- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.13 | 54.79 | -11.02 | 0.18 | 20.0 | 38.46 | 0.07 | 0.0 | -12.5 | 0 | 0 | 0 | 15.93 | -22.48 | 55.62 | 6.19 | -35.4 | -1.66 | 0.00 | 0 | 0 | 67 | 0.0 | 1.52 |
24Q2 (19) | 0.73 | -20.65 | -41.13 | 0.15 | 7.14 | 7.14 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 20.55 | 35.03 | 82.0 | 9.59 | 26.03 | 69.86 | 0.00 | 0 | 0 | 67 | 0.0 | -5.63 |
24Q1 (18) | 0.92 | 1.1 | -13.21 | 0.14 | -17.65 | -12.5 | 0.07 | -22.22 | 0.0 | 0 | 0 | 0 | 15.22 | -18.54 | 0.82 | 7.61 | -23.07 | 15.22 | 0.00 | 0 | 0 | 67 | 0.0 | -5.63 |
23Q4 (17) | 0.91 | -28.35 | -15.74 | 0.17 | 30.77 | 13.33 | 0.09 | 12.5 | -18.18 | 0 | 0 | 0 | 18.68 | 82.5 | 34.51 | 9.89 | 57.01 | -2.9 | 0.00 | 0 | 0 | 67 | 1.52 | -4.29 |
23Q3 (16) | 1.27 | 2.42 | -30.6 | 0.13 | -7.14 | -13.33 | 0.08 | 14.29 | 60.0 | 0 | 0 | 0 | 10.24 | -9.34 | 24.88 | 6.30 | 11.59 | 130.55 | 0.00 | 0 | 0 | 66 | -7.04 | 0.0 |
23Q2 (15) | 1.24 | 16.98 | -36.73 | 0.14 | -12.5 | 16.67 | 0.07 | 0.0 | 40.0 | 0 | 0 | 0 | 11.29 | -25.2 | 84.41 | 5.65 | -14.52 | 121.29 | 0.00 | 0 | 0 | 71 | 0.0 | 33.96 |
23Q1 (14) | 1.06 | -1.85 | -48.54 | 0.16 | 6.67 | 45.45 | 0.07 | -36.36 | 16.67 | 0 | 0 | 0 | 15.09 | 8.68 | 182.68 | 6.60 | -35.16 | 126.73 | 0.00 | 0 | 0 | 71 | 1.43 | 33.96 |
22Q4 (13) | 1.08 | -40.98 | -38.64 | 0.15 | 0.0 | 36.36 | 0.11 | 120.0 | 120.0 | 0 | 0 | 0 | 13.89 | 69.44 | 122.22 | 10.19 | 272.78 | 258.52 | 0.00 | 0 | 0 | 70 | 6.06 | 40.0 |
22Q3 (12) | 1.83 | -6.63 | 22.82 | 0.15 | 25.0 | 87.5 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 8.20 | 33.88 | 52.66 | 2.73 | 7.1 | -18.58 | 0.00 | 0 | 0 | 66 | 24.53 | 34.69 |
22Q2 (11) | 1.96 | -4.85 | 47.37 | 0.12 | 9.09 | 71.43 | 0.05 | -16.67 | 0.0 | 0 | 0 | 0 | 6.12 | 14.66 | 16.33 | 2.55 | -12.41 | -32.14 | 0.00 | 0 | 0 | 53 | 0.0 | 10.42 |
22Q1 (10) | 2.06 | 17.05 | 11.96 | 0.11 | 0.0 | 37.5 | 0.06 | 20.0 | 20.0 | 0 | 0 | 0 | 5.34 | -14.56 | 22.82 | 2.91 | 2.52 | 7.18 | 0.00 | 0 | 0 | 53 | 6.0 | 8.16 |
21Q4 (9) | 1.76 | 18.12 | 85.26 | 0.11 | 37.5 | 37.5 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 6.25 | 16.41 | -25.78 | 2.84 | -15.34 | -46.02 | 0.00 | 0 | 0 | 50 | 2.04 | -1.96 |
21Q3 (8) | 1.49 | 12.03 | 27.35 | 0.08 | 14.29 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 5.37 | 2.01 | -21.48 | 3.36 | -10.74 | -21.48 | 0.00 | 0 | 0 | 49 | 2.08 | -2.0 |
21Q2 (7) | 1.33 | -27.72 | 17.7 | 0.07 | -12.5 | 16.67 | 0.05 | 0.0 | 25.0 | 0 | 0 | 0 | 5.26 | 21.05 | -0.88 | 3.76 | 38.35 | 6.2 | 0.00 | 0 | 0 | 48 | -2.04 | 6.67 |
21Q1 (6) | 1.84 | 93.68 | 47.2 | 0.08 | 0.0 | -11.11 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 4.35 | -48.37 | -39.61 | 2.72 | -48.37 | -32.07 | 0.00 | 0 | 0 | 49 | -3.92 | 16.67 |
20Q4 (5) | 0.95 | -18.8 | -44.77 | 0.08 | 0.0 | -20.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 8.42 | 23.16 | 44.84 | 5.26 | 23.16 | 81.05 | 0.00 | 0 | 0 | 51 | 2.0 | 21.43 |
20Q3 (4) | 1.17 | 3.54 | 0.0 | 0.08 | 33.33 | 0.0 | 0.05 | 25.0 | 0.0 | 0 | 0 | 0.0 | 6.84 | 28.77 | 0.0 | 4.27 | 20.73 | 0.0 | 0.00 | 0 | 0.0 | 50 | 11.11 | 0.0 |
20Q2 (3) | 1.13 | -9.6 | 0.0 | 0.06 | -33.33 | 0.0 | 0.04 | -20.0 | 0.0 | 0 | 0 | 0.0 | 5.31 | -26.25 | 0.0 | 3.54 | -11.5 | 0.0 | 0.00 | 0 | 0.0 | 45 | 7.14 | 0.0 |
20Q1 (2) | 1.25 | -27.33 | 0.0 | 0.09 | -10.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0.0 | 7.20 | 23.84 | 0.0 | 4.00 | 37.6 | 0.0 | 0.00 | 0 | 0.0 | 42 | 0.0 | 0.0 |
19Q4 (1) | 1.72 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.81 | 0.0 | 0.0 | 2.91 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 42 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.48 | -35.35 | 0.6 | 13.21 | 0.3 | 15.38 | 0 | 0 | 13.39 | 75.12 | 6.70 | 78.49 | 0.00 | 0 | 67 | -4.29 |
2022 (9) | 6.93 | 8.11 | 0.53 | 55.88 | 0.26 | 30.0 | 0 | 0 | 7.65 | 44.19 | 3.75 | 20.25 | 0.00 | 0 | 70 | 40.0 |
2021 (8) | 6.41 | 42.44 | 0.34 | 13.33 | 0.2 | 5.26 | 0 | 0 | 5.30 | -20.44 | 3.12 | -26.1 | 0.00 | 0 | 50 | -1.96 |
2020 (7) | 4.5 | -23.34 | 0.3 | 25.0 | 0.19 | 0.0 | 0 | 0 | 6.67 | 63.06 | 4.22 | 30.44 | 0.00 | 0 | 51 | 21.43 |
2019 (6) | 5.87 | -2.81 | 0.24 | 41.18 | 0.19 | -9.52 | 0 | 0 | 4.09 | 45.27 | 3.24 | -6.9 | 0.00 | 0 | 42 | -51.72 |
2018 (5) | 6.04 | 30.74 | 0.17 | 54.55 | 0.21 | 0.0 | 0 | 0 | 2.81 | 18.21 | 3.48 | -23.51 | 0.00 | 0 | 87 | 12.99 |
2017 (4) | 4.62 | 524.32 | 0.11 | 57.14 | 0.21 | 10.53 | 0 | 0 | 2.38 | -74.83 | 4.55 | -82.3 | 0.00 | 0 | 77 | -6.1 |
2016 (3) | 0.74 | -2.63 | 0.07 | 133.33 | 0.19 | -20.83 | 0 | 0 | 9.46 | 139.64 | 25.68 | -18.69 | 0.00 | 0 | 82 | -1.2 |
2015 (2) | 0.76 | 4.11 | 0.03 | 200.0 | 0.24 | 4.35 | 0 | 0 | 3.95 | 188.16 | 31.58 | 0.23 | 0.00 | 0 | 83 | 6.41 |
2014 (1) | 0.73 | 43.14 | 0.01 | 0.0 | 0.23 | -17.86 | 0 | 0 | 1.37 | 0 | 31.51 | 0 | 0.00 | 0 | 78 | -7.14 |