- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.44 | 29.84 | 24.08 | 3.04 | 133.85 | 22.09 | 0.26 | 0.0 | 13.04 | 0.19 | 58.33 | 58.33 | 47.20 | 80.11 | -1.61 | 4.04 | -22.98 | -8.9 | 2.95 | 21.95 | 27.6 | 0 | 0 | 0 |
| 23Q3 (19) | 4.96 | 4.2 | 16.43 | 1.3 | -4.41 | 8.33 | 0.26 | 13.04 | 23.81 | 0.12 | 33.33 | 9.09 | 26.21 | -8.27 | -6.96 | 5.24 | 8.49 | 6.34 | 2.42 | 27.96 | -6.3 | 0 | 0 | 0 |
| 23Q2 (18) | 4.76 | 6.73 | 3.93 | 1.36 | 19.3 | 9.68 | 0.23 | 35.29 | 9.52 | 0.09 | -50.0 | -25.0 | 28.57 | 11.78 | 5.53 | 4.83 | 26.77 | 5.38 | 1.89 | -53.15 | -27.84 | 0 | 0 | 0 |
| 23Q1 (17) | 4.46 | -14.07 | 3.24 | 1.14 | -54.22 | -4.2 | 0.17 | -26.09 | 0.0 | 0.18 | 50.0 | 28.57 | 25.56 | -46.72 | -7.21 | 3.81 | -13.99 | -3.14 | 4.04 | 74.55 | 24.54 | 0 | 0 | 0 |
| 22Q4 (16) | 5.19 | 21.83 | 5.7 | 2.49 | 107.5 | 63.82 | 0.23 | 9.52 | 21.05 | 0.12 | 9.09 | -7.69 | 47.98 | 70.32 | 54.98 | 4.43 | -10.1 | 14.52 | 2.31 | -10.46 | -12.67 | 0 | 0 | 0 |
| 22Q3 (15) | 4.26 | -6.99 | 1.67 | 1.2 | -3.23 | 14.29 | 0.21 | 0.0 | 0.0 | 0.11 | -8.33 | 0.0 | 28.17 | 4.04 | 12.41 | 4.93 | 7.51 | -1.64 | 2.58 | -1.45 | -1.64 | 0 | 0 | 0 |
| 22Q2 (14) | 4.58 | 6.02 | 15.08 | 1.24 | 4.2 | 24.0 | 0.21 | 23.53 | 10.53 | 0.12 | -14.29 | 20.0 | 27.07 | -1.71 | 7.76 | 4.59 | 16.52 | -3.95 | 2.62 | -19.15 | 4.28 | 0 | 0 | 0 |
| 22Q1 (13) | 4.32 | -12.02 | 26.32 | 1.19 | -21.71 | 33.71 | 0.17 | -10.53 | 6.25 | 0.14 | 7.69 | 27.27 | 27.55 | -11.02 | 5.85 | 3.94 | 1.69 | -15.89 | 3.24 | 22.4 | 0.76 | 0 | 0 | 0 |
| 21Q4 (12) | 4.91 | 17.18 | 55.87 | 1.52 | 44.76 | 111.11 | 0.19 | -9.52 | 18.75 | 0.13 | 18.18 | 0.0 | 30.96 | 23.53 | 35.44 | 3.87 | -22.79 | -23.82 | 2.65 | 0.85 | -35.85 | 0 | 0 | 0 |
| 21Q3 (11) | 4.19 | 5.28 | 73.86 | 1.05 | 5.0 | 114.29 | 0.21 | 10.53 | 31.25 | 0.11 | 10.0 | 10.0 | 25.06 | -0.26 | 23.25 | 5.01 | 4.99 | -24.51 | 2.63 | 4.49 | -36.73 | 0 | 0 | 0 |
| 21Q2 (10) | 3.98 | 16.37 | 65.83 | 1.0 | 12.36 | 150.0 | 0.19 | 18.75 | -5.0 | 0.1 | -9.09 | 0.0 | 25.13 | -3.45 | 50.75 | 4.77 | 2.04 | -42.71 | 2.51 | -21.88 | -39.7 | 0 | 0 | 0 |
| 21Q1 (9) | 3.42 | 8.57 | 46.78 | 0.89 | 23.61 | 134.21 | 0.16 | 0.0 | 6.67 | 0.11 | -15.38 | -8.33 | 26.02 | 13.85 | 59.56 | 4.68 | -7.89 | -27.33 | 3.22 | -22.06 | -37.55 | 0 | 0 | 0 |
| 20Q4 (8) | 3.15 | 30.71 | 29.63 | 0.72 | 46.94 | 84.62 | 0.16 | 0.0 | -5.88 | 0.13 | 30.0 | 18.18 | 22.86 | 12.42 | 42.42 | 5.08 | -23.49 | -27.39 | 4.13 | -0.54 | -8.83 | 0 | 0 | 0 |
| 20Q3 (7) | 2.41 | 0.42 | -8.71 | 0.49 | 22.5 | 6.52 | 0.16 | -20.0 | -5.88 | 0.1 | 0.0 | -9.09 | 20.33 | 21.99 | 16.69 | 6.64 | -20.33 | 3.1 | 4.15 | -0.41 | -0.41 | 0 | 0 | 0 |
| 20Q2 (6) | 2.4 | 3.0 | -14.29 | 0.4 | 5.26 | -4.76 | 0.2 | 33.33 | 5.26 | 0.1 | -16.67 | -16.67 | 16.67 | 2.19 | 11.11 | 8.33 | 29.44 | 22.81 | 4.17 | -19.1 | -2.78 | 0 | 0 | 0 |
| 20Q1 (5) | 2.33 | -4.12 | -6.8 | 0.38 | -2.56 | -11.63 | 0.15 | -11.76 | 15.38 | 0.12 | 9.09 | 20.0 | 16.31 | 1.62 | -5.18 | 6.44 | -7.98 | 23.8 | 5.15 | 13.77 | 28.76 | 0 | 0 | 0 |
| 19Q4 (4) | 2.43 | -7.95 | 0.0 | 0.39 | -15.22 | 0.0 | 0.17 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 16.05 | -7.89 | 0.0 | 7.00 | 8.64 | 0.0 | 4.53 | 8.64 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 2.64 | -5.71 | 0.0 | 0.46 | 9.52 | 0.0 | 0.17 | -10.53 | 0.0 | 0.11 | -8.33 | 0.0 | 17.42 | 16.16 | 0.0 | 6.44 | -5.1 | 0.0 | 4.17 | -2.78 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 2.8 | 12.0 | 0.0 | 0.42 | -2.33 | 0.0 | 0.19 | 46.15 | 0.0 | 0.12 | 20.0 | 0.0 | 15.00 | -12.79 | 0.0 | 6.79 | 30.49 | 0.0 | 4.29 | 7.14 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 2.5 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 17.20 | 0.0 | 0.0 | 5.20 | 0.0 | 0.0 | 4.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.62 | 12.37 | 6.84 | 11.76 | 0.92 | 12.2 | 0.57 | 11.76 | 33.17 | -0.54 | 4.46 | -0.16 | 2.76 | -0.54 | 0 | 0 |
| 2022 (9) | 18.35 | 11.21 | 6.12 | 36.91 | 0.82 | 10.81 | 0.51 | 10.87 | 33.35 | 23.11 | 4.47 | -0.36 | 2.78 | -0.31 | 0 | 0 |
| 2021 (8) | 16.5 | 60.35 | 4.47 | 124.62 | 0.74 | 10.45 | 0.46 | 2.22 | 27.09 | 40.08 | 4.48 | -31.12 | 2.79 | -36.25 | 0 | 0 |
| 2020 (7) | 10.29 | -0.77 | 1.99 | 17.06 | 0.67 | 0.0 | 0.45 | 2.27 | 19.34 | 17.97 | 6.51 | 0.78 | 4.37 | 3.07 | 0 | 0 |
| 2019 (6) | 10.37 | 24.94 | 1.7 | 21.43 | 0.67 | 19.64 | 0.44 | 4.76 | 16.39 | -2.81 | 6.46 | -4.24 | 4.24 | -16.15 | 0 | 0 |
| 2018 (5) | 8.3 | 70.43 | 1.4 | -26.32 | 0.56 | 7.69 | 0.42 | 16.67 | 16.87 | -56.77 | 6.75 | -36.81 | 5.06 | -31.55 | 55 | 0.0 |
| 2017 (4) | 4.87 | 46.69 | 1.9 | -11.63 | 0.52 | -10.34 | 0.36 | -10.0 | 39.01 | -39.75 | 10.68 | -38.88 | 7.39 | -38.64 | 55 | 0.0 |
| 2016 (3) | 3.32 | 36.63 | 2.15 | 22.86 | 0.58 | 1.75 | 0.4 | 17.65 | 64.76 | -10.08 | 17.47 | -25.52 | 12.05 | -13.89 | 55 | 0.0 |
| 2015 (2) | 2.43 | -7.6 | 1.75 | 35.66 | 0.57 | 16.33 | 0.34 | 41.67 | 72.02 | 46.82 | 23.46 | 25.9 | 13.99 | 53.33 | 55 | 0.0 |
| 2014 (1) | 2.63 | -14.05 | 1.29 | 32.99 | 0.49 | 4.26 | 0.24 | 0.0 | 49.05 | 0 | 18.63 | 0 | 9.13 | 0 | 55 | 0.0 |
