玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)6.4119.8124.470.190.05.560.5614.2919.150.129.099.092.96-16.54-15.198.74-4.61-4.271.87-8.95-12.358450.0-8.05
24Q1 (19)5.3523.27-14.130.19-13.645.560.4928.9519.510.11-21.43-8.333.55-29.9422.929.164.639.172.06-36.266.748450.0-8.05
23Q4 (18)4.34-13.72-23.860.2215.7922.220.38-17.390.00.1416.67-6.675.0734.260.528.76-4.2631.343.2335.2222.58845-8.05-8.05
23Q3 (17)5.03-2.33-16.030.195.56-26.920.46-2.13-6.120.129.09-20.03.788.07-12.989.150.2111.792.3911.69-4.739190.00.66
23Q2 (16)5.15-17.34-3.380.180.0-30.770.4714.632.170.11-8.33-15.383.5020.97-28.359.1338.675.752.1410.89-12.439190.00.66
23Q1 (15)6.239.38.730.180.0-25.00.417.89-10.870.12-20.0-20.02.89-8.51-31.026.58-1.28-18.021.93-26.81-26.429190.00.66
22Q4 (14)5.7-4.840.530.18-30.77-25.00.38-22.45-5.00.150.0-6.253.16-27.25-25.396.67-18.5-5.52.635.09-6.749190.660.66
22Q3 (13)5.9912.3819.560.260.018.180.496.5216.670.1515.387.144.34-11.02-1.158.18-5.22-2.422.502.67-10.399130.01.44
22Q2 (12)5.33-6.98-17.110.268.3318.180.460.012.20.13-13.33-18.754.8816.4642.578.637.535.352.44-6.83-1.989130.01.44
22Q1 (11)5.731.0625.110.240.09.090.4615.021.050.15-6.25-11.764.19-1.05-12.88.0313.8-3.242.62-7.23-29.479130.01.44
21Q4 (10)5.6713.17-2.740.249.0941.180.4-4.762.560.1614.290.04.23-3.6145.167.05-15.855.462.820.982.829131.441.44
21Q3 (9)5.01-22.082.240.220.010.00.422.447.690.14-12.5-22.224.3928.347.588.3831.475.332.7912.3-23.939000.02.39
21Q2 (8)6.4340.3940.70.220.010.00.417.89-8.890.16-5.88-20.03.42-28.77-21.826.38-23.15-35.242.49-32.96-43.149000.02.39
21Q1 (7)4.58-21.4416.840.2229.414.760.38-2.56-19.150.176.25-5.564.8064.73-10.338.3024.03-30.83.7135.25-19.179000.02.39
20Q4 (6)5.8318.9813.870.17-15.0-29.170.390.0-9.30.16-11.11-23.812.92-28.56-37.796.69-15.95-20.352.74-25.29-33.099002.39-19.64
20Q3 (5)4.97.2213.160.20.0-13.040.39-13.33-7.140.18-10.0-5.264.08-6.73-23.167.96-19.17-17.943.67-16.06-16.288790.0-21.52
20Q2 (4)4.5716.580.00.2-4.760.00.45-4.260.00.211.110.04.38-18.310.09.85-17.870.04.38-4.690.08790.00.0
20Q1 (3)3.92-23.440.00.21-12.50.00.479.30.00.18-14.290.05.3614.290.011.9942.760.04.5911.950.0879-21.520.0
19Q4 (2)5.1218.240.00.244.350.00.432.380.00.2110.530.04.69-11.750.08.40-13.420.04.10-6.530.011200.00.0
19Q3 (1)4.330.00.00.230.00.00.420.00.00.190.00.05.310.00.09.700.00.04.390.00.011200.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)20.75-8.790.76-19.151.72-3.370.49-14.043.66-11.368.295.942.36-5.759190.0
2022 (9)22.754.940.945.621.7810.560.57-9.524.130.657.825.362.51-13.789190.66
2021 (8)21.6812.80.8914.11.61-5.290.63-12.54.111.167.43-16.042.91-22.439131.44
2020 (7)19.226.960.78-12.361.7-8.110.72-7.694.06-18.068.84-14.083.75-13.79002.39
2019 (6)17.97-13.360.89-14.421.85-9.760.78-23.534.95-1.2310.294.154.34-11.74879-21.52
2018 (5)20.74-16.01.047.222.057.891.020.05.0127.649.8828.444.9219.051120-12.02
2017 (4)24.69-6.190.97-11.821.9-16.31.0217.243.93-6.07.70-10.774.1324.9812738.8
2016 (3)26.32-20.791.1-4.352.27-23.830.87-37.864.1820.768.62-3.833.31-21.541170-12.36
2015 (2)33.236.541.15-37.52.985.31.42.943.46-41.348.97-1.164.21-3.3813355.04
2014 (1)31.1931.711.8426.92.8353.81.3660.05.9009.0704.360127119.34

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