- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.47 | 6.57 | 1.66 | 0.23 | 9.52 | -4.17 | 0.76 | -3.8 | 13.43 | 0.31 | 10.71 | 0.0 | 1.71 | 2.78 | -5.73 | 5.64 | -9.73 | 11.58 | 2.30 | 3.89 | -1.63 | 1139 | 0.0 | -4.69 |
| 24Q2 (19) | 12.64 | 6.58 | 0.56 | 0.21 | 0.0 | -4.55 | 0.79 | 11.27 | 6.76 | 0.28 | 7.69 | 16.67 | 1.66 | -6.17 | -5.07 | 6.25 | 4.4 | 6.17 | 2.22 | 1.05 | 16.02 | 1139 | 0.0 | -4.69 |
| 24Q1 (18) | 11.86 | -6.32 | -7.56 | 0.21 | -12.5 | -12.5 | 0.71 | -8.97 | -1.39 | 0.26 | 0.0 | 4.0 | 1.77 | -6.6 | -5.34 | 5.99 | -2.83 | 6.68 | 2.19 | 6.75 | 12.51 | 1139 | 0.0 | -4.69 |
| 23Q4 (17) | 12.66 | -4.45 | -8.53 | 0.24 | 0.0 | -17.24 | 0.78 | 16.42 | 20.0 | 0.26 | -16.13 | -3.7 | 1.90 | 4.66 | -9.53 | 6.16 | 21.84 | 31.18 | 2.05 | -12.22 | 5.27 | 1139 | -4.69 | -4.69 |
| 23Q3 (16) | 13.25 | 5.41 | -17.45 | 0.24 | 9.09 | -17.24 | 0.67 | -9.46 | -10.67 | 0.31 | 29.17 | 6.9 | 1.81 | 3.49 | 0.25 | 5.06 | -14.11 | 8.21 | 2.34 | 22.54 | 29.49 | 1195 | 0.0 | 4.18 |
| 23Q2 (15) | 12.57 | -2.03 | -25.27 | 0.22 | -8.33 | -21.43 | 0.74 | 2.78 | -3.9 | 0.24 | -4.0 | -7.69 | 1.75 | -6.44 | 5.14 | 5.89 | 4.9 | 28.6 | 1.91 | -2.01 | 23.52 | 1195 | 0.0 | 4.18 |
| 23Q1 (14) | 12.83 | -7.3 | -19.91 | 0.24 | -17.24 | -11.11 | 0.72 | 10.77 | 1.41 | 0.25 | -7.41 | -7.41 | 1.87 | -10.73 | 10.99 | 5.61 | 19.49 | 26.62 | 1.95 | -0.12 | 15.61 | 1195 | 0.0 | 4.18 |
| 22Q4 (13) | 13.84 | -13.77 | -14.83 | 0.29 | 0.0 | 11.54 | 0.65 | -13.33 | -5.8 | 0.27 | -6.9 | -54.24 | 2.10 | 15.97 | 30.96 | 4.70 | 0.51 | 10.61 | 1.95 | 7.97 | -46.27 | 1195 | 4.18 | 4.18 |
| 22Q3 (12) | 16.05 | -4.58 | -0.62 | 0.29 | 3.57 | 11.54 | 0.75 | -2.6 | 2.74 | 0.29 | 11.54 | 52.63 | 1.81 | 8.54 | 12.23 | 4.67 | 2.08 | 3.38 | 1.81 | 16.89 | 53.58 | 1147 | 0.0 | 1.68 |
| 22Q2 (11) | 16.82 | 4.99 | 2.62 | 0.28 | 3.7 | 7.69 | 0.77 | 8.45 | 10.0 | 0.26 | -3.7 | 30.0 | 1.66 | -1.23 | 4.94 | 4.58 | 3.29 | 7.19 | 1.55 | -8.28 | 26.68 | 1147 | 0.0 | 1.68 |
| 22Q1 (10) | 16.02 | -1.42 | 10.33 | 0.27 | 3.85 | -3.57 | 0.71 | 2.9 | 4.41 | 0.27 | -54.24 | 42.11 | 1.69 | 5.34 | -12.6 | 4.43 | 4.38 | -5.36 | 1.69 | -53.58 | 28.8 | 1147 | 0.0 | 1.68 |
| 21Q4 (9) | 16.25 | 0.62 | 27.35 | 0.26 | 0.0 | 4.0 | 0.69 | -5.48 | 7.81 | 0.59 | 210.53 | 321.43 | 1.60 | -0.62 | -18.34 | 4.25 | -6.06 | -15.34 | 3.63 | 208.62 | 230.92 | 1147 | 1.68 | 1.68 |
| 21Q3 (8) | 16.15 | -1.46 | 62.15 | 0.26 | 0.0 | 8.33 | 0.73 | 4.29 | 19.67 | 0.19 | -5.0 | 58.33 | 1.61 | 1.49 | -33.19 | 4.52 | 5.84 | -26.2 | 1.18 | -3.59 | -2.35 | 1128 | 0.0 | -3.92 |
| 21Q2 (7) | 16.39 | 12.88 | 48.33 | 0.26 | -7.14 | 8.33 | 0.7 | 2.94 | 6.06 | 0.2 | 5.26 | 53.85 | 1.59 | -17.74 | -26.96 | 4.27 | -8.8 | -28.49 | 1.22 | -6.75 | 3.72 | 1128 | 0.0 | -3.92 |
| 21Q1 (6) | 14.52 | 13.79 | 49.69 | 0.28 | 12.0 | 16.67 | 0.68 | 6.25 | 7.94 | 0.19 | 35.71 | 72.73 | 1.93 | -1.58 | -22.06 | 4.68 | -6.63 | -27.89 | 1.31 | 19.26 | 15.39 | 1128 | 0.0 | -5.92 |
| 20Q4 (5) | 12.76 | 28.11 | 14.54 | 0.25 | 4.17 | -7.41 | 0.64 | 4.92 | -7.25 | 0.14 | 16.67 | -6.67 | 1.96 | -18.69 | -19.16 | 5.02 | -18.1 | -19.02 | 1.10 | -8.93 | -18.52 | 1128 | -3.92 | -5.92 |
| 20Q3 (4) | 9.96 | -9.86 | 0.0 | 0.24 | 0.0 | 0.0 | 0.61 | -7.58 | 0.0 | 0.12 | -7.69 | 0.0 | 2.41 | 10.94 | 0.0 | 6.12 | 2.54 | 0.0 | 1.20 | 2.41 | 0.0 | 1174 | 0.0 | 0.0 |
| 20Q2 (3) | 11.05 | 13.92 | 0.0 | 0.24 | 0.0 | 0.0 | 0.66 | 4.76 | 0.0 | 0.13 | 18.18 | 0.0 | 2.17 | -12.22 | 0.0 | 5.97 | -8.04 | 0.0 | 1.18 | 3.74 | 0.0 | 1174 | -2.09 | 0.0 |
| 20Q1 (2) | 9.7 | -12.93 | 0.0 | 0.24 | -11.11 | 0.0 | 0.63 | -8.7 | 0.0 | 0.11 | -26.67 | 0.0 | 2.47 | 2.08 | 0.0 | 6.49 | 4.86 | 0.0 | 1.13 | -15.78 | 0.0 | 1199 | 0.0 | 0.0 |
| 19Q4 (1) | 11.14 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 2.42 | 0.0 | 0.0 | 6.19 | 0.0 | 0.0 | 1.35 | 0.0 | 0.0 | 1199 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 51.32 | -18.2 | 0.94 | -16.07 | 2.91 | 1.04 | 1.06 | -1.85 | 1.83 | 2.6 | 5.67 | 23.53 | 2.07 | 19.99 | 1195 | 0.0 |
| 2022 (9) | 62.74 | -0.92 | 1.12 | 6.67 | 2.88 | 2.49 | 1.08 | -8.47 | 1.79 | 7.65 | 4.59 | 3.44 | 1.72 | -7.63 | 1195 | 4.18 |
| 2021 (8) | 63.32 | 45.66 | 1.05 | 8.25 | 2.81 | 11.07 | 1.18 | 136.0 | 1.66 | -25.69 | 4.44 | -23.75 | 1.86 | 62.02 | 1147 | 1.68 |
| 2020 (7) | 43.47 | -2.49 | 0.97 | -7.62 | 2.53 | -8.66 | 0.5 | -21.88 | 2.23 | -5.26 | 5.82 | -6.33 | 1.15 | -19.88 | 1128 | -3.92 |
| 2019 (6) | 44.58 | -11.0 | 1.05 | 1.94 | 2.77 | -1.42 | 0.64 | -1.54 | 2.36 | 14.54 | 6.21 | 10.76 | 1.44 | 10.63 | 1174 | -2.09 |
| 2018 (5) | 50.09 | 35.01 | 1.03 | 33.77 | 2.81 | 35.75 | 0.65 | 12.07 | 2.06 | -0.92 | 5.61 | 0.54 | 1.30 | -16.99 | 1199 | -2.76 |
| 2017 (4) | 37.1 | 69.79 | 0.77 | 40.0 | 2.07 | 71.07 | 0.58 | -1.69 | 2.08 | -17.55 | 5.58 | 0.75 | 1.56 | -42.1 | 1233 | 71.01 |
| 2016 (3) | 21.85 | -3.45 | 0.55 | -3.51 | 1.21 | -1.63 | 0.59 | 180.95 | 2.52 | -0.06 | 5.54 | 1.89 | 2.70 | 190.98 | 721 | 11.44 |
| 2015 (2) | 22.63 | -10.98 | 0.57 | -3.39 | 1.23 | -3.91 | 0.21 | 5.0 | 2.52 | 8.52 | 5.44 | 7.94 | 0.93 | 17.95 | 647 | 1.09 |
| 2014 (1) | 25.42 | 1.4 | 0.59 | 15.69 | 1.28 | 29.29 | 0.2 | 33.33 | 2.32 | 0 | 5.04 | 0 | 0.79 | 0 | 640 | 17.43 |
