玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)9.1219.377.670.474.446.820.46-16.36-24.590.3119.2329.175.15-12.5-0.795.04-29.94-29.963.40-0.1219.969560.072.56
24Q1 (19)7.64-13.7710.090.45-19.6440.620.55-3.51-1.790.26-25.7113.045.89-6.8127.747.2011.9-10.783.40-13.852.699560.072.56
23Q4 (18)8.869.7929.150.5616.6786.670.57-1.729.620.3534.6229.636.326.2644.536.43-10.49-15.133.9522.610.3795672.5672.56
23Q3 (17)8.07-4.72-3.00.489.0920.00.58-4.9223.40.268.3373.335.9514.523.727.19-0.2127.233.2213.778.75540.0-6.1
23Q2 (16)8.4722.056.810.4437.541.940.618.9338.640.244.3550.05.1912.6632.897.20-10.7529.82.83-14.540.445540.0-6.1
23Q1 (15)6.941.171.460.326.67-3.030.567.6921.740.23-14.8164.294.615.44-4.438.076.4519.983.31-15.861.925540.0-6.1
22Q4 (14)6.86-17.55-0.580.3-25.00.00.5210.6473.330.2780.0145.454.37-9.040.587.5834.1974.343.94118.31146.89554-6.1-6.1
22Q3 (13)8.324.9293.940.429.0360.00.476.8234.290.15-6.2515.384.8122.98-17.55.651.81-30.761.80-10.64-40.55900.08.26
22Q2 (12)7.9315.9464.180.31-6.0629.170.44-4.3525.710.1614.2923.083.91-18.97-21.335.55-17.5-23.432.02-1.42-25.045900.08.26
22Q1 (11)6.84-0.8772.730.3310.037.50.4653.3343.750.1427.2716.674.8210.96-20.396.7354.68-16.782.0528.39-32.465900.08.26
21Q4 (10)6.960.8454.360.320.011.110.3-14.29-3.230.11-15.38-21.434.35-25.39-28.024.35-46.71-37.311.59-47.39-49.15908.268.26
21Q3 (9)4.29-11.1812.30.254.1719.050.350.09.380.130.00.05.8317.286.018.1612.59-2.613.0312.59-10.965450.0-0.55
21Q2 (8)4.8321.9746.810.240.020.00.359.3834.620.138.338.334.97-18.01-18.267.25-10.33-8.312.69-11.18-26.215450.0-0.55
21Q1 (7)3.96-11.4118.560.24-11.110.00.323.23-13.510.12-14.299.096.060.34-15.668.0816.52-27.053.03-3.25-7.995450.0-4.22
20Q4 (6)4.4717.024.930.2728.57-3.570.31-3.12-29.550.147.6927.276.049.88-8.16.94-17.21-32.863.13-7.9721.29545-0.55-4.22
20Q3 (5)3.8216.11-3.780.215.0-16.00.3223.080.00.138.330.05.50-9.57-12.78.386.03.933.40-6.73.935480.0-3.69
20Q2 (4)3.29-1.50.00.2-16.670.00.26-29.730.00.129.090.06.08-15.40.07.90-28.660.03.6510.750.0548-3.690.0
20Q1 (3)3.34-21.60.00.24-14.290.00.37-15.910.00.110.00.07.199.320.011.087.250.03.2927.540.05690.00.0
19Q4 (2)4.267.30.00.2812.00.00.4437.50.00.11-15.380.06.574.380.010.3328.140.02.58-21.140.05690.00.0
19Q3 (1)3.970.00.00.250.00.00.320.00.00.130.00.06.300.00.08.060.00.03.270.00.05690.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)32.347.981.835.342.3222.751.0953.525.5725.347.1713.683.3742.185540.0
2022 (9)29.9549.91.3329.131.8943.180.7144.94.44-13.866.31-4.482.37-3.34554-6.1
2021 (8)19.9833.911.0311.961.324.760.49-2.05.16-16.46.61-21.772.45-26.825908.26
2020 (7)14.92-8.350.92-12.381.26-11.270.50.06.17-4.398.45-3.183.359.12545-0.55
2019 (6)16.283.891.052.941.4216.390.52.046.45-0.928.7212.033.07-1.78548-3.69
2018 (5)15.6715.141.0210.871.2211.930.4911.366.51-3.717.79-2.793.13-3.2856911.13
2017 (4)13.61-4.420.92-3.161.09-6.840.44-8.336.761.328.01-2.533.23-4.095124.92
2016 (3)14.240.640.95-1.041.175.410.4833.336.67-1.678.224.743.3732.49488-1.21
2015 (2)14.158.930.9611.631.119.90.3656.526.782.487.840.892.5443.694944.66
2014 (1)12.994.250.8613.161.0117.440.2315.06.6207.7801.7704722.39

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