- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 14.82 | 0.0 | -17.02 | 0.2 | -4.76 | -4.76 | 0.92 | -2.13 | -1.08 | 0.54 | -15.62 | -3.57 | 1.35 | -4.76 | 14.77 | 6.21 | -2.13 | 19.22 | 3.64 | -15.63 | 16.21 | 1557 | 0.0 | -4.77 |
| 24Q2 (19) | 14.82 | 1.65 | -22.73 | 0.21 | 10.53 | 0.0 | 0.94 | 1.08 | 0.0 | 0.64 | -3.03 | 30.61 | 1.42 | 8.74 | 29.42 | 6.34 | -0.56 | 29.42 | 4.32 | -4.6 | 69.04 | 1557 | 0.0 | -4.77 |
| 24Q1 (18) | 14.58 | -9.38 | -17.49 | 0.19 | -5.0 | -20.83 | 0.93 | 2.2 | 5.68 | 0.66 | -2.94 | 34.69 | 1.30 | 4.84 | -4.06 | 6.38 | 12.78 | 28.08 | 4.53 | 7.11 | 63.24 | 1557 | 0.0 | -4.77 |
| 23Q4 (17) | 16.09 | -9.91 | -23.31 | 0.2 | -4.76 | -25.93 | 0.91 | -2.15 | -11.65 | 0.68 | 21.43 | 51.11 | 1.24 | 5.71 | -3.41 | 5.66 | 8.61 | 15.2 | 4.23 | 34.79 | 97.04 | 1557 | -4.77 | -4.77 |
| 23Q3 (16) | 17.86 | -6.88 | -26.26 | 0.21 | 0.0 | -25.0 | 0.93 | -1.06 | -7.0 | 0.56 | 14.29 | 21.74 | 1.18 | 7.39 | 1.71 | 5.21 | 6.25 | 26.12 | 3.14 | 22.73 | 65.09 | 1635 | 0.0 | 10.4 |
| 23Q2 (15) | 19.18 | 8.55 | -14.87 | 0.21 | -12.5 | -22.22 | 0.94 | 6.82 | -1.05 | 0.49 | 0.0 | 81.48 | 1.09 | -19.39 | -8.64 | 4.90 | -1.59 | 16.23 | 2.55 | -7.87 | 113.18 | 1635 | 0.0 | 10.4 |
| 23Q1 (14) | 17.67 | -15.78 | -16.14 | 0.24 | -11.11 | -7.69 | 0.88 | -14.56 | 3.53 | 0.49 | 8.89 | 81.48 | 1.36 | 5.54 | 10.07 | 4.98 | 1.44 | 23.45 | 2.77 | 29.29 | 116.4 | 1635 | 0.0 | 10.4 |
| 22Q4 (13) | 20.98 | -13.38 | 6.61 | 0.27 | -3.57 | 8.0 | 1.03 | 3.0 | 35.53 | 0.45 | -2.17 | 36.36 | 1.29 | 11.32 | 1.31 | 4.91 | 18.91 | 27.13 | 2.14 | 12.93 | 27.91 | 1635 | 10.4 | 10.4 |
| 22Q3 (12) | 24.22 | 7.5 | 25.17 | 0.28 | 3.7 | 12.0 | 1.0 | 5.26 | 40.85 | 0.46 | 70.37 | 31.43 | 1.16 | -3.53 | -10.52 | 4.13 | -2.08 | 12.52 | 1.90 | 58.48 | 5.0 | 1481 | 0.0 | -4.14 |
| 22Q2 (11) | 22.53 | 6.93 | 29.26 | 0.27 | 3.85 | 28.57 | 0.95 | 11.76 | 33.8 | 0.27 | 0.0 | -10.0 | 1.20 | -2.88 | -0.53 | 4.22 | 4.52 | 3.51 | 1.20 | -6.48 | -30.37 | 1481 | 0.0 | -4.14 |
| 22Q1 (10) | 21.07 | 7.06 | 29.74 | 0.26 | 4.0 | 23.81 | 0.85 | 11.84 | 21.43 | 0.27 | -18.18 | 3.85 | 1.23 | -2.86 | -4.57 | 4.03 | 4.46 | -6.41 | 1.28 | -23.58 | -19.96 | 1481 | 0.0 | -4.14 |
| 21Q4 (9) | 19.68 | 1.71 | 29.64 | 0.25 | 0.0 | 25.0 | 0.76 | 7.04 | 16.92 | 0.33 | -5.71 | 10.0 | 1.27 | -1.68 | -3.58 | 3.86 | 5.25 | -9.81 | 1.68 | -7.3 | -15.15 | 1481 | -4.14 | -4.14 |
| 21Q3 (8) | 19.35 | 11.02 | 41.24 | 0.25 | 19.05 | 31.58 | 0.71 | 0.0 | 10.94 | 0.35 | 16.67 | 9.38 | 1.29 | 7.24 | -6.84 | 3.67 | -9.92 | -21.46 | 1.81 | 5.09 | -22.56 | 1545 | 0.0 | -1.72 |
| 21Q2 (7) | 17.43 | 7.33 | 19.06 | 0.21 | 0.0 | 0.0 | 0.71 | 1.43 | 5.97 | 0.3 | 15.38 | -9.09 | 1.20 | -6.83 | -16.01 | 4.07 | -5.5 | -10.99 | 1.72 | 7.51 | -23.64 | 1545 | 0.0 | -1.72 |
| 21Q1 (6) | 16.24 | 6.98 | 16.83 | 0.21 | 5.0 | 5.0 | 0.7 | 7.69 | 6.06 | 0.26 | -13.33 | -18.75 | 1.29 | -1.85 | -10.13 | 4.31 | 0.66 | -9.22 | 1.60 | -18.99 | -30.46 | 1545 | 0.0 | -6.76 |
| 20Q4 (5) | 15.18 | 10.8 | 12.53 | 0.2 | 5.26 | 0.0 | 0.65 | 1.56 | 0.0 | 0.3 | -6.25 | -16.67 | 1.32 | -5.0 | -11.13 | 4.28 | -8.34 | -11.13 | 1.98 | -15.39 | -25.94 | 1545 | -1.72 | -6.76 |
| 20Q3 (4) | 13.7 | -6.42 | 0.0 | 0.19 | -9.52 | 0.0 | 0.64 | -4.48 | 0.0 | 0.32 | -3.03 | 0.0 | 1.39 | -3.32 | 0.0 | 4.67 | 2.08 | 0.0 | 2.34 | 3.62 | 0.0 | 1572 | 0.0 | 0.0 |
| 20Q2 (3) | 14.64 | 5.32 | 0.0 | 0.21 | 5.0 | 0.0 | 0.67 | 1.52 | 0.0 | 0.33 | 3.12 | 0.0 | 1.43 | -0.31 | 0.0 | 4.58 | -3.62 | 0.0 | 2.25 | -2.09 | 0.0 | 1572 | -5.13 | 0.0 |
| 20Q1 (2) | 13.9 | 3.04 | 0.0 | 0.2 | 0.0 | 0.0 | 0.66 | 1.54 | 0.0 | 0.32 | -11.11 | 0.0 | 1.44 | -2.95 | 0.0 | 4.75 | -1.46 | 0.0 | 2.30 | -13.73 | 0.0 | 1657 | 0.0 | 0.0 |
| 19Q4 (1) | 13.49 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 1.48 | 0.0 | 0.0 | 4.82 | 0.0 | 0.0 | 2.67 | 0.0 | 0.0 | 1657 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 70.8 | -20.27 | 0.85 | -20.56 | 3.66 | -4.19 | 2.23 | 54.86 | 1.20 | -0.36 | 5.17 | 20.17 | 3.15 | 94.23 | 1635 | 0.0 |
| 2022 (9) | 88.8 | 22.16 | 1.07 | 16.3 | 3.82 | 32.64 | 1.44 | 16.13 | 1.20 | -4.8 | 4.30 | 8.58 | 1.62 | -4.94 | 1635 | 10.4 |
| 2021 (8) | 72.69 | 26.62 | 0.92 | 15.0 | 2.88 | 9.92 | 1.24 | -2.36 | 1.27 | -9.17 | 3.96 | -13.18 | 1.71 | -22.89 | 1481 | -4.14 |
| 2020 (7) | 57.41 | 5.94 | 0.8 | -9.09 | 2.62 | -2.24 | 1.27 | -4.51 | 1.39 | -14.19 | 4.56 | -7.72 | 2.21 | -9.87 | 1545 | -1.72 |
| 2019 (6) | 54.19 | -15.8 | 0.88 | -12.87 | 2.68 | -7.9 | 1.33 | -24.86 | 1.62 | 3.48 | 4.95 | 9.38 | 2.45 | -10.76 | 1572 | -5.13 |
| 2018 (5) | 64.36 | 22.03 | 1.01 | 3.06 | 2.91 | 10.65 | 1.77 | 6.63 | 1.57 | -15.55 | 4.52 | -9.33 | 2.75 | -12.62 | 1657 | 6.35 |
| 2017 (4) | 52.74 | 20.47 | 0.98 | -2.97 | 2.63 | -1.5 | 1.66 | 7.79 | 1.86 | -19.45 | 4.99 | -18.23 | 3.15 | -10.52 | 1558 | 0.39 |
| 2016 (3) | 43.78 | 37.16 | 1.01 | 55.38 | 2.67 | 14.59 | 1.54 | 1.99 | 2.31 | 13.29 | 6.10 | -16.45 | 3.52 | -25.64 | 1552 | 8.99 |
| 2015 (2) | 31.92 | 325.6 | 0.65 | 282.35 | 2.33 | 356.86 | 1.51 | 297.37 | 2.04 | -10.16 | 7.30 | 7.35 | 4.73 | -6.63 | 1424 | 5.25 |
| 2014 (1) | 7.5 | 0 | 0.17 | 0 | 0.51 | 0 | 0.38 | 0 | 2.27 | 0 | 6.80 | 0 | 5.07 | 0 | 1353 | 0 |
