- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 25.38 | 6.19 | -4.51 | 0.33 | -2.94 | -8.33 | 0.74 | -5.13 | -2.63 | 1.39 | 6.11 | 6.92 | 1.30 | -8.6 | -4.0 | 2.92 | -10.66 | 1.97 | 5.48 | -0.08 | 11.98 | 849 | 0.0 | 0.0 |
| 24Q2 (19) | 23.9 | 16.25 | -5.98 | 0.34 | 3.03 | -12.82 | 0.78 | 8.33 | 21.88 | 1.31 | -3.68 | 3.15 | 1.42 | -11.37 | -7.28 | 3.26 | -6.81 | 29.63 | 5.48 | -17.14 | 9.71 | 849 | 0.0 | 0.0 |
| 24Q1 (18) | 20.56 | -8.7 | -1.11 | 0.33 | -2.94 | 6.45 | 0.72 | 5.88 | -1.37 | 1.36 | -4.9 | 3.82 | 1.61 | 6.31 | 7.64 | 3.50 | 15.98 | -0.27 | 6.61 | 4.17 | 4.98 | 849 | 0.0 | 0.0 |
| 23Q4 (17) | 22.52 | -15.27 | -4.94 | 0.34 | -5.56 | -24.44 | 0.68 | -10.53 | -4.23 | 1.43 | 10.0 | 25.44 | 1.51 | 11.47 | -20.52 | 3.02 | 5.6 | 0.75 | 6.35 | 29.83 | 31.96 | 849 | 0.0 | 0.0 |
| 23Q3 (16) | 26.58 | 4.56 | -15.16 | 0.36 | -7.69 | -12.2 | 0.76 | 18.75 | -2.56 | 1.3 | 2.36 | 1.56 | 1.35 | -11.72 | 3.5 | 2.86 | 13.57 | 14.85 | 4.89 | -2.11 | 19.71 | 849 | 0.0 | 0.0 |
| 23Q2 (15) | 25.42 | 22.27 | 11.93 | 0.39 | 25.81 | 8.33 | 0.64 | -12.33 | -8.57 | 1.27 | -3.05 | -9.29 | 1.53 | 2.89 | -3.22 | 2.52 | -28.3 | -18.32 | 5.00 | -20.71 | -18.96 | 849 | 0.0 | 0.0 |
| 23Q1 (14) | 20.79 | -12.24 | -9.49 | 0.31 | -31.11 | -22.5 | 0.73 | 2.82 | 1.39 | 1.31 | 14.91 | 0.77 | 1.49 | -21.5 | -14.37 | 3.51 | 17.16 | 12.02 | 6.30 | 30.94 | 11.34 | 849 | 0.0 | 0.0 |
| 22Q4 (13) | 23.69 | -24.39 | -23.48 | 0.45 | 9.76 | 4.65 | 0.71 | -8.97 | -12.35 | 1.14 | -10.94 | 2.7 | 1.90 | 45.15 | 36.77 | 3.00 | 20.38 | 14.55 | 4.81 | 17.79 | 34.22 | 849 | 0.0 | 0.0 |
| 22Q3 (12) | 31.33 | 37.96 | 3.26 | 0.41 | 13.89 | 5.13 | 0.78 | 11.43 | -6.02 | 1.28 | -8.57 | 1.59 | 1.31 | -17.45 | 1.81 | 2.49 | -19.23 | -8.99 | 4.09 | -33.73 | -1.62 | 849 | 0.0 | 0.0 |
| 22Q2 (11) | 22.71 | -1.13 | -21.09 | 0.36 | -10.0 | -16.28 | 0.7 | -2.78 | 2.94 | 1.4 | 7.69 | 12.0 | 1.59 | -8.97 | 6.1 | 3.08 | -1.66 | 30.46 | 6.16 | 8.93 | 41.94 | 849 | 0.0 | 0.0 |
| 22Q1 (10) | 22.97 | -25.81 | -5.86 | 0.4 | -6.98 | 8.11 | 0.72 | -11.11 | -2.7 | 1.3 | 17.12 | 18.18 | 1.74 | 25.38 | 14.84 | 3.13 | 19.81 | 3.35 | 5.66 | 57.86 | 25.54 | 849 | 0.0 | 0.0 |
| 21Q4 (9) | 30.96 | 2.04 | 13.99 | 0.43 | 10.26 | 7.5 | 0.81 | -2.41 | 6.58 | 1.11 | -11.9 | 11.0 | 1.39 | 8.05 | -5.69 | 2.62 | -4.36 | -6.5 | 3.59 | -13.67 | -2.62 | 849 | 0.0 | 0.0 |
| 21Q3 (8) | 30.34 | 5.42 | 7.44 | 0.39 | -9.3 | 14.71 | 0.83 | 22.06 | 20.29 | 1.26 | 0.8 | 12.5 | 1.29 | -13.97 | 6.77 | 2.74 | 15.78 | 11.96 | 4.15 | -4.38 | 4.71 | 849 | 0.0 | 0.0 |
| 21Q2 (7) | 28.78 | 17.95 | 8.2 | 0.43 | 16.22 | 16.22 | 0.68 | -8.11 | -6.85 | 1.25 | 13.64 | 20.19 | 1.49 | -1.47 | 7.41 | 2.36 | -22.09 | -13.91 | 4.34 | -3.66 | 11.09 | 849 | 0.0 | 0.0 |
| 21Q1 (6) | 24.4 | -10.16 | 75.29 | 0.37 | -7.5 | -2.63 | 0.74 | -2.63 | 2.78 | 1.1 | 10.0 | 12.24 | 1.52 | 2.96 | -44.45 | 3.03 | 8.38 | -41.37 | 4.51 | 22.44 | -35.97 | 849 | 0.0 | 0.0 |
| 20Q4 (5) | 27.16 | -3.82 | 36.28 | 0.4 | 17.65 | 5.26 | 0.76 | 10.14 | 38.18 | 1.0 | -10.71 | -10.71 | 1.47 | 22.33 | -22.76 | 2.80 | 14.52 | 1.4 | 3.68 | -7.16 | -34.48 | 849 | 0.0 | 0.0 |
| 20Q3 (4) | 28.24 | 6.17 | 0.0 | 0.34 | -8.11 | 0.0 | 0.69 | -5.48 | 0.0 | 1.12 | 7.69 | 0.0 | 1.20 | -13.44 | 0.0 | 2.44 | -10.97 | 0.0 | 3.97 | 1.44 | 0.0 | 849 | 0.0 | 0.0 |
| 20Q2 (3) | 26.6 | 91.09 | 0.0 | 0.37 | -2.63 | 0.0 | 0.73 | 1.39 | 0.0 | 1.04 | 6.12 | 0.0 | 1.39 | -49.05 | 0.0 | 2.74 | -46.94 | 0.0 | 3.91 | -44.47 | 0.0 | 849 | 0.0 | 0.0 |
| 20Q1 (2) | 13.92 | -30.16 | 0.0 | 0.38 | 0.0 | 0.0 | 0.72 | 30.91 | 0.0 | 0.98 | -12.5 | 0.0 | 2.73 | 43.18 | 0.0 | 5.17 | 87.43 | 0.0 | 7.04 | 25.28 | 0.0 | 849 | 0.0 | 0.0 |
| 19Q4 (1) | 19.93 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 1.12 | 0.0 | 0.0 | 1.91 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 5.62 | 0.0 | 0.0 | 849 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 95.31 | -5.35 | 1.4 | -13.58 | 2.81 | -3.44 | 5.3 | 3.52 | 1.47 | -8.69 | 2.95 | 2.02 | 5.56 | 9.37 | 896 | 0.0 |
| 2022 (9) | 100.7 | -12.03 | 1.62 | 0.0 | 2.91 | -4.9 | 5.12 | 8.25 | 1.61 | 13.67 | 2.89 | 8.1 | 5.08 | 23.05 | 896 | 5.54 |
| 2021 (8) | 114.47 | 19.34 | 1.62 | 8.72 | 3.06 | 5.88 | 4.73 | 14.25 | 1.42 | -8.89 | 2.67 | -11.28 | 4.13 | -4.26 | 849 | 0.0 |
| 2020 (7) | 95.92 | 24.91 | 1.49 | 2.76 | 2.89 | 6.64 | 4.14 | 0.98 | 1.55 | -17.74 | 3.01 | -14.63 | 4.32 | -19.16 | 849 | 0.0 |
| 2019 (6) | 76.79 | 10.9 | 1.45 | -7.64 | 2.71 | -3.9 | 4.1 | 6.22 | 1.89 | -16.72 | 3.53 | -13.35 | 5.34 | -4.23 | 849 | 0.0 |
| 2018 (5) | 69.24 | 11.16 | 1.57 | -7.65 | 2.82 | 36.89 | 3.86 | 3.49 | 2.27 | -16.92 | 4.07 | 23.15 | 5.57 | -6.9 | 849 | 0.0 |
| 2017 (4) | 62.29 | 1.53 | 1.7 | -23.08 | 2.06 | -8.04 | 3.73 | 5.37 | 2.73 | -24.24 | 3.31 | -9.42 | 5.99 | 3.78 | 849 | 0.0 |
| 2016 (3) | 61.35 | -7.05 | 2.21 | -15.97 | 2.24 | 2.28 | 3.54 | -11.94 | 3.60 | -9.6 | 3.65 | 10.04 | 5.77 | -5.27 | 849 | -14.07 |
| 2015 (2) | 66.0 | 22.34 | 2.63 | -6.41 | 2.19 | 5.29 | 4.02 | -16.42 | 3.98 | -23.49 | 3.32 | -13.93 | 6.09 | -31.68 | 988 | 4.99 |
| 2014 (1) | 53.95 | -15.77 | 2.81 | -8.77 | 2.08 | -20.0 | 4.81 | -15.61 | 5.21 | 0 | 3.86 | 0 | 8.92 | 0 | 941 | -1.16 |
