- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.94 | -2.08 | -1.05 | 0.13 | 8.33 | 30.0 | 0.1 | 0.0 | 11.11 | 0.14 | 7.69 | 0.0 | 13.83 | 10.64 | 31.38 | 10.64 | 2.13 | 12.29 | 14.89 | 9.98 | 1.06 | 144 | 0.0 | 0.0 |
| 24Q2 (19) | 0.96 | -1.03 | 14.29 | 0.12 | 9.09 | 20.0 | 0.1 | 0.0 | 11.11 | 0.13 | -7.14 | -7.14 | 12.50 | 10.23 | 5.0 | 10.42 | 1.04 | -2.78 | 13.54 | -6.18 | -18.75 | 144 | 0.0 | 0.0 |
| 24Q1 (18) | 0.97 | -16.38 | 36.62 | 0.11 | 10.0 | 0.0 | 0.1 | 11.11 | 11.11 | 0.14 | 0.0 | 7.69 | 11.34 | 31.55 | -26.8 | 10.31 | 32.88 | -18.67 | 14.43 | 19.59 | -21.17 | 144 | 0.0 | 0.0 |
| 23Q4 (17) | 1.16 | 22.11 | 90.16 | 0.1 | 0.0 | -9.09 | 0.09 | 0.0 | 12.5 | 0.14 | 0.0 | 7.69 | 8.62 | -18.1 | -52.19 | 7.76 | -18.1 | -40.84 | 12.07 | -18.1 | -43.37 | 144 | 0.0 | 0.0 |
| 23Q3 (16) | 0.95 | 13.1 | 15.85 | 0.1 | 0.0 | -37.5 | 0.09 | 0.0 | 12.5 | 0.14 | 0.0 | 7.69 | 10.53 | -11.58 | -46.05 | 9.47 | -11.58 | -2.89 | 14.74 | -11.58 | -7.04 | 144 | 0.0 | 0.0 |
| 23Q2 (15) | 0.84 | 18.31 | -14.29 | 0.1 | -9.09 | 0.0 | 0.09 | 0.0 | 12.5 | 0.14 | 7.69 | 0.0 | 11.90 | -23.16 | 16.67 | 10.71 | -15.48 | 31.25 | 16.67 | -8.97 | 16.67 | 144 | 0.0 | 0.0 |
| 23Q1 (14) | 0.71 | 16.39 | -38.26 | 0.11 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.13 | 0.0 | -7.14 | 15.49 | -14.08 | 61.97 | 12.68 | -3.35 | 61.97 | 18.31 | -14.08 | 50.4 | 144 | 0.0 | 0.0 |
| 22Q4 (13) | 0.61 | -25.61 | -50.81 | 0.11 | -31.25 | -15.38 | 0.08 | 0.0 | 0.0 | 0.13 | 0.0 | -7.14 | 18.03 | -7.58 | 72.01 | 13.11 | 34.43 | 103.28 | 21.31 | 34.43 | 88.76 | 144 | 0.0 | 0.0 |
| 22Q3 (12) | 0.82 | -16.33 | -43.06 | 0.16 | 60.0 | 23.08 | 0.08 | 0.0 | -11.11 | 0.13 | -7.14 | -7.14 | 19.51 | 91.22 | 116.14 | 9.76 | 19.51 | 56.1 | 15.85 | 10.98 | 63.07 | 144 | 0.0 | 0.0 |
| 22Q2 (11) | 0.98 | -14.78 | -5.77 | 0.1 | -9.09 | 11.11 | 0.08 | -11.11 | 14.29 | 0.14 | 0.0 | -6.67 | 10.20 | 6.68 | 17.91 | 8.16 | 4.31 | 21.28 | 14.29 | 17.35 | -0.95 | 144 | 0.0 | 0.0 |
| 22Q1 (10) | 1.15 | -7.26 | 32.18 | 0.11 | -15.38 | 22.22 | 0.09 | 12.5 | 28.57 | 0.14 | 0.0 | 7.69 | 9.57 | -8.76 | -7.54 | 7.83 | 21.3 | -2.73 | 12.17 | 7.83 | -18.53 | 144 | 0.0 | 0.0 |
| 21Q4 (9) | 1.24 | -13.89 | 24.0 | 0.13 | 0.0 | 62.5 | 0.08 | -11.11 | 0.0 | 0.14 | 0.0 | -6.67 | 10.48 | 16.13 | 31.05 | 6.45 | 3.23 | -19.35 | 11.29 | 16.13 | -24.73 | 144 | 0.0 | 0.0 |
| 21Q3 (8) | 1.44 | 38.46 | 45.45 | 0.13 | 44.44 | 62.5 | 0.09 | 28.57 | 12.5 | 0.14 | -6.67 | 0.0 | 9.03 | 4.32 | 11.72 | 6.25 | -7.14 | -22.66 | 9.72 | -32.59 | -31.25 | 144 | 0.0 | 0.0 |
| 21Q2 (7) | 1.04 | 19.54 | 36.84 | 0.09 | 0.0 | 28.57 | 0.07 | 0.0 | 0.0 | 0.15 | 15.38 | 7.14 | 8.65 | -16.35 | -6.04 | 6.73 | -16.35 | -26.92 | 14.42 | -3.48 | -21.7 | 144 | 0.0 | 0.0 |
| 21Q1 (6) | 0.87 | -13.0 | 10.13 | 0.09 | 12.5 | 12.5 | 0.07 | -12.5 | 0.0 | 0.13 | -13.33 | -7.14 | 10.34 | 29.31 | 2.16 | 8.05 | 0.57 | -9.2 | 14.94 | -0.38 | -15.68 | 144 | 0.0 | 0.0 |
| 20Q4 (5) | 1.0 | 1.01 | 6.38 | 0.08 | 0.0 | -11.11 | 0.08 | 0.0 | -11.11 | 0.15 | 7.14 | 15.38 | 8.00 | -1.0 | -16.44 | 8.00 | -1.0 | -16.44 | 15.00 | 6.07 | 8.46 | 144 | 0.0 | 0.0 |
| 20Q3 (4) | 0.99 | 30.26 | 0.0 | 0.08 | 14.29 | 0.0 | 0.08 | 14.29 | 0.0 | 0.14 | 0.0 | 0.0 | 8.08 | -12.27 | 0.0 | 8.08 | -12.27 | 0.0 | 14.14 | -23.23 | 0.0 | 144 | 0.0 | 0.0 |
| 20Q2 (3) | 0.76 | -3.8 | 0.0 | 0.07 | -12.5 | 0.0 | 0.07 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 9.21 | -9.05 | 0.0 | 9.21 | 3.95 | 0.0 | 18.42 | 3.95 | 0.0 | 144 | 0.0 | 0.0 |
| 20Q1 (2) | 0.79 | -15.96 | 0.0 | 0.08 | -11.11 | 0.0 | 0.07 | -22.22 | 0.0 | 0.14 | 7.69 | 0.0 | 10.13 | 5.77 | 0.0 | 8.86 | -7.45 | 0.0 | 17.72 | 28.14 | 0.0 | 144 | 0.0 | 0.0 |
| 19Q4 (1) | 0.94 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 9.57 | 0.0 | 0.0 | 9.57 | 0.0 | 0.0 | 13.83 | 0.0 | 0.0 | 144 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.66 | 2.81 | 0.41 | -16.33 | 0.35 | 6.06 | 0.55 | 3.77 | 11.20 | -18.61 | 9.56 | 3.16 | 15.03 | 0.94 | 144 | 0.0 |
| 2022 (9) | 3.56 | -22.27 | 0.49 | 13.95 | 0.33 | 3.12 | 0.53 | -7.02 | 13.76 | 46.6 | 9.27 | 32.67 | 14.89 | 19.62 | 144 | 0.0 |
| 2021 (8) | 4.58 | 29.38 | 0.43 | 38.71 | 0.32 | 3.23 | 0.57 | 0.0 | 9.39 | 7.21 | 6.99 | -20.21 | 12.45 | -22.71 | 144 | 0.0 |
| 2020 (7) | 3.54 | 2.02 | 0.31 | -18.42 | 0.31 | -13.89 | 0.57 | 1.79 | 8.76 | -20.03 | 8.76 | -15.59 | 16.10 | -0.23 | 144 | 0.0 |
| 2019 (6) | 3.47 | -7.22 | 0.38 | -25.49 | 0.36 | -7.69 | 0.56 | 0.0 | 10.95 | -19.69 | 10.37 | -0.51 | 16.14 | 7.78 | 144 | -3.36 |
| 2018 (5) | 3.74 | -22.57 | 0.51 | -37.8 | 0.39 | -13.33 | 0.56 | -18.84 | 13.64 | -19.68 | 10.43 | 11.93 | 14.97 | 4.81 | 149 | -21.16 |
| 2017 (4) | 4.83 | -27.48 | 0.82 | -11.83 | 0.45 | 2.27 | 0.69 | 6.15 | 16.98 | 21.58 | 9.32 | 41.02 | 14.29 | 46.37 | 189 | -11.27 |
| 2016 (3) | 6.66 | 19.35 | 0.93 | 10.71 | 0.44 | -8.33 | 0.65 | 30.0 | 13.96 | -7.24 | 6.61 | -23.2 | 9.76 | 8.92 | 213 | 27.54 |
| 2015 (2) | 5.58 | 43.81 | 0.84 | 61.54 | 0.48 | 100.0 | 0.5 | 13.64 | 15.05 | 12.32 | 8.60 | 39.07 | 8.96 | -20.98 | 167 | 23.7 |
| 2014 (1) | 3.88 | 1.57 | 0.52 | 40.54 | 0.24 | 26.32 | 0.44 | 10.0 | 13.40 | 0 | 6.19 | 0 | 11.34 | 0 | 135 | 26.17 |
