- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.95 | -37.09 | 14.46 | 0.18 | -5.26 | -10.0 | 0.12 | -40.0 | -7.69 | 0.01 | -50.0 | -66.67 | 18.95 | 50.58 | -21.37 | 12.63 | -4.63 | -19.35 | 1.05 | -20.53 | -70.88 | 0 | 0 | 0 |
24Q2 (19) | 1.51 | -5.62 | 73.56 | 0.19 | 5.56 | -38.71 | 0.2 | 33.33 | 42.86 | 0.02 | 0.0 | 0.0 | 12.58 | 11.85 | -64.69 | 13.25 | 41.28 | -17.69 | 1.32 | 5.96 | -42.38 | 0 | 0 | 0 |
24Q1 (18) | 1.6 | 88.24 | 105.13 | 0.18 | -18.18 | -56.1 | 0.15 | -28.57 | 15.38 | 0.02 | -33.33 | 0.0 | 11.25 | -56.53 | -78.6 | 9.38 | -62.05 | -43.75 | 1.25 | -64.58 | -51.25 | 0 | 0 | 0 |
23Q4 (17) | 0.85 | 2.41 | -2.3 | 0.22 | 10.0 | 10.0 | 0.21 | 61.54 | 40.0 | 0.03 | 0.0 | 0.0 | 25.88 | 7.41 | 12.59 | 24.71 | 57.74 | 43.29 | 3.53 | -2.35 | 2.35 | 0 | 0 | 0 |
23Q3 (16) | 0.83 | -4.6 | -2.35 | 0.2 | -35.48 | 25.0 | 0.13 | -7.14 | -7.14 | 0.03 | 50.0 | 50.0 | 24.10 | -32.37 | 28.01 | 15.66 | -2.67 | -4.91 | 3.61 | 57.23 | 53.61 | 0 | 0 | 0 |
23Q2 (15) | 0.87 | 11.54 | 26.09 | 0.31 | -24.39 | 138.46 | 0.14 | 7.69 | -12.5 | 0.02 | 0.0 | -33.33 | 35.63 | -32.21 | 89.12 | 16.09 | -3.45 | -30.6 | 2.30 | -10.34 | -47.13 | 0 | 0 | 0 |
23Q1 (14) | 0.78 | -10.34 | 2.63 | 0.41 | 105.0 | 215.38 | 0.13 | -13.33 | -18.75 | 0.02 | -33.33 | 0.0 | 52.56 | 128.65 | 207.3 | 16.67 | -3.33 | -20.83 | 2.56 | -25.64 | -2.56 | 0 | 0 | 0 |
22Q4 (13) | 0.87 | 2.35 | 6.1 | 0.2 | 25.0 | 122.22 | 0.15 | 7.14 | 7.14 | 0.03 | 50.0 | 50.0 | 22.99 | 22.13 | 109.45 | 17.24 | 4.68 | 0.99 | 3.45 | 46.55 | 41.38 | 0 | 0 | 0 |
22Q3 (12) | 0.85 | 23.19 | 51.79 | 0.16 | 23.08 | 77.78 | 0.14 | -12.5 | 27.27 | 0.02 | -33.33 | 0.0 | 18.82 | -0.09 | 17.12 | 16.47 | -28.97 | -16.15 | 2.35 | -45.88 | -34.12 | 0 | 0 | 0 |
22Q2 (11) | 0.69 | -9.21 | 35.29 | 0.13 | 0.0 | 44.44 | 0.16 | 0.0 | 45.45 | 0.03 | 50.0 | 0 | 18.84 | 10.14 | 6.76 | 23.19 | 10.14 | 7.51 | 4.35 | 65.22 | 0 | 0 | 0 | 0 |
22Q1 (10) | 0.76 | -7.32 | 40.74 | 0.13 | 44.44 | 44.44 | 0.16 | 14.29 | 45.45 | 0.02 | 0.0 | 0 | 17.11 | 55.85 | 2.63 | 21.05 | 23.31 | 3.35 | 2.63 | 7.89 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.82 | 46.43 | 5.13 | 0.09 | 0.0 | -35.71 | 0.14 | 27.27 | 16.67 | 0.02 | 0.0 | 0 | 10.98 | -31.71 | -38.85 | 17.07 | -13.08 | 10.98 | 2.44 | -31.71 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.56 | 9.8 | 3.7 | 0.09 | 0.0 | -25.0 | 0.11 | 0.0 | 22.22 | 0.02 | 0 | 0 | 16.07 | -8.93 | -27.68 | 19.64 | -8.93 | 17.86 | 3.57 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.51 | -5.56 | -20.31 | 0.09 | 0.0 | -25.0 | 0.11 | 0.0 | 22.22 | 0 | 0 | 0 | 17.65 | 5.88 | -5.88 | 21.57 | 5.88 | 53.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 0.54 | -30.77 | -27.03 | 0.09 | -35.71 | -30.77 | 0.11 | -8.33 | 22.22 | 0 | 0 | 0 | 16.67 | -7.14 | -5.13 | 20.37 | 32.41 | 67.49 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0.78 | 44.44 | -9.3 | 0.14 | 16.67 | 7.69 | 0.12 | 33.33 | -20.0 | 0 | 0 | 0 | 17.95 | -19.23 | 18.74 | 15.38 | -7.69 | -11.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 0.54 | -15.62 | 0.0 | 0.12 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0.0 | 22.22 | 18.52 | 0.0 | 16.67 | 18.52 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.64 | -13.51 | 0.0 | 0.12 | -7.69 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0.0 | 18.75 | 6.73 | 0.0 | 14.06 | 15.62 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.74 | -13.95 | 0.0 | 0.13 | 0.0 | 0.0 | 0.09 | -40.0 | 0.0 | 0 | 0 | 0.0 | 17.57 | 16.22 | 0.0 | 12.16 | -30.27 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.86 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 15.12 | 0.0 | 0.0 | 17.44 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.33 | 4.72 | 1.14 | 86.89 | 0.61 | 0.0 | 0.09 | 0.0 | 34.23 | 78.47 | 18.32 | -4.5 | 2.70 | -4.5 | 0 | 0 |
2022 (9) | 3.18 | 31.4 | 0.61 | 69.44 | 0.61 | 32.61 | 0.09 | 125.0 | 19.18 | 28.95 | 19.18 | 0.92 | 2.83 | 71.23 | 0 | 0 |
2021 (8) | 2.42 | -10.37 | 0.36 | -29.41 | 0.46 | 17.95 | 0.04 | 0 | 14.88 | -21.24 | 19.01 | 31.6 | 1.65 | 0 | 0 | 0 |
2020 (7) | 2.7 | -21.28 | 0.51 | 15.91 | 0.39 | -41.79 | 0 | 0 | 18.89 | 47.25 | 14.44 | -26.05 | 0.00 | 0 | 0 | 0 |
2019 (6) | 3.43 | -14.68 | 0.44 | -32.31 | 0.67 | -22.09 | 0.02 | 0.0 | 12.83 | -20.66 | 19.53 | -8.69 | 0.58 | 17.2 | 0 | 0 |
2018 (5) | 4.02 | -22.99 | 0.65 | -24.42 | 0.86 | -14.85 | 0.02 | -33.33 | 16.17 | -1.86 | 21.39 | 10.57 | 0.50 | -13.43 | 0 | 0 |
2017 (4) | 5.22 | -16.61 | 0.86 | -15.69 | 1.01 | 40.28 | 0.03 | -75.0 | 16.48 | 1.11 | 19.35 | 68.23 | 0.57 | -70.02 | 0 | 0 |
2016 (3) | 6.26 | -21.46 | 1.02 | 3.03 | 0.72 | 2.86 | 0.12 | -61.29 | 16.29 | 31.17 | 11.50 | 30.95 | 1.92 | -50.72 | 134 | 0.0 |
2015 (2) | 7.97 | 35.31 | 0.99 | 1.02 | 0.7 | 6.06 | 0.31 | 47.62 | 12.42 | -25.34 | 8.78 | -21.62 | 3.89 | 9.09 | 134 | 0.0 |
2014 (1) | 5.89 | -1.51 | 0.98 | -4.85 | 0.66 | -13.16 | 0.21 | 75.0 | 16.64 | 0 | 11.21 | 0 | 3.57 | 0 | 134 | 0.0 |