- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 4.76 | 3.93 | 19.0 | 0.1 | -33.33 | -9.09 | 0.52 | 4.0 | 85.71 | 0.56 | 1.82 | 3.7 | 2.10 | -35.85 | -23.61 | 10.92 | 0.07 | 56.06 | 11.76 | -2.03 | -12.85 | 182 | 0.0 | 0.0 |
| 24Q3 (19) | 4.58 | -2.14 | 27.93 | 0.15 | 36.36 | 50.0 | 0.5 | 4.17 | 6.38 | 0.55 | -14.06 | 0.0 | 3.28 | 39.34 | 17.25 | 10.92 | 6.44 | -16.84 | 12.01 | -12.19 | -21.83 | 182 | 0.0 | -3.19 |
| 24Q2 (18) | 4.68 | 34.87 | 45.34 | 0.11 | 0.0 | 37.5 | 0.48 | -2.04 | -14.29 | 0.64 | 16.36 | -21.95 | 2.35 | -25.85 | -5.4 | 10.26 | -27.37 | -41.03 | 13.68 | -13.72 | -46.3 | 182 | 0.0 | -3.19 |
| 24Q1 (17) | 3.47 | -13.25 | 28.52 | 0.11 | 0.0 | -15.38 | 0.49 | 75.0 | -5.77 | 0.55 | 1.85 | 0.0 | 3.17 | 15.27 | -34.16 | 14.12 | 101.73 | -26.68 | 15.85 | 17.41 | -22.19 | 182 | 0.0 | -3.19 |
| 23Q4 (16) | 4.0 | 11.73 | 12.99 | 0.11 | 10.0 | 22.22 | 0.28 | -40.43 | -24.32 | 0.54 | -1.82 | 5.88 | 2.75 | -1.55 | 8.17 | 7.00 | -46.68 | -33.03 | 13.50 | -12.13 | -6.29 | 182 | -3.19 | -3.19 |
| 23Q3 (15) | 3.58 | 11.18 | 4.68 | 0.1 | 25.0 | 11.11 | 0.47 | -16.07 | -28.79 | 0.55 | -32.93 | 34.15 | 2.79 | 12.43 | 6.15 | 13.13 | -24.51 | -31.97 | 15.36 | -39.67 | 28.15 | 188 | 0.0 | 0.53 |
| 23Q2 (14) | 3.22 | 19.26 | -5.29 | 0.08 | -38.46 | -11.11 | 0.56 | 7.69 | -1.75 | 0.82 | 49.09 | 127.78 | 2.48 | -48.4 | -6.14 | 17.39 | -9.7 | 3.74 | 25.47 | 25.01 | 140.51 | 188 | 0.0 | 0.53 |
| 23Q1 (13) | 2.7 | -23.73 | -9.09 | 0.13 | 44.44 | 62.5 | 0.52 | 40.54 | -3.7 | 0.55 | 7.84 | 17.02 | 4.81 | 89.38 | 78.75 | 19.26 | 84.26 | 5.93 | 20.37 | 41.39 | 28.72 | 188 | 0.0 | 0.53 |
| 22Q4 (12) | 3.54 | 3.51 | 14.56 | 0.09 | 0.0 | 28.57 | 0.37 | -43.94 | 15.62 | 0.51 | 24.39 | 30.77 | 2.54 | -3.39 | 12.23 | 10.45 | -45.84 | 0.93 | 14.41 | 20.17 | 14.15 | 188 | 0.53 | 0.53 |
| 22Q3 (11) | 3.42 | 0.59 | 7.55 | 0.09 | 0.0 | 12.5 | 0.66 | 15.79 | 40.43 | 0.41 | 13.89 | 10.81 | 2.63 | -0.58 | 4.61 | 19.30 | 15.11 | 30.57 | 11.99 | 13.22 | 3.03 | 187 | 0.0 | -9.66 |
| 22Q2 (10) | 3.4 | 14.48 | 10.39 | 0.09 | 12.5 | 28.57 | 0.57 | 5.56 | 5.56 | 0.36 | -23.4 | -20.0 | 2.65 | -1.73 | 16.47 | 16.76 | -7.79 | -4.38 | 10.59 | -33.09 | -27.53 | 187 | 0.0 | -9.66 |
| 22Q1 (9) | 2.97 | -3.88 | -1.33 | 0.08 | 14.29 | 14.29 | 0.54 | 68.75 | 3.85 | 0.47 | 20.51 | 17.5 | 2.69 | 18.9 | 15.82 | 18.18 | 75.57 | 5.24 | 15.82 | 25.38 | 19.08 | 187 | 0.0 | -9.66 |
| 21Q4 (8) | 3.09 | -2.83 | -10.17 | 0.07 | -12.5 | -22.22 | 0.32 | -31.91 | -39.62 | 0.39 | 5.41 | -11.36 | 2.27 | -9.95 | -13.41 | 10.36 | -29.93 | -32.78 | 12.62 | 8.48 | -1.32 | 187 | -9.66 | -9.66 |
| 21Q3 (7) | 3.18 | 3.25 | -11.17 | 0.08 | 14.29 | 0.0 | 0.47 | -12.96 | -7.84 | 0.37 | -17.78 | -27.45 | 2.52 | 10.69 | 12.58 | 14.78 | -15.7 | 3.75 | 11.64 | -20.36 | -18.33 | 207 | 0.0 | -11.16 |
| 21Q2 (6) | 3.08 | 2.33 | -25.24 | 0.07 | 0.0 | 0.0 | 0.54 | 3.85 | 1.89 | 0.45 | 12.5 | 7.14 | 2.27 | -2.27 | 33.77 | 17.53 | 1.49 | 36.29 | 14.61 | 9.94 | 43.32 | 207 | 0.0 | -11.16 |
| 21Q1 (5) | 3.01 | -12.5 | -17.98 | 0.07 | -22.22 | -22.22 | 0.52 | -1.89 | -7.14 | 0.4 | -9.09 | -11.11 | 2.33 | -11.11 | -5.17 | 17.28 | 12.13 | 13.22 | 13.29 | 3.9 | 8.38 | 207 | 0.0 | -24.45 |
| 20Q4 (4) | 3.44 | -3.91 | 0.0 | 0.09 | 12.5 | 0.0 | 0.53 | 3.92 | 0.0 | 0.44 | -13.73 | 0.0 | 2.62 | 17.08 | 0.0 | 15.41 | 8.15 | 0.0 | 12.79 | -10.21 | 0.0 | 207 | -11.16 | 0.0 |
| 20Q3 (3) | 3.58 | -13.11 | 0.0 | 0.08 | 14.29 | 0.0 | 0.51 | -3.77 | 0.0 | 0.51 | 21.43 | 0.0 | 2.23 | 31.52 | 0.0 | 14.25 | 10.74 | 0.0 | 14.25 | 39.74 | 0.0 | 233 | 0.0 | 0.0 |
| 20Q2 (2) | 4.12 | 12.26 | 0.0 | 0.07 | -22.22 | 0.0 | 0.53 | -5.36 | 0.0 | 0.42 | -6.67 | 0.0 | 1.70 | -30.72 | 0.0 | 12.86 | -15.69 | 0.0 | 10.19 | -16.86 | 0.0 | 233 | -14.96 | 0.0 |
| 20Q1 (1) | 3.67 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 2.45 | 0.0 | 0.0 | 15.26 | 0.0 | 0.0 | 12.26 | 0.0 | 0.0 | 274 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 17.5 | 29.53 | 0.47 | 11.9 | 2.0 | 8.7 | 2.3 | -6.5 | 2.69 | -13.61 | 11.43 | -16.09 | 13.14 | -27.82 | 182 | 0.0 |
| 2023 (9) | 13.51 | 1.27 | 0.42 | 16.67 | 1.84 | -14.02 | 2.46 | 40.57 | 3.11 | 15.2 | 13.62 | -15.1 | 18.21 | 38.8 | 182 | -3.19 |
| 2022 (8) | 13.34 | 7.93 | 0.36 | 20.0 | 2.14 | 15.68 | 1.75 | 8.7 | 2.70 | 11.18 | 16.04 | 7.18 | 13.12 | 0.71 | 188 | 0.53 |
| 2021 (7) | 12.36 | -16.6 | 0.3 | -6.25 | 1.85 | -13.15 | 1.61 | -12.02 | 2.43 | 12.41 | 14.97 | 4.14 | 13.03 | 5.49 | 187 | -9.66 |
| 2020 (6) | 14.82 | -17.02 | 0.32 | -21.95 | 2.13 | -23.66 | 1.83 | 2.81 | 2.16 | -5.94 | 14.37 | -8.0 | 12.35 | 23.9 | 207 | -11.16 |
| 2019 (5) | 17.86 | -8.5 | 0.41 | -14.58 | 2.79 | 1.82 | 1.78 | -5.82 | 2.30 | -6.64 | 15.62 | 11.29 | 9.97 | 2.93 | 233 | -14.96 |
| 2018 (4) | 19.52 | 1.35 | 0.48 | -9.43 | 2.74 | 19.13 | 1.89 | 15.95 | 2.46 | -10.64 | 14.04 | 17.54 | 9.68 | 14.41 | 274 | -9.57 |
| 2017 (3) | 19.26 | 5.82 | 0.53 | 20.45 | 2.3 | -23.33 | 1.63 | -2.98 | 2.75 | 13.83 | 11.94 | -27.55 | 8.46 | -8.32 | 303 | 59.47 |
| 2016 (2) | 18.2 | 9.64 | 0.44 | 57.14 | 3.0 | 32.16 | 1.68 | 15.07 | 2.42 | 43.33 | 16.48 | 20.54 | 9.23 | 4.95 | 190 | 4.4 |
| 2015 (1) | 16.6 | 22.69 | 0.28 | 27.27 | 2.27 | 26.82 | 1.46 | -10.98 | 1.69 | 0 | 13.67 | 0 | 8.80 | 0 | 182 | 11.66 |
