- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 43.35 | -15.02 | 37.18 | 2.63 | -2.95 | 17.94 | 1.38 | -10.97 | -4.17 | 0.41 | 13.89 | 32.26 | 6.07 | 14.2 | -14.03 | 3.18 | 4.76 | -30.14 | 0.95 | 34.01 | -3.59 | 2258 | 0.0 | 3.58 |
| 24Q2 (19) | 51.01 | 65.19 | 64.39 | 2.71 | 16.81 | 19.38 | 1.55 | 17.42 | 24.0 | 0.36 | 12.5 | 414.29 | 5.31 | -29.29 | -27.38 | 3.04 | -28.91 | -24.57 | 0.71 | -31.9 | 212.85 | 2258 | 0.0 | 3.58 |
| 24Q1 (18) | 30.88 | -23.16 | 4.96 | 2.32 | -13.11 | 21.47 | 1.32 | 3.12 | 16.81 | 0.32 | 700.0 | 77.78 | 7.51 | 13.09 | 15.72 | 4.27 | 34.22 | 11.29 | 1.04 | 941.19 | 69.37 | 2258 | 0.0 | 3.58 |
| 23Q4 (17) | 40.19 | 27.18 | 29.56 | 2.67 | 19.73 | 13.62 | 1.28 | -11.11 | -7.25 | 0.04 | -87.1 | -60.0 | 6.64 | -5.86 | -12.31 | 3.18 | -30.11 | -28.41 | 0.10 | -89.85 | -69.13 | 2258 | 3.58 | 3.58 |
| 23Q3 (16) | 31.6 | 1.84 | -11.29 | 2.23 | -1.76 | -2.62 | 1.44 | 15.2 | 5.88 | 0.31 | 342.86 | 244.44 | 7.06 | -3.53 | 9.77 | 4.56 | 13.12 | 19.35 | 0.98 | 334.87 | 288.26 | 2180 | 0.0 | -3.02 |
| 23Q2 (15) | 31.03 | 5.47 | -24.68 | 2.27 | 18.85 | -12.02 | 1.25 | 10.62 | -10.71 | 0.07 | -61.11 | -12.5 | 7.32 | 12.68 | 16.82 | 4.03 | 4.88 | 18.55 | 0.23 | -63.13 | 16.18 | 2180 | 0.0 | -3.02 |
| 23Q1 (14) | 29.42 | -5.16 | -24.31 | 1.91 | -18.72 | -23.29 | 1.13 | -18.12 | 4.63 | 0.18 | 80.0 | 125.0 | 6.49 | -14.3 | 1.35 | 3.84 | -13.66 | 38.24 | 0.61 | 89.79 | 197.27 | 2180 | 0.0 | -3.02 |
| 22Q4 (13) | 31.02 | -12.91 | -27.23 | 2.35 | 2.62 | -11.65 | 1.38 | 1.47 | 5.34 | 0.1 | 11.11 | 0.0 | 7.58 | 17.84 | 21.41 | 4.45 | 16.52 | 44.77 | 0.32 | 27.59 | 37.43 | 2180 | -3.02 | -3.02 |
| 22Q3 (12) | 35.62 | -13.54 | -18.3 | 2.29 | -11.24 | -15.19 | 1.36 | -2.86 | 11.48 | 0.09 | 12.5 | 147.37 | 6.43 | 2.66 | 3.82 | 3.82 | 12.36 | 36.45 | 0.25 | 30.12 | 157.98 | 2248 | 0.0 | -4.71 |
| 22Q2 (11) | 41.2 | 5.99 | -10.84 | 2.58 | 3.61 | -6.86 | 1.4 | 29.63 | 5.26 | 0.08 | 0.0 | -69.23 | 6.26 | -2.25 | 4.47 | 3.40 | 22.3 | 18.06 | 0.19 | -5.66 | -65.49 | 2248 | 0.0 | -4.71 |
| 22Q1 (10) | 38.87 | -8.82 | -1.3 | 2.49 | -6.39 | 0.0 | 1.08 | -17.56 | -5.26 | 0.08 | -20.0 | -63.64 | 6.41 | 2.66 | 1.31 | 2.78 | -9.58 | -4.02 | 0.21 | -12.26 | -63.16 | 2248 | 0.0 | -4.71 |
| 21Q4 (9) | 42.63 | -2.22 | 7.0 | 2.66 | -1.48 | -11.63 | 1.31 | 7.38 | -4.38 | 0.1 | 152.63 | -28.57 | 6.24 | 0.76 | -17.41 | 3.07 | 9.82 | -10.64 | 0.23 | 153.83 | -33.25 | 2248 | -4.71 | -4.71 |
| 21Q3 (8) | 43.6 | -5.65 | 22.58 | 2.7 | -2.53 | 14.89 | 1.22 | -8.27 | -13.48 | -0.19 | -173.08 | -258.33 | 6.19 | 3.31 | -6.27 | 2.80 | -2.78 | -29.41 | -0.44 | -177.45 | -229.17 | 2359 | 0.0 | -7.2 |
| 21Q2 (7) | 46.21 | 17.34 | 42.05 | 2.77 | 11.24 | 28.84 | 1.33 | 16.67 | -1.48 | 0.26 | 18.18 | 136.36 | 5.99 | -5.2 | -9.3 | 2.88 | -0.58 | -30.65 | 0.56 | 0.71 | 66.39 | 2359 | 0.0 | -7.2 |
| 21Q1 (6) | 39.38 | -1.15 | 24.82 | 2.49 | -17.28 | 13.18 | 1.14 | -16.79 | -24.5 | 0.22 | 57.14 | 100.0 | 6.32 | -16.31 | -9.32 | 2.89 | -15.82 | -39.51 | 0.56 | 58.98 | 60.23 | 2359 | 0.0 | -5.56 |
| 20Q4 (5) | 39.84 | 12.0 | -1.48 | 3.01 | 28.09 | 20.88 | 1.37 | -2.84 | -17.96 | 0.14 | 16.67 | -36.36 | 7.56 | 14.36 | 22.7 | 3.44 | -13.25 | -16.73 | 0.35 | 4.16 | -35.41 | 2359 | -7.2 | -5.56 |
| 20Q3 (4) | 35.57 | 9.35 | 0.0 | 2.35 | 9.3 | 0.0 | 1.41 | 4.44 | 0.0 | 0.12 | 9.09 | 0.0 | 6.61 | -0.04 | 0.0 | 3.96 | -4.48 | 0.0 | 0.34 | -0.23 | 0.0 | 2542 | 0.0 | 0.0 |
| 20Q2 (3) | 32.53 | 3.11 | 0.0 | 2.15 | -2.27 | 0.0 | 1.35 | -10.6 | 0.0 | 0.11 | 0.0 | 0.0 | 6.61 | -5.22 | 0.0 | 4.15 | -13.29 | 0.0 | 0.34 | -3.01 | 0.0 | 2542 | 1.76 | 0.0 |
| 20Q1 (2) | 31.55 | -21.98 | 0.0 | 2.2 | -11.65 | 0.0 | 1.51 | -9.58 | 0.0 | 0.11 | -50.0 | 0.0 | 6.97 | 13.25 | 0.0 | 4.79 | 15.9 | 0.0 | 0.35 | -35.91 | 0.0 | 2498 | 0.0 | 0.0 |
| 19Q4 (1) | 40.44 | 0.0 | 0.0 | 2.49 | 0.0 | 0.0 | 1.67 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 6.16 | 0.0 | 0.0 | 4.13 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 2498 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 132.24 | -9.86 | 9.09 | -6.39 | 5.1 | -2.3 | 0.59 | 63.89 | 6.87 | 3.86 | 3.86 | 8.39 | 0.45 | 81.82 | 2180 | 0.0 |
| 2022 (9) | 146.71 | -14.61 | 9.71 | -8.57 | 5.22 | 4.61 | 0.36 | -7.69 | 6.62 | 7.08 | 3.56 | 22.51 | 0.25 | 8.11 | 2180 | -3.02 |
| 2021 (8) | 171.82 | 23.18 | 10.62 | 9.37 | 4.99 | -11.52 | 0.39 | -17.02 | 6.18 | -11.21 | 2.90 | -28.17 | 0.23 | -32.63 | 2248 | -4.71 |
| 2020 (7) | 139.49 | -13.77 | 9.71 | 2.1 | 5.64 | -13.1 | 0.47 | -25.4 | 6.96 | 18.41 | 4.04 | 0.78 | 0.34 | -13.48 | 2359 | -7.2 |
| 2019 (6) | 161.77 | -18.34 | 9.51 | -7.49 | 6.49 | 6.74 | 0.63 | 14.55 | 5.88 | 13.29 | 4.01 | 30.72 | 0.39 | 40.27 | 2542 | 1.76 |
| 2018 (5) | 198.1 | 4.38 | 10.28 | 0.0 | 6.08 | -5.15 | 0.55 | 0.0 | 5.19 | -4.2 | 3.07 | -9.13 | 0.28 | -4.2 | 2498 | -14.07 |
| 2017 (4) | 189.78 | 1.11 | 10.28 | -7.22 | 6.41 | 1.26 | 0.55 | 1.85 | 5.42 | -8.24 | 3.38 | 0.15 | 0.29 | 0.73 | 2907 | -6.07 |
| 2016 (3) | 187.69 | 6.89 | 11.08 | 4.82 | 6.33 | 1.93 | 0.54 | 10.2 | 5.90 | -1.93 | 3.37 | -4.64 | 0.29 | 3.1 | 3095 | 4.67 |
| 2015 (2) | 175.59 | -12.18 | 10.57 | 8.3 | 6.21 | -12.66 | 0.49 | 8.89 | 6.02 | 23.32 | 3.54 | -0.55 | 0.28 | 23.99 | 2957 | -4.24 |
| 2014 (1) | 199.94 | 1.92 | 9.76 | -0.2 | 7.11 | 13.76 | 0.45 | 25.0 | 4.88 | 0 | 3.56 | 0 | 0.23 | 0 | 3088 | 1.18 |
