玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)10.270.39-16.444.77-1.45-20.372.2415.46-1.750.030.0-40.046.45-1.83-4.721.8115.0117.570.29-0.39-28.28640.00.0
24Q3 (19)10.230.49-16.94.8417.191.891.940.5211.490.03-40.0-40.047.3116.6222.6118.960.0334.160.29-40.29-27.88640.09.23
24Q2 (18)10.182.0-9.754.13-3.95-0.481.931.5819.140.050.00.040.57-5.8410.2718.96-0.4232.010.49-1.9610.818640.09.23
24Q1 (17)9.98-18.85.54.3-28.2124.641.9-16.6711.110.050.00.043.09-11.618.1419.042.625.320.5023.15-5.218640.09.23
23Q4 (16)12.29-0.1616.65.9926.1140.282.2831.037.550.050.0-28.5748.7426.3120.3118.5531.25-7.770.410.16-38.748649.239.23
23Q3 (15)12.319.131.074.7514.4648.91.747.41-4.40.050.0-28.5738.594.8847.3314.13-1.58-5.410.41-8.37-29.337910.0-1.49
23Q2 (14)11.2819.2447.644.1520.2933.011.62-5.265.880.050.0-44.4436.790.88-9.9114.36-20.55-28.290.44-16.13-62.377910.0-1.49
23Q1 (13)9.46-10.25-8.423.45-19.2-14.391.71-19.3423.910.05-28.57-44.4436.47-9.98-6.5218.08-10.1335.310.53-20.42-39.347910.0-1.49
22Q4 (12)10.54-13.46-29.974.2733.86-16.272.1216.48-22.340.070.0040.5154.6819.5520.1134.6110.880.6615.560791-1.49-1.49
22Q3 (11)12.1859.42-12.563.192.24-37.081.8218.95-1.090.07-22.22026.19-35.87-28.0414.94-25.3913.120.57-51.2108030.03.48
22Q2 (10)7.64-26.04-39.63.12-22.58-26.761.5310.87-6.710.090.0040.844.6821.2720.0349.9154.471.1835.2108030.03.48
22Q1 (9)10.33-31.36-6.774.03-20.980.751.38-49.45-3.50.090039.0115.138.0613.36-26.353.510.87008030.03.48
21Q4 (8)15.058.043.725.10.59-19.812.7348.37-1.0900033.89-6.89-22.6918.1437.33-4.640.00008033.483.48
21Q3 (7)13.9310.1234.985.0719.0146.961.8412.2-6.600036.408.088.8713.211.89-30.80.00007760.0-0.89
21Q2 (6)12.6514.1737.954.266.533.121.6414.697.1900033.68-6.72-3.512.960.45-22.30.00007760.0-0.89
21Q1 (5)11.08-23.6469.164.0-37.1149.811.43-48.194.3800036.10-17.64-11.4412.91-32.15-38.30.00007760.022.78
20Q4 (4)14.5140.60.06.3684.350.02.7640.10.0000.043.8331.110.019.02-0.360.00.0000.0776-0.890.0
20Q3 (3)10.3212.540.03.457.810.01.9728.760.0000.033.43-4.20.019.0914.410.00.0000.07830.00.0
20Q2 (2)9.1740.00.03.219.850.01.5311.680.0000.034.90-14.390.016.68-20.230.00.0000.078323.890.0
20Q1 (1)6.550.00.02.670.00.01.370.00.000.00.040.760.00.020.920.00.00.000.00.06320.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)40.67-10.3218.03-1.698.08.840.16-20.044.339.6219.6721.370.39-10.798640.0
2023 (9)45.3511.4518.3425.447.357.30.2-35.4840.4412.5516.21-3.730.44-42.118649.23
2022 (8)40.69-22.814.62-20.676.85-10.220.31035.932.7616.8316.30.760791-1.49
2021 (7)52.7129.9618.4317.547.630.00034.96-9.5614.48-23.050.0008033.48
2020 (6)40.56-21.0715.68-12.357.632.830038.6611.0518.8130.290.000776-0.89
2019 (5)51.3912.2317.8914.027.4214.680034.811.614.442.190.00078323.89
2018 (4)45.7939.1415.6914.696.4730.710034.27-17.5714.13-6.060.0006320.8
2017 (3)32.91-2.0813.6812.044.954.430041.5714.4215.046.650.0006274.67
2016 (2)33.61-23.5112.21-11.334.74-19.660036.3315.9214.105.030.000599-6.99
2015 (1)43.9443.0813.7727.035.913.90031.34013.4300.000644-6.8

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。