- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.1 | 2.24 | -8.28 | 0.21 | -8.7 | -12.5 | 0.28 | 7.69 | 3.7 | 0.22 | -8.33 | -4.35 | 5.12 | -10.7 | -4.6 | 6.83 | 5.33 | 13.06 | 5.37 | -10.35 | 4.28 | 256 | 0.0 | 3.23 |
| 24Q2 (19) | 4.01 | 12.32 | 9.86 | 0.23 | 15.0 | 21.05 | 0.26 | -7.14 | 13.04 | 0.24 | 26.32 | 41.18 | 5.74 | 2.38 | 10.19 | 6.48 | -17.33 | 2.89 | 5.99 | 12.46 | 28.5 | 256 | 0.0 | 3.23 |
| 24Q1 (18) | 3.57 | -15.4 | 13.33 | 0.2 | -16.67 | 11.11 | 0.28 | 27.27 | 21.74 | 0.19 | 0.0 | 0.0 | 5.60 | -1.49 | -1.96 | 7.84 | 50.45 | 7.42 | 5.32 | 18.21 | -11.76 | 256 | 0.0 | 3.23 |
| 23Q4 (17) | 4.22 | -5.59 | 12.83 | 0.24 | 0.0 | 20.0 | 0.22 | -18.52 | 0.0 | 0.19 | -17.39 | -20.83 | 5.69 | 5.92 | 6.35 | 5.21 | -13.69 | -11.37 | 4.50 | -12.5 | -29.84 | 256 | 3.23 | 3.23 |
| 23Q3 (16) | 4.47 | 22.47 | 0.45 | 0.24 | 26.32 | 20.0 | 0.27 | 17.39 | 22.73 | 0.23 | 35.29 | 43.75 | 5.37 | 3.14 | 19.46 | 6.04 | -4.14 | 22.18 | 5.15 | 10.48 | 43.11 | 248 | 0.0 | -6.06 |
| 23Q2 (15) | 3.65 | 15.87 | -7.83 | 0.19 | 5.56 | -17.39 | 0.23 | 0.0 | -14.81 | 0.17 | -10.53 | 30.77 | 5.21 | -8.9 | -10.38 | 6.30 | -13.7 | -7.58 | 4.66 | -22.78 | 41.88 | 248 | 0.0 | -6.06 |
| 23Q1 (14) | 3.15 | -15.78 | -27.08 | 0.18 | -10.0 | -14.29 | 0.23 | 4.55 | -11.54 | 0.19 | -20.83 | 11.76 | 5.71 | 6.86 | 17.55 | 7.30 | 24.13 | 21.32 | 6.03 | -6.01 | 53.28 | 248 | 0.0 | -6.06 |
| 22Q4 (13) | 3.74 | -15.96 | -24.29 | 0.2 | 0.0 | -16.67 | 0.22 | 0.0 | -15.38 | 0.24 | 50.0 | -25.0 | 5.35 | 18.98 | 10.07 | 5.88 | 18.98 | 11.76 | 6.42 | 78.48 | -0.94 | 248 | -6.06 | -6.06 |
| 22Q3 (12) | 4.45 | 12.37 | -18.35 | 0.2 | -13.04 | -23.08 | 0.22 | -18.52 | -24.14 | 0.16 | 23.08 | -20.0 | 4.49 | -22.62 | -5.79 | 4.94 | -27.49 | -7.09 | 3.60 | 9.52 | -2.02 | 264 | 0.0 | 16.3 |
| 22Q2 (11) | 3.96 | -8.33 | -15.92 | 0.23 | 9.52 | 4.55 | 0.27 | 3.85 | -3.57 | 0.13 | -23.53 | -23.53 | 5.81 | 19.48 | 24.35 | 6.82 | 13.29 | 14.69 | 3.28 | -16.58 | -9.05 | 264 | 0.0 | 16.3 |
| 22Q1 (10) | 4.32 | -12.55 | -3.57 | 0.21 | -12.5 | -4.55 | 0.26 | 0.0 | 4.0 | 0.17 | -46.88 | 13.33 | 4.86 | 0.06 | -1.01 | 6.02 | 14.35 | 7.85 | 3.94 | -39.25 | 17.53 | 264 | 0.0 | 16.3 |
| 21Q4 (9) | 4.94 | -9.36 | -3.52 | 0.24 | -7.69 | 4.35 | 0.26 | -10.34 | -23.53 | 0.32 | 60.0 | 14.29 | 4.86 | 1.84 | 8.15 | 5.26 | -1.09 | -20.74 | 6.48 | 76.52 | 18.45 | 264 | 16.3 | 16.3 |
| 21Q3 (8) | 5.45 | 15.71 | 3.61 | 0.26 | 18.18 | 8.33 | 0.29 | 3.57 | 0.0 | 0.2 | 17.65 | 11.11 | 4.77 | 2.14 | 4.56 | 5.32 | -10.49 | -3.49 | 3.67 | 1.67 | 7.24 | 227 | 0.0 | -0.87 |
| 21Q2 (7) | 4.71 | 5.13 | 24.27 | 0.22 | 0.0 | -4.35 | 0.28 | 12.0 | 47.37 | 0.17 | 13.33 | 21.43 | 4.67 | -4.88 | -23.03 | 5.94 | 6.53 | 18.58 | 3.61 | 7.8 | -2.29 | 227 | 0.0 | -0.87 |
| 21Q1 (6) | 4.48 | -12.5 | 37.85 | 0.22 | -4.35 | 37.5 | 0.25 | -26.47 | 38.89 | 0.15 | -46.43 | 7.14 | 4.91 | 9.32 | -0.25 | 5.58 | -15.97 | 0.76 | 3.35 | -38.78 | -22.27 | 227 | 0.0 | -2.99 |
| 20Q4 (5) | 5.12 | -2.66 | 3.64 | 0.23 | -4.17 | -14.81 | 0.34 | 17.24 | 54.55 | 0.28 | 55.56 | 47.37 | 4.49 | -1.55 | -17.81 | 6.64 | 20.45 | 49.11 | 5.47 | 59.81 | 42.19 | 227 | -0.87 | -2.99 |
| 20Q3 (4) | 5.26 | 38.79 | 0.0 | 0.24 | 4.35 | 0.0 | 0.29 | 52.63 | 0.0 | 0.18 | 28.57 | 0.0 | 4.56 | -24.81 | 0.0 | 5.51 | 9.98 | 0.0 | 3.42 | -7.36 | 0.0 | 229 | 0.0 | 0.0 |
| 20Q2 (3) | 3.79 | 16.62 | 0.0 | 0.23 | 43.75 | 0.0 | 0.19 | 5.56 | 0.0 | 0.14 | 0.0 | 0.0 | 6.07 | 23.27 | 0.0 | 5.01 | -9.48 | 0.0 | 3.69 | -14.25 | 0.0 | 229 | -2.14 | 0.0 |
| 20Q1 (2) | 3.25 | -34.21 | 0.0 | 0.16 | -40.74 | 0.0 | 0.18 | -18.18 | 0.0 | 0.14 | -26.32 | 0.0 | 4.92 | -9.93 | 0.0 | 5.54 | 24.36 | 0.0 | 4.31 | 12.0 | 0.0 | 234 | 0.0 | 0.0 |
| 19Q4 (1) | 4.94 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 5.47 | 0.0 | 0.0 | 4.45 | 0.0 | 0.0 | 3.85 | 0.0 | 0.0 | 234 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.49 | -6.01 | 0.84 | 1.2 | 0.95 | -2.06 | 0.77 | 8.45 | 5.42 | 7.67 | 6.13 | 4.2 | 4.97 | 15.38 | 248 | 0.0 |
| 2022 (9) | 16.48 | -15.79 | 0.83 | -11.7 | 0.97 | -10.19 | 0.71 | -15.48 | 5.04 | 4.85 | 5.89 | 6.66 | 4.31 | 0.37 | 248 | -6.06 |
| 2021 (8) | 19.57 | 12.28 | 0.94 | 9.3 | 1.08 | 8.0 | 0.84 | 13.51 | 4.80 | -2.65 | 5.52 | -3.81 | 4.29 | 1.1 | 264 | 16.3 |
| 2020 (7) | 17.43 | -7.39 | 0.86 | -15.69 | 1.0 | 19.05 | 0.74 | -1.33 | 4.93 | -8.96 | 5.74 | 28.54 | 4.25 | 6.54 | 227 | -0.87 |
| 2019 (6) | 18.82 | -3.68 | 1.02 | -5.56 | 0.84 | 1.2 | 0.75 | -6.25 | 5.42 | -1.94 | 4.46 | 5.08 | 3.99 | -2.66 | 229 | -2.14 |
| 2018 (5) | 19.54 | 21.9 | 1.08 | 10.2 | 0.83 | 25.76 | 0.8 | 15.94 | 5.53 | -9.59 | 4.25 | 3.17 | 4.09 | -4.88 | 234 | 3.54 |
| 2017 (4) | 16.03 | 11.94 | 0.98 | 7.69 | 0.66 | 26.92 | 0.69 | 7.81 | 6.11 | -3.8 | 4.12 | 13.38 | 4.30 | -3.69 | 226 | -13.74 |
| 2016 (3) | 14.32 | -7.97 | 0.91 | -56.67 | 0.52 | -10.34 | 0.64 | -34.02 | 6.35 | -52.91 | 3.63 | -2.58 | 4.47 | -28.31 | 262 | 0.0 |
| 2015 (2) | 15.56 | -19.75 | 2.1 | 39.07 | 0.58 | -21.62 | 0.97 | 4.3 | 13.50 | 73.3 | 3.73 | -2.33 | 6.23 | 29.97 | 262 | -24.71 |
| 2014 (1) | 19.39 | 8.32 | 1.51 | 19.84 | 0.74 | 10.45 | 0.93 | -1.06 | 7.79 | 0 | 3.82 | 0 | 4.80 | 0 | 348 | 14.85 |
