玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)13.9-9.3910.060.4330.353.571.43-4.67-6.540.010.003.0943.839.5410.295.21-15.080.0710.36016230.033.58
24Q2 (19)15.3410.282.950.3332.013.791.57.91-7.980.010.0-50.02.1519.6910.539.78-2.15-10.620.07-9.32-51.4316230.033.58
24Q1 (18)13.9142.96-4.790.250.04.171.39-7.33-15.240.01-50.0-50.01.80-30.059.419.99-35.18-10.980.07-65.03-47.4816230.033.58
23Q4 (17)9.73-22.96-12.260.25-10.71-3.851.5-1.9620.970.020-50.02.5715.99.5915.4227.2637.880.210-43.01162333.5833.58
23Q3 (16)12.63-15.23-34.250.28-3.45-30.01.53-6.131.320-100.0-100.02.2213.916.4712.1110.7454.110.00-100.0-100.012150.02.45
23Q2 (15)14.91.98-35.890.2920.83-35.561.63-0.619.40.020.0-33.331.9518.480.5210.94-2.5470.630.13-1.953.9812150.02.45
23Q1 (14)14.6131.74-29.560.24-7.69-31.431.6432.2622.390.02-50.0-33.331.64-29.93-2.6611.230.3973.740.14-62.05-5.3612150.02.45
22Q4 (13)11.09-42.27-39.470.26-35.0-50.941.24-17.885.080.040.033.332.3412.59-18.9611.1842.2573.590.3673.22120.2612152.452.45
22Q3 (12)19.21-17.34-15.30.4-11.11-31.031.511.3416.150.0433.330.02.087.54-18.587.8622.637.140.2161.318.0611860.011.68
22Q2 (11)23.2412.0528.190.4528.574.651.4911.1925.210.030.050.01.9414.74-18.366.41-0.77-2.320.13-10.7617.0211860.011.68
22Q1 (10)20.7413.2137.810.35-33.9616.671.3413.569.840.030.050.01.69-41.67-15.346.460.31-20.30.14-11.678.8511860.011.68
21Q4 (9)18.32-19.2245.280.53-8.6247.221.18-9.23-10.610.03-25.00.02.8913.131.346.4412.37-38.470.16-7.15-31.17118611.6811.68
21Q3 (8)22.6825.138.380.5834.8875.761.39.246.560.04100.0-20.02.567.8227.015.73-12.67-22.990.1859.88-42.1910620.0-0.93
21Q2 (7)18.1320.4770.390.4343.3316.221.19-2.4640.00.020.0-60.02.3718.98-31.86.56-19.03-17.840.11-16.99-76.5310620.0-0.93
21Q1 (6)15.0519.355.690.3-16.67-11.761.22-7.587.020.02-33.33-33.331.99-30.18-16.518.11-22.561.260.13-44.14-36.9210620.00
20Q4 (5)12.61-23.06-18.650.369.09-26.531.328.2-6.380.03-40.0-25.02.8541.79-9.6910.4740.6315.070.24-22.01-7.811062-0.930
20Q3 (4)16.3954.040.00.33-10.810.01.2243.530.00.050.00.02.01-42.10.07.44-6.820.00.31-35.080.010720.00.0
20Q2 (3)10.64-25.280.00.378.820.00.85-25.440.00.0566.670.03.4845.640.07.99-0.210.00.47123.060.0107200.0
20Q1 (2)14.24-8.130.00.34-30.610.01.14-19.150.00.03-25.00.02.39-24.470.08.01-11.990.00.21-18.360.0000.0
19Q4 (1)15.50.00.00.490.00.01.410.00.00.040.00.03.160.00.09.100.00.00.260.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)51.87-30.181.05-28.086.3112.880.07-53.332.023.012.1761.670.13-33.1612150.0
2022 (9)74.290.151.46-21.085.5914.310.1536.361.97-21.27.5214.150.2036.1612152.45
2021 (8)74.1837.651.8532.144.897.950.11-31.252.49-4.06.59-21.580.15-50.05118611.68
2020 (7)53.89-26.761.4-21.794.53-14.850.16-11.112.606.798.4116.260.3021.371062-0.93
2019 (6)73.5827.521.7942.065.3232.010.1863.642.4311.47.233.520.2428.3210720
2018 (5)57.730.961.2623.534.035.770.1157.142.18-5.676.98-19.230.1920.000
2017 (4)44.068.841.0220.03.8110.760.0702.3210.258.651.760.16000
2016 (3)40.4800.8503.440002.1008.5000.00000

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