- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 5.64 | -14.16 | 29.95 | 0.25 | 8.7 | 13.64 | 0.49 | -2.0 | 28.95 | 0.15 | 0.0 | 7.14 | 4.43 | 26.62 | -12.56 | 8.69 | 14.16 | -0.77 | 2.66 | 16.49 | -17.55 | 845 | 0.0 | 0.0 |
| 24Q3 (19) | 6.57 | 2.5 | 30.62 | 0.23 | 21.05 | 21.05 | 0.5 | -10.71 | 8.7 | 0.15 | 25.0 | 25.0 | 3.50 | 18.1 | -7.32 | 7.61 | -12.89 | -16.78 | 2.28 | 21.96 | -4.3 | 845 | 0.0 | -8.05 |
| 24Q2 (18) | 6.41 | 19.81 | 24.47 | 0.19 | 0.0 | 5.56 | 0.56 | 14.29 | 19.15 | 0.12 | 9.09 | 9.09 | 2.96 | -16.54 | -15.19 | 8.74 | -4.61 | -4.27 | 1.87 | -8.95 | -12.35 | 845 | 0.0 | -8.05 |
| 24Q1 (17) | 5.35 | 23.27 | -14.13 | 0.19 | -13.64 | 5.56 | 0.49 | 28.95 | 19.51 | 0.11 | -21.43 | -8.33 | 3.55 | -29.94 | 22.92 | 9.16 | 4.6 | 39.17 | 2.06 | -36.26 | 6.74 | 845 | 0.0 | -8.05 |
| 23Q4 (16) | 4.34 | -13.72 | -23.86 | 0.22 | 15.79 | 22.22 | 0.38 | -17.39 | 0.0 | 0.14 | 16.67 | -6.67 | 5.07 | 34.2 | 60.52 | 8.76 | -4.26 | 31.34 | 3.23 | 35.22 | 22.58 | 845 | -8.05 | -8.05 |
| 23Q3 (15) | 5.03 | -2.33 | -16.03 | 0.19 | 5.56 | -26.92 | 0.46 | -2.13 | -6.12 | 0.12 | 9.09 | -20.0 | 3.78 | 8.07 | -12.98 | 9.15 | 0.21 | 11.79 | 2.39 | 11.69 | -4.73 | 919 | 0.0 | 0.66 |
| 23Q2 (14) | 5.15 | -17.34 | -3.38 | 0.18 | 0.0 | -30.77 | 0.47 | 14.63 | 2.17 | 0.11 | -8.33 | -15.38 | 3.50 | 20.97 | -28.35 | 9.13 | 38.67 | 5.75 | 2.14 | 10.89 | -12.43 | 919 | 0.0 | 0.66 |
| 23Q1 (13) | 6.23 | 9.3 | 8.73 | 0.18 | 0.0 | -25.0 | 0.41 | 7.89 | -10.87 | 0.12 | -20.0 | -20.0 | 2.89 | -8.51 | -31.02 | 6.58 | -1.28 | -18.02 | 1.93 | -26.81 | -26.42 | 919 | 0.0 | 0.66 |
| 22Q4 (12) | 5.7 | -4.84 | 0.53 | 0.18 | -30.77 | -25.0 | 0.38 | -22.45 | -5.0 | 0.15 | 0.0 | -6.25 | 3.16 | -27.25 | -25.39 | 6.67 | -18.5 | -5.5 | 2.63 | 5.09 | -6.74 | 919 | 0.66 | 0.66 |
| 22Q3 (11) | 5.99 | 12.38 | 19.56 | 0.26 | 0.0 | 18.18 | 0.49 | 6.52 | 16.67 | 0.15 | 15.38 | 7.14 | 4.34 | -11.02 | -1.15 | 8.18 | -5.22 | -2.42 | 2.50 | 2.67 | -10.39 | 913 | 0.0 | 1.44 |
| 22Q2 (10) | 5.33 | -6.98 | -17.11 | 0.26 | 8.33 | 18.18 | 0.46 | 0.0 | 12.2 | 0.13 | -13.33 | -18.75 | 4.88 | 16.46 | 42.57 | 8.63 | 7.5 | 35.35 | 2.44 | -6.83 | -1.98 | 913 | 0.0 | 1.44 |
| 22Q1 (9) | 5.73 | 1.06 | 25.11 | 0.24 | 0.0 | 9.09 | 0.46 | 15.0 | 21.05 | 0.15 | -6.25 | -11.76 | 4.19 | -1.05 | -12.8 | 8.03 | 13.8 | -3.24 | 2.62 | -7.23 | -29.47 | 913 | 0.0 | 1.44 |
| 21Q4 (8) | 5.67 | 13.17 | -2.74 | 0.24 | 9.09 | 41.18 | 0.4 | -4.76 | 2.56 | 0.16 | 14.29 | 0.0 | 4.23 | -3.61 | 45.16 | 7.05 | -15.85 | 5.46 | 2.82 | 0.98 | 2.82 | 913 | 1.44 | 1.44 |
| 21Q3 (7) | 5.01 | -22.08 | 2.24 | 0.22 | 0.0 | 10.0 | 0.42 | 2.44 | 7.69 | 0.14 | -12.5 | -22.22 | 4.39 | 28.34 | 7.58 | 8.38 | 31.47 | 5.33 | 2.79 | 12.3 | -23.93 | 900 | 0.0 | 2.39 |
| 21Q2 (6) | 6.43 | 40.39 | 40.7 | 0.22 | 0.0 | 10.0 | 0.41 | 7.89 | -8.89 | 0.16 | -5.88 | -20.0 | 3.42 | -28.77 | -21.82 | 6.38 | -23.15 | -35.24 | 2.49 | -32.96 | -43.14 | 900 | 0.0 | 2.39 |
| 21Q1 (5) | 4.58 | -21.44 | 16.84 | 0.22 | 29.41 | 4.76 | 0.38 | -2.56 | -19.15 | 0.17 | 6.25 | -5.56 | 4.80 | 64.73 | -10.33 | 8.30 | 24.03 | -30.8 | 3.71 | 35.25 | -19.17 | 900 | 0.0 | 2.39 |
| 20Q4 (4) | 5.83 | 18.98 | 0.0 | 0.17 | -15.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.16 | -11.11 | 0.0 | 2.92 | -28.56 | 0.0 | 6.69 | -15.95 | 0.0 | 2.74 | -25.29 | 0.0 | 900 | 2.39 | 0.0 |
| 20Q3 (3) | 4.9 | 7.22 | 0.0 | 0.2 | 0.0 | 0.0 | 0.39 | -13.33 | 0.0 | 0.18 | -10.0 | 0.0 | 4.08 | -6.73 | 0.0 | 7.96 | -19.17 | 0.0 | 3.67 | -16.06 | 0.0 | 879 | 0.0 | 0.0 |
| 20Q2 (2) | 4.57 | 16.58 | 0.0 | 0.2 | -4.76 | 0.0 | 0.45 | -4.26 | 0.0 | 0.2 | 11.11 | 0.0 | 4.38 | -18.31 | 0.0 | 9.85 | -17.87 | 0.0 | 4.38 | -4.69 | 0.0 | 879 | 0.0 | 0.0 |
| 20Q1 (1) | 3.92 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 5.36 | 0.0 | 0.0 | 11.99 | 0.0 | 0.0 | 4.59 | 0.0 | 0.0 | 879 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 23.96 | 15.47 | 0.86 | 13.16 | 2.03 | 18.02 | 0.53 | 8.16 | 3.59 | -2.0 | 8.47 | 2.21 | 2.21 | -6.33 | 845 | 0.0 |
| 2023 (9) | 20.75 | -8.79 | 0.76 | -19.15 | 1.72 | -3.37 | 0.49 | -14.04 | 3.66 | -11.36 | 8.29 | 5.94 | 2.36 | -5.75 | 845 | -8.05 |
| 2022 (8) | 22.75 | 4.94 | 0.94 | 5.62 | 1.78 | 10.56 | 0.57 | -9.52 | 4.13 | 0.65 | 7.82 | 5.36 | 2.51 | -13.78 | 919 | 0.66 |
| 2021 (7) | 21.68 | 12.8 | 0.89 | 14.1 | 1.61 | -5.29 | 0.63 | -12.5 | 4.11 | 1.16 | 7.43 | -16.04 | 2.91 | -22.43 | 913 | 1.44 |
| 2020 (6) | 19.22 | 6.96 | 0.78 | -12.36 | 1.7 | -8.11 | 0.72 | -7.69 | 4.06 | -18.06 | 8.84 | -14.08 | 3.75 | -13.7 | 900 | 2.39 |
| 2019 (5) | 17.97 | -13.36 | 0.89 | -14.42 | 1.85 | -9.76 | 0.78 | -23.53 | 4.95 | -1.23 | 10.29 | 4.15 | 4.34 | -11.74 | 879 | -21.52 |
| 2018 (4) | 20.74 | -16.0 | 1.04 | 7.22 | 2.05 | 7.89 | 1.02 | 0.0 | 5.01 | 27.64 | 9.88 | 28.44 | 4.92 | 19.05 | 1120 | -12.02 |
| 2017 (3) | 24.69 | -6.19 | 0.97 | -11.82 | 1.9 | -16.3 | 1.02 | 17.24 | 3.93 | -6.0 | 7.70 | -10.77 | 4.13 | 24.98 | 1273 | 8.8 |
| 2016 (2) | 26.32 | -20.79 | 1.1 | -4.35 | 2.27 | -23.83 | 0.87 | -37.86 | 4.18 | 20.76 | 8.62 | -3.83 | 3.31 | -21.54 | 1170 | -12.36 |
| 2015 (1) | 33.23 | 6.54 | 1.15 | -37.5 | 2.98 | 5.3 | 1.4 | 2.94 | 3.46 | 0 | 8.97 | 0 | 4.21 | 0 | 1335 | 5.04 |
