- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 13.52 | 31.13 | 11.55 | 0.57 | 21.28 | 11.76 | 0.59 | -13.24 | 43.9 | 1.82 | -4.71 | -8.08 | 4.22 | -7.52 | 0.19 | 4.36 | -33.84 | 29.0 | 13.46 | -27.34 | -17.6 | 902 | 0.0 | 0.0 |
| 24Q3 (19) | 10.31 | -15.14 | -8.68 | 0.47 | -25.4 | -2.08 | 0.68 | -26.88 | 1.49 | 1.91 | -6.37 | -13.18 | 4.56 | -12.08 | 7.22 | 6.60 | -13.83 | 11.14 | 18.53 | 10.34 | -4.93 | 902 | 0.0 | 59.08 |
| 24Q2 (18) | 12.15 | 7.14 | 11.78 | 0.63 | 36.96 | 28.57 | 0.93 | 34.78 | 8.14 | 2.04 | -6.85 | -1.92 | 5.19 | 27.83 | 15.03 | 7.65 | 25.8 | -3.25 | 16.79 | -13.06 | -12.26 | 902 | 0.0 | 59.08 |
| 24Q1 (17) | 11.34 | -6.44 | 21.67 | 0.46 | -9.8 | 17.95 | 0.69 | 68.29 | 35.29 | 2.19 | 10.61 | 1.39 | 4.06 | -3.6 | -3.06 | 6.08 | 79.87 | 11.19 | 19.31 | 18.21 | -16.67 | 902 | 0.0 | 59.08 |
| 23Q4 (16) | 12.12 | 7.35 | 13.48 | 0.51 | 6.25 | -10.53 | 0.41 | -38.81 | -41.43 | 1.98 | -10.0 | 3.12 | 4.21 | -1.03 | -21.16 | 3.38 | -43.0 | -48.39 | 16.34 | -16.16 | -9.13 | 902 | 59.08 | 59.08 |
| 23Q3 (15) | 11.29 | 3.86 | 10.25 | 0.48 | -2.04 | -2.04 | 0.67 | -22.09 | 3.08 | 2.2 | 5.77 | 25.0 | 4.25 | -5.69 | -11.15 | 5.93 | -24.99 | -6.51 | 19.49 | 1.83 | 13.37 | 567 | 0.0 | 0.0 |
| 23Q2 (14) | 10.87 | 16.63 | 29.71 | 0.49 | 25.64 | 11.36 | 0.86 | 68.63 | 68.63 | 2.08 | -3.7 | 4.52 | 4.51 | 7.73 | -14.15 | 7.91 | 44.58 | 30.0 | 19.14 | -17.44 | -19.42 | 567 | 0.0 | 0.0 |
| 23Q1 (13) | 9.32 | -12.73 | 11.62 | 0.39 | -31.58 | 5.41 | 0.51 | -27.14 | 6.25 | 2.16 | 12.5 | 2.37 | 4.18 | -21.59 | -5.56 | 5.47 | -16.51 | -4.81 | 23.18 | 28.92 | -8.28 | 567 | 0.0 | 0.0 |
| 22Q4 (12) | 10.68 | 4.3 | 20.13 | 0.57 | 16.33 | 29.55 | 0.7 | 7.69 | 48.94 | 1.92 | 9.09 | 19.25 | 5.34 | 11.53 | 7.83 | 6.55 | 3.26 | 23.97 | 17.98 | 4.6 | -0.73 | 567 | 0.0 | 0.0 |
| 22Q3 (11) | 10.24 | 22.2 | 48.41 | 0.49 | 11.36 | 32.43 | 0.65 | 27.45 | 51.16 | 1.76 | -11.56 | -8.33 | 4.79 | -8.86 | -10.76 | 6.35 | 4.3 | 1.86 | 17.19 | -27.62 | -38.23 | 567 | 0.0 | 0.0 |
| 22Q2 (10) | 8.38 | 0.36 | 1.33 | 0.44 | 18.92 | -4.35 | 0.51 | 6.25 | -46.88 | 1.99 | -5.69 | 2.05 | 5.25 | 18.49 | -5.6 | 6.09 | 5.87 | -47.57 | 23.75 | -6.02 | 0.71 | 567 | 0.0 | 0.0 |
| 22Q1 (9) | 8.35 | -6.07 | 13.45 | 0.37 | -15.91 | -13.95 | 0.48 | 2.13 | -50.52 | 2.11 | 31.06 | 38.82 | 4.43 | -10.47 | -24.16 | 5.75 | 8.73 | -56.38 | 25.27 | 39.53 | 22.36 | 567 | 0.0 | 0.0 |
| 21Q4 (8) | 8.89 | 28.84 | 9.75 | 0.44 | 18.92 | 69.23 | 0.47 | 9.3 | 80.77 | 1.61 | -16.15 | 62.63 | 4.95 | -7.7 | 54.19 | 5.29 | -15.16 | 64.71 | 18.11 | -34.92 | 48.17 | 567 | 0.0 | 0.0 |
| 21Q3 (7) | 6.9 | -16.57 | -15.34 | 0.37 | -19.57 | 0.0 | 0.43 | -55.21 | -25.86 | 1.92 | -1.54 | 43.28 | 5.36 | -3.59 | 18.12 | 6.23 | -46.31 | -12.43 | 27.83 | 18.01 | 69.24 | 567 | 0.0 | 0.0 |
| 21Q2 (6) | 8.27 | 12.36 | 4.95 | 0.46 | 6.98 | 4.55 | 0.96 | -1.03 | 28.0 | 1.95 | 28.29 | 12.07 | 5.56 | -4.79 | -0.38 | 11.61 | -11.92 | 21.96 | 23.58 | 14.17 | 6.78 | 567 | 0.0 | 0.0 |
| 21Q1 (5) | 7.36 | -9.14 | 11.01 | 0.43 | 65.38 | 53.57 | 0.97 | 273.08 | 115.56 | 1.52 | 53.54 | 7.8 | 5.84 | 82.01 | 38.34 | 13.18 | 310.59 | 94.18 | 20.65 | 68.97 | -2.89 | 567 | 0.0 | 0.0 |
| 20Q4 (4) | 8.1 | -0.61 | 0.0 | 0.26 | -29.73 | 0.0 | 0.26 | -55.17 | 0.0 | 0.99 | -26.12 | 0.0 | 3.21 | -29.3 | 0.0 | 3.21 | -54.9 | 0.0 | 12.22 | -25.66 | 0.0 | 567 | 0.0 | 0.0 |
| 20Q3 (3) | 8.15 | 3.43 | 0.0 | 0.37 | -15.91 | 0.0 | 0.58 | -22.67 | 0.0 | 1.34 | -22.99 | 0.0 | 4.54 | -18.69 | 0.0 | 7.12 | -25.23 | 0.0 | 16.44 | -25.54 | 0.0 | 567 | 0.0 | 0.0 |
| 20Q2 (2) | 7.88 | 18.85 | 0.0 | 0.44 | 57.14 | 0.0 | 0.75 | 66.67 | 0.0 | 1.74 | 23.4 | 0.0 | 5.58 | 32.22 | 0.0 | 9.52 | 40.23 | 0.0 | 22.08 | 3.83 | 0.0 | 567 | 0.0 | 0.0 |
| 20Q1 (1) | 6.63 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 4.22 | 0.0 | 0.0 | 6.79 | 0.0 | 0.0 | 21.27 | 0.0 | 0.0 | 567 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 47.31 | 8.51 | 2.13 | 13.3 | 2.89 | 17.96 | 7.96 | -5.46 | 4.50 | 4.41 | 6.11 | 8.71 | 16.83 | -12.88 | 902 | 0.0 |
| 2023 (9) | 43.6 | 15.77 | 1.88 | 0.53 | 2.45 | 4.7 | 8.42 | 8.37 | 4.31 | -13.16 | 5.62 | -9.56 | 19.31 | -6.4 | 902 | 59.08 |
| 2022 (8) | 37.66 | 19.86 | 1.87 | 9.36 | 2.34 | -17.02 | 7.77 | 11.0 | 4.97 | -8.76 | 6.21 | -30.77 | 20.63 | -7.39 | 567 | 0.0 |
| 2021 (7) | 31.42 | 2.18 | 1.71 | 26.67 | 2.82 | 38.92 | 7.0 | 27.74 | 5.44 | 23.97 | 8.98 | 35.95 | 22.28 | 25.01 | 567 | 0.0 |
| 2020 (6) | 30.75 | 11.41 | 1.35 | -8.16 | 2.03 | 2.53 | 5.48 | 22.87 | 4.39 | -17.57 | 6.60 | -7.98 | 17.82 | 10.28 | 567 | 0.0 |
| 2019 (5) | 27.6 | 2.68 | 1.47 | -31.94 | 1.98 | 8.79 | 4.46 | -2.83 | 5.33 | -33.72 | 7.17 | 5.95 | 16.16 | -5.37 | 567 | 0.0 |
| 2018 (4) | 26.88 | 5.87 | 2.16 | 27.06 | 1.82 | 11.66 | 4.59 | 55.59 | 8.04 | 20.02 | 6.77 | 5.47 | 17.08 | 46.97 | 567 | 0.0 |
| 2017 (3) | 25.39 | -20.38 | 1.7 | 0.0 | 1.63 | 7.24 | 2.95 | 8.46 | 6.70 | 25.6 | 6.42 | 34.69 | 11.62 | 36.22 | 567 | 0.0 |
| 2016 (2) | 31.89 | 22.8 | 1.7 | 21.43 | 1.52 | 15.15 | 2.72 | 30.14 | 5.33 | -1.11 | 4.77 | -6.22 | 8.53 | 5.98 | 567 | 0.0 |
| 2015 (1) | 25.97 | 4.05 | 1.4 | 18.64 | 1.32 | 14.78 | 2.09 | 16.11 | 5.39 | 0 | 5.08 | 0 | 8.05 | 0 | 567 | 9.25 |
