玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.3132.7677.690.1926.67171.430.215.0-34.380.040.0-20.08.23-4.5952.759.09-20.91-63.071.73-24.68-54.982630.00.0
24Q3 (19)1.743.5715.230.1536.3625.00.2-4.7617.650.0433.33-42.868.6231.668.4811.49-8.052.12.3028.74-50.412630.0-18.32
24Q2 (18)1.6840.075.00.1183.33120.00.2116.670.00.030.0-40.06.5530.9525.7112.50-16.67-42.861.79-28.57-65.712630.0-18.32
24Q1 (17)1.2-7.69-2.440.06-14.29-14.290.18-43.75-14.290.03-40.0-25.05.00-7.14-12.1415.00-39.06-12.142.50-35.0-23.132630.0-18.32
23Q4 (16)1.3-13.91-39.810.07-41.67-56.250.3288.2452.380.05-28.570.05.38-32.24-27.3124.62118.64153.193.85-17.0366.15263-18.32-18.32
23Q3 (15)1.5157.29-5.030.12140.09.090.17-19.05-10.530.0740.016.677.9552.5814.8711.26-48.53-5.794.64-10.9922.853220.0-8.52
23Q2 (14)0.96-21.95-24.410.05-28.57-37.50.210.010.530.0525.00.05.21-8.48-17.3221.8828.1246.225.2160.1632.293220.0-8.52
23Q1 (13)1.23-43.06-32.420.07-56.25-50.00.210.016.670.04-20.0-20.05.69-23.17-26.0217.0775.6172.633.2540.4918.373220.0-8.52
22Q4 (12)2.1635.8518.680.1645.4560.00.2110.5310.530.05-16.67-16.677.417.0734.819.72-18.64-6.872.31-38.66-29.78322-8.52-8.52
22Q3 (11)1.5925.219.550.1137.522.220.190.026.670.0620.020.06.929.832.2411.95-20.135.953.77-4.150.383520.0-8.81
22Q2 (10)1.27-30.2223.30.08-42.860.00.195.56-5.00.050.00.06.30-18.11-18.914.9651.27-22.953.9443.31-18.93520.0-8.81
22Q1 (9)1.820.042.190.1440.055.560.18-5.2628.570.05-16.670.07.6940.09.49.89-5.26-9.582.75-16.67-29.673520.0-8.81
21Q4 (8)1.8236.8428.170.111.11-23.080.1926.6726.670.0620.0-33.335.49-18.8-39.9810.44-7.44-1.173.30-12.31-47.99352-8.81-8.81
21Q3 (7)1.3329.13-24.860.0912.5-40.00.15-25.07.140.050.066.676.77-12.88-20.1511.28-41.9242.593.76-22.56121.83860.0-5.16
21Q2 (6)1.03-19.53-20.160.08-11.11-11.110.242.8633.330.050.025.07.7710.4611.3319.4277.5366.994.8524.2756.553860.0-5.16
21Q1 (5)1.28-9.86-9.220.09-30.77-25.00.14-6.670.00.05-44.4425.07.03-23.2-17.3810.943.5410.163.91-38.3737.73860.0-5.85
20Q4 (4)1.42-19.770.00.13-13.330.00.157.140.00.09200.00.09.158.030.010.5633.550.06.34273.940.0386-5.160.0
20Q3 (3)1.7737.210.00.1566.670.00.14-6.670.00.03-25.00.08.4721.470.07.91-31.980.01.69-45.340.04070.00.0
20Q2 (2)1.29-8.510.00.09-25.00.00.157.140.00.040.00.06.98-18.020.011.6317.110.03.109.30.0407-0.730.0
20Q1 (1)1.410.00.00.120.00.00.140.00.00.040.00.08.510.00.09.930.00.02.840.00.04100.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)6.9338.60.5267.740.8-12.090.14-36.367.5021.0311.54-36.572.02-54.092630.0
2023 (9)5.0-26.790.31-35.420.9118.180.2210.06.20-11.7818.2061.444.4050.26263-18.32
2022 (8)6.8325.320.4837.140.7711.590.2-4.767.039.4311.27-10.952.93-24.0322-8.52
2021 (7)5.45-7.470.35-28.570.6918.970.215.06.42-22.812.6628.573.8513.48352-8.81
2020 (6)5.89-9.940.4913.950.58-15.940.2400.08.3226.539.85-6.673.40455.18386-5.16
2019 (5)6.545.830.4386.960.69-6.760.04300.06.5776.6710.55-11.890.61277.98407-0.73
2018 (4)6.1812.360.23-17.860.7410.450.010.03.72-26.911.97-1.710.16-11.04100.49
2017 (3)5.510.660.28-15.150.67-1.470.010.05.09-23.3312.18-10.970.18-9.644083.03
2016 (2)4.97-13.720.3310.00.68-1.450.010.06.6427.4813.6814.220.2015.9396-13.16
2015 (1)5.76-21.630.336.360.69-9.210.01-83.335.21011.9800.170456-30.17

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