- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.61 | 2.76 | 14.98 | 0.21 | 0.0 | 23.53 | 0.24 | -4.0 | 26.32 | 0.06 | 0.0 | -25.0 | 8.05 | -2.68 | 7.44 | 9.20 | -6.57 | 9.86 | 2.30 | -2.68 | -34.77 | 296 | 0.0 | 0.0 |
24Q2 (19) | 2.54 | 10.43 | 15.98 | 0.21 | 10.53 | 23.53 | 0.25 | 19.05 | 47.06 | 0.06 | -33.33 | -14.29 | 8.27 | 0.08 | 6.51 | 9.84 | 7.8 | 26.79 | 2.36 | -39.63 | -26.1 | 296 | 0.0 | 0.0 |
24Q1 (18) | 2.3 | 0.88 | -15.44 | 0.19 | 5.56 | 11.76 | 0.21 | 16.67 | 10.53 | 0.09 | 0.0 | 28.57 | 8.26 | 4.64 | 32.17 | 9.13 | 15.65 | 30.71 | 3.91 | -0.87 | 52.05 | 296 | 0.0 | 0.0 |
23Q4 (17) | 2.28 | 0.44 | -31.12 | 0.18 | 5.88 | -5.26 | 0.18 | -5.26 | -10.0 | 0.09 | 12.5 | 12.5 | 7.89 | 5.42 | 37.53 | 7.89 | -5.68 | 30.66 | 3.95 | 12.01 | 63.32 | 296 | 0.0 | 0.0 |
23Q3 (16) | 2.27 | 3.65 | -43.11 | 0.17 | 0.0 | -15.0 | 0.19 | 11.76 | -9.52 | 0.08 | 14.29 | 14.29 | 7.49 | -3.52 | 49.41 | 8.37 | 7.83 | 59.03 | 3.52 | 10.26 | 100.88 | 296 | 0.0 | 0.0 |
23Q2 (15) | 2.19 | -19.49 | -48.47 | 0.17 | 0.0 | 6.25 | 0.17 | -10.53 | -15.0 | 0.07 | 0.0 | 16.67 | 7.76 | 24.2 | 106.19 | 7.76 | 11.13 | 64.95 | 3.20 | 24.2 | 126.41 | 296 | 0.0 | 0.0 |
23Q1 (14) | 2.72 | -17.82 | -30.43 | 0.17 | -10.53 | 0.0 | 0.19 | -5.0 | -5.0 | 0.07 | -12.5 | 16.67 | 6.25 | 8.88 | 43.75 | 6.99 | 15.61 | 36.56 | 2.57 | 6.48 | 67.71 | 296 | 0.0 | 0.0 |
22Q4 (13) | 3.31 | -17.04 | -14.91 | 0.19 | -5.0 | 11.76 | 0.2 | -4.76 | -9.09 | 0.08 | 14.29 | -11.11 | 5.74 | 14.52 | 31.35 | 6.04 | 14.8 | 6.84 | 2.42 | 37.76 | 4.46 | 296 | 0.0 | 0.0 |
22Q3 (12) | 3.99 | -6.12 | -0.99 | 0.2 | 25.0 | 33.33 | 0.21 | 5.0 | 16.67 | 0.07 | 16.67 | 16.67 | 5.01 | 33.15 | 34.67 | 5.26 | 11.84 | 17.84 | 1.75 | 24.27 | 17.84 | 296 | 0.0 | 0.0 |
22Q2 (11) | 4.25 | 8.7 | -2.75 | 0.16 | -5.88 | 6.67 | 0.2 | 0.0 | 5.26 | 0.06 | 0.0 | 0.0 | 3.76 | -13.41 | 9.68 | 4.71 | -8.0 | 8.24 | 1.41 | -8.0 | 2.82 | 296 | 0.0 | 0.0 |
22Q1 (10) | 3.91 | 0.51 | 19.21 | 0.17 | 0.0 | 41.67 | 0.2 | -9.09 | 17.65 | 0.06 | -33.33 | 0.0 | 4.35 | -0.51 | 18.84 | 5.12 | -9.56 | -1.31 | 1.53 | -33.67 | -16.11 | 296 | 0.0 | 0.0 |
21Q4 (9) | 3.89 | -3.47 | 15.43 | 0.17 | 13.33 | 21.43 | 0.22 | 22.22 | 15.79 | 0.09 | 50.0 | 80.0 | 4.37 | 17.41 | 5.2 | 5.66 | 26.62 | 0.31 | 2.31 | 55.4 | 55.94 | 296 | 0.0 | 0.0 |
21Q3 (8) | 4.03 | -7.78 | 28.34 | 0.15 | 0.0 | 15.38 | 0.18 | -5.26 | 5.88 | 0.06 | 0.0 | 20.0 | 3.72 | 8.44 | -10.1 | 4.47 | 2.73 | -17.5 | 1.49 | 8.44 | -6.5 | 296 | 0.0 | 0.0 |
21Q2 (7) | 4.37 | 33.23 | 57.76 | 0.15 | 25.0 | 25.0 | 0.19 | 11.76 | 11.76 | 0.06 | 0.0 | 50.0 | 3.43 | -6.18 | -20.77 | 4.35 | -16.11 | -29.16 | 1.37 | -24.94 | -4.92 | 296 | 0.0 | 0.0 |
21Q1 (6) | 3.28 | -2.67 | 21.03 | 0.12 | -14.29 | -7.69 | 0.17 | -10.53 | -5.56 | 0.06 | 20.0 | 50.0 | 3.66 | -11.93 | -23.73 | 5.18 | -8.07 | -21.97 | 1.83 | 23.29 | 23.93 | 296 | 0.0 | 0.0 |
20Q4 (5) | 3.37 | 7.32 | 18.66 | 0.14 | 7.69 | 0.0 | 0.19 | 11.76 | 0.0 | 0.05 | 0.0 | 25.0 | 4.15 | 0.34 | -15.73 | 5.64 | 4.14 | -15.73 | 1.48 | -6.82 | 5.34 | 296 | 0.0 | 0.0 |
20Q3 (4) | 3.14 | 13.36 | 0.0 | 0.13 | 8.33 | 0.0 | 0.17 | 0.0 | 0.0 | 0.05 | 25.0 | 0.0 | 4.14 | -4.43 | 0.0 | 5.41 | -11.78 | 0.0 | 1.59 | 10.27 | 0.0 | 296 | 0.0 | 0.0 |
20Q2 (3) | 2.77 | 2.21 | 0.0 | 0.12 | -7.69 | 0.0 | 0.17 | -5.56 | 0.0 | 0.04 | 0.0 | 0.0 | 4.33 | -9.69 | 0.0 | 6.14 | -7.6 | 0.0 | 1.44 | -2.17 | 0.0 | 296 | 0.0 | 0.0 |
20Q1 (2) | 2.71 | -4.58 | 0.0 | 0.13 | -7.14 | 0.0 | 0.18 | -5.26 | 0.0 | 0.04 | 0.0 | 0.0 | 4.80 | -2.69 | 0.0 | 6.64 | -0.72 | 0.0 | 1.48 | 4.8 | 0.0 | 296 | 0.0 | 0.0 |
19Q4 (1) | 2.84 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 4.93 | 0.0 | 0.0 | 6.69 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 296 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 9.45 | -38.87 | 0.69 | -5.48 | 0.72 | -11.11 | 0.3 | 11.11 | 7.30 | 54.63 | 7.62 | 45.42 | 3.17 | 81.78 | 296 | 0.0 |
2022 (9) | 15.46 | -0.77 | 0.73 | 21.67 | 0.81 | 6.58 | 0.27 | 0.0 | 4.72 | 22.61 | 5.24 | 7.41 | 1.75 | 0.78 | 296 | 0.0 |
2021 (8) | 15.58 | 30.05 | 0.6 | 15.38 | 0.76 | 7.04 | 0.27 | 50.0 | 3.85 | -11.28 | 4.88 | -17.69 | 1.73 | 15.34 | 296 | 0.0 |
2020 (7) | 11.98 | -0.08 | 0.52 | -5.45 | 0.71 | 0.0 | 0.18 | 0.0 | 4.34 | -5.38 | 5.93 | 0.08 | 1.50 | 0.08 | 296 | 0.0 |
2019 (6) | 11.99 | 16.07 | 0.55 | 10.0 | 0.71 | 12.7 | 0.18 | -5.26 | 4.59 | -5.23 | 5.92 | -2.9 | 1.50 | -18.38 | 296 | 0.0 |
2018 (5) | 10.33 | 8.05 | 0.5 | -7.41 | 0.63 | -11.27 | 0.19 | -9.52 | 4.84 | -14.31 | 6.10 | -17.88 | 1.84 | -16.27 | 296 | 0.0 |
2017 (4) | 9.56 | -7.63 | 0.54 | -5.26 | 0.71 | 20.34 | 0.21 | -12.5 | 5.65 | 2.57 | 7.43 | 30.28 | 2.20 | -5.27 | 296 | 0.0 |
2016 (3) | 10.35 | 1.67 | 0.57 | -5.0 | 0.59 | -1.67 | 0.24 | 0.0 | 5.51 | -6.56 | 5.70 | -3.28 | 2.32 | -1.64 | 296 | -8.07 |
2015 (2) | 10.18 | -32.13 | 0.6 | -3.23 | 0.6 | -25.93 | 0.24 | 4.35 | 5.89 | 42.59 | 5.89 | 9.15 | 2.36 | 53.75 | 322 | 7.33 |
2014 (1) | 15.0 | 0.27 | 0.62 | 12.73 | 0.81 | 17.39 | 0.23 | 109.09 | 4.13 | 0 | 5.40 | 0 | 1.53 | 0 | 300 | 66.67 |