玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)61.220.5610.975.792.6611.993.215.9416.31.35-4.93-3.579.462.090.925.245.354.812.21-5.46-13.131420.00.0
24Q3 (19)60.885.2711.695.644.443.683.037.4523.171.424.410.09.26-0.79-7.174.982.0610.282.33-0.82-10.4631420.01.91
24Q2 (18)57.8315.8913.775.413.689.762.820.7121.031.364.6212.49.34-1.9-3.534.88-13.16.382.35-9.73-1.2131420.01.91
24Q1 (17)49.9-9.5510.184.75-8.126.742.81.4525.01.3-7.1412.079.521.58-3.125.6112.1613.452.612.661.7231420.01.91
23Q4 (16)55.171.21-1.095.17-4.96-3.92.7612.213.581.4-1.412.199.37-6.1-2.845.0010.8514.842.54-2.593.3231421.911.91
23Q3 (15)54.517.24-7.095.4410.573.032.465.588.851.4217.3610.949.983.110.894.51-1.5517.162.619.4319.430830.04.4
23Q2 (14)50.8312.23-9.414.9210.56-3.912.334.027.371.214.31-9.029.68-1.496.084.58-7.3218.532.38-7.060.4330830.04.4
23Q1 (13)45.29-18.81-8.474.45-17.29-1.772.24-7.825.161.16-15.330.879.831.877.324.9513.5314.892.564.2810.230830.04.4
22Q4 (12)55.78-4.9314.35.381.8919.562.437.5215.711.377.0315.139.657.174.64.3613.091.232.4612.580.7230834.44.4
22Q3 (11)58.674.5639.425.283.1224.532.264.1514.721.28-3.766.679.00-1.37-10.683.85-0.4-17.722.18-7.96-23.529530.0-0.03
22Q2 (10)56.1113.422.05.1213.0218.242.171.882.841.3315.655.569.12-0.33-3.083.87-10.16-15.712.371.99-13.4829530.0-0.03
22Q1 (9)49.481.3915.264.530.677.62.131.430.01.15-3.36-4.969.16-0.72-6.644.300.03-13.242.32-4.69-17.5429530.0-0.03
21Q4 (8)48.815.979.394.56.1311.392.16.6-10.261.19-0.83-20.679.22-8.481.824.30-8.08-17.962.44-14.49-27.482953-0.03-0.03
21Q3 (7)42.08-8.54.944.24-2.089.01.97-6.64-2.961.2-4.76-4.7610.087.023.874.682.04-7.522.854.09-9.2429540.0-1.07
21Q2 (6)45.997.1337.454.332.8524.782.11-0.9421.261.264.138.629.42-3.99-9.214.59-7.53-11.772.74-2.8-20.9729540.0-1.07
21Q1 (5)42.93-3.7714.974.214.216.852.13-8.97-0.931.21-19.3311.019.818.29-7.064.96-5.41-13.832.82-16.18-3.4529540.0-0.03
20Q4 (4)44.6111.250.04.043.860.02.3415.270.01.519.050.09.06-6.640.05.253.620.03.367.010.02954-1.070.0
20Q3 (3)40.119.840.03.8912.10.02.0316.670.01.268.620.09.70-6.460.05.06-2.650.03.14-9.370.029860.00.0
20Q2 (2)33.46-10.390.03.47-11.930.01.74-19.070.01.166.420.010.37-1.720.05.20-9.690.03.4718.760.029861.050.0
20Q1 (1)37.340.00.03.940.00.02.150.00.01.090.00.010.550.00.05.760.00.02.920.00.029550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)229.8311.6721.588.0111.8621.145.434.629.39-3.285.168.482.36-6.3131420.0
2023 (9)205.81-6.4719.98-1.679.798.95.190.979.715.134.7616.432.527.9531421.91
2022 (8)220.0422.3820.3217.528.998.055.145.989.23-3.974.09-11.712.34-13.430834.4
2021 (7)179.815.6217.2912.718.320.734.85-3.09.62-2.514.63-12.882.70-16.12953-0.03
2020 (6)155.51-9.1315.34-9.988.26-4.625.012.119.86-0.935.314.973.2223.382954-1.07
2019 (5)171.146.8217.041.558.6610.884.466.199.96-4.935.063.812.61-0.5929861.05
2018 (4)160.229.6316.7812.177.81-7.794.28.5310.472.324.87-15.892.62-1.02955-0.03
2017 (3)146.150.9714.961.298.47-10.563.8717.6310.240.315.80-11.422.6516.4929566.64
2016 (2)144.740.3614.770.149.476.43.2911.5310.20-0.226.546.022.2711.1227720
2015 (1)144.22-0.5714.75-1.868.9-3.262.9519.4310.2306.1702.05000

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