- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 60.88 | 5.27 | 11.69 | 5.64 | 4.44 | 3.68 | 3.03 | 7.45 | 23.17 | 1.42 | 4.41 | 0.0 | 9.26 | -0.79 | -7.17 | 4.98 | 2.06 | 10.28 | 2.33 | -0.82 | -10.46 | 3142 | 0.0 | 1.91 |
| 24Q2 (19) | 57.83 | 15.89 | 13.77 | 5.4 | 13.68 | 9.76 | 2.82 | 0.71 | 21.03 | 1.36 | 4.62 | 12.4 | 9.34 | -1.9 | -3.53 | 4.88 | -13.1 | 6.38 | 2.35 | -9.73 | -1.21 | 3142 | 0.0 | 1.91 |
| 24Q1 (18) | 49.9 | -9.55 | 10.18 | 4.75 | -8.12 | 6.74 | 2.8 | 1.45 | 25.0 | 1.3 | -7.14 | 12.07 | 9.52 | 1.58 | -3.12 | 5.61 | 12.16 | 13.45 | 2.61 | 2.66 | 1.72 | 3142 | 0.0 | 1.91 |
| 23Q4 (17) | 55.17 | 1.21 | -1.09 | 5.17 | -4.96 | -3.9 | 2.76 | 12.2 | 13.58 | 1.4 | -1.41 | 2.19 | 9.37 | -6.1 | -2.84 | 5.00 | 10.85 | 14.84 | 2.54 | -2.59 | 3.32 | 3142 | 1.91 | 1.91 |
| 23Q3 (16) | 54.51 | 7.24 | -7.09 | 5.44 | 10.57 | 3.03 | 2.46 | 5.58 | 8.85 | 1.42 | 17.36 | 10.94 | 9.98 | 3.1 | 10.89 | 4.51 | -1.55 | 17.16 | 2.61 | 9.43 | 19.4 | 3083 | 0.0 | 4.4 |
| 23Q2 (15) | 50.83 | 12.23 | -9.41 | 4.92 | 10.56 | -3.91 | 2.33 | 4.02 | 7.37 | 1.21 | 4.31 | -9.02 | 9.68 | -1.49 | 6.08 | 4.58 | -7.32 | 18.53 | 2.38 | -7.06 | 0.43 | 3083 | 0.0 | 4.4 |
| 23Q1 (14) | 45.29 | -18.81 | -8.47 | 4.45 | -17.29 | -1.77 | 2.24 | -7.82 | 5.16 | 1.16 | -15.33 | 0.87 | 9.83 | 1.87 | 7.32 | 4.95 | 13.53 | 14.89 | 2.56 | 4.28 | 10.2 | 3083 | 0.0 | 4.4 |
| 22Q4 (13) | 55.78 | -4.93 | 14.3 | 5.38 | 1.89 | 19.56 | 2.43 | 7.52 | 15.71 | 1.37 | 7.03 | 15.13 | 9.65 | 7.17 | 4.6 | 4.36 | 13.09 | 1.23 | 2.46 | 12.58 | 0.72 | 3083 | 4.4 | 4.4 |
| 22Q3 (12) | 58.67 | 4.56 | 39.42 | 5.28 | 3.12 | 24.53 | 2.26 | 4.15 | 14.72 | 1.28 | -3.76 | 6.67 | 9.00 | -1.37 | -10.68 | 3.85 | -0.4 | -17.72 | 2.18 | -7.96 | -23.5 | 2953 | 0.0 | -0.03 |
| 22Q2 (11) | 56.11 | 13.4 | 22.0 | 5.12 | 13.02 | 18.24 | 2.17 | 1.88 | 2.84 | 1.33 | 15.65 | 5.56 | 9.12 | -0.33 | -3.08 | 3.87 | -10.16 | -15.71 | 2.37 | 1.99 | -13.48 | 2953 | 0.0 | -0.03 |
| 22Q1 (10) | 49.48 | 1.39 | 15.26 | 4.53 | 0.67 | 7.6 | 2.13 | 1.43 | 0.0 | 1.15 | -3.36 | -4.96 | 9.16 | -0.72 | -6.64 | 4.30 | 0.03 | -13.24 | 2.32 | -4.69 | -17.54 | 2953 | 0.0 | -0.03 |
| 21Q4 (9) | 48.8 | 15.97 | 9.39 | 4.5 | 6.13 | 11.39 | 2.1 | 6.6 | -10.26 | 1.19 | -0.83 | -20.67 | 9.22 | -8.48 | 1.82 | 4.30 | -8.08 | -17.96 | 2.44 | -14.49 | -27.48 | 2953 | -0.03 | -0.03 |
| 21Q3 (8) | 42.08 | -8.5 | 4.94 | 4.24 | -2.08 | 9.0 | 1.97 | -6.64 | -2.96 | 1.2 | -4.76 | -4.76 | 10.08 | 7.02 | 3.87 | 4.68 | 2.04 | -7.52 | 2.85 | 4.09 | -9.24 | 2954 | 0.0 | -1.07 |
| 21Q2 (7) | 45.99 | 7.13 | 37.45 | 4.33 | 2.85 | 24.78 | 2.11 | -0.94 | 21.26 | 1.26 | 4.13 | 8.62 | 9.42 | -3.99 | -9.21 | 4.59 | -7.53 | -11.77 | 2.74 | -2.8 | -20.97 | 2954 | 0.0 | -1.07 |
| 21Q1 (6) | 42.93 | -3.77 | 14.97 | 4.21 | 4.21 | 6.85 | 2.13 | -8.97 | -0.93 | 1.21 | -19.33 | 11.01 | 9.81 | 8.29 | -7.06 | 4.96 | -5.41 | -13.83 | 2.82 | -16.18 | -3.45 | 2954 | 0.0 | -0.03 |
| 20Q4 (5) | 44.61 | 11.25 | -1.41 | 4.04 | 3.86 | -7.34 | 2.34 | 15.27 | 3.54 | 1.5 | 19.05 | 26.05 | 9.06 | -6.64 | -6.01 | 5.25 | 3.62 | 5.03 | 3.36 | 7.01 | 27.86 | 2954 | -1.07 | -0.03 |
| 20Q3 (4) | 40.1 | 19.84 | 0.0 | 3.89 | 12.1 | 0.0 | 2.03 | 16.67 | 0.0 | 1.26 | 8.62 | 0.0 | 9.70 | -6.46 | 0.0 | 5.06 | -2.65 | 0.0 | 3.14 | -9.37 | 0.0 | 2986 | 0.0 | 0.0 |
| 20Q2 (3) | 33.46 | -10.39 | 0.0 | 3.47 | -11.93 | 0.0 | 1.74 | -19.07 | 0.0 | 1.16 | 6.42 | 0.0 | 10.37 | -1.72 | 0.0 | 5.20 | -9.69 | 0.0 | 3.47 | 18.76 | 0.0 | 2986 | 1.05 | 0.0 |
| 20Q1 (2) | 37.34 | -17.48 | 0.0 | 3.94 | -9.63 | 0.0 | 2.15 | -4.87 | 0.0 | 1.09 | -8.4 | 0.0 | 10.55 | 9.51 | 0.0 | 5.76 | 15.29 | 0.0 | 2.92 | 11.0 | 0.0 | 2955 | 0.0 | 0.0 |
| 19Q4 (1) | 45.25 | 0.0 | 0.0 | 4.36 | 0.0 | 0.0 | 2.26 | 0.0 | 0.0 | 1.19 | 0.0 | 0.0 | 9.64 | 0.0 | 0.0 | 4.99 | 0.0 | 0.0 | 2.63 | 0.0 | 0.0 | 2955 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 205.81 | -6.47 | 19.98 | -1.67 | 9.79 | 8.9 | 5.19 | 0.97 | 9.71 | 5.13 | 4.76 | 16.43 | 2.52 | 7.95 | 3083 | 0.0 |
| 2022 (9) | 220.04 | 22.38 | 20.32 | 17.52 | 8.99 | 8.05 | 5.14 | 5.98 | 9.23 | -3.97 | 4.09 | -11.71 | 2.34 | -13.4 | 3083 | 4.4 |
| 2021 (8) | 179.8 | 15.62 | 17.29 | 12.71 | 8.32 | 0.73 | 4.85 | -3.0 | 9.62 | -2.51 | 4.63 | -12.88 | 2.70 | -16.1 | 2953 | -0.03 |
| 2020 (7) | 155.51 | -9.13 | 15.34 | -9.98 | 8.26 | -4.62 | 5.0 | 12.11 | 9.86 | -0.93 | 5.31 | 4.97 | 3.22 | 23.38 | 2954 | -1.07 |
| 2019 (6) | 171.14 | 6.82 | 17.04 | 1.55 | 8.66 | 10.88 | 4.46 | 6.19 | 9.96 | -4.93 | 5.06 | 3.81 | 2.61 | -0.59 | 2986 | 1.05 |
| 2018 (5) | 160.22 | 9.63 | 16.78 | 12.17 | 7.81 | -7.79 | 4.2 | 8.53 | 10.47 | 2.32 | 4.87 | -15.89 | 2.62 | -1.0 | 2955 | -0.03 |
| 2017 (4) | 146.15 | 0.97 | 14.96 | 1.29 | 8.47 | -10.56 | 3.87 | 17.63 | 10.24 | 0.31 | 5.80 | -11.42 | 2.65 | 16.49 | 2956 | 6.64 |
| 2016 (3) | 144.74 | 0.36 | 14.77 | 0.14 | 9.47 | 6.4 | 3.29 | 11.53 | 10.20 | -0.22 | 6.54 | 6.02 | 2.27 | 11.12 | 2772 | 0 |
| 2015 (2) | 144.22 | -0.57 | 14.75 | -1.86 | 8.9 | -3.26 | 2.95 | 19.43 | 10.23 | -1.3 | 6.17 | -2.71 | 2.05 | 20.11 | 0 | 0 |
| 2014 (1) | 145.04 | 25.08 | 15.03 | 0 | 9.2 | 0 | 2.47 | 0 | 10.36 | 0 | 6.34 | 0 | 1.70 | 0 | 0 | 0 |
