- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q4 (20) | 3.27 | 6.17 | -0.61 | 0.23 | 360.0 | 4.55 | 0.22 | -26.67 | 22.22 | 0.2 | -9.09 | 0.0 | 7.03 | 333.27 | 5.18 | 6.73 | -30.93 | 22.97 | 6.12 | -14.37 | 0.61 | 145 | 0.0 | 0.0 |
23Q3 (19) | 3.08 | 8.07 | 10.39 | 0.05 | -83.33 | -64.29 | 0.3 | 87.5 | 3.45 | 0.22 | 0.0 | 15.79 | 1.62 | -84.58 | -67.65 | 9.74 | 73.5 | -6.29 | 7.14 | -7.47 | 4.89 | 145 | 0.0 | 0.0 |
23Q2 (18) | 2.85 | -4.68 | -25.78 | 0.3 | -6.25 | 7.14 | 0.16 | 6.67 | 6.67 | 0.22 | 10.0 | 4.76 | 10.53 | -1.64 | 44.36 | 5.61 | 11.91 | 43.72 | 7.72 | 15.4 | 41.15 | 145 | 0.0 | 0.0 |
23Q1 (17) | 2.99 | -9.12 | -20.48 | 0.32 | 45.45 | 14.29 | 0.15 | -16.67 | 0.0 | 0.2 | 0.0 | 0.0 | 10.70 | 60.05 | 43.72 | 5.02 | -8.31 | 25.75 | 6.69 | 10.03 | 25.75 | 145 | 0.0 | 0.0 |
22Q4 (16) | 3.29 | 17.92 | -9.12 | 0.22 | 57.14 | 4.76 | 0.18 | -37.93 | 5.88 | 0.2 | 5.26 | 11.11 | 6.69 | 33.26 | 15.27 | 5.47 | -47.36 | 16.5 | 6.08 | -10.73 | 22.26 | 145 | 0.0 | 0.0 |
22Q3 (15) | 2.79 | -27.34 | -15.2 | 0.14 | -50.0 | -36.36 | 0.29 | 93.33 | 107.14 | 0.19 | -9.52 | 0.0 | 5.02 | -31.18 | -24.96 | 10.39 | 166.09 | 144.27 | 6.81 | 24.53 | 17.92 | 145 | 0.0 | 0.0 |
22Q2 (14) | 3.84 | 2.13 | 33.33 | 0.28 | 0.0 | 16.67 | 0.15 | 0.0 | -6.25 | 0.21 | 5.0 | 5.0 | 7.29 | -2.08 | -12.5 | 3.91 | -2.08 | -29.69 | 5.47 | 2.81 | -21.25 | 145 | 0.0 | 0.0 |
22Q1 (13) | 3.76 | 3.87 | 64.19 | 0.28 | 33.33 | 55.56 | 0.15 | -11.76 | -11.76 | 0.2 | 11.11 | 11.11 | 7.45 | 28.37 | -5.26 | 3.99 | -15.05 | -46.26 | 5.32 | 6.97 | -32.33 | 145 | 0.0 | 0.0 |
21Q4 (12) | 3.62 | 10.03 | 57.39 | 0.21 | -4.55 | -8.7 | 0.17 | 21.43 | 13.33 | 0.18 | -5.26 | 0.0 | 5.80 | -13.25 | -41.99 | 4.70 | 10.36 | -27.99 | 4.97 | -13.9 | -36.46 | 145 | 0.0 | 0.0 |
21Q3 (11) | 3.29 | 14.24 | 62.07 | 0.22 | -8.33 | 15.79 | 0.14 | -12.5 | -6.67 | 0.19 | -5.0 | 18.75 | 6.69 | -19.76 | -28.56 | 4.26 | -23.4 | -42.41 | 5.78 | -16.84 | -26.73 | 145 | 0.0 | 0.0 |
21Q2 (10) | 2.88 | 25.76 | 12.06 | 0.24 | 33.33 | 20.0 | 0.16 | -5.88 | 14.29 | 0.2 | 11.11 | 5.26 | 8.33 | 6.02 | 7.08 | 5.56 | -25.16 | 1.98 | 6.94 | -11.65 | -6.07 | 145 | 0.0 | 0.0 |
21Q1 (9) | 2.29 | -0.43 | -16.12 | 0.18 | -21.74 | -35.71 | 0.17 | 13.33 | 6.25 | 0.18 | 0.0 | -10.0 | 7.86 | -21.4 | -23.36 | 7.42 | 13.83 | 26.66 | 7.86 | 0.44 | 7.29 | 145 | 0.0 | 0.0 |
20Q4 (8) | 2.3 | 13.3 | -36.81 | 0.23 | 21.05 | -23.33 | 0.15 | 0.0 | -6.25 | 0.18 | 12.5 | -18.18 | 10.00 | 6.84 | 21.33 | 6.52 | -11.74 | 48.37 | 7.83 | -0.71 | 29.49 | 145 | 0.0 | 0.0 |
20Q3 (7) | 2.03 | -21.01 | -40.99 | 0.19 | -5.0 | -32.14 | 0.15 | 7.14 | -21.05 | 0.16 | -15.79 | -11.11 | 9.36 | 20.27 | 14.99 | 7.39 | 35.64 | 33.78 | 7.88 | 6.61 | 50.63 | 145 | 0.0 | 0.0 |
20Q2 (6) | 2.57 | -5.86 | -12.88 | 0.2 | -28.57 | -23.08 | 0.14 | -12.5 | -6.67 | 0.19 | -5.0 | -17.39 | 7.78 | -24.12 | -11.7 | 5.45 | -7.05 | 7.13 | 7.39 | 0.91 | -5.18 | 145 | 0.0 | 0.0 |
20Q1 (5) | 2.73 | -25.0 | -13.33 | 0.28 | -6.67 | 21.74 | 0.16 | 0.0 | -5.88 | 0.2 | -9.09 | 0.0 | 10.26 | 24.44 | 40.47 | 5.86 | 33.33 | 8.6 | 7.33 | 21.21 | 15.38 | 145 | 0.0 | 0.0 |
19Q4 (4) | 3.64 | 5.81 | 0.0 | 0.3 | 7.14 | 0.0 | 0.16 | -15.79 | 0.0 | 0.22 | 22.22 | 0.0 | 8.24 | 1.26 | 0.0 | 4.40 | -20.42 | 0.0 | 6.04 | 15.51 | 0.0 | 145 | 0.0 | 0.0 |
19Q3 (3) | 3.44 | 16.61 | 0.0 | 0.28 | 7.69 | 0.0 | 0.19 | 26.67 | 0.0 | 0.18 | -21.74 | 0.0 | 8.14 | -7.65 | 0.0 | 5.52 | 8.62 | 0.0 | 5.23 | -32.89 | 0.0 | 145 | 0.0 | 0.0 |
19Q2 (2) | 2.95 | -6.35 | 0.0 | 0.26 | 13.04 | 0.0 | 0.15 | -11.76 | 0.0 | 0.23 | 15.0 | 0.0 | 8.81 | 20.71 | 0.0 | 5.08 | -5.78 | 0.0 | 7.80 | 22.8 | 0.0 | 145 | 0.0 | 0.0 |
19Q1 (1) | 3.15 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 7.30 | 0.0 | 0.0 | 5.40 | 0.0 | 0.0 | 6.35 | 0.0 | 0.0 | 145 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 12.19 | -10.83 | 0.9 | -3.23 | 0.82 | 6.49 | 0.83 | 5.06 | 7.38 | 8.52 | 6.73 | 19.42 | 6.81 | 17.82 | 145 | 0.0 |
2022 (9) | 13.67 | 13.16 | 0.93 | 8.14 | 0.77 | 20.31 | 0.79 | 5.33 | 6.80 | -4.44 | 5.63 | 6.32 | 5.78 | -6.92 | 145 | 0.0 |
2021 (8) | 12.08 | 25.44 | 0.86 | -5.49 | 0.64 | 4.92 | 0.75 | 2.74 | 7.12 | -24.66 | 5.30 | -16.36 | 6.21 | -18.1 | 145 | 0.0 |
2020 (7) | 9.63 | -26.93 | 0.91 | -14.95 | 0.61 | -7.58 | 0.73 | -12.05 | 9.45 | 16.4 | 6.33 | 26.5 | 7.58 | 20.37 | 145 | 0.0 |
2019 (6) | 13.18 | 27.71 | 1.07 | 30.49 | 0.66 | 3.12 | 0.83 | 5.06 | 8.12 | 2.17 | 5.01 | -19.25 | 6.30 | -17.73 | 145 | 0.0 |
2018 (5) | 10.32 | 1.78 | 0.82 | 1.23 | 0.64 | 23.08 | 0.79 | 1.28 | 7.95 | -0.53 | 6.20 | 20.93 | 7.66 | -0.48 | 145 | 0.0 |
2017 (4) | 10.14 | 14.71 | 0.81 | -14.74 | 0.52 | 13.04 | 0.78 | 18.18 | 7.99 | -25.67 | 5.13 | -1.45 | 7.69 | 3.03 | 145 | 0.0 |
2016 (3) | 8.84 | 10.09 | 0.95 | 31.94 | 0.46 | 6.98 | 0.66 | 26.92 | 10.75 | 19.85 | 5.20 | -2.83 | 7.47 | 15.29 | 145 | 0.0 |
2015 (2) | 8.03 | -4.18 | 0.72 | 0.0 | 0.43 | 2.38 | 0.52 | 1.96 | 8.97 | 4.36 | 5.35 | 6.84 | 6.48 | 6.4 | 145 | 7.41 |
2014 (1) | 8.38 | 54.04 | 0.72 | 38.46 | 0.42 | 27.27 | 0.51 | 18.6 | 8.59 | 0 | 5.01 | 0 | 6.09 | 0 | 135 | 11.57 |