玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)0.579.6267.650.01-66.67-50.00.01-95.83-87.50-100.0-100.01.75-69.59-70.181.75-96.2-92.540.00-100.0-100.0520.0-21.21
24Q1 (19)0.5248.57-8.770.0350.050.00.24140.0380.00.010.00.05.770.9664.4246.1561.54426.151.92-32.699.62520.0-21.21
23Q4 (18)0.35-2.78-49.280.020.0-66.670.166.6711.110.010.0-50.05.712.86-34.2928.5771.43119.052.862.86-1.4352-21.21-21.21
23Q3 (17)0.365.88-50.00.020.00.00.06-25.050.00.010.00.05.56-5.56100.016.67-29.17200.02.78-5.56100.0660.0-17.5
23Q2 (16)0.34-40.35-62.640.020.00.00.0860.0166.670.010.00.05.8867.65167.6523.53168.24613.732.9467.65167.65660.0-17.5
23Q1 (15)0.57-17.39-38.710.02-66.67-33.330.05-44.44-54.550.01-50.00.03.51-59.658.778.77-32.75-25.841.75-39.4763.16660.0-17.5
22Q4 (14)0.69-4.17-9.210.06200.0200.00.09125.028.570.02100.00.08.70213.04230.4313.04134.7841.612.90108.710.1466-17.5-17.5
22Q3 (13)0.72-20.88-21.740.020.00.00.0433.33-42.860.010.0-50.02.7826.3927.785.5668.52-26.981.3926.39-36.11800.0-13.04
22Q2 (12)0.91-2.15-8.080.02-33.330.00.03-72.73-40.00.010.0-50.02.20-31.878.793.30-72.13-34.731.102.2-45.6800.0-13.04
22Q1 (11)0.9322.37-5.10.0350.00.00.1157.1457.140.01-50.0-66.673.2322.585.3811.8328.4265.591.08-59.14-64.87800.0-13.04
21Q4 (10)0.76-17.397.040.020.00.00.070.075.00.020.00.02.6321.05-6.589.2121.0563.492.6321.05-6.5880-13.04-13.04
21Q3 (9)0.92-7.0724.320.020.00.00.0740.075.00.020.00.02.177.61-19.577.6150.6540.762.177.61-19.57920.0-12.38
21Q2 (8)0.991.0220.730.02-33.330.00.05-28.5725.00.02-33.330.02.02-34.01-17.175.05-29.293.542.02-34.01-17.17920.0-12.38
21Q1 (7)0.9838.03-7.550.0350.00.00.0775.0-22.220.0350.00.03.068.678.167.1426.79-15.873.068.678.16920.0-12.38
20Q4 (6)0.71-4.05-20.220.020.00.00.040.0-33.330.020.00.02.824.2325.355.634.23-16.432.824.2325.3592-12.38-40.65
20Q3 (5)0.74-9.76-31.480.020.00.00.040.0-20.00.020.0-33.332.7010.8145.955.4110.8116.762.7010.81-2.71050.0-32.26
20Q2 (4)0.82-22.640.00.02-33.330.00.04-55.560.00.02-33.330.02.44-13.820.04.88-42.550.02.44-13.820.01050.00.0
20Q1 (3)1.0619.10.00.0350.00.00.0950.00.00.0350.00.02.8325.940.08.4925.940.02.8325.940.0105-32.260.0
19Q4 (2)0.89-17.590.00.020.00.00.0620.00.00.02-33.330.02.2521.350.06.7445.620.02.25-19.10.01550.00.0
19Q3 (1)1.080.00.00.020.00.00.050.00.00.030.00.01.850.00.04.630.00.02.780.00.01550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.62-50.150.07-46.150.297.410.03-40.04.328.0217.90115.481.8520.3752-21.21
2022 (9)3.25-10.960.1344.440.273.850.05-37.54.0062.228.3116.631.54-29.8166-17.5
2021 (8)3.659.610.090.00.2623.810.08-20.02.47-8.777.1212.952.19-27.0180-13.04
2020 (7)3.33-21.280.09-18.180.21-19.230.1-9.092.703.936.312.63.0015.4892-12.38
2019 (6)4.23-2.080.11-8.330.260.00.11-21.432.60-6.386.152.132.60-19.76105-32.26
2018 (5)4.323.350.12-45.450.26-56.670.14-17.652.78-47.226.02-58.073.24-20.321550.0
2017 (4)4.18-20.230.22-18.520.627.660.1721.435.262.1414.3560.034.0752.221550.0
2016 (3)5.24-17.740.27-15.620.47-7.840.147.695.152.578.9712.032.6730.921550.0
2015 (2)6.37-5.070.326.670.5115.910.1318.185.0212.368.0122.12.0424.49155-0.64
2014 (1)6.718.930.3-9.090.44-4.350.11-15.384.4706.5601.640156-9.83

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