- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.71 | 24.56 | 97.22 | 0.03 | 200.0 | 50.0 | 0.14 | 1300.0 | 133.33 | 0.01 | 0 | 0.0 | 4.23 | 140.85 | -23.94 | 19.72 | 1023.94 | 18.31 | 1.41 | 0 | -49.3 | 52 | 0.0 | -21.21 |
| 24Q2 (19) | 0.57 | 9.62 | 67.65 | 0.01 | -66.67 | -50.0 | 0.01 | -95.83 | -87.5 | 0 | -100.0 | -100.0 | 1.75 | -69.59 | -70.18 | 1.75 | -96.2 | -92.54 | 0.00 | -100.0 | -100.0 | 52 | 0.0 | -21.21 |
| 24Q1 (18) | 0.52 | 48.57 | -8.77 | 0.03 | 50.0 | 50.0 | 0.24 | 140.0 | 380.0 | 0.01 | 0.0 | 0.0 | 5.77 | 0.96 | 64.42 | 46.15 | 61.54 | 426.15 | 1.92 | -32.69 | 9.62 | 52 | 0.0 | -21.21 |
| 23Q4 (17) | 0.35 | -2.78 | -49.28 | 0.02 | 0.0 | -66.67 | 0.1 | 66.67 | 11.11 | 0.01 | 0.0 | -50.0 | 5.71 | 2.86 | -34.29 | 28.57 | 71.43 | 119.05 | 2.86 | 2.86 | -1.43 | 52 | -21.21 | -21.21 |
| 23Q3 (16) | 0.36 | 5.88 | -50.0 | 0.02 | 0.0 | 0.0 | 0.06 | -25.0 | 50.0 | 0.01 | 0.0 | 0.0 | 5.56 | -5.56 | 100.0 | 16.67 | -29.17 | 200.0 | 2.78 | -5.56 | 100.0 | 66 | 0.0 | -17.5 |
| 23Q2 (15) | 0.34 | -40.35 | -62.64 | 0.02 | 0.0 | 0.0 | 0.08 | 60.0 | 166.67 | 0.01 | 0.0 | 0.0 | 5.88 | 67.65 | 167.65 | 23.53 | 168.24 | 613.73 | 2.94 | 67.65 | 167.65 | 66 | 0.0 | -17.5 |
| 23Q1 (14) | 0.57 | -17.39 | -38.71 | 0.02 | -66.67 | -33.33 | 0.05 | -44.44 | -54.55 | 0.01 | -50.0 | 0.0 | 3.51 | -59.65 | 8.77 | 8.77 | -32.75 | -25.84 | 1.75 | -39.47 | 63.16 | 66 | 0.0 | -17.5 |
| 22Q4 (13) | 0.69 | -4.17 | -9.21 | 0.06 | 200.0 | 200.0 | 0.09 | 125.0 | 28.57 | 0.02 | 100.0 | 0.0 | 8.70 | 213.04 | 230.43 | 13.04 | 134.78 | 41.61 | 2.90 | 108.7 | 10.14 | 66 | -17.5 | -17.5 |
| 22Q3 (12) | 0.72 | -20.88 | -21.74 | 0.02 | 0.0 | 0.0 | 0.04 | 33.33 | -42.86 | 0.01 | 0.0 | -50.0 | 2.78 | 26.39 | 27.78 | 5.56 | 68.52 | -26.98 | 1.39 | 26.39 | -36.11 | 80 | 0.0 | -13.04 |
| 22Q2 (11) | 0.91 | -2.15 | -8.08 | 0.02 | -33.33 | 0.0 | 0.03 | -72.73 | -40.0 | 0.01 | 0.0 | -50.0 | 2.20 | -31.87 | 8.79 | 3.30 | -72.13 | -34.73 | 1.10 | 2.2 | -45.6 | 80 | 0.0 | -13.04 |
| 22Q1 (10) | 0.93 | 22.37 | -5.1 | 0.03 | 50.0 | 0.0 | 0.11 | 57.14 | 57.14 | 0.01 | -50.0 | -66.67 | 3.23 | 22.58 | 5.38 | 11.83 | 28.42 | 65.59 | 1.08 | -59.14 | -64.87 | 80 | 0.0 | -13.04 |
| 21Q4 (9) | 0.76 | -17.39 | 7.04 | 0.02 | 0.0 | 0.0 | 0.07 | 0.0 | 75.0 | 0.02 | 0.0 | 0.0 | 2.63 | 21.05 | -6.58 | 9.21 | 21.05 | 63.49 | 2.63 | 21.05 | -6.58 | 80 | -13.04 | -13.04 |
| 21Q3 (8) | 0.92 | -7.07 | 24.32 | 0.02 | 0.0 | 0.0 | 0.07 | 40.0 | 75.0 | 0.02 | 0.0 | 0.0 | 2.17 | 7.61 | -19.57 | 7.61 | 50.65 | 40.76 | 2.17 | 7.61 | -19.57 | 92 | 0.0 | -12.38 |
| 21Q2 (7) | 0.99 | 1.02 | 20.73 | 0.02 | -33.33 | 0.0 | 0.05 | -28.57 | 25.0 | 0.02 | -33.33 | 0.0 | 2.02 | -34.01 | -17.17 | 5.05 | -29.29 | 3.54 | 2.02 | -34.01 | -17.17 | 92 | 0.0 | -12.38 |
| 21Q1 (6) | 0.98 | 38.03 | -7.55 | 0.03 | 50.0 | 0.0 | 0.07 | 75.0 | -22.22 | 0.03 | 50.0 | 0.0 | 3.06 | 8.67 | 8.16 | 7.14 | 26.79 | -15.87 | 3.06 | 8.67 | 8.16 | 92 | 0.0 | -12.38 |
| 20Q4 (5) | 0.71 | -4.05 | -20.22 | 0.02 | 0.0 | 0.0 | 0.04 | 0.0 | -33.33 | 0.02 | 0.0 | 0.0 | 2.82 | 4.23 | 25.35 | 5.63 | 4.23 | -16.43 | 2.82 | 4.23 | 25.35 | 92 | -12.38 | -40.65 |
| 20Q3 (4) | 0.74 | -9.76 | 0.0 | 0.02 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.70 | 10.81 | 0.0 | 5.41 | 10.81 | 0.0 | 2.70 | 10.81 | 0.0 | 105 | 0.0 | 0.0 |
| 20Q2 (3) | 0.82 | -22.64 | 0.0 | 0.02 | -33.33 | 0.0 | 0.04 | -55.56 | 0.0 | 0.02 | -33.33 | 0.0 | 2.44 | -13.82 | 0.0 | 4.88 | -42.55 | 0.0 | 2.44 | -13.82 | 0.0 | 105 | 0.0 | 0.0 |
| 20Q1 (2) | 1.06 | 19.1 | 0.0 | 0.03 | 50.0 | 0.0 | 0.09 | 50.0 | 0.0 | 0.03 | 50.0 | 0.0 | 2.83 | 25.94 | 0.0 | 8.49 | 25.94 | 0.0 | 2.83 | 25.94 | 0.0 | 105 | -32.26 | 0.0 |
| 19Q4 (1) | 0.89 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 6.74 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 155 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.62 | -50.15 | 0.07 | -46.15 | 0.29 | 7.41 | 0.03 | -40.0 | 4.32 | 8.02 | 17.90 | 115.48 | 1.85 | 20.37 | 52 | -21.21 |
| 2022 (9) | 3.25 | -10.96 | 0.13 | 44.44 | 0.27 | 3.85 | 0.05 | -37.5 | 4.00 | 62.22 | 8.31 | 16.63 | 1.54 | -29.81 | 66 | -17.5 |
| 2021 (8) | 3.65 | 9.61 | 0.09 | 0.0 | 0.26 | 23.81 | 0.08 | -20.0 | 2.47 | -8.77 | 7.12 | 12.95 | 2.19 | -27.01 | 80 | -13.04 |
| 2020 (7) | 3.33 | -21.28 | 0.09 | -18.18 | 0.21 | -19.23 | 0.1 | -9.09 | 2.70 | 3.93 | 6.31 | 2.6 | 3.00 | 15.48 | 92 | -12.38 |
| 2019 (6) | 4.23 | -2.08 | 0.11 | -8.33 | 0.26 | 0.0 | 0.11 | -21.43 | 2.60 | -6.38 | 6.15 | 2.13 | 2.60 | -19.76 | 105 | -32.26 |
| 2018 (5) | 4.32 | 3.35 | 0.12 | -45.45 | 0.26 | -56.67 | 0.14 | -17.65 | 2.78 | -47.22 | 6.02 | -58.07 | 3.24 | -20.32 | 155 | 0.0 |
| 2017 (4) | 4.18 | -20.23 | 0.22 | -18.52 | 0.6 | 27.66 | 0.17 | 21.43 | 5.26 | 2.14 | 14.35 | 60.03 | 4.07 | 52.22 | 155 | 0.0 |
| 2016 (3) | 5.24 | -17.74 | 0.27 | -15.62 | 0.47 | -7.84 | 0.14 | 7.69 | 5.15 | 2.57 | 8.97 | 12.03 | 2.67 | 30.92 | 155 | 0.0 |
| 2015 (2) | 6.37 | -5.07 | 0.32 | 6.67 | 0.51 | 15.91 | 0.13 | 18.18 | 5.02 | 12.36 | 8.01 | 22.1 | 2.04 | 24.49 | 155 | -0.64 |
| 2014 (1) | 6.71 | 8.93 | 0.3 | -9.09 | 0.44 | -4.35 | 0.11 | -15.38 | 4.47 | 0 | 6.56 | 0 | 1.64 | 0 | 156 | -9.83 |
