- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 10.76 | 7.6 | 49.03 | 0.24 | 9.09 | 20.0 | 0.27 | 8.0 | 17.39 | 0.04 | -20.0 | 33.33 | 2.23 | 1.39 | -19.48 | 2.51 | 0.37 | -21.23 | 0.37 | -25.65 | -10.53 | 626 | 0.0 | -7.67 |
| 24Q2 (19) | 10.0 | 18.2 | 43.68 | 0.22 | 4.76 | 15.79 | 0.25 | 0.0 | 8.7 | 0.05 | 66.67 | 0.0 | 2.20 | -11.37 | -19.41 | 2.50 | -15.4 | -24.35 | 0.50 | 41.0 | -30.4 | 626 | 0.0 | -7.67 |
| 24Q1 (18) | 8.46 | 5.49 | 41.47 | 0.21 | -8.7 | 23.53 | 0.25 | 8.7 | 8.7 | 0.03 | 0.0 | 0.0 | 2.48 | -13.44 | -12.68 | 2.96 | 3.04 | -23.17 | 0.35 | -5.2 | -29.31 | 626 | 0.0 | -7.67 |
| 23Q4 (17) | 8.02 | 11.08 | 16.57 | 0.23 | 15.0 | -11.54 | 0.23 | 0.0 | 4.55 | 0.03 | 0.0 | 0.0 | 2.87 | 3.53 | -24.11 | 2.87 | -9.98 | -10.32 | 0.37 | -9.98 | -14.21 | 626 | -7.67 | -7.67 |
| 23Q3 (16) | 7.22 | 3.74 | -27.73 | 0.2 | 5.26 | -13.04 | 0.23 | 0.0 | -20.69 | 0.03 | -40.0 | 0.0 | 2.77 | 1.47 | 20.32 | 3.19 | -3.6 | 9.74 | 0.42 | -42.16 | 38.37 | 678 | 0.0 | 0.59 |
| 23Q2 (15) | 6.96 | 16.39 | -44.23 | 0.19 | 11.76 | -26.92 | 0.23 | 0.0 | -20.69 | 0.05 | 66.67 | 0.0 | 2.73 | -3.97 | 31.03 | 3.30 | -14.08 | 42.21 | 0.72 | 43.2 | 79.31 | 678 | 0.0 | 0.59 |
| 23Q1 (14) | 5.98 | -13.08 | -48.67 | 0.17 | -34.62 | -32.0 | 0.23 | 4.55 | -30.3 | 0.03 | 0.0 | -25.0 | 2.84 | -24.77 | 32.47 | 3.85 | 20.28 | 35.78 | 0.50 | 15.05 | 46.11 | 678 | 0.0 | 0.59 |
| 22Q4 (13) | 6.88 | -31.13 | -47.76 | 0.26 | 13.04 | 4.0 | 0.22 | -24.14 | -29.03 | 0.03 | 0.0 | -25.0 | 3.78 | 64.14 | 99.08 | 3.20 | 10.15 | 35.85 | 0.44 | 45.2 | 43.57 | 678 | 0.59 | 0.59 |
| 22Q3 (12) | 9.99 | -19.95 | -22.5 | 0.23 | -11.54 | 0.0 | 0.29 | 0.0 | 16.0 | 0.03 | -40.0 | -25.0 | 2.30 | 10.51 | 29.03 | 2.90 | 24.92 | 49.67 | 0.30 | -25.05 | -3.23 | 674 | 0.0 | 3.37 |
| 22Q2 (11) | 12.48 | 7.12 | -6.24 | 0.26 | 4.0 | 13.04 | 0.29 | -12.12 | 11.54 | 0.05 | 25.0 | 25.0 | 2.08 | -2.92 | 20.56 | 2.32 | -17.97 | 18.96 | 0.40 | 16.69 | 33.31 | 674 | 0.0 | 3.37 |
| 22Q1 (10) | 11.65 | -11.54 | 7.08 | 0.25 | 0.0 | 13.64 | 0.33 | 6.45 | 26.92 | 0.04 | 0.0 | 33.33 | 2.15 | 13.05 | 6.13 | 2.83 | 20.34 | 18.53 | 0.34 | 13.05 | 24.52 | 674 | 0.0 | 3.37 |
| 21Q4 (9) | 13.17 | 2.17 | 35.22 | 0.25 | 8.7 | 4.17 | 0.31 | 24.0 | 14.81 | 0.04 | 0.0 | 33.33 | 1.90 | 6.38 | -22.96 | 2.35 | 21.36 | -15.09 | 0.30 | -2.13 | -1.39 | 674 | 3.37 | 3.37 |
| 21Q3 (8) | 12.89 | -3.16 | 50.58 | 0.23 | 0.0 | 27.78 | 0.25 | -3.85 | 13.64 | 0.04 | 0.0 | 33.33 | 1.78 | 3.26 | -15.15 | 1.94 | -0.71 | -24.54 | 0.31 | 3.26 | -11.46 | 652 | 0.0 | -10.07 |
| 21Q2 (7) | 13.31 | 22.33 | 132.69 | 0.23 | 4.55 | 35.29 | 0.26 | 0.0 | 44.44 | 0.04 | 33.33 | 33.33 | 1.73 | -14.54 | -41.86 | 1.95 | -18.26 | -37.92 | 0.30 | 8.99 | -42.7 | 652 | 0.0 | -10.07 |
| 21Q1 (6) | 10.88 | 11.7 | 45.26 | 0.22 | -8.33 | 0.0 | 0.26 | -3.7 | 30.0 | 0.03 | 0.0 | -25.0 | 2.02 | -17.94 | -31.16 | 2.39 | -13.79 | -10.51 | 0.28 | -10.48 | -48.37 | 652 | 0.0 | -14.66 |
| 20Q4 (5) | 9.74 | 13.79 | 18.2 | 0.24 | 33.33 | -4.0 | 0.27 | 22.73 | 17.39 | 0.03 | 0.0 | 0.0 | 2.46 | 17.18 | -18.78 | 2.77 | 7.86 | -0.69 | 0.31 | -12.11 | -15.4 | 652 | -10.07 | -14.66 |
| 20Q3 (4) | 8.56 | 49.65 | 0.0 | 0.18 | 5.88 | 0.0 | 0.22 | 22.22 | 0.0 | 0.03 | 0.0 | 0.0 | 2.10 | -29.25 | 0.0 | 2.57 | -18.33 | 0.0 | 0.35 | -33.18 | 0.0 | 725 | 0.0 | 0.0 |
| 20Q2 (3) | 5.72 | -23.63 | 0.0 | 0.17 | -22.73 | 0.0 | 0.18 | -10.0 | 0.0 | 0.03 | -25.0 | 0.0 | 2.97 | 1.18 | 0.0 | 3.15 | 17.85 | 0.0 | 0.52 | -1.79 | 0.0 | 725 | -5.1 | 0.0 |
| 20Q1 (2) | 7.49 | -9.1 | 0.0 | 0.22 | -12.0 | 0.0 | 0.2 | -13.04 | 0.0 | 0.04 | 33.33 | 0.0 | 2.94 | -3.19 | 0.0 | 2.67 | -4.34 | 0.0 | 0.53 | 46.68 | 0.0 | 764 | 0.0 | 0.0 |
| 19Q4 (1) | 8.24 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 2.79 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 764 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 28.18 | -31.27 | 0.78 | -22.0 | 0.91 | -19.47 | 0.15 | 0.0 | 2.77 | 13.48 | 3.23 | 17.17 | 0.53 | 45.49 | 678 | 0.0 |
| 2022 (9) | 41.0 | -18.39 | 1.0 | 6.38 | 1.13 | 3.67 | 0.15 | 0.0 | 2.44 | 30.36 | 2.76 | 27.03 | 0.37 | 22.54 | 678 | 0.59 |
| 2021 (8) | 50.24 | 59.39 | 0.94 | 16.05 | 1.09 | 26.74 | 0.15 | 15.38 | 1.87 | -27.19 | 2.17 | -20.48 | 0.30 | -27.61 | 674 | 3.37 |
| 2020 (7) | 31.52 | -11.56 | 0.81 | -15.62 | 0.86 | -17.31 | 0.13 | -13.33 | 2.57 | -4.6 | 2.73 | -6.5 | 0.41 | -2.01 | 652 | -10.07 |
| 2019 (6) | 35.64 | -11.63 | 0.96 | -1.03 | 1.04 | -10.34 | 0.15 | -16.67 | 2.69 | 11.99 | 2.92 | 1.45 | 0.42 | -5.7 | 725 | -5.1 |
| 2018 (5) | 40.33 | -11.44 | 0.97 | -4.9 | 1.16 | -4.92 | 0.18 | -18.18 | 2.41 | 7.38 | 2.88 | 7.37 | 0.45 | -7.61 | 764 | -2.92 |
| 2017 (4) | 45.54 | 1.22 | 1.02 | 12.09 | 1.22 | -9.63 | 0.22 | -15.38 | 2.24 | 10.73 | 2.68 | -10.72 | 0.48 | -16.41 | 787 | -1.13 |
| 2016 (3) | 44.99 | -3.23 | 0.91 | 1.11 | 1.35 | 2.27 | 0.26 | 13.04 | 2.02 | 4.48 | 3.00 | 5.68 | 0.58 | 16.81 | 796 | 3.65 |
| 2015 (2) | 46.49 | 7.54 | 0.9 | 2.27 | 1.32 | 16.81 | 0.23 | 35.29 | 1.94 | -4.9 | 2.84 | 8.62 | 0.49 | 25.81 | 768 | -1.54 |
| 2014 (1) | 43.23 | -12.13 | 0.88 | 18.92 | 1.13 | 0.0 | 0.17 | 21.43 | 2.04 | 0 | 2.61 | 0 | 0.39 | 0 | 780 | 1.83 |
