- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 62.01 | -17.07 | 69.98 | 3.05 | -34.55 | 50.99 | 0.43 | -14.0 | 43.33 | 0.17 | 0.0 | 41.67 | 4.92 | -21.08 | -11.17 | 0.69 | 3.7 | -15.68 | 0.27 | 20.58 | -16.66 | 0 | 0 | 0 |
| 24Q2 (19) | 74.77 | 149.73 | 32.22 | 4.66 | 54.3 | 151.89 | 0.5 | 0.0 | 100.0 | 0.17 | -15.0 | 41.67 | 6.23 | -38.21 | 90.51 | 0.67 | -59.96 | 51.26 | 0.23 | -65.96 | 7.15 | 0 | 0 | 0 |
| 24Q1 (18) | 29.94 | -47.42 | 90.7 | 3.02 | 11.44 | 100.0 | 0.5 | 8.7 | 117.39 | 0.2 | 0.0 | 100.0 | 10.09 | 111.94 | 4.88 | 1.67 | 106.72 | 14.0 | 0.67 | 90.18 | 4.88 | 0 | 0 | 0 |
| 23Q4 (17) | 56.94 | 56.09 | 222.97 | 2.71 | 34.16 | 72.61 | 0.46 | 53.33 | 100.0 | 0.2 | 66.67 | 100.0 | 4.76 | -14.05 | -46.56 | 0.81 | -1.76 | -38.08 | 0.35 | 6.78 | -38.08 | 0 | 0 | 0 |
| 23Q3 (16) | 36.48 | -35.49 | 116.37 | 2.02 | 9.19 | 35.57 | 0.3 | 20.0 | 50.0 | 0.12 | 0.0 | 9.09 | 5.54 | 69.26 | -37.34 | 0.82 | 86.02 | -30.67 | 0.33 | 55.02 | -49.58 | 0 | 0 | 0 |
| 23Q2 (15) | 56.55 | 260.19 | 260.42 | 1.85 | 22.52 | 50.41 | 0.25 | 8.7 | 38.89 | 0.12 | 20.0 | 20.0 | 3.27 | -65.99 | -58.27 | 0.44 | -69.82 | -61.46 | 0.21 | -66.68 | -66.71 | 0 | 0 | 0 |
| 23Q1 (14) | 15.7 | -10.95 | -7.92 | 1.51 | -3.82 | 31.3 | 0.23 | 0.0 | -8.0 | 0.1 | 0.0 | -23.08 | 9.62 | 8.0 | 42.59 | 1.46 | 12.29 | -0.09 | 0.64 | 12.29 | -16.46 | 0 | 0 | 0 |
| 22Q4 (13) | 17.63 | 4.57 | -12.07 | 1.57 | 5.37 | 20.77 | 0.23 | 15.0 | 43.75 | 0.1 | -9.09 | 42.86 | 8.91 | 0.77 | 37.35 | 1.30 | 9.98 | 63.48 | 0.57 | -13.06 | 62.47 | 0 | 0 | 0 |
| 22Q3 (12) | 16.86 | 7.46 | -5.17 | 1.49 | 21.14 | 43.27 | 0.2 | 11.11 | 33.33 | 0.11 | 10.0 | 83.33 | 8.84 | 12.73 | 51.09 | 1.19 | 3.4 | 40.61 | 0.65 | 2.37 | 93.34 | 0 | 0 | 0 |
| 22Q2 (11) | 15.69 | -7.98 | -19.74 | 1.23 | 6.96 | -2.38 | 0.18 | -28.0 | -37.93 | 0.1 | -23.08 | -23.08 | 7.84 | 16.23 | 21.63 | 1.15 | -21.76 | -22.66 | 0.64 | -16.41 | -4.15 | 0 | 0 | 0 |
| 22Q1 (10) | 17.05 | -14.96 | -10.87 | 1.15 | -11.54 | -3.36 | 0.25 | 56.25 | -26.47 | 0.13 | 85.71 | 0.0 | 6.74 | 4.03 | 8.43 | 1.47 | 83.74 | -17.5 | 0.76 | 118.39 | 12.2 | 0 | 0 | 0 |
| 21Q4 (9) | 20.05 | 12.77 | 19.49 | 1.3 | 25.0 | 11.11 | 0.16 | 6.67 | -23.81 | 0.07 | 16.67 | -36.36 | 6.48 | 10.85 | -7.01 | 0.80 | -5.41 | -36.24 | 0.35 | 3.46 | -46.74 | 0 | 0 | 0 |
| 21Q3 (8) | 17.78 | -9.05 | -14.15 | 1.04 | -17.46 | 40.54 | 0.15 | -48.28 | 7.14 | 0.06 | -53.85 | -25.0 | 5.85 | -9.24 | 63.7 | 0.84 | -43.13 | 24.8 | 0.34 | -49.25 | -12.64 | 0 | 0 | 0 |
| 21Q2 (7) | 19.55 | 2.2 | -11.38 | 1.26 | 5.88 | 70.27 | 0.29 | -14.71 | 45.0 | 0.13 | 0.0 | 30.0 | 6.45 | 3.61 | 92.13 | 1.48 | -16.54 | 63.62 | 0.66 | -2.15 | 46.69 | 0 | 0 | 0 |
| 21Q1 (6) | 19.13 | 14.0 | 23.66 | 1.19 | 1.71 | 105.17 | 0.34 | 61.9 | 13.33 | 0.13 | 18.18 | -7.14 | 6.22 | -10.78 | 65.92 | 1.78 | 42.02 | -8.35 | 0.68 | 3.66 | -24.91 | 0 | 0 | 0 |
| 20Q4 (5) | 16.78 | -18.98 | -9.44 | 1.17 | 58.11 | 40.96 | 0.21 | 50.0 | 40.0 | 0.11 | 37.5 | 37.5 | 6.97 | 95.14 | 55.67 | 1.25 | 85.13 | 54.6 | 0.66 | 69.7 | 51.84 | 0 | 0 | 0 |
| 20Q3 (4) | 20.71 | -6.12 | 0.0 | 0.74 | 0.0 | 0.0 | 0.14 | -30.0 | 0.0 | 0.08 | -20.0 | 0.0 | 3.57 | 6.52 | 0.0 | 0.68 | -25.44 | 0.0 | 0.39 | -14.79 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 22.06 | 42.6 | 0.0 | 0.74 | 27.59 | 0.0 | 0.2 | -33.33 | 0.0 | 0.1 | -28.57 | 0.0 | 3.35 | -10.53 | 0.0 | 0.91 | -53.25 | 0.0 | 0.45 | -49.91 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 15.47 | -16.51 | 0.0 | 0.58 | -30.12 | 0.0 | 0.3 | 100.0 | 0.0 | 0.14 | 75.0 | 0.0 | 3.75 | -16.3 | 0.0 | 1.94 | 139.56 | 0.0 | 0.90 | 109.62 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 18.53 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 4.48 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 165.66 | 146.41 | 8.09 | 48.44 | 1.24 | 42.53 | 0.55 | 25.0 | 4.88 | -39.76 | 0.75 | -42.16 | 0.33 | -49.27 | 0 | 0 |
| 2022 (9) | 67.23 | -12.14 | 5.45 | 13.54 | 0.87 | -7.45 | 0.44 | 15.79 | 8.11 | 29.23 | 1.29 | 5.34 | 0.65 | 31.79 | 0 | 0 |
| 2021 (8) | 76.52 | 2.0 | 4.8 | 48.61 | 0.94 | 11.9 | 0.38 | -11.63 | 6.27 | 45.69 | 1.23 | 9.71 | 0.50 | -13.36 | 0 | 0 |
| 2020 (7) | 75.02 | 8.65 | 3.23 | 42.29 | 0.84 | 25.37 | 0.43 | 13.16 | 4.31 | 30.97 | 1.12 | 15.4 | 0.57 | 4.15 | 0 | 0 |
| 2019 (6) | 69.05 | -4.1 | 2.27 | 38.41 | 0.67 | -2.9 | 0.38 | -5.0 | 3.29 | 44.33 | 0.97 | 1.25 | 0.55 | -0.94 | 0 | 0 |
| 2018 (5) | 72.0 | 5.51 | 1.64 | -1.8 | 0.69 | -20.69 | 0.4 | -23.08 | 2.28 | -6.92 | 0.96 | -24.83 | 0.56 | -27.09 | 0 | 0 |
| 2017 (4) | 68.24 | 83.1 | 1.67 | 27.48 | 0.87 | -15.53 | 0.52 | 30.0 | 2.45 | -30.37 | 1.27 | -53.87 | 0.76 | -29.0 | 0 | 0 |
| 2016 (3) | 37.27 | -10.6 | 1.31 | 47.19 | 1.03 | 17.05 | 0.4 | -13.04 | 3.51 | 64.65 | 2.76 | 30.93 | 1.07 | -2.73 | 445 | 0.0 |
| 2015 (2) | 41.69 | -37.44 | 0.89 | -11.0 | 0.88 | -15.38 | 0.46 | 2.22 | 2.13 | 42.26 | 2.11 | 35.25 | 1.10 | 63.4 | 445 | 0.0 |
| 2014 (1) | 66.64 | 20.31 | 1.0 | 16.28 | 1.04 | 2.97 | 0.45 | 0.0 | 1.50 | 0 | 1.56 | 0 | 0.68 | 0 | 445 | 0.0 |
