- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.35 | 21.92 | 58.74 | 0.1 | 11.11 | 11.11 | 0.28 | 16.67 | 0.0 | 0.22 | 15.79 | 37.5 | 0.75 | -8.86 | -30.0 | 2.10 | -4.31 | -37.0 | 1.65 | -5.03 | -13.38 | 611 | 0.0 | 1.16 |
| 24Q2 (19) | 10.95 | 28.07 | 8.74 | 0.09 | 12.5 | 0.0 | 0.24 | 9.09 | -4.0 | 0.19 | 11.76 | 11.76 | 0.82 | -12.16 | -8.04 | 2.19 | -14.82 | -11.72 | 1.74 | -12.73 | 2.78 | 611 | 0.0 | 1.16 |
| 24Q1 (18) | 8.55 | 5.3 | -2.73 | 0.08 | 33.33 | 0.0 | 0.22 | 37.5 | 10.0 | 0.17 | 13.33 | 6.25 | 0.94 | 26.63 | 2.81 | 2.57 | 30.58 | 13.09 | 1.99 | 7.63 | 9.23 | 611 | 0.0 | 1.16 |
| 23Q4 (17) | 8.12 | -3.45 | -29.82 | 0.06 | -33.33 | -33.33 | 0.16 | -42.86 | -33.33 | 0.15 | -6.25 | -16.67 | 0.74 | -30.95 | -5.01 | 1.97 | -40.82 | -5.01 | 1.85 | -2.9 | 18.74 | 611 | 1.16 | 1.16 |
| 23Q3 (16) | 8.41 | -16.48 | -22.06 | 0.09 | 0.0 | -10.0 | 0.28 | 12.0 | -6.67 | 0.16 | -5.88 | -15.79 | 1.07 | 19.74 | 15.47 | 3.33 | 34.11 | 19.75 | 1.90 | 12.69 | 8.04 | 604 | 0.0 | -13.59 |
| 23Q2 (15) | 10.07 | 14.56 | -3.64 | 0.09 | 12.5 | -25.0 | 0.25 | 25.0 | -16.67 | 0.17 | 6.25 | -15.0 | 0.89 | -1.8 | -22.17 | 2.48 | 9.11 | -13.52 | 1.69 | -7.26 | -11.79 | 604 | 0.0 | -13.59 |
| 23Q1 (14) | 8.79 | -24.03 | -13.14 | 0.08 | -11.11 | -11.11 | 0.2 | -16.67 | -20.0 | 0.16 | -11.11 | -5.88 | 0.91 | 17.0 | 2.34 | 2.28 | 9.69 | -7.9 | 1.82 | 17.0 | 8.36 | 604 | 0.0 | -13.59 |
| 22Q4 (13) | 11.57 | 7.23 | 25.76 | 0.09 | -10.0 | 50.0 | 0.24 | -20.0 | 14.29 | 0.18 | -5.26 | 0.0 | 0.78 | -16.07 | 19.27 | 2.07 | -25.39 | -9.12 | 1.56 | -11.65 | -20.48 | 604 | -13.59 | -13.59 |
| 22Q3 (12) | 10.79 | 3.25 | -8.87 | 0.1 | -16.67 | 11.11 | 0.3 | 0.0 | 7.14 | 0.19 | -5.0 | 5.56 | 0.93 | -19.29 | 21.92 | 2.78 | -3.15 | 17.57 | 1.76 | -7.99 | 15.83 | 699 | 0.0 | -6.92 |
| 22Q2 (11) | 10.45 | 3.26 | -2.06 | 0.12 | 33.33 | 20.0 | 0.3 | 20.0 | 15.38 | 0.2 | 17.65 | 11.11 | 1.15 | 29.12 | 22.53 | 2.87 | 16.21 | 17.81 | 1.91 | 13.93 | 13.45 | 699 | 0.0 | -6.92 |
| 22Q1 (10) | 10.12 | 10.0 | -0.78 | 0.09 | 50.0 | 28.57 | 0.25 | 19.05 | 31.58 | 0.17 | -5.56 | 21.43 | 0.89 | 36.36 | 29.59 | 2.47 | 8.23 | 32.62 | 1.68 | -14.14 | 22.39 | 699 | 0.0 | -6.92 |
| 21Q4 (9) | 9.2 | -22.3 | -16.59 | 0.06 | -33.33 | -25.0 | 0.21 | -25.0 | 5.0 | 0.18 | 0.0 | 5.88 | 0.65 | -14.2 | -10.08 | 2.28 | -3.48 | 25.89 | 1.96 | 28.7 | 26.94 | 699 | -6.92 | -6.92 |
| 21Q3 (8) | 11.84 | 10.97 | 9.63 | 0.09 | -10.0 | 12.5 | 0.28 | 7.69 | 16.67 | 0.18 | 0.0 | 12.5 | 0.76 | -18.89 | 2.62 | 2.36 | -2.95 | 6.42 | 1.52 | -9.88 | 2.62 | 751 | 0.0 | 15.72 |
| 21Q2 (7) | 10.67 | 4.61 | 5.33 | 0.1 | 42.86 | 25.0 | 0.26 | 36.84 | 30.0 | 0.18 | 28.57 | 12.5 | 0.94 | 36.56 | 18.67 | 2.44 | 30.81 | 23.42 | 1.69 | 22.91 | 6.81 | 751 | 0.0 | 15.72 |
| 21Q1 (6) | 10.2 | -7.52 | 28.63 | 0.07 | -12.5 | 0.0 | 0.19 | -5.0 | 0.0 | 0.14 | -17.65 | 7.69 | 0.69 | -5.38 | -22.25 | 1.86 | 2.73 | -22.25 | 1.37 | -10.95 | -16.27 | 751 | 0.0 | 43.32 |
| 20Q4 (5) | 11.03 | 2.13 | 25.48 | 0.08 | 0.0 | 33.33 | 0.2 | -16.67 | 33.33 | 0.17 | 6.25 | 30.77 | 0.73 | -2.09 | 6.26 | 1.81 | -18.4 | 6.26 | 1.54 | 4.03 | 4.21 | 751 | 15.72 | 43.32 |
| 20Q3 (4) | 10.8 | 6.61 | 0.0 | 0.08 | 0.0 | 0.0 | 0.24 | 20.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.74 | -6.2 | 0.0 | 2.22 | 12.56 | 0.0 | 1.48 | -6.2 | 0.0 | 649 | 0.0 | 0.0 |
| 20Q2 (3) | 10.13 | 27.74 | 0.0 | 0.08 | 14.29 | 0.0 | 0.2 | 5.26 | 0.0 | 0.16 | 23.08 | 0.0 | 0.79 | -10.53 | 0.0 | 1.97 | -17.6 | 0.0 | 1.58 | -3.65 | 0.0 | 649 | 23.85 | 0.0 |
| 20Q1 (2) | 7.93 | -9.78 | 0.0 | 0.07 | 16.67 | 0.0 | 0.19 | 26.67 | 0.0 | 0.13 | 0.0 | 0.0 | 0.88 | 29.32 | 0.0 | 2.40 | 40.4 | 0.0 | 1.64 | 10.84 | 0.0 | 524 | 0.0 | 0.0 |
| 19Q4 (1) | 8.79 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 1.48 | 0.0 | 0.0 | 524 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 35.39 | -17.56 | 0.32 | -20.0 | 0.89 | -17.59 | 0.65 | -12.16 | 0.90 | -2.96 | 2.51 | -0.04 | 1.84 | 6.55 | 604 | 0.0 |
| 2022 (9) | 42.93 | 2.43 | 0.4 | 21.21 | 1.08 | 13.68 | 0.74 | 8.82 | 0.93 | 18.33 | 2.52 | 10.98 | 1.72 | 6.24 | 604 | -13.59 |
| 2021 (8) | 41.91 | 5.06 | 0.33 | 6.45 | 0.95 | 14.46 | 0.68 | 11.48 | 0.79 | 1.32 | 2.27 | 8.94 | 1.62 | 6.1 | 699 | -6.92 |
| 2020 (7) | 39.89 | 4.75 | 0.31 | 3.33 | 0.83 | 10.67 | 0.61 | -3.17 | 0.78 | -1.36 | 2.08 | 5.65 | 1.53 | -7.57 | 751 | 15.72 |
| 2019 (6) | 38.08 | 3.62 | 0.3 | 3.45 | 0.75 | 2.74 | 0.63 | -1.56 | 0.79 | -0.16 | 1.97 | -0.85 | 1.65 | -5.0 | 649 | 23.85 |
| 2018 (5) | 36.75 | 0.6 | 0.29 | 20.83 | 0.73 | 1.39 | 0.64 | 20.75 | 0.79 | 20.11 | 1.99 | 0.78 | 1.74 | 20.03 | 524 | -25.36 |
| 2017 (4) | 36.53 | 14.95 | 0.24 | -4.0 | 0.72 | 7.46 | 0.53 | 3.92 | 0.66 | -16.48 | 1.97 | -6.51 | 1.45 | -9.59 | 702 | 2.48 |
| 2016 (3) | 31.78 | -11.5 | 0.25 | -3.85 | 0.67 | -19.28 | 0.51 | -8.93 | 0.79 | 8.65 | 2.11 | -8.79 | 1.60 | 2.91 | 685 | 19.34 |
| 2015 (2) | 35.91 | 9.08 | 0.26 | 0.0 | 0.83 | 3.75 | 0.56 | 1.82 | 0.72 | -8.33 | 2.31 | -4.89 | 1.56 | -6.66 | 574 | -38.68 |
| 2014 (1) | 32.92 | -5.24 | 0.26 | -3.7 | 0.8 | 15.94 | 0.55 | 5.77 | 0.79 | 0 | 2.43 | 0 | 1.67 | 0 | 936 | 1.41 |
