- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.39 | -5.44 | -12.03 | 0.08 | 300.0 | 14.29 | 0.15 | 7.14 | 7.14 | 0.98 | 16.67 | 63.33 | 5.76 | 323.02 | 29.91 | 10.79 | 13.31 | 21.79 | 70.50 | 23.38 | 85.66 | 79 | 0.0 | 0.0 |
| 24Q2 (19) | 1.47 | -17.88 | 41.35 | 0.02 | 0.0 | -66.67 | 0.14 | -17.65 | 16.67 | 0.84 | -3.45 | 3.7 | 1.36 | 21.77 | -76.42 | 9.52 | 0.28 | -17.46 | 57.14 | 17.57 | -26.63 | 79 | 0.0 | 0.0 |
| 24Q1 (18) | 1.79 | 13.29 | 148.61 | 0.02 | -60.0 | -91.67 | 0.17 | 21.43 | 13.33 | 0.87 | 14.47 | 12.99 | 1.12 | -64.69 | -96.65 | 9.50 | 7.18 | -54.41 | 48.60 | 1.04 | -54.55 | 79 | 0.0 | 0.0 |
| 23Q4 (17) | 1.58 | 0.0 | -51.53 | 0.05 | -28.57 | 25.0 | 0.14 | 0.0 | 7.69 | 0.76 | 26.67 | -13.64 | 3.16 | -28.57 | 157.91 | 8.86 | 0.0 | 122.2 | 48.10 | 26.67 | 78.19 | 79 | 0.0 | 0.0 |
| 23Q3 (16) | 1.58 | 51.92 | 62.89 | 0.07 | 16.67 | 16.67 | 0.14 | 16.67 | 7.69 | 0.6 | -25.93 | -18.92 | 4.43 | -23.21 | -28.38 | 8.86 | -23.21 | -33.89 | 37.97 | -51.24 | -50.22 | 79 | 0.0 | 0.0 |
| 23Q2 (15) | 1.04 | 44.44 | 5.05 | 0.06 | -75.0 | -53.85 | 0.12 | -20.0 | -7.69 | 0.81 | 5.19 | 1.25 | 5.77 | -82.69 | -56.07 | 11.54 | -44.62 | -12.13 | 77.88 | -27.17 | -3.62 | 79 | 0.0 | 0.0 |
| 23Q1 (14) | 0.72 | -77.91 | 75.61 | 0.24 | 500.0 | 0 | 0.15 | 15.38 | 36.36 | 0.77 | -12.5 | -15.38 | 33.33 | 2616.67 | 0 | 20.83 | 422.44 | -22.35 | 106.94 | 296.18 | -51.82 | 79 | 0.0 | 0.0 |
| 22Q4 (13) | 3.26 | 236.08 | 328.95 | 0.04 | -33.33 | -85.71 | 0.13 | 0.0 | 8.33 | 0.88 | 18.92 | -41.72 | 1.23 | -80.16 | -96.67 | 3.99 | -70.25 | -74.74 | 26.99 | -64.62 | -86.41 | 79 | 0.0 | 0.0 |
| 22Q3 (12) | 0.97 | -2.02 | 6.59 | 0.06 | -53.85 | -57.14 | 0.13 | 0.0 | 0.0 | 0.74 | -7.5 | -11.9 | 6.19 | -52.89 | -59.79 | 13.40 | 2.06 | -6.19 | 76.29 | -5.59 | -17.35 | 79 | 0.0 | 0.0 |
| 22Q2 (11) | 0.99 | 141.46 | -36.13 | 0.13 | 0 | 0 | 0.13 | 18.18 | 18.18 | 0.8 | -12.09 | -43.26 | 13.13 | 0 | 0 | 13.13 | -51.06 | 85.03 | 80.81 | -63.59 | -11.17 | 79 | 0.0 | 0.0 |
| 22Q1 (10) | 0.41 | -46.05 | -54.95 | 0 | -100.0 | -100.0 | 0.11 | -8.33 | 0.0 | 0.91 | -39.74 | 7.06 | 0.00 | -100.0 | -100.0 | 26.83 | 69.92 | 121.95 | 221.95 | 11.71 | 137.62 | 79 | 0.0 | 0.0 |
| 21Q4 (9) | 0.76 | -16.48 | -50.0 | 0.28 | 100.0 | 250.0 | 0.12 | -7.69 | 9.09 | 1.51 | 79.76 | -5.62 | 36.84 | 139.47 | 600.0 | 15.79 | 10.53 | 118.18 | 198.68 | 115.24 | 88.75 | 79 | 0.0 | 0.0 |
| 21Q3 (8) | 0.91 | -41.29 | -40.13 | 0.14 | 0 | 0 | 0.13 | 18.18 | 30.0 | 0.84 | -40.43 | -18.45 | 15.38 | 0 | 0 | 14.29 | 101.3 | 117.14 | 92.31 | 1.47 | 36.22 | 79 | 0.0 | 8.22 |
| 21Q2 (7) | 1.55 | 70.33 | -13.41 | 0 | -100.0 | -100.0 | 0.11 | 0.0 | 266.67 | 1.41 | 65.88 | 116.92 | 0.00 | -100.0 | -100.0 | 7.10 | -41.29 | 323.44 | 90.97 | -2.61 | 150.51 | 79 | 0.0 | 8.22 |
| 21Q1 (6) | 0.91 | -40.13 | -61.92 | 0.21 | 162.5 | 0 | 0.11 | 0.0 | -38.89 | 0.85 | -46.88 | 26.87 | 23.08 | 338.46 | 0 | 12.09 | 67.03 | 60.5 | 93.41 | -11.26 | 233.2 | 79 | 0.0 | 14.49 |
| 20Q4 (5) | 1.52 | 0.0 | -27.27 | 0.08 | 0 | 300.0 | 0.11 | 10.0 | -15.38 | 1.6 | 55.34 | 119.18 | 5.26 | 0 | 375.0 | 7.24 | 10.0 | 16.35 | 105.26 | 55.34 | 201.37 | 79 | 8.22 | 14.49 |
| 20Q3 (4) | 1.52 | -15.08 | 0.0 | 0 | -100.0 | 0.0 | 0.1 | 233.33 | 0.0 | 1.03 | 58.46 | 0.0 | 0.00 | -100.0 | 0.0 | 6.58 | 292.54 | 0.0 | 67.76 | 86.61 | 0.0 | 73 | 0.0 | 0.0 |
| 20Q2 (3) | 1.79 | -25.1 | 0.0 | 0.09 | 0 | 0.0 | 0.03 | -83.33 | 0.0 | 0.65 | -2.99 | 0.0 | 5.03 | 0 | 0.0 | 1.68 | -77.75 | 0.0 | 36.31 | 29.53 | 0.0 | 73 | 5.8 | 0.0 |
| 20Q1 (2) | 2.39 | 14.35 | 0.0 | 0 | 100.0 | 0.0 | 0.18 | 38.46 | 0.0 | 0.67 | -8.22 | 0.0 | 0.00 | 100.0 | 0.0 | 7.53 | 21.08 | 0.0 | 28.03 | -19.74 | 0.0 | 69 | 0.0 | 0.0 |
| 19Q4 (1) | 2.09 | 0.0 | 0.0 | -0.04 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | -1.91 | 0.0 | 0.0 | 6.22 | 0.0 | 0.0 | 34.93 | 0.0 | 0.0 | 69 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.92 | -12.61 | 0.42 | 75.0 | 0.55 | 10.0 | 2.94 | -11.71 | 8.54 | 100.25 | 11.18 | 25.87 | 59.76 | 1.03 | 79 | 0.0 |
| 2022 (9) | 5.63 | 36.32 | 0.24 | -61.9 | 0.5 | 6.38 | 3.33 | -27.77 | 4.26 | -72.05 | 8.88 | -21.96 | 59.15 | -47.01 | 79 | 0.0 |
| 2021 (8) | 4.13 | -42.8 | 0.63 | 270.59 | 0.47 | 9.3 | 4.61 | 17.01 | 15.25 | 547.86 | 11.38 | 91.08 | 111.62 | 104.55 | 79 | 0.0 |
| 2020 (7) | 7.22 | 2.41 | 0.17 | 0 | 0.43 | -2.27 | 3.94 | -31.6 | 2.35 | 0 | 5.96 | -4.57 | 54.57 | -33.21 | 79 | 8.22 |
| 2019 (6) | 7.05 | 192.53 | 0 | 0 | 0.44 | 2.33 | 5.76 | 30.91 | 0.00 | 0 | 6.24 | -65.02 | 81.70 | -55.25 | 73 | 5.8 |
| 2018 (5) | 2.41 | 2912.5 | 0 | 0 | 0.43 | 0.0 | 4.4 | -13.89 | 0.00 | 0 | 17.84 | -96.68 | 182.57 | -97.14 | 69 | 91.67 |
| 2017 (4) | 0.08 | 300.0 | 0 | 0 | 0.43 | 13.16 | 5.11 | 84.48 | 0.00 | 0 | 537.50 | -71.71 | 6387.50 | -53.88 | 36 | 24.14 |
| 2016 (3) | 0.02 | 0 | 0 | 0 | 0.38 | -22.45 | 2.77 | -37.33 | 0.00 | 0 | 1900.00 | 0 | 13850.00 | 0 | 29 | 0.0 |
| 2015 (2) | 0 | 0 | 0 | 0 | 0.49 | 6.52 | 4.42 | 76.8 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 29 | 20.83 |
| 2014 (1) | 0 | 0 | 0 | 0 | 0.46 | 91.67 | 2.5 | 7.3 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 24 | 4.35 |
