- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.83 | 2.47 | 5.06 | 0.16 | -5.88 | 33.33 | 0.15 | 0.0 | -6.25 | 0.03 | 50.0 | 50.0 | 19.28 | -8.15 | 26.91 | 18.07 | -2.41 | -10.77 | 3.61 | 46.39 | 42.77 | 83 | 0.0 | 1.22 |
| 24Q2 (19) | 0.81 | -1.22 | 68.75 | 0.17 | 13.33 | 88.89 | 0.15 | -37.5 | -6.25 | 0.02 | -33.33 | -60.0 | 20.99 | 14.73 | 11.93 | 18.52 | -36.73 | -44.44 | 2.47 | -32.51 | -76.3 | 83 | 0.0 | 1.22 |
| 24Q1 (18) | 0.82 | -8.89 | 38.98 | 0.15 | 15.38 | 66.67 | 0.24 | 20.0 | 41.18 | 0.03 | -25.0 | -25.0 | 18.29 | 26.64 | 19.92 | 29.27 | 31.71 | 1.58 | 3.66 | -17.68 | -46.04 | 83 | 0.0 | 1.22 |
| 23Q4 (17) | 0.9 | 13.92 | 80.0 | 0.13 | 8.33 | -7.14 | 0.2 | 25.0 | 42.86 | 0.04 | 100.0 | -20.0 | 14.44 | -4.91 | -48.41 | 22.22 | 9.72 | -20.63 | 4.44 | 75.56 | -55.56 | 83 | 1.22 | 1.22 |
| 23Q3 (16) | 0.79 | 64.58 | 1.28 | 0.12 | 33.33 | -14.29 | 0.16 | 0.0 | 6.67 | 0.02 | -60.0 | -71.43 | 15.19 | -18.99 | -15.37 | 20.25 | -39.24 | 5.32 | 2.53 | -75.7 | -71.79 | 82 | 0.0 | 100.0 |
| 23Q2 (15) | 0.48 | -18.64 | -31.43 | 0.09 | 0.0 | -10.0 | 0.16 | -5.88 | -20.0 | 0.05 | 25.0 | 25.0 | 18.75 | 22.92 | 31.25 | 33.33 | 15.69 | 16.67 | 10.42 | 53.65 | 82.29 | 82 | 0.0 | 100.0 |
| 23Q1 (14) | 0.59 | 18.0 | 5.36 | 0.09 | -35.71 | 12.5 | 0.17 | 21.43 | -10.53 | 0.04 | -20.0 | -33.33 | 15.25 | -45.52 | 6.78 | 28.81 | 2.91 | -15.08 | 6.78 | -32.2 | -36.72 | 82 | 0.0 | 100.0 |
| 22Q4 (13) | 0.5 | -35.9 | 61.29 | 0.14 | 0.0 | 250.0 | 0.14 | -6.67 | -6.67 | 0.05 | -28.57 | 150.0 | 28.00 | 56.0 | 117.0 | 28.00 | 45.6 | -42.13 | 10.00 | 11.43 | 55.0 | 82 | 100.0 | 100.0 |
| 22Q3 (12) | 0.78 | 11.43 | 188.89 | 0.14 | 40.0 | 366.67 | 0.15 | -25.0 | 15.38 | 0.07 | 75.0 | 16.67 | 17.95 | 25.64 | 61.54 | 19.23 | -32.69 | -60.06 | 8.97 | 57.05 | -59.62 | 41 | 0.0 | 7.89 |
| 22Q2 (11) | 0.7 | 25.0 | 112.12 | 0.1 | 25.0 | 150.0 | 0.2 | 5.26 | 42.86 | 0.04 | -33.33 | -33.33 | 14.29 | 0.0 | 17.86 | 28.57 | -15.79 | -32.65 | 5.71 | -46.67 | -68.57 | 41 | 0.0 | 7.89 |
| 22Q1 (10) | 0.56 | 80.65 | 80.65 | 0.08 | 100.0 | 60.0 | 0.19 | 26.67 | 46.15 | 0.06 | 200.0 | -40.0 | 14.29 | 10.71 | -11.43 | 33.93 | -29.88 | -19.09 | 10.71 | 66.07 | -66.79 | 41 | 0.0 | 7.89 |
| 21Q4 (9) | 0.31 | 14.81 | 24.0 | 0.04 | 33.33 | 0.0 | 0.15 | 15.38 | -11.76 | 0.02 | -66.67 | -75.0 | 12.90 | 16.13 | -19.35 | 48.39 | 0.5 | -28.84 | 6.45 | -70.97 | -79.84 | 41 | 7.89 | 7.89 |
| 21Q3 (8) | 0.27 | -18.18 | -3.57 | 0.03 | -25.0 | -40.0 | 0.13 | -7.14 | 8.33 | 0.06 | 0.0 | -25.0 | 11.11 | -8.33 | -37.78 | 48.15 | 13.49 | 12.35 | 22.22 | 22.22 | -22.22 | 38 | 0.0 | 22.58 |
| 21Q2 (7) | 0.33 | 6.45 | 22.22 | 0.04 | -20.0 | 0.0 | 0.14 | 7.69 | 16.67 | 0.06 | -40.0 | -40.0 | 12.12 | -24.85 | -18.18 | 42.42 | 1.17 | -4.55 | 18.18 | -43.64 | -50.91 | 38 | 0.0 | 22.58 |
| 21Q1 (6) | 0.31 | 24.0 | 47.62 | 0.05 | 25.0 | 25.0 | 0.13 | -23.53 | -13.33 | 0.1 | 25.0 | -9.09 | 16.13 | 0.81 | -15.32 | 41.94 | -38.33 | -41.29 | 32.26 | 0.81 | -38.42 | 38 | 0.0 | -22.45 |
| 20Q4 (5) | 0.25 | -10.71 | -7.41 | 0.04 | -20.0 | -42.86 | 0.17 | 41.67 | -15.0 | 0.08 | 0.0 | -20.0 | 16.00 | -10.4 | -38.29 | 68.00 | 58.67 | -8.2 | 32.00 | 12.0 | -13.6 | 38 | 22.58 | -22.45 |
| 20Q3 (4) | 0.28 | 3.7 | 0.0 | 0.05 | 25.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.08 | -20.0 | 0.0 | 17.86 | 20.54 | 0.0 | 42.86 | -3.57 | 0.0 | 28.57 | -22.86 | 0.0 | 31 | 0.0 | 0.0 |
| 20Q2 (3) | 0.27 | 28.57 | 0.0 | 0.04 | 0.0 | 0.0 | 0.12 | -20.0 | 0.0 | 0.1 | -9.09 | 0.0 | 14.81 | -22.22 | 0.0 | 44.44 | -37.78 | 0.0 | 37.04 | -29.29 | 0.0 | 31 | -36.73 | 0.0 |
| 20Q1 (2) | 0.21 | -22.22 | 0.0 | 0.04 | -42.86 | 0.0 | 0.15 | -25.0 | 0.0 | 0.11 | 10.0 | 0.0 | 19.05 | -26.53 | 0.0 | 71.43 | -3.57 | 0.0 | 52.38 | 41.43 | 0.0 | 49 | 0.0 | 0.0 |
| 19Q4 (1) | 0.27 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 25.93 | 0.0 | 0.0 | 74.07 | 0.0 | 0.0 | 37.04 | 0.0 | 0.0 | 49 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.75 | 8.27 | 0.43 | -6.52 | 0.69 | 1.47 | 0.15 | -28.57 | 15.64 | -13.66 | 25.09 | -6.28 | 5.45 | -34.03 | 82 | 0.0 |
| 2022 (9) | 2.54 | 108.2 | 0.46 | 170.59 | 0.68 | 23.64 | 0.21 | -12.5 | 18.11 | 29.97 | 26.77 | -40.62 | 8.27 | -57.97 | 82 | 100.0 |
| 2021 (8) | 1.22 | 20.79 | 0.17 | 0.0 | 0.55 | -1.79 | 0.24 | -33.33 | 13.93 | -17.21 | 45.08 | -18.69 | 19.67 | -44.81 | 41 | 7.89 |
| 2020 (7) | 1.01 | -44.51 | 0.17 | -60.47 | 0.56 | -17.65 | 0.36 | 5.88 | 16.83 | -28.76 | 55.45 | 48.4 | 35.64 | 90.8 | 38 | 22.58 |
| 2019 (6) | 1.82 | -43.65 | 0.43 | -53.26 | 0.68 | -52.45 | 0.34 | -19.05 | 23.63 | -17.05 | 37.36 | -15.61 | 18.68 | 43.67 | 31 | -36.73 |
| 2018 (5) | 3.23 | -30.39 | 0.92 | -46.2 | 1.43 | -19.21 | 0.42 | -51.16 | 28.48 | -22.71 | 44.27 | 16.06 | 13.00 | -29.84 | 49 | -46.15 |
| 2017 (4) | 4.64 | 1.31 | 1.71 | 4.91 | 1.77 | -22.37 | 0.86 | -37.68 | 36.85 | 3.55 | 38.15 | -23.37 | 18.53 | -38.49 | 91 | -27.2 |
| 2016 (3) | 4.58 | -28.77 | 1.63 | -22.01 | 2.28 | -17.99 | 1.38 | -32.35 | 35.59 | 9.49 | 49.78 | 15.14 | 30.13 | -5.03 | 125 | -14.97 |
| 2015 (2) | 6.43 | 3.04 | 2.09 | 18.08 | 2.78 | -6.08 | 2.04 | 13.97 | 32.50 | 14.59 | 43.23 | -8.86 | 31.73 | 10.6 | 147 | -9.82 |
| 2014 (1) | 6.24 | 81.92 | 1.77 | 132.89 | 2.96 | 62.64 | 1.79 | 68.87 | 28.37 | 0 | 47.44 | 0 | 28.69 | 0 | 163 | 64.65 |
