- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.57 | -16.94 | 11.73 | 0.21 | -19.23 | 0.0 | 0.31 | -13.89 | 3.33 | 1.15 | -11.54 | -0.86 | 3.20 | -2.76 | -10.5 | 4.72 | 3.67 | -7.52 | 17.50 | 6.5 | -11.27 | 295 | 0.0 | 0.0 |
| 24Q2 (19) | 7.91 | 45.4 | 26.56 | 0.26 | 23.81 | 18.18 | 0.36 | 12.5 | 20.0 | 1.3 | 16.07 | 4.84 | 3.29 | -14.85 | -6.62 | 4.55 | -22.63 | -5.18 | 16.43 | -20.17 | -17.16 | 295 | 0.0 | 0.0 |
| 24Q1 (18) | 5.44 | 9.24 | 19.3 | 0.21 | 10.53 | 0.0 | 0.32 | 0.0 | 6.67 | 1.12 | 13.13 | 2.75 | 3.86 | 1.18 | -16.18 | 5.88 | -8.46 | -10.59 | 20.59 | 3.57 | -13.87 | 295 | 0.0 | 0.0 |
| 23Q4 (17) | 4.98 | -15.31 | 1.84 | 0.19 | -9.52 | -5.0 | 0.32 | 6.67 | 10.34 | 0.99 | -14.66 | -4.81 | 3.82 | 6.83 | -6.72 | 6.43 | 25.94 | 8.35 | 19.88 | 0.77 | -6.53 | 295 | 0.0 | 0.0 |
| 23Q3 (16) | 5.88 | -5.92 | -14.78 | 0.21 | -4.55 | 0.0 | 0.3 | 0.0 | -14.29 | 1.16 | -6.45 | -15.33 | 3.57 | 1.46 | 17.35 | 5.10 | 6.29 | 0.58 | 19.73 | -0.57 | -0.64 | 295 | 0.0 | 4.24 |
| 23Q2 (15) | 6.25 | 37.06 | -38.67 | 0.22 | 4.76 | -18.52 | 0.3 | 0.0 | -30.23 | 1.24 | 13.76 | -23.46 | 3.52 | -23.57 | 32.85 | 4.80 | -27.04 | 13.75 | 19.84 | -17.0 | 24.8 | 295 | 0.0 | 4.24 |
| 23Q1 (14) | 4.56 | -6.75 | -53.04 | 0.21 | 5.0 | -30.0 | 0.3 | 3.45 | -30.23 | 1.09 | 4.81 | -32.72 | 4.61 | 12.6 | 49.06 | 6.58 | 10.93 | 48.56 | 23.90 | 12.39 | 43.27 | 295 | 0.0 | 4.24 |
| 22Q4 (13) | 4.89 | -29.13 | -45.55 | 0.2 | -4.76 | -28.57 | 0.29 | -17.14 | -36.96 | 1.04 | -24.09 | -32.47 | 4.09 | 34.39 | 31.17 | 5.93 | 16.91 | 15.77 | 21.27 | 7.12 | 24.02 | 295 | 4.24 | 4.24 |
| 22Q3 (12) | 6.9 | -32.29 | -31.75 | 0.21 | -22.22 | -22.22 | 0.35 | -18.6 | -16.67 | 1.37 | -15.43 | -15.43 | 3.04 | 14.86 | 13.96 | 5.07 | 20.21 | 22.1 | 19.86 | 24.89 | 23.91 | 283 | 0.0 | -3.74 |
| 22Q2 (11) | 10.19 | 4.94 | 7.49 | 0.27 | -10.0 | 12.5 | 0.43 | 0.0 | 7.5 | 1.62 | 0.0 | 13.29 | 2.65 | -14.24 | 4.66 | 4.22 | -4.71 | 0.01 | 15.90 | -4.71 | 5.39 | 283 | 0.0 | -3.74 |
| 22Q1 (10) | 9.71 | 8.13 | 33.93 | 0.3 | 7.14 | 50.0 | 0.43 | -6.52 | 38.71 | 1.62 | 5.19 | 35.0 | 3.09 | -0.91 | 12.0 | 4.43 | -13.55 | 3.57 | 16.68 | -2.71 | 0.8 | 283 | 0.0 | -3.74 |
| 21Q4 (9) | 8.98 | -11.18 | 8.32 | 0.28 | 3.7 | 12.0 | 0.46 | 9.52 | 31.43 | 1.54 | -4.94 | 30.51 | 3.12 | 16.75 | 3.39 | 5.12 | 23.31 | 21.33 | 17.15 | 7.02 | 20.48 | 283 | -3.74 | -3.74 |
| 21Q3 (8) | 10.11 | 6.65 | 18.25 | 0.27 | 12.5 | 12.5 | 0.42 | 5.0 | 31.25 | 1.62 | 13.29 | 32.79 | 2.67 | 5.49 | -4.86 | 4.15 | -1.54 | 11.0 | 16.02 | 6.23 | 12.3 | 294 | 0.0 | -1.67 |
| 21Q2 (7) | 9.48 | 30.76 | 27.42 | 0.24 | 20.0 | 26.32 | 0.4 | 29.03 | 33.33 | 1.43 | 19.17 | 24.35 | 2.53 | -8.23 | -0.87 | 4.22 | -1.32 | 4.64 | 15.08 | -8.87 | -2.41 | 294 | 0.0 | -1.67 |
| 21Q1 (6) | 7.25 | -12.55 | 53.6 | 0.2 | -20.0 | 5.26 | 0.31 | -11.43 | 10.71 | 1.2 | 1.69 | 21.21 | 2.76 | -8.52 | -31.47 | 4.28 | 1.28 | -27.92 | 16.55 | 16.28 | -21.09 | 294 | 0.0 | -3.61 |
| 20Q4 (5) | 8.29 | -3.04 | 41.47 | 0.25 | 4.17 | 25.0 | 0.35 | 9.38 | 25.0 | 1.18 | -3.28 | 18.0 | 3.02 | 7.43 | -11.64 | 4.22 | 12.81 | -11.64 | 14.23 | -0.25 | -16.59 | 294 | -1.67 | -3.61 |
| 20Q3 (4) | 8.55 | 14.92 | 0.0 | 0.24 | 26.32 | 0.0 | 0.32 | 6.67 | 0.0 | 1.22 | 6.09 | 0.0 | 2.81 | 9.92 | 0.0 | 3.74 | -7.18 | 0.0 | 14.27 | -7.69 | 0.0 | 299 | 0.0 | 0.0 |
| 20Q2 (3) | 7.44 | 57.63 | 0.0 | 0.19 | 0.0 | 0.0 | 0.3 | 7.14 | 0.0 | 1.15 | 16.16 | 0.0 | 2.55 | -36.56 | 0.0 | 4.03 | -32.03 | 0.0 | 15.46 | -26.31 | 0.0 | 299 | -1.97 | 0.0 |
| 20Q1 (2) | 4.72 | -19.45 | 0.0 | 0.19 | -5.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.99 | -1.0 | 0.0 | 4.03 | 17.94 | 0.0 | 5.93 | 24.15 | 0.0 | 20.97 | 22.91 | 0.0 | 305 | 0.0 | 0.0 |
| 19Q4 (1) | 5.86 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 3.41 | 0.0 | 0.0 | 4.78 | 0.0 | 0.0 | 17.06 | 0.0 | 0.0 | 305 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.67 | -31.62 | 0.84 | -14.29 | 1.23 | -18.54 | 4.48 | -20.85 | 3.88 | 25.35 | 5.68 | 19.12 | 20.67 | 15.75 | 295 | 0.0 |
| 2022 (9) | 31.69 | -11.51 | 0.98 | -1.01 | 1.51 | -5.03 | 5.66 | -2.25 | 3.09 | 11.86 | 4.76 | 7.32 | 17.86 | 10.46 | 295 | 4.24 |
| 2021 (8) | 35.81 | 23.48 | 0.99 | 12.5 | 1.59 | 27.2 | 5.79 | 27.53 | 2.76 | -8.89 | 4.44 | 3.01 | 16.17 | 3.28 | 283 | -3.74 |
| 2020 (7) | 29.0 | 10.1 | 0.88 | 2.33 | 1.25 | -2.34 | 4.54 | 1.57 | 3.03 | -7.06 | 4.31 | -11.3 | 15.66 | -7.75 | 294 | -1.67 |
| 2019 (6) | 26.34 | -7.42 | 0.86 | -2.27 | 1.28 | 0.0 | 4.47 | -4.08 | 3.26 | 5.56 | 4.86 | 8.01 | 16.97 | 3.61 | 299 | -1.97 |
| 2018 (5) | 28.45 | -9.74 | 0.88 | 8.64 | 1.28 | -7.91 | 4.66 | -1.69 | 3.09 | 20.37 | 4.50 | 2.02 | 16.38 | 8.92 | 305 | -1.29 |
| 2017 (4) | 31.52 | -3.58 | 0.81 | -19.8 | 1.39 | -19.19 | 4.74 | -2.27 | 2.57 | -16.83 | 4.41 | -16.19 | 15.04 | 1.36 | 309 | 1.98 |
| 2016 (3) | 32.69 | 6.1 | 1.01 | -6.48 | 1.72 | 9.55 | 4.85 | 4.08 | 3.09 | -11.86 | 5.26 | 3.25 | 14.84 | -1.91 | 303 | -1.3 |
| 2015 (2) | 30.81 | 8.22 | 1.08 | -11.48 | 1.57 | 11.35 | 4.66 | -0.43 | 3.51 | -18.2 | 5.10 | 2.89 | 15.12 | -7.99 | 307 | -0.32 |
| 2014 (1) | 28.47 | -10.33 | 1.22 | -27.81 | 1.41 | -1.4 | 4.68 | -13.81 | 4.29 | 0 | 4.95 | 0 | 16.44 | 0 | 308 | -8.61 |
