- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.93 | 6.93 | -6.39 | 0 | 0 | 0 | 0.37 | 0.0 | -7.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.63 | -6.48 | -1.19 | 0.00 | 0 | 0 | 540 | 0.0 | -2.88 |
| 24Q2 (19) | 2.74 | 4.98 | -8.05 | 0 | 0 | 0 | 0.37 | 2.78 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.50 | -2.1 | 8.76 | 0.00 | 0 | 0 | 540 | 0.0 | -2.88 |
| 24Q1 (18) | 2.61 | -20.43 | -6.45 | 0 | 0 | 0 | 0.36 | 0.0 | 9.09 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.79 | 25.67 | 16.61 | 0.00 | 0 | 0 | 540 | 0.0 | -2.88 |
| 23Q4 (17) | 3.28 | 4.79 | 0.0 | 0 | 0 | 0 | 0.36 | -10.0 | 5.88 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.98 | -14.12 | 5.88 | 0.00 | 0 | 0 | 540 | -2.88 | -2.88 |
| 23Q3 (16) | 3.13 | 5.03 | 20.85 | 0 | 0 | 0 | 0.4 | 8.11 | 25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.78 | 2.93 | 3.43 | 0.00 | 0 | 0 | 556 | 0.0 | 9.02 |
| 23Q2 (15) | 2.98 | 6.81 | 20.65 | 0 | 0 | 0 | 0.37 | 12.12 | 23.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.42 | 4.97 | 2.23 | 0.00 | 0 | 0 | 556 | 0.0 | 9.02 |
| 23Q1 (14) | 2.79 | -14.94 | 23.45 | 0 | 0 | 0 | 0.33 | -2.94 | 6.45 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.83 | 14.1 | -13.77 | 0.00 | 0 | 0 | 556 | 0.0 | 9.02 |
| 22Q4 (13) | 3.28 | 26.64 | 17.14 | 0 | 0 | 0 | 0.34 | 6.25 | 9.68 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.37 | -16.1 | -6.37 | 0.00 | 0 | 0 | 556 | 9.02 | 9.02 |
| 22Q3 (12) | 2.59 | 4.86 | 11.64 | 0 | 0 | 0 | 0.32 | 6.67 | 10.34 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.36 | 1.72 | -1.16 | 0.00 | 0 | 0 | 510 | 0.0 | 4.29 |
| 22Q2 (11) | 2.47 | 9.29 | 8.33 | 0 | 0 | 0 | 0.3 | -3.23 | -14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.15 | -11.45 | -20.88 | 0.00 | 0 | 0 | 510 | 0.0 | 4.29 |
| 22Q1 (10) | 2.26 | -19.29 | 3.2 | 0 | 0 | 0 | 0.31 | 0.0 | -6.06 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.72 | 23.89 | -8.97 | 0.00 | 0 | 0 | 510 | 0.0 | 4.29 |
| 21Q4 (9) | 2.8 | 20.69 | -3.45 | 0 | 0 | 0 | 0.31 | 6.9 | -11.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.07 | -11.43 | -8.27 | 0.00 | 0 | 0 | 510 | 4.29 | 4.29 |
| 21Q3 (8) | 2.32 | 1.75 | -0.85 | 0 | 0 | 0 | 0.29 | -17.14 | 3.57 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.50 | -18.57 | 4.46 | 0.00 | 0 | 0 | 489 | 0.0 | 4.94 |
| 21Q2 (7) | 2.28 | 4.11 | 21.28 | 0 | 0 | 0 | 0.35 | 6.06 | 40.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.35 | 1.87 | 15.44 | 0.00 | 0 | 0 | 489 | 0.0 | 4.94 |
| 21Q1 (6) | 2.19 | -24.48 | 10.61 | 0 | 0 | 0 | 0.33 | -5.71 | 22.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.07 | 24.85 | 10.5 | 0.00 | 0 | 0 | 489 | 0.0 | 4.94 |
| 20Q4 (5) | 2.9 | 23.93 | -2.36 | 0 | 0 | 0 | 0.35 | 25.0 | 29.63 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.07 | 0.86 | 32.76 | 0.00 | 0 | 0 | 489 | 4.94 | 4.94 |
| 20Q3 (4) | 2.34 | 24.47 | 0.0 | 0 | 0 | 0.0 | 0.28 | 12.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 11.97 | -10.02 | 0.0 | 0.00 | 0 | 0.0 | 466 | 0.0 | 0.0 |
| 20Q2 (3) | 1.88 | -5.05 | 0.0 | 0 | 0 | 0.0 | 0.25 | -7.41 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 13.30 | -2.48 | 0.0 | 0.00 | 0 | 0.0 | 466 | 0.0 | 0.0 |
| 20Q1 (2) | 1.98 | -33.33 | 0.0 | 0 | 0 | 0.0 | 0.27 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 13.64 | 50.0 | 0.0 | 0.00 | 0 | 0.0 | 466 | 0.0 | 0.0 |
| 19Q4 (1) | 2.97 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 9.09 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 466 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.18 | 15.01 | 0 | 0 | 1.46 | 14.96 | 0 | 0 | 0.00 | 0 | 11.99 | -0.05 | 0.00 | 0 | 556 | 0.0 |
| 2022 (9) | 10.59 | 10.43 | 0 | 0 | 1.27 | -0.78 | 0 | 0 | 0.00 | 0 | 11.99 | -10.15 | 0.00 | 0 | 556 | 9.02 |
| 2021 (8) | 9.59 | 5.38 | 0 | 0 | 1.28 | 11.3 | 0 | 0 | 0.00 | 0 | 13.35 | 5.62 | 0.00 | 0 | 510 | 4.29 |
| 2020 (7) | 9.1 | -10.78 | 0 | 0 | 1.15 | -27.22 | 0 | 0 | 0.00 | 0 | 12.64 | -18.42 | 0.00 | 0 | 489 | 4.94 |
| 2019 (6) | 10.2 | 9.56 | 0 | 0 | 1.58 | -11.24 | 0 | 0 | 0.00 | 0 | 15.49 | -18.98 | 0.00 | 0 | 466 | -2.1 |
| 2018 (5) | 9.31 | -1.27 | 0 | 0 | 1.78 | 10.56 | 0 | 0 | 0.00 | 0 | 19.12 | 11.98 | 0.00 | 0 | 476 | 4.16 |
| 2017 (4) | 9.43 | 2.95 | 0 | 0 | 1.61 | 0 | 0 | 0 | 0.00 | 0 | 17.07 | 0 | 0.00 | 0 | 457 | -0.22 |
| 2016 (3) | 9.16 | -5.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 458 | 1.55 |
| 2015 (2) | 9.65 | 44.68 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 451 | 2.5 |
| 2014 (1) | 6.67 | 60.34 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 440 | 27.91 |
