- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 61.75 | -18.86 | 0.31 | 1.7 | 24.09 | 27.82 | 1.76 | -2.22 | 5.39 | 3.01 | -2.59 | 4.51 | 2.75 | 52.92 | 27.43 | 2.85 | 20.5 | 5.06 | 4.87 | 20.05 | 4.19 | 0 | 0 | 0 |
| 24Q2 (19) | 76.1 | 32.1 | 8.5 | 1.37 | 7.03 | 3.01 | 1.8 | 10.43 | -2.7 | 3.09 | 12.36 | 14.44 | 1.80 | -18.97 | -5.06 | 2.37 | -16.4 | -10.32 | 4.06 | -14.94 | 5.48 | 0 | 0 | 0 |
| 24Q1 (18) | 57.61 | -2.41 | -18.43 | 1.28 | -9.22 | 8.47 | 1.63 | 10.14 | 0.0 | 2.75 | -1.43 | 18.53 | 2.22 | -6.98 | 32.99 | 2.83 | 12.85 | 22.6 | 4.77 | 1.0 | 45.32 | 0 | 0 | 0 |
| 23Q4 (17) | 59.03 | -4.11 | -30.81 | 1.41 | 6.02 | 3.68 | 1.48 | -11.38 | -23.71 | 2.79 | -3.12 | 5.68 | 2.39 | 10.56 | 49.83 | 2.51 | -7.58 | 10.25 | 4.73 | 1.03 | 52.73 | 0 | 0 | 0 |
| 23Q3 (16) | 61.56 | -12.23 | -20.09 | 1.33 | 0.0 | -3.62 | 1.67 | -9.73 | -4.57 | 2.88 | 6.67 | 24.68 | 2.16 | 13.94 | 20.61 | 2.71 | 2.85 | 19.43 | 4.68 | 21.53 | 56.03 | 0 | 0 | 0 |
| 23Q2 (15) | 70.14 | -0.69 | 8.02 | 1.33 | 12.71 | 3.1 | 1.85 | 13.5 | 3.93 | 2.7 | 16.38 | 30.43 | 1.90 | 13.5 | -4.56 | 2.64 | 14.29 | -3.79 | 3.85 | 17.19 | 20.75 | 0 | 0 | 0 |
| 23Q1 (14) | 70.63 | -17.21 | 36.54 | 1.18 | -13.24 | 2.61 | 1.63 | -15.98 | 9.4 | 2.32 | -12.12 | 7.91 | 1.67 | 4.8 | -24.85 | 2.31 | 1.48 | -19.88 | 3.28 | 6.14 | -20.97 | 0 | 0 | 0 |
| 22Q4 (13) | 85.31 | 10.73 | 52.07 | 1.36 | -1.45 | 25.93 | 1.94 | 10.86 | 24.36 | 2.64 | 14.29 | 21.66 | 1.59 | -11.0 | -17.19 | 2.27 | 0.11 | -18.22 | 3.09 | 3.21 | -20.0 | 0 | 0 | 0 |
| 22Q3 (12) | 77.04 | 18.65 | 39.11 | 1.38 | 6.98 | 35.29 | 1.75 | -1.69 | 31.58 | 2.31 | 11.59 | 27.62 | 1.79 | -9.84 | -2.74 | 2.27 | -17.14 | -5.41 | 3.00 | -5.95 | -8.26 | 0 | 0 | 0 |
| 22Q2 (11) | 64.93 | 25.52 | -0.48 | 1.29 | 12.17 | 32.99 | 1.78 | 19.46 | 30.88 | 2.07 | -3.72 | 13.74 | 1.99 | -10.63 | 33.62 | 2.74 | -4.82 | 31.51 | 3.19 | -23.29 | 14.28 | 0 | 0 | 0 |
| 22Q1 (10) | 51.73 | -7.79 | -1.28 | 1.15 | 6.48 | 21.05 | 1.49 | -4.49 | 19.2 | 2.15 | -0.92 | 23.56 | 2.22 | 15.48 | 22.62 | 2.88 | 3.58 | 20.74 | 4.16 | 7.45 | 25.16 | 0 | 0 | 0 |
| 21Q4 (9) | 56.1 | 1.3 | 14.75 | 1.08 | 5.88 | 0.0 | 1.56 | 17.29 | 1.3 | 2.17 | 19.89 | 16.67 | 1.93 | 4.52 | -12.85 | 2.78 | 15.79 | -11.72 | 3.87 | 18.35 | 1.67 | 0 | 0 | 0 |
| 21Q3 (8) | 55.38 | -15.11 | -17.98 | 1.02 | 5.15 | -5.56 | 1.33 | -2.21 | 3.1 | 1.81 | -0.55 | -29.3 | 1.84 | 23.88 | 15.15 | 2.40 | 15.21 | 25.7 | 3.27 | 17.16 | -13.8 | 0 | 0 | 0 |
| 21Q2 (7) | 65.24 | 24.5 | 15.45 | 0.97 | 2.11 | 5.43 | 1.36 | 8.8 | 6.25 | 1.82 | 4.6 | -19.82 | 1.49 | -17.99 | -8.67 | 2.08 | -12.61 | -7.97 | 2.79 | -15.99 | -30.55 | 0 | 0 | 0 |
| 21Q1 (6) | 52.4 | 7.18 | 98.71 | 0.95 | -12.04 | 15.85 | 1.25 | -18.83 | 1.63 | 1.74 | -6.45 | -15.12 | 1.81 | -17.93 | -41.7 | 2.39 | -24.27 | -48.86 | 3.32 | -12.72 | -57.29 | 0 | 0 | 0 |
| 20Q4 (5) | 48.89 | -27.59 | 34.76 | 1.08 | 0.0 | 0.0 | 1.54 | 19.38 | 30.51 | 1.86 | -27.34 | -11.0 | 2.21 | 38.11 | -25.79 | 3.15 | 64.87 | -3.15 | 3.80 | 0.34 | -33.96 | 0 | 0 | 0 |
| 20Q3 (4) | 67.52 | 19.48 | 0.0 | 1.08 | 17.39 | 0.0 | 1.29 | 0.78 | 0.0 | 2.56 | 12.78 | 0.0 | 1.60 | -1.75 | 0.0 | 1.91 | -15.65 | 0.0 | 3.79 | -5.61 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 56.51 | 114.3 | 0.0 | 0.92 | 12.2 | 0.0 | 1.28 | 4.07 | 0.0 | 2.27 | 10.73 | 0.0 | 1.63 | -47.64 | 0.0 | 2.27 | -51.44 | 0.0 | 4.02 | -48.33 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 26.37 | -27.32 | 0.0 | 0.82 | -24.07 | 0.0 | 1.23 | 4.24 | 0.0 | 2.05 | -1.91 | 0.0 | 3.11 | 4.46 | 0.0 | 4.66 | 43.41 | 0.0 | 7.77 | 34.95 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 36.28 | 0.0 | 0.0 | 1.08 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 2.98 | 0.0 | 0.0 | 3.25 | 0.0 | 0.0 | 5.76 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 261.36 | -6.32 | 5.24 | 1.16 | 6.63 | -4.74 | 10.7 | 16.81 | 2.00 | 7.99 | 2.54 | 1.69 | 4.09 | 24.7 | 0 | 0 |
| 2022 (9) | 279.0 | 21.76 | 5.18 | 29.18 | 6.96 | 26.55 | 9.16 | 21.65 | 1.86 | 6.09 | 2.49 | 3.93 | 3.28 | -0.1 | 0 | 0 |
| 2021 (8) | 229.13 | 14.97 | 4.01 | 3.08 | 5.5 | 3.19 | 7.53 | -13.94 | 1.75 | -10.34 | 2.40 | -10.25 | 3.29 | -25.15 | 0 | 0 |
| 2020 (7) | 199.29 | 10.37 | 3.89 | 4.57 | 5.33 | 4.31 | 8.75 | 4.42 | 1.95 | -5.25 | 2.67 | -5.49 | 4.39 | -5.39 | 0 | 0 |
| 2019 (6) | 180.57 | 4.17 | 3.72 | 5.68 | 5.11 | 15.35 | 8.38 | -3.12 | 2.06 | 1.45 | 2.83 | 10.73 | 4.64 | -7.0 | 0 | 0 |
| 2018 (5) | 173.34 | 27.63 | 3.52 | 4.76 | 4.43 | 5.48 | 8.65 | -12.54 | 2.03 | -17.92 | 2.56 | -17.36 | 4.99 | -31.47 | 0 | 0 |
| 2017 (4) | 135.81 | -6.41 | 3.36 | -16.83 | 4.2 | -7.89 | 9.89 | -8.93 | 2.47 | -11.14 | 3.09 | -1.59 | 7.28 | -2.7 | 0 | 0 |
| 2016 (3) | 145.11 | -17.22 | 4.04 | -11.21 | 4.56 | 1.56 | 10.86 | -2.69 | 2.78 | 7.26 | 3.14 | 22.69 | 7.48 | 17.56 | 5639 | 0.0 |
| 2015 (2) | 175.3 | -0.87 | 4.55 | -16.97 | 4.49 | 6.4 | 11.16 | 3.14 | 2.60 | -16.24 | 2.56 | 7.33 | 6.37 | 4.05 | 5639 | 0.0 |
| 2014 (1) | 176.84 | -11.26 | 5.48 | 11.84 | 4.22 | -2.99 | 10.82 | -11.6 | 3.10 | 0 | 2.39 | 0 | 6.12 | 0 | 5639 | 0.0 |
