- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 13.9 | -9.39 | 10.06 | 0.43 | 30.3 | 53.57 | 1.43 | -4.67 | -6.54 | 0.01 | 0.0 | 0 | 3.09 | 43.8 | 39.54 | 10.29 | 5.21 | -15.08 | 0.07 | 10.36 | 0 | 1623 | 0.0 | 33.58 |
24Q2 (19) | 15.34 | 10.28 | 2.95 | 0.33 | 32.0 | 13.79 | 1.5 | 7.91 | -7.98 | 0.01 | 0.0 | -50.0 | 2.15 | 19.69 | 10.53 | 9.78 | -2.15 | -10.62 | 0.07 | -9.32 | -51.43 | 1623 | 0.0 | 33.58 |
24Q1 (18) | 13.91 | 42.96 | -4.79 | 0.25 | 0.0 | 4.17 | 1.39 | -7.33 | -15.24 | 0.01 | -50.0 | -50.0 | 1.80 | -30.05 | 9.41 | 9.99 | -35.18 | -10.98 | 0.07 | -65.03 | -47.48 | 1623 | 0.0 | 33.58 |
23Q4 (17) | 9.73 | -22.96 | -12.26 | 0.25 | -10.71 | -3.85 | 1.5 | -1.96 | 20.97 | 0.02 | 0 | -50.0 | 2.57 | 15.9 | 9.59 | 15.42 | 27.26 | 37.88 | 0.21 | 0 | -43.01 | 1623 | 33.58 | 33.58 |
23Q3 (16) | 12.63 | -15.23 | -34.25 | 0.28 | -3.45 | -30.0 | 1.53 | -6.13 | 1.32 | 0 | -100.0 | -100.0 | 2.22 | 13.91 | 6.47 | 12.11 | 10.74 | 54.11 | 0.00 | -100.0 | -100.0 | 1215 | 0.0 | 2.45 |
23Q2 (15) | 14.9 | 1.98 | -35.89 | 0.29 | 20.83 | -35.56 | 1.63 | -0.61 | 9.4 | 0.02 | 0.0 | -33.33 | 1.95 | 18.48 | 0.52 | 10.94 | -2.54 | 70.63 | 0.13 | -1.95 | 3.98 | 1215 | 0.0 | 2.45 |
23Q1 (14) | 14.61 | 31.74 | -29.56 | 0.24 | -7.69 | -31.43 | 1.64 | 32.26 | 22.39 | 0.02 | -50.0 | -33.33 | 1.64 | -29.93 | -2.66 | 11.23 | 0.39 | 73.74 | 0.14 | -62.05 | -5.36 | 1215 | 0.0 | 2.45 |
22Q4 (13) | 11.09 | -42.27 | -39.47 | 0.26 | -35.0 | -50.94 | 1.24 | -17.88 | 5.08 | 0.04 | 0.0 | 33.33 | 2.34 | 12.59 | -18.96 | 11.18 | 42.25 | 73.59 | 0.36 | 73.22 | 120.26 | 1215 | 2.45 | 2.45 |
22Q3 (12) | 19.21 | -17.34 | -15.3 | 0.4 | -11.11 | -31.03 | 1.51 | 1.34 | 16.15 | 0.04 | 33.33 | 0.0 | 2.08 | 7.54 | -18.58 | 7.86 | 22.6 | 37.14 | 0.21 | 61.3 | 18.06 | 1186 | 0.0 | 11.68 |
22Q2 (11) | 23.24 | 12.05 | 28.19 | 0.45 | 28.57 | 4.65 | 1.49 | 11.19 | 25.21 | 0.03 | 0.0 | 50.0 | 1.94 | 14.74 | -18.36 | 6.41 | -0.77 | -2.32 | 0.13 | -10.76 | 17.02 | 1186 | 0.0 | 11.68 |
22Q1 (10) | 20.74 | 13.21 | 37.81 | 0.35 | -33.96 | 16.67 | 1.34 | 13.56 | 9.84 | 0.03 | 0.0 | 50.0 | 1.69 | -41.67 | -15.34 | 6.46 | 0.31 | -20.3 | 0.14 | -11.67 | 8.85 | 1186 | 0.0 | 11.68 |
21Q4 (9) | 18.32 | -19.22 | 45.28 | 0.53 | -8.62 | 47.22 | 1.18 | -9.23 | -10.61 | 0.03 | -25.0 | 0.0 | 2.89 | 13.13 | 1.34 | 6.44 | 12.37 | -38.47 | 0.16 | -7.15 | -31.17 | 1186 | 11.68 | 11.68 |
21Q3 (8) | 22.68 | 25.1 | 38.38 | 0.58 | 34.88 | 75.76 | 1.3 | 9.24 | 6.56 | 0.04 | 100.0 | -20.0 | 2.56 | 7.82 | 27.01 | 5.73 | -12.67 | -22.99 | 0.18 | 59.88 | -42.19 | 1062 | 0.0 | -0.93 |
21Q2 (7) | 18.13 | 20.47 | 70.39 | 0.43 | 43.33 | 16.22 | 1.19 | -2.46 | 40.0 | 0.02 | 0.0 | -60.0 | 2.37 | 18.98 | -31.8 | 6.56 | -19.03 | -17.84 | 0.11 | -16.99 | -76.53 | 1062 | 0.0 | -0.93 |
21Q1 (6) | 15.05 | 19.35 | 5.69 | 0.3 | -16.67 | -11.76 | 1.22 | -7.58 | 7.02 | 0.02 | -33.33 | -33.33 | 1.99 | -30.18 | -16.51 | 8.11 | -22.56 | 1.26 | 0.13 | -44.14 | -36.92 | 1062 | 0.0 | 0 |
20Q4 (5) | 12.61 | -23.06 | -18.65 | 0.36 | 9.09 | -26.53 | 1.32 | 8.2 | -6.38 | 0.03 | -40.0 | -25.0 | 2.85 | 41.79 | -9.69 | 10.47 | 40.63 | 15.07 | 0.24 | -22.01 | -7.81 | 1062 | -0.93 | 0 |
20Q3 (4) | 16.39 | 54.04 | 0.0 | 0.33 | -10.81 | 0.0 | 1.22 | 43.53 | 0.0 | 0.05 | 0.0 | 0.0 | 2.01 | -42.1 | 0.0 | 7.44 | -6.82 | 0.0 | 0.31 | -35.08 | 0.0 | 1072 | 0.0 | 0.0 |
20Q2 (3) | 10.64 | -25.28 | 0.0 | 0.37 | 8.82 | 0.0 | 0.85 | -25.44 | 0.0 | 0.05 | 66.67 | 0.0 | 3.48 | 45.64 | 0.0 | 7.99 | -0.21 | 0.0 | 0.47 | 123.06 | 0.0 | 1072 | 0 | 0.0 |
20Q1 (2) | 14.24 | -8.13 | 0.0 | 0.34 | -30.61 | 0.0 | 1.14 | -19.15 | 0.0 | 0.03 | -25.0 | 0.0 | 2.39 | -24.47 | 0.0 | 8.01 | -11.99 | 0.0 | 0.21 | -18.36 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 15.5 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 3.16 | 0.0 | 0.0 | 9.10 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 51.87 | -30.18 | 1.05 | -28.08 | 6.31 | 12.88 | 0.07 | -53.33 | 2.02 | 3.0 | 12.17 | 61.67 | 0.13 | -33.16 | 1215 | 0.0 |
2022 (9) | 74.29 | 0.15 | 1.46 | -21.08 | 5.59 | 14.31 | 0.15 | 36.36 | 1.97 | -21.2 | 7.52 | 14.15 | 0.20 | 36.16 | 1215 | 2.45 |
2021 (8) | 74.18 | 37.65 | 1.85 | 32.14 | 4.89 | 7.95 | 0.11 | -31.25 | 2.49 | -4.0 | 6.59 | -21.58 | 0.15 | -50.05 | 1186 | 11.68 |
2020 (7) | 53.89 | -26.76 | 1.4 | -21.79 | 4.53 | -14.85 | 0.16 | -11.11 | 2.60 | 6.79 | 8.41 | 16.26 | 0.30 | 21.37 | 1062 | -0.93 |
2019 (6) | 73.58 | 27.52 | 1.79 | 42.06 | 5.32 | 32.01 | 0.18 | 63.64 | 2.43 | 11.4 | 7.23 | 3.52 | 0.24 | 28.32 | 1072 | 0 |
2018 (5) | 57.7 | 30.96 | 1.26 | 23.53 | 4.03 | 5.77 | 0.11 | 57.14 | 2.18 | -5.67 | 6.98 | -19.23 | 0.19 | 20.0 | 0 | 0 |
2017 (4) | 44.06 | 8.84 | 1.02 | 20.0 | 3.81 | 10.76 | 0.07 | 0 | 2.32 | 10.25 | 8.65 | 1.76 | 0.16 | 0 | 0 | 0 |
2016 (3) | 40.48 | 0 | 0.85 | 0 | 3.44 | 0 | 0 | 0 | 2.10 | 0 | 8.50 | 0 | 0.00 | 0 | 0 | 0 |