- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.18 | 31.11 | 11.32 | 0.04 | 0.0 | -20.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.39 | -23.73 | -28.14 | 1.69 | -23.73 | -10.17 | 0.85 | -23.73 | -10.17 | 116 | 0.0 | -4.13 |
24Q2 (19) | 0.9 | 4.65 | 0.0 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.44 | -4.44 | 0.0 | 2.22 | -4.44 | 0.0 | 1.11 | -4.44 | 0.0 | 116 | 0.0 | -4.13 |
24Q1 (18) | 0.86 | -18.1 | -21.1 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.65 | 22.09 | 26.74 | 2.33 | 22.09 | 26.74 | 1.16 | 22.09 | 26.74 | 116 | 0.0 | -4.13 |
23Q4 (17) | 1.05 | -0.94 | -21.05 | 0.04 | -20.0 | -20.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.81 | -19.24 | 1.33 | 1.90 | 0.95 | 26.67 | 0.95 | 0.95 | 26.67 | 116 | -4.13 | -4.13 |
23Q3 (16) | 1.06 | 17.78 | -32.48 | 0.05 | 25.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.72 | 6.13 | 48.11 | 1.89 | -15.09 | 48.11 | 0.94 | -15.09 | 48.11 | 121 | 0.0 | -3.97 |
23Q2 (15) | 0.9 | -17.43 | -40.0 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.44 | 21.11 | 66.67 | 2.22 | 21.11 | 66.67 | 1.11 | 21.11 | 66.67 | 121 | 0.0 | -3.97 |
23Q1 (14) | 1.09 | -18.05 | -16.15 | 0.04 | -20.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.67 | -2.39 | 19.27 | 1.83 | 22.02 | 19.27 | 0.92 | 22.02 | 19.27 | 121 | 0.0 | -3.97 |
22Q4 (13) | 1.33 | -15.29 | 0.0 | 0.05 | 0.0 | 25.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.76 | 18.05 | 25.0 | 1.50 | 18.05 | 0.0 | 0.75 | 18.05 | 0.0 | 121 | -3.97 | -3.97 |
22Q3 (12) | 1.57 | 4.67 | 16.3 | 0.05 | 25.0 | 25.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.18 | 19.43 | 7.48 | 1.27 | -4.46 | -14.01 | 0.64 | -4.46 | -14.01 | 126 | 0.0 | -2.33 |
22Q2 (11) | 1.5 | 15.38 | 27.12 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 2.67 | -13.33 | -21.33 | 1.33 | -13.33 | -21.33 | 0.67 | -13.33 | -21.33 | 126 | 0.0 | -2.33 |
22Q1 (10) | 1.3 | -2.26 | 21.5 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.08 | 2.31 | -17.69 | 1.54 | 2.31 | -17.69 | 0.77 | 2.31 | -17.69 | 126 | 0.0 | -2.33 |
21Q4 (9) | 1.33 | -1.48 | 37.11 | 0.04 | 0.0 | 33.33 | 0.02 | 0.0 | 100.0 | 0.01 | 0.0 | 0.0 | 3.01 | 1.5 | -2.76 | 1.50 | 1.5 | 45.86 | 0.75 | 1.5 | -27.07 | 126 | -2.33 | -2.33 |
21Q3 (8) | 1.35 | 14.41 | 42.11 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 2.96 | -12.59 | -29.63 | 1.48 | -12.59 | -29.63 | 0.74 | -12.59 | -29.63 | 129 | 0.0 | -4.44 |
21Q2 (7) | 1.18 | 10.28 | 118.52 | 0.04 | 0.0 | 33.33 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.39 | -9.32 | -38.98 | 1.69 | -9.32 | -54.24 | 0.85 | -9.32 | -54.24 | 129 | 0.0 | -4.44 |
21Q1 (6) | 1.07 | 10.31 | -13.01 | 0.04 | 33.33 | 0.0 | 0.02 | 100.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.74 | 20.87 | 14.95 | 1.87 | 81.31 | 14.95 | 0.93 | -9.35 | 14.95 | 129 | 0.0 | -4.44 |
20Q4 (5) | 0.97 | 2.11 | -37.82 | 0.03 | -25.0 | -25.0 | 0.01 | -50.0 | -50.0 | 0.01 | 0.0 | 0.0 | 3.09 | -26.55 | 20.62 | 1.03 | -51.03 | -19.59 | 1.03 | -2.06 | 60.82 | 129 | -4.44 | -4.44 |
20Q3 (4) | 0.95 | 75.93 | 0.0 | 0.04 | 33.33 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.21 | -24.21 | 0.0 | 2.11 | -43.16 | 0.0 | 1.05 | -43.16 | 0.0 | 135 | 0.0 | 0.0 |
20Q2 (3) | 0.54 | -56.1 | 0.0 | 0.03 | -25.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 5.56 | 70.83 | 0.0 | 3.70 | 127.78 | 0.0 | 1.85 | 127.78 | 0.0 | 135 | 0.0 | 0.0 |
20Q1 (2) | 1.23 | -21.15 | 0.0 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.25 | 26.83 | 0.0 | 1.63 | 26.83 | 0.0 | 0.81 | 26.83 | 0.0 | 135 | 0.0 | 0.0 |
19Q4 (1) | 1.56 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 2.56 | 0.0 | 0.0 | 1.28 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 135 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.1 | -28.07 | 0.16 | -11.11 | 0.09 | 12.5 | 0.03 | 50.0 | 3.90 | 23.58 | 2.20 | 56.4 | 0.73 | 108.54 | 116 | -4.13 |
2022 (9) | 5.7 | 15.62 | 0.18 | 12.5 | 0.08 | 0.0 | 0.02 | 0.0 | 3.16 | -2.7 | 1.40 | -13.51 | 0.35 | -13.51 | 121 | -3.97 |
2021 (8) | 4.93 | 33.6 | 0.16 | 6.67 | 0.08 | 14.29 | 0.02 | -33.33 | 3.25 | -20.16 | 1.62 | -14.46 | 0.41 | -50.1 | 126 | -2.33 |
2020 (7) | 3.69 | -40.96 | 0.15 | -21.05 | 0.07 | -12.5 | 0.03 | 0.0 | 4.07 | 33.72 | 1.90 | 48.2 | 0.81 | 69.38 | 129 | -4.44 |
2019 (6) | 6.25 | -20.58 | 0.19 | -17.39 | 0.08 | 14.29 | 0.03 | 50.0 | 3.04 | 4.02 | 1.28 | 43.91 | 0.48 | 88.88 | 135 | 0.0 |
2018 (5) | 7.87 | 11.32 | 0.23 | 9.52 | 0.07 | 0.0 | 0.02 | 0.0 | 2.92 | -1.61 | 0.89 | -10.17 | 0.25 | -10.17 | 135 | -0.74 |
2017 (4) | 7.07 | 7.61 | 0.21 | 10.53 | 0.07 | -22.22 | 0.02 | 0.0 | 2.97 | 2.71 | 0.99 | -27.72 | 0.28 | -7.07 | 136 | 1.49 |
2016 (3) | 6.57 | -14.12 | 0.19 | 0.0 | 0.09 | 12.5 | 0.02 | 0.0 | 2.89 | 16.44 | 1.37 | 30.99 | 0.30 | 16.44 | 134 | 0.0 |
2015 (2) | 7.65 | -6.59 | 0.19 | -5.0 | 0.08 | 14.29 | 0.02 | 0.0 | 2.48 | 1.71 | 1.05 | 22.35 | 0.26 | 7.06 | 134 | 1.52 |
2014 (1) | 8.19 | -2.5 | 0.2 | 0.0 | 0.07 | 0.0 | 0.02 | 0.0 | 2.44 | 0 | 0.85 | 0 | 0.24 | 0 | 132 | -3.65 |