玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)10.018.243.680.224.7615.790.250.08.70.0566.670.02.20-11.37-19.412.50-15.4-24.350.5041.0-30.46260.0-7.67
24Q1 (19)8.465.4941.470.21-8.723.530.258.78.70.030.00.02.48-13.44-12.682.963.04-23.170.35-5.2-29.316260.0-7.67
23Q4 (18)8.0211.0816.570.2315.0-11.540.230.04.550.030.00.02.873.53-24.112.87-9.98-10.320.37-9.98-14.21626-7.67-7.67
23Q3 (17)7.223.74-27.730.25.26-13.040.230.0-20.690.03-40.00.02.771.4720.323.19-3.69.740.42-42.1638.376780.00.59
23Q2 (16)6.9616.39-44.230.1911.76-26.920.230.0-20.690.0566.670.02.73-3.9731.033.30-14.0842.210.7243.279.316780.00.59
23Q1 (15)5.98-13.08-48.670.17-34.62-32.00.234.55-30.30.030.0-25.02.84-24.7732.473.8520.2835.780.5015.0546.116780.00.59
22Q4 (14)6.88-31.13-47.760.2613.044.00.22-24.14-29.030.030.0-25.03.7864.1499.083.2010.1535.850.4445.243.576780.590.59
22Q3 (13)9.99-19.95-22.50.23-11.540.00.290.016.00.03-40.0-25.02.3010.5129.032.9024.9249.670.30-25.05-3.236740.03.37
22Q2 (12)12.487.12-6.240.264.013.040.29-12.1211.540.0525.025.02.08-2.9220.562.32-17.9718.960.4016.6933.316740.03.37
22Q1 (11)11.65-11.547.080.250.013.640.336.4526.920.040.033.332.1513.056.132.8320.3418.530.3413.0524.526740.03.37
21Q4 (10)13.172.1735.220.258.74.170.3124.014.810.040.033.331.906.38-22.962.3521.36-15.090.30-2.13-1.396743.373.37
21Q3 (9)12.89-3.1650.580.230.027.780.25-3.8513.640.040.033.331.783.26-15.151.94-0.71-24.540.313.26-11.466520.0-10.07
21Q2 (8)13.3122.33132.690.234.5535.290.260.044.440.0433.3333.331.73-14.54-41.861.95-18.26-37.920.308.99-42.76520.0-10.07
21Q1 (7)10.8811.745.260.22-8.330.00.26-3.730.00.030.0-25.02.02-17.94-31.162.39-13.79-10.510.28-10.48-48.376520.0-14.66
20Q4 (6)9.7413.7918.20.2433.33-4.00.2722.7317.390.030.00.02.4617.18-18.782.777.86-0.690.31-12.11-15.4652-10.07-14.66
20Q3 (5)8.5649.65-11.20.185.88-25.00.2222.22-15.380.030.00.02.10-29.25-15.542.57-18.33-4.710.35-33.1812.627250.0-5.1
20Q2 (4)5.72-23.630.00.17-22.730.00.18-10.00.00.03-25.00.02.971.180.03.1517.850.00.52-1.790.0725-5.10.0
20Q1 (3)7.49-9.10.00.22-12.00.00.2-13.040.00.0433.330.02.94-3.190.02.67-4.340.00.5346.680.07640.00.0
19Q4 (2)8.24-14.520.00.254.170.00.23-11.540.00.030.00.03.0321.860.02.793.490.00.3616.990.07640.00.0
19Q3 (1)9.640.00.00.240.00.00.260.00.00.030.00.02.490.00.02.700.00.00.310.00.07640.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)28.18-31.270.78-22.00.91-19.470.150.02.7713.483.2317.170.5345.496780.0
2022 (9)41.0-18.391.06.381.133.670.150.02.4430.362.7627.030.3722.546780.59
2021 (8)50.2459.390.9416.051.0926.740.1515.381.87-27.192.17-20.480.30-27.616743.37
2020 (7)31.52-11.560.81-15.620.86-17.310.13-13.332.57-4.62.73-6.50.41-2.01652-10.07
2019 (6)35.64-11.630.96-1.031.04-10.340.15-16.672.6911.992.921.450.42-5.7725-5.1
2018 (5)40.33-11.440.97-4.91.16-4.920.18-18.182.417.382.887.370.45-7.61764-2.92
2017 (4)45.541.221.0212.091.22-9.630.22-15.382.2410.732.68-10.720.48-16.41787-1.13
2016 (3)44.99-3.230.911.111.352.270.2613.042.024.483.005.680.5816.817963.65
2015 (2)46.497.540.92.271.3216.810.2335.291.94-4.92.848.620.4925.81768-1.54
2014 (1)43.23-12.130.8818.921.130.00.1721.432.0402.6100.3907801.83

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