玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.78-35.541460.00.16-11.11700.00.06-14.290.00.010020.5137.89-48.727.6932.97-93.591.28001110.00.0
24Q2 (19)1.21-25.313933.330.18260.000.0740.016.6700014.88381.9805.7987.44-97.110.00001110.00.0
24Q1 (18)1.62121.923950.00.0566.6700.050-16.670003.09-24.903.090-97.940.00001110.00.0
23Q4 (17)0.731360.0508.330.0350.0200.00-100.0-100.00004.11-89.73-50.680.00-100.0-100.00.00001110.00.0
23Q3 (16)0.0566.6766.670.02000.060.0-14.2900040.0000120.00-40.0-48.570.00001110.00.0
23Q2 (15)0.03-25.050.00000.060.0-25.00000.0000200.0033.33-50.00.00001110.00.0
23Q1 (14)0.04-66.67300.00-100.000.06-14.29-14.290000.00-100.00150.00157.14-78.570.00001110.00.0
22Q4 (13)0.12300.0500.00.01000.070.0-22.220008.330058.33-75.0-87.040.00001110.00.0
22Q3 (12)0.0350.0200.00000.07-12.5-12.50000.0000233.33-41.67-70.830.00001110.00.0
22Q2 (11)0.02100.0-50.00000.0814.29-11.110000.0000400.00-42.8677.780.00001110.00.0
22Q1 (10)0.01-50.0-85.710000.07-22.22-12.50000.0000700.0055.56512.50.00001110.00.0
21Q4 (9)0.02100.0-50.00000.0912.50.00000.0000450.00-43.75100.00.00001110.00.0
21Q3 (8)0.01-75.0-75.00000.08-11.110.00000.0000800.00255.56300.00.00001110.00.0
21Q2 (7)0.04-42.86-42.860000.0912.50.00000.0000225.0096.8875.00.00001110.00.0
21Q1 (6)0.0775.075.000-100.00.08-11.11-27.270000.000-100.0114.29-49.21-58.440.00001110.00.0
20Q4 (5)0.040.0-63.6400-100.00.0912.512.500-100.00.000-100.0225.0012.5209.380.000-100.01110.00.0
20Q3 (4)0.04-42.860.0000.00.08-11.110.0000.00.0000.0200.0055.560.00.0000.01110.00.0
20Q2 (3)0.0775.00.00-100.00.00.09-18.180.0000.00.00-100.00.0128.57-53.250.00.0000.01110.00.0
20Q1 (2)0.04-63.640.00.010.00.00.1137.50.00-100.00.025.00175.00.0275.00278.120.00.00-100.00.01110.00.0
19Q4 (1)0.110.00.00.010.00.00.080.00.00.010.00.09.090.00.072.730.00.09.090.00.01110.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.85372.220.05400.00.18-37.93005.885.8821.18-86.860.0001110.0
2022 (9)0.1828.570.0100.29-14.71005.560161.11-33.660.0001110.0
2021 (8)0.14-30.0000.34-5.56000.000242.8634.920.0001110.0
2020 (7)0.2-61.540.01-50.00.36-2.70.01-66.675.0030.0180.00152.975.00-13.331110.0
2019 (6)0.52-40.230.020.00.37-31.480.03-78.573.8567.3171.1514.645.77-64.151110.0
2018 (5)0.87-50.290.02-90.480.540.00.14-84.092.30-80.8462.07101.1516.09-68.01110.0
2017 (4)1.752.940.210.00.5414.890.88-4.3512.00-2.8630.8611.6150.29-7.081110.0
2016 (3)1.70.590.21133.330.474.440.921.112.35131.9627.653.8354.120.5111-9.02
2015 (2)1.69-19.910.09-18.180.45-8.160.91-15.745.332.1526.6314.6653.855.21226.09
2014 (1)2.1131.060.11-47.620.49-3.921.086.935.21023.22051.1801150.88

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