 57.89 | 1.13 | 26.97 | 0.44 | 33.33 | 5.31 | 28.44 | 9.99 | 3.28 | 3.89 | 8.46 | 316 | -10.73 |
| 2021 (8) | 9.2 | 76.25 | 0.38 | 90.0 | 0.89 | 34.85 | 0.33 | 26.92 | 4.13 | 7.8 | 9.67 | -23.49 | 3.59 | -27.98 | 354 | 36.68 |
| 2020 (7) | 5.22 | 10.83 | 0.2 | -9.09 | 0.66 | 10.0 | 0.26 | -3.7 | 3.83 | -17.97 | 12.64 | -0.75 | 4.98 | -13.11 | 259 | 69.28 |
| 2019 (6) | 4.71 | 3.52 | 0.22 | 4.76 | 0.6 | -10.45 | 0.27 | 3.85 | 4.67 | 1.2 | 12.74 | -13.49 | 5.73 | 0.32 | 153 | -6.13 |
| 2018 (5) | 4.55 | -27.2 | 0.21 | -4.55 | 0.67 | -2.9 | 0.26 | -10.34 | 4.62 | 31.12 | 14.73 | 33.38 | 5.71 | 23.15 | 163 | -19.31 |
| 2017 (4) | 6.25 | 8.32 | 0.22 | -15.38 | 0.69 | -1.43 | 0.29 | -27.5 | 3.52 | -21.88 | 11.04 | -9.0 | 4.64 | -33.07 | 202 | -3.35 |
| 2016 (3) | 5.77 | -15.15 | 0.26 | -3.7 | 0.7 | -10.26 | 0.4 | 21.21 | 4.51 | 13.49 | 12.13 | 5.76 | 6.93 | 42.85 | 209 | -17.39 |
| 2015 (2) | 6.8 | 32.55 | 0.27 | 8.0 | 0.78 | 6.85 | 0.33 | 17.86 | 3.97 | -18.52 | 11.47 | -19.39 | 4.85 | -11.09 | 253 | -2.69 |
| 2014 (1) | 5.13 | 26.35 | 0.25 | -7.41 | 0.73 | 12.31 | 0.28 | 12.0 | 4.87 | 0 | 14.23 | 0 | 5.46 | 0 | 260 | 10.17 |
