玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.619.7822.220.336.45-2.940.61-3.17-8.960.08-42.86-38.465.88-3.04-20.5910.87-11.8-25.511.43-47.95-49.6511841.110.42
24Q2 (19)5.116.6811.820.3134.78-6.060.630.0-8.70.1416.67-12.56.0726.34-15.9912.33-6.26-18.342.749.36-21.7511711.30.43
24Q1 (18)4.799.61-12.110.23-20.69-30.30.63-8.7-4.550.12-14.299.094.80-27.64-20.713.15-16.78.612.51-21.824.1211561.05-0.86
23Q4 (17)4.37-4.793.310.29-14.71-6.450.692.99-1.430.147.69-6.676.64-10.41-9.4515.798.17-4.593.2013.11-9.661144-2.971.69
23Q3 (16)4.590.44-5.360.343.03-8.110.67-2.90.00.13-18.75-13.337.412.58-2.914.60-3.325.662.83-19.1-8.4211791.112.7
23Q2 (15)4.57-16.15-13.280.330.0-10.810.694.551.470.1645.4523.087.2219.262.8515.1024.6817.013.5073.4641.9311660.0-1.19
23Q1 (14)5.4528.84-14.440.336.45-8.330.66-5.711.540.11-26.6737.56.06-17.387.1412.11-26.8218.682.02-43.0860.7111663.64-2.83
22Q4 (13)4.23-12.78-10.190.31-16.22-6.060.74.4811.110.150.036.367.33-3.944.616.5519.7923.723.5514.6651.841125-2.0-3.18
22Q3 (12)4.85-7.97-11.820.370.012.120.67-1.474.690.1515.3887.57.638.6627.1513.817.0618.723.0925.38112.631148-2.71-14.58
22Q2 (11)5.27-17.27-10.680.372.78-2.630.684.62-1.450.1362.544.447.0224.239.0112.9026.4510.332.4796.4261.711180-1.67-19.34
22Q1 (10)6.3735.244.260.369.09-2.70.653.173.170.08-27.270.05.65-19.34-6.6710.20-23.71-1.041.26-46.23-4.0812003.27-19.95
21Q4 (9)4.71-14.36-20.970.330.00.00.63-1.56-14.860.1137.510.07.0116.7726.5413.3814.957.732.3460.5639.191162-13.54-28.0
21Q3 (8)5.5-6.78-5.010.33-13.16-21.430.64-7.25-12.330.08-11.11-33.336.00-6.84-17.2911.64-0.5-7.711.45-4.65-29.821344-8.13-16.21
21Q2 (7)5.9-3.4439.480.382.78.570.699.5216.950.0912.5-10.06.446.36-22.1611.6913.42-16.151.5316.5-35.471463-2.411.42
21Q1 (6)6.112.5251.990.3712.1219.350.63-14.86-5.970.08-20.0-20.06.069.37-21.4710.31-16.95-38.131.31-21.96-47.361499-7.1325.86
20Q4 (5)5.962.9417.090.33-21.430.00.741.37-5.130.1-16.67-16.675.54-23.67-14.612.42-1.52-18.981.68-19.04-28.8316140.6235.52
20Q3 (4)5.7936.880.00.4220.00.00.7323.730.00.1220.00.07.25-12.330.012.61-9.610.02.07-12.330.0160422.160.0
20Q2 (3)4.235.220.00.3512.90.00.59-11.940.00.10.00.08.277.30.013.95-16.310.02.36-4.960.0131310.240.0
20Q1 (2)4.02-21.020.00.31-6.060.00.67-14.10.00.1-16.670.07.7118.940.016.678.760.02.495.510.011910.00.0
19Q4 (1)5.090.00.00.330.00.00.780.00.00.120.00.06.480.00.015.320.00.02.360.00.011910.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)18.97-8.451.28-9.222.720.740.531.926.75-0.8514.3410.032.7911.3311441.69
2022 (9)20.72-6.751.410.02.74.250.5240.546.817.2413.0311.792.5150.711125-3.18
2021 (8)22.2211.041.41-0.72.59-5.130.37-9.766.35-10.5811.66-14.561.67-18.731162-28.0
2020 (7)20.01-1.191.424.412.73-5.860.41-10.877.105.6613.64-4.732.05-9.8161435.52
2019 (6)20.250.551.36-3.552.943.560.4643.756.72-4.0714.3242.782.2742.9711912.85
2018 (5)20.1416.821.41-2.082.029.780.3218.527.00-16.1810.03-6.031.591.4511589.04
2017 (4)17.24-2.211.4413.391.84-13.210.27-6.98.3515.9510.67-11.241.57-4.791062-6.27
2016 (3)17.63-8.221.275.832.12-4.50.2916.07.2015.3212.024.051.6426.41133-6.29
2015 (2)19.21-10.781.26.192.22-20.430.25-24.246.2519.0211.56-10.821.30-15.091209-31.46
2014 (1)21.531.511.137.622.7913.880.33-10.815.25012.9601.53017646.97

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