- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 38.04 | 23.87 | 6.26 | 0.58 | 5.45 | 34.88 | 2.77 | -4.48 | -7.05 | 0 | 0 | 0 | 1.52 | -14.87 | 26.94 | 7.28 | -22.89 | -12.52 | 0.00 | 0 | 0 | 2393 | 0.0 | -8.84 |
| 24Q2 (19) | 30.71 | 11.15 | 21.34 | 0.55 | 12.24 | 27.91 | 2.9 | 26.09 | 36.79 | 0 | 0 | 0 | 1.79 | 0.99 | 5.42 | 9.44 | 13.44 | 12.74 | 0.00 | 0 | 0 | 2393 | 0.0 | -8.84 |
| 24Q1 (18) | 27.63 | 10.04 | 36.92 | 0.49 | -10.91 | -2.0 | 2.3 | -2.95 | 60.84 | 0 | 0 | 0 | 1.77 | -19.03 | -28.42 | 8.32 | -11.8 | 17.47 | 0.00 | 0 | 0 | 2393 | 0.0 | -8.84 |
| 23Q4 (17) | 25.11 | -29.86 | -7.75 | 0.55 | 27.91 | -49.54 | 2.37 | -20.47 | 11.27 | 0 | 0 | 0 | 2.19 | 82.36 | -45.3 | 9.44 | 13.39 | 20.62 | 0.00 | 0 | 0 | 2393 | -8.84 | -8.84 |
| 23Q3 (16) | 35.8 | 41.45 | -14.54 | 0.43 | 0.0 | -20.37 | 2.98 | 40.57 | -4.79 | 0 | 0 | 0 | 1.20 | -29.3 | -6.82 | 8.32 | -0.62 | 11.4 | 0.00 | 0 | 0 | 2625 | 0.0 | 0.54 |
| 23Q2 (15) | 25.31 | 25.42 | -23.83 | 0.43 | -14.0 | -18.87 | 2.12 | 48.25 | 11.58 | 0 | 0 | 0 | 1.70 | -31.43 | 6.52 | 8.38 | 18.2 | 46.49 | 0.00 | 0 | 0 | 2625 | 0.0 | 0.54 |
| 23Q1 (14) | 20.18 | -25.86 | -21.69 | 0.5 | -54.13 | -7.41 | 1.43 | -32.86 | -4.03 | 0 | 0 | 0 | 2.48 | -38.13 | 18.24 | 7.09 | -9.44 | 22.56 | 0.00 | 0 | 0 | 2625 | 0.0 | 0.54 |
| 22Q4 (13) | 27.22 | -35.02 | 22.45 | 1.09 | 101.85 | 172.5 | 2.13 | -31.95 | -33.02 | 0 | 0 | 0 | 4.00 | 210.64 | 122.55 | 7.83 | 4.73 | -45.3 | 0.00 | 0 | 0 | 2625 | 0.54 | 0.54 |
| 22Q3 (12) | 41.89 | 26.06 | 50.9 | 0.54 | 1.89 | 17.39 | 3.13 | 64.74 | 81.98 | 0 | 0 | 0 | 1.29 | -19.18 | -22.21 | 7.47 | 30.68 | 20.59 | 0.00 | 0 | 0 | 2611 | 0.0 | -20.57 |
| 22Q2 (11) | 33.23 | 28.95 | 32.65 | 0.53 | -1.85 | 43.24 | 1.9 | 27.52 | -13.24 | 0 | 0 | 0 | 1.59 | -23.89 | 7.98 | 5.72 | -1.11 | -34.6 | 0.00 | 0 | 0 | 2611 | 0.0 | -20.57 |
| 22Q1 (10) | 25.77 | 15.92 | 34.99 | 0.54 | 35.0 | 28.57 | 1.49 | -53.14 | -20.74 | 0 | 0 | 0 | 2.10 | 16.46 | -4.76 | 5.78 | -59.58 | -41.29 | 0.00 | 0 | 0 | 2611 | 0.0 | -20.57 |
| 21Q4 (9) | 22.23 | -19.92 | -15.51 | 0.4 | -13.04 | -45.95 | 3.18 | 84.88 | 15.64 | 0 | 0 | 0 | 1.80 | 8.59 | -36.03 | 14.30 | 130.88 | 36.86 | 0.00 | 0 | 0 | 2611 | -20.57 | -20.57 |
| 21Q3 (8) | 27.76 | 10.82 | -14.72 | 0.46 | 24.32 | 17.95 | 1.72 | -21.46 | -17.7 | 0 | 0 | 0 | 1.66 | 12.19 | 38.3 | 6.20 | -29.13 | -3.5 | 0.00 | 0 | 0 | 3287 | 0.0 | 37.7 |
| 21Q2 (7) | 25.05 | 31.22 | 32.12 | 0.37 | -11.9 | 37.04 | 2.19 | 16.49 | 3.3 | 0 | 0 | 0 | 1.48 | -32.86 | 3.72 | 8.74 | -11.23 | -21.81 | 0.00 | 0 | 0 | 3287 | 0.0 | 37.7 |
| 21Q1 (6) | 19.09 | -27.44 | 64.85 | 0.42 | -43.24 | -12.5 | 1.88 | -31.64 | -21.01 | 0 | 0 | 0 | 2.20 | -21.78 | -46.92 | 9.85 | -5.78 | -52.08 | 0.00 | 0 | 0 | 3287 | 0.0 | 5.29 |
| 20Q4 (5) | 26.31 | -19.17 | 11.91 | 0.74 | 89.74 | 17.46 | 2.75 | 31.58 | 14.11 | 0 | 0 | 0 | 2.81 | 134.75 | 4.96 | 10.45 | 62.79 | 1.96 | 0.00 | 0 | 0 | 3287 | 37.7 | 5.29 |
| 20Q3 (4) | 32.55 | 71.68 | 0.0 | 0.39 | 44.44 | 0.0 | 2.09 | -1.42 | 0.0 | 0 | 0 | 0.0 | 1.20 | -15.86 | 0.0 | 6.42 | -42.58 | 0.0 | 0.00 | 0 | 0.0 | 2387 | 0.0 | 0.0 |
| 20Q2 (3) | 18.96 | 63.73 | 0.0 | 0.27 | -43.75 | 0.0 | 2.12 | -10.92 | 0.0 | 0 | 0 | 0.0 | 1.42 | -65.64 | 0.0 | 11.18 | -45.6 | 0.0 | 0.00 | 0 | 0.0 | 2387 | -23.54 | 0.0 |
| 20Q1 (2) | 11.58 | -50.74 | 0.0 | 0.48 | -23.81 | 0.0 | 2.38 | -1.24 | 0.0 | 0 | 0 | 0.0 | 4.15 | 54.68 | 0.0 | 20.55 | 100.5 | 0.0 | 0.00 | 0 | 0.0 | 3122 | 0.0 | 0.0 |
| 19Q4 (1) | 23.51 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 2.41 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.68 | 0.0 | 0.0 | 10.25 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3122 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 106.41 | -16.93 | 1.91 | -29.52 | 8.91 | 3.01 | 0 | 0 | 1.79 | -15.15 | 8.37 | 24.0 | 0.00 | 0 | 2625 | 0.0 |
| 2022 (9) | 128.1 | 36.1 | 2.71 | 64.24 | 8.65 | -3.46 | 0 | 0 | 2.12 | 20.68 | 6.75 | -29.07 | 0.00 | 0 | 2625 | 0.54 |
| 2021 (8) | 94.12 | 5.27 | 1.65 | -12.23 | 8.96 | -4.07 | 0 | 0 | 1.75 | -16.63 | 9.52 | -8.87 | 0.00 | 0 | 2611 | -20.57 |
| 2020 (7) | 89.41 | -15.09 | 1.88 | -19.31 | 9.34 | 3.78 | 0 | 0 | 2.10 | -4.97 | 10.45 | 22.22 | 0.00 | 0 | 3287 | 37.7 |
| 2019 (6) | 105.3 | 14.28 | 2.33 | 36.26 | 9.0 | 24.83 | 0 | 0 | 2.21 | 19.23 | 8.55 | 9.23 | 0.00 | 0 | 2387 | -23.54 |
| 2018 (5) | 92.14 | 19.76 | 1.71 | 7.55 | 7.21 | 3.59 | 0 | 0 | 1.86 | -10.19 | 7.83 | -13.5 | 0.00 | 0 | 3122 | 2.76 |
| 2017 (4) | 76.94 | 18.94 | 1.59 | 14.39 | 6.96 | -8.42 | 0 | 0 | 2.07 | -3.82 | 9.05 | -23.0 | 0.00 | 0 | 3038 | -5.39 |
| 2016 (3) | 64.69 | -20.78 | 1.39 | -16.27 | 7.6 | -11.11 | 0 | 0 | 2.15 | 5.7 | 11.75 | 12.21 | 0.00 | 0 | 3211 | -10.88 |
| 2015 (2) | 81.66 | 43.64 | 1.66 | 22.96 | 8.55 | 81.14 | 0 | 0 | 2.03 | -14.4 | 10.47 | 26.11 | 0.00 | 0 | 3603 | 53.58 |
| 2014 (1) | 56.85 | 8.93 | 1.35 | 31.07 | 4.72 | 44.34 | 0 | 0 | 2.37 | 0 | 8.30 | 0 | 0.00 | 0 | 2346 | -24.93 |
