玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)7.591.3417.490.1475.040.01.40.7210.240.09-30.7712.51.8472.6919.1618.45-0.61-6.181.19-31.68-4.259520.00
24Q2 (19)7.494.036.540.080.014.291.398.592.210.1330.062.51.07-3.877.2718.564.39-4.071.7424.9752.529520.00
24Q1 (18)7.25.579.760.0814.2914.291.281.59-4.480.125.025.01.118.254.1317.78-3.77-12.971.3918.413.899520.00
23Q4 (17)6.825.57-21.340.07-30.0-22.221.26-0.791.610.080.0-50.01.03-33.7-1.1218.48-6.0229.181.17-5.28-36.4495200
23Q3 (16)6.46-8.11-21.030.142.8611.111.27-6.621.60.080.0-11.111.5555.4640.6919.661.6228.651.248.8212.56000
23Q2 (15)7.037.16-20.480.070.0-30.01.361.493.820.080.0-20.01.00-6.69-11.9819.35-5.2930.551.14-6.690.6000
23Q1 (14)6.56-24.34-23.810.07-22.22-22.221.348.067.20.08-50.0-11.111.072.792.0820.4342.8240.71.22-33.9216.67000
22Q4 (13)8.675.992.120.090.00.01.24-0.82.480.1677.78100.01.04-5.65-2.0814.30-6.410.351.8567.7395.85000
22Q3 (12)8.18-7.474.870.09-10.00.01.25-4.586.840.09-10.012.51.10-2.74-4.6515.283.121.871.10-2.747.27000
22Q2 (11)8.842.670.230.111.110.01.314.89.170.111.1125.01.138.22-0.2314.822.078.921.138.2224.72000
22Q1 (10)8.611.4110.380.090.012.51.253.316.840.0912.50.01.05-1.391.9214.521.87-3.211.0510.93-9.41000
21Q4 (9)8.498.855.20.090.00.01.213.4211.010.080.00.01.06-8.13-4.9514.25-4.995.520.94-8.13-4.95000
21Q3 (8)7.8-11.568.640.09-10.0116.671.17-2.5-29.090.080.00.01.151.77115.3415.0010.25-34.731.0313.08-7.95000
21Q2 (7)8.8213.08-33.030.125.0-86.671.22.56-17.240.08-11.11-52.941.1310.54-80.0913.61-9.323.570.91-21.39-29.73000
21Q1 (6)7.8-3.3500.08-11.1101.177.3400.0912.501.03-8.03015.0011.0601.1516.390000
20Q4 (5)8.0712.400.09116.6701.09-33.9400.080.001.12114.83013.51-41.2200.99-11.030000
20Q3 (4)7.18-45.480.0-0.54-172.00.01.6513.790.00.08-52.940.0-7.52-232.070.022.98108.730.01.11-13.680.0000.0
20Q2 (3)13.1700.00.7500.01.4500.00.1700.05.6900.011.0100.01.2900.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)26.87-21.660.31-18.425.233.560.32-25.581.154.1419.4632.21.19-5.000
2022 (9)34.34.220.382.75.056.320.4330.31.11-1.4614.722.011.2525.0200
2021 (8)32.9115.80.3723.334.7513.370.33-2.941.126.5114.43-2.11.00-16.1800
2020 (7)28.42-3.040.3-83.334.1943.490.34-8.111.06-82.8114.7447.991.20-5.2300
2019 (6)29.31-15.81.8-3.232.92-7.890.37-5.136.1414.939.969.41.2612.6700
2018 (5)34.8113.911.8619.233.1712.810.395.415.344.679.11-0.961.12-7.4600
2017 (4)30.5601.5602.8100.3705.1009.2001.21000

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