玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.612.7614.980.210.023.530.24-4.026.320.060.0-25.08.05-2.687.449.20-6.579.862.30-2.68-34.772960.00.0
24Q2 (19)2.5410.4315.980.2110.5323.530.2519.0547.060.06-33.33-14.298.270.086.519.847.826.792.36-39.63-26.12960.00.0
24Q1 (18)2.30.88-15.440.195.5611.760.2116.6710.530.090.028.578.264.6432.179.1315.6530.713.91-0.8752.052960.00.0
23Q4 (17)2.280.44-31.120.185.88-5.260.18-5.26-10.00.0912.512.57.895.4237.537.89-5.6830.663.9512.0163.322960.00.0
23Q3 (16)2.273.65-43.110.170.0-15.00.1911.76-9.520.0814.2914.297.49-3.5249.418.377.8359.033.5210.26100.882960.00.0
23Q2 (15)2.19-19.49-48.470.170.06.250.17-10.53-15.00.070.016.677.7624.2106.197.7611.1364.953.2024.2126.412960.00.0
23Q1 (14)2.72-17.82-30.430.17-10.530.00.19-5.0-5.00.07-12.516.676.258.8843.756.9915.6136.562.576.4867.712960.00.0
22Q4 (13)3.31-17.04-14.910.19-5.011.760.2-4.76-9.090.0814.29-11.115.7414.5231.356.0414.86.842.4237.764.462960.00.0
22Q3 (12)3.99-6.12-0.990.225.033.330.215.016.670.0716.6716.675.0133.1534.675.2611.8417.841.7524.2717.842960.00.0
22Q2 (11)4.258.7-2.750.16-5.886.670.20.05.260.060.00.03.76-13.419.684.71-8.08.241.41-8.02.822960.00.0
22Q1 (10)3.910.5119.210.170.041.670.2-9.0917.650.06-33.330.04.35-0.5118.845.12-9.56-1.311.53-33.67-16.112960.00.0
21Q4 (9)3.89-3.4715.430.1713.3321.430.2222.2215.790.0950.080.04.3717.415.25.6626.620.312.3155.455.942960.00.0
21Q3 (8)4.03-7.7828.340.150.015.380.18-5.265.880.060.020.03.728.44-10.14.472.73-17.51.498.44-6.52960.00.0
21Q2 (7)4.3733.2357.760.1525.025.00.1911.7611.760.060.050.03.43-6.18-20.774.35-16.11-29.161.37-24.94-4.922960.00.0
21Q1 (6)3.28-2.6721.030.12-14.29-7.690.17-10.53-5.560.0620.050.03.66-11.93-23.735.18-8.07-21.971.8323.2923.932960.00.0
20Q4 (5)3.377.3218.660.147.690.00.1911.760.00.050.025.04.150.34-15.735.644.14-15.731.48-6.825.342960.00.0
20Q3 (4)3.1413.360.00.138.330.00.170.00.00.0525.00.04.14-4.430.05.41-11.780.01.5910.270.02960.00.0
20Q2 (3)2.772.210.00.12-7.690.00.17-5.560.00.040.00.04.33-9.690.06.14-7.60.01.44-2.170.02960.00.0
20Q1 (2)2.71-4.580.00.13-7.140.00.18-5.260.00.040.00.04.80-2.690.06.64-0.720.01.484.80.02960.00.0
19Q4 (1)2.840.00.00.140.00.00.190.00.00.040.00.04.930.00.06.690.00.01.410.00.02960.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)9.45-38.870.69-5.480.72-11.110.311.117.3054.637.6245.423.1781.782960.0
2022 (9)15.46-0.770.7321.670.816.580.270.04.7222.615.247.411.750.782960.0
2021 (8)15.5830.050.615.380.767.040.2750.03.85-11.284.88-17.691.7315.342960.0
2020 (7)11.98-0.080.52-5.450.710.00.180.04.34-5.385.930.081.500.082960.0
2019 (6)11.9916.070.5510.00.7112.70.18-5.264.59-5.235.92-2.91.50-18.382960.0
2018 (5)10.338.050.5-7.410.63-11.270.19-9.524.84-14.316.10-17.881.84-16.272960.0
2017 (4)9.56-7.630.54-5.260.7120.340.21-12.55.652.577.4330.282.20-5.272960.0
2016 (3)10.351.670.57-5.00.59-1.670.240.05.51-6.565.70-3.282.32-1.64296-8.07
2015 (2)10.18-32.130.6-3.230.6-25.930.244.355.8942.595.899.152.3653.753227.33
2014 (1)15.00.270.6212.730.8117.390.23109.094.1305.4001.53030066.67

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