玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)3.3331.114.430.498.892.080.233.3333.330.142.86-9.0914.71-16.94-10.796.011.716.523.008.97-20.562590.0-3.36
24Q1 (19)2.54-15.89-5.930.45-6.25-8.160.15-6.25-6.250.070.0-22.2217.7211.47-2.385.9111.47-0.342.7618.9-17.322590.0-3.36
23Q4 (18)3.025.96-6.50.484.35-12.730.166.670.00.07-41.67-46.1515.89-1.53-6.665.300.666.952.32-44.95-42.41259-3.36-3.36
23Q3 (17)2.85-2.06-10.090.46-4.174.550.150.0-11.760.129.0920.016.14-2.1516.285.262.11-1.864.2111.3933.472680.0-2.19
23Q2 (16)2.917.78-3.00.48-2.0411.630.15-6.25-6.250.1122.2237.516.49-9.1115.085.15-13.02-3.353.7813.441.752680.0-2.19
23Q1 (15)2.7-16.41-22.190.49-10.918.890.160.0-15.790.09-30.7712.518.156.5839.945.9319.638.233.33-17.1844.582680.0-2.19
22Q4 (14)3.231.89-0.620.5525.030.950.16-5.88-27.270.1330.044.4417.0322.6831.764.95-7.63-26.824.0227.5945.34268-2.19-2.19
22Q3 (13)3.175.671.60.442.334.760.176.256.250.125.042.8613.88-3.163.115.360.554.573.1518.340.62740.0-1.44
22Q2 (12)3.0-13.54-0.330.43-4.447.50.16-15.79-11.110.080.014.2914.3310.537.865.33-2.6-10.812.6715.6714.672740.0-1.44
22Q1 (11)3.476.7727.110.457.1412.50.19-13.645.560.08-11.1114.2912.970.35-11.495.48-19.11-16.952.31-16.75-10.092740.0-1.44
21Q4 (10)3.254.1710.540.420.07.690.2237.515.790.0928.570.012.92-4.0-2.586.7732.04.742.7723.43-9.54274-1.44-1.44
21Q3 (9)3.123.6514.290.425.010.530.16-11.110.00.070.00.013.461.3-3.295.13-14.25-12.52.24-3.53-12.52780.0-1.77
21Q2 (8)3.0110.2639.350.40.025.00.180.028.570.070.016.6713.29-9.3-10.35.98-9.3-7.742.33-9.3-16.282780.0-1.77
21Q1 (7)2.73-7.1433.170.42.56-4.760.18-5.2620.00.07-22.2216.6714.6510.45-28.486.592.02-9.892.56-16.24-12.392780.01.09
20Q4 (6)2.947.69-6.070.392.63-9.30.1918.7518.750.0928.5712.513.27-4.7-3.446.4610.2726.423.0619.3919.77278-1.771.09
20Q3 (5)2.7326.397.060.3818.75-7.320.1614.290.00.0716.6716.6713.92-6.04-13.435.86-9.58-6.592.56-7.698.972830.02.91
20Q2 (4)2.165.370.00.32-23.810.00.14-6.670.00.060.00.014.81-27.690.06.48-11.420.02.78-5.090.02832.910.0
20Q1 (3)2.05-34.50.00.42-2.330.00.15-6.250.00.06-25.00.020.4949.130.07.3243.140.02.9314.510.02750.00.0
19Q4 (2)3.1322.750.00.434.880.00.160.00.00.0833.330.013.74-14.560.05.11-18.530.02.568.630.02750.00.0
19Q3 (1)2.550.00.00.410.00.00.160.00.00.060.00.016.080.00.06.270.00.02.350.00.02750.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.48-10.81.911.60.63-7.350.392.6316.6413.95.493.863.4015.062680.0
2022 (9)12.876.281.8814.630.68-9.330.3826.6714.617.865.28-14.692.9519.19268-2.19
2021 (8)12.1122.571.648.610.7519.050.311.1113.54-11.396.19-2.872.48-9.35274-1.44
2020 (7)9.88-8.181.51-10.650.63-12.50.270.015.28-2.696.38-4.712.738.91278-1.77
2019 (6)10.762.481.694.970.727.460.27-6.915.712.436.694.872.51-9.152832.91
2018 (5)10.51.841.615.230.674.690.29-14.7115.333.326.382.792.76-16.2527510.44
2017 (4)10.316.071.533.380.6448.840.3441.6714.84-2.546.2140.323.3033.562495.51
2016 (3)9.72-11.071.4822.310.43-12.240.24-45.4515.2337.544.42-1.322.47-38.662360.0
2015 (2)10.93-11.781.21-21.940.49-22.220.44-12.011.07-11.514.48-11.834.03-0.252362.61
2014 (1)12.3929.21.5516.540.636.780.528.2112.5105.0804.040230-2.95

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