玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.49-2.0-25.760.05-16.67-16.670.1-16.67-16.670.125.025.010.20-14.9712.2420.41-14.9712.2420.4127.5568.371600.00.0
24Q2 (19)0.5-51.46-12.280.060.0-14.290.129.09-7.690.08-11.1114.2912.00106.0-2.2924.00124.735.2316.0083.1130.291600.00.0
24Q1 (18)1.0398.0898.080.060.050.00.11-8.33-26.670.09-10.028.575.83-49.51-24.2710.68-53.72-62.988.74-54.56-35.091600.00.0
23Q4 (17)0.52-21.2110.640.060.050.00.120.0-42.860.125.066.6711.5426.9235.5823.0826.92-48.3519.2358.6550.641600.00.0
23Q3 (16)0.6615.79-4.350.06-14.290.00.12-7.6933.330.0814.290.09.09-25.974.5518.18-20.2839.3912.12-1.34.551600.00.0
23Q2 (15)0.579.62-5.00.0775.040.00.13-13.331200.00.070.0-36.3612.2859.6547.3722.81-20.941268.4212.28-8.77-33.011600.00.0
23Q1 (14)0.5210.641.960.040.0-20.00.15-28.5766.670.0716.67-12.57.69-9.62-21.5428.85-35.4463.4613.465.45-14.181600.00.63
22Q4 (13)0.47-31.88-27.690.04-33.33-20.00.21133.33133.330.06-25.0-25.08.51-2.1310.6444.68242.55222.712.7710.113.721600.00.0
22Q3 (12)0.6915.021.050.0620.00.00.09800.0-10.00.08-27.270.08.704.35-17.3913.04682.61-25.6511.59-36.76-17.391600.05.26
22Q2 (11)0.617.6520.00.050.0-16.670.01-88.89-87.50.1137.510.08.33-15.0-30.561.67-90.56-89.5818.3316.87-8.331600.635.26
22Q1 (10)0.51-21.54-3.770.050.0-16.670.090.0-18.180.080.0-11.119.8027.45-13.417.6527.45-14.9715.6927.45-7.63159-0.624.61
21Q4 (9)0.6514.04-21.690.05-16.67-16.670.09-10.028.570.080.00.07.69-26.926.4113.85-21.0864.1812.31-12.3127.691605.268.84
21Q3 (8)0.5714.0-6.560.060.00.00.125.0-16.670.08-20.014.2910.53-12.287.0217.549.65-10.8214.04-29.8222.311520.04.83
21Q2 (7)0.5-5.66-30.560.060.00.00.08-27.27-42.860.111.11100.012.006.044.016.00-22.91-17.7120.0017.78188.01520.04.11
21Q1 (6)0.53-36.14-43.010.060.020.00.1157.14-21.430.0912.580.011.3256.6110.5720.75146.0937.8716.9876.18215.851523.43.4
20Q4 (5)0.8336.0736.070.060.00.00.07-41.67600.00.0814.2960.07.23-26.51-26.518.43-57.13414.469.64-16.0117.591471.38-3.29
20Q3 (4)0.61-15.280.00.060.00.00.12-14.290.00.0740.00.09.8418.030.019.671.170.011.4865.250.0145-0.680.0
20Q2 (3)0.72-22.580.00.0620.00.00.140.00.00.050.00.08.3355.00.019.4429.170.06.9429.170.0146-0.680.0
20Q1 (2)0.9352.460.00.05-16.670.00.141300.00.00.050.00.05.38-45.340.015.05818.280.05.38-34.410.0147-3.290.0
19Q4 (1)0.610.00.00.060.00.00.010.00.00.050.00.09.840.00.01.640.00.08.200.00.01520.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.270.00.2420.00.5124.390.32-3.0310.5720.022.4724.3914.10-3.031600.0
2022 (9)2.270.890.2-13.040.415.130.33-5.718.81-13.8118.064.214.54-6.541600.0
2021 (8)2.25-27.420.230.00.39-15.220.3540.010.2237.7817.3316.8115.5692.891608.84
2020 (7)3.154.230.230.00.4635.290.25-7.417.42-35.1614.84-12.288.06-39.96147-2.65
2019 (6)2.01-19.920.239.520.34-17.070.27-15.6211.4436.7716.923.5613.435.36151-4.43
2018 (5)2.5120.670.21-4.550.4124.240.32-27.278.37-20.916.332.9612.75-39.731580.0
2017 (4)2.08-8.370.224.760.3310.00.44-13.7310.5814.3315.8720.0521.15-5.84158-6.51
2016 (3)2.27-12.020.210.00.3-18.920.51-7.279.2513.6613.22-7.8522.475.39169-3.98
2015 (2)2.58-0.390.215.00.37-2.630.5514.588.145.4114.34-2.2521.3215.031761.73
2014 (1)2.5921.030.20.00.3815.150.4820.07.72014.67018.5301737.45

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