- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.29 | -8.74 | 40.54 | 0.6 | 1.69 | 17.65 | 0.72 | 7.46 | 18.03 | 1.72 | 0.58 | -1.15 | 6.46 | 11.44 | -16.29 | 7.75 | 17.76 | -16.02 | 18.51 | 10.22 | -29.67 | 433 | 0.0 | -1.37 |
| 24Q2 (19) | 10.18 | 20.19 | 37.38 | 0.59 | 13.46 | 7.27 | 0.67 | 4.69 | -1.47 | 1.71 | 3.01 | -4.47 | 5.80 | -5.6 | -21.92 | 6.58 | -12.9 | -28.28 | 16.80 | -14.29 | -30.46 | 433 | 0.0 | -1.37 |
| 24Q1 (18) | 8.47 | 21.35 | 50.71 | 0.52 | -3.7 | 1.96 | 0.64 | -3.03 | -7.25 | 1.66 | 0.0 | -2.35 | 6.14 | -20.64 | -32.35 | 7.56 | -20.09 | -38.46 | 19.60 | -17.59 | -35.21 | 433 | 0.0 | -1.37 |
| 23Q4 (17) | 6.98 | 5.6 | 1.9 | 0.54 | 5.88 | -6.9 | 0.66 | 8.2 | 6.45 | 1.66 | -4.6 | 7.1 | 7.74 | 0.27 | -8.63 | 9.46 | 2.46 | 4.47 | 23.78 | -9.65 | 5.1 | 433 | -1.37 | -1.37 |
| 23Q3 (16) | 6.61 | -10.8 | -32.27 | 0.51 | -7.27 | 13.33 | 0.61 | -10.29 | 0.0 | 1.74 | -2.79 | 4.82 | 7.72 | 3.95 | 67.34 | 9.23 | 0.56 | 47.66 | 26.32 | 8.97 | 54.77 | 439 | 0.0 | 3.54 |
| 23Q2 (15) | 7.41 | 31.85 | -46.77 | 0.55 | 7.84 | -8.33 | 0.68 | -1.45 | -18.07 | 1.79 | 5.29 | 0.56 | 7.42 | -18.21 | 72.2 | 9.18 | -25.26 | 53.9 | 24.16 | -20.14 | 88.91 | 439 | 0.0 | 3.54 |
| 23Q1 (14) | 5.62 | -17.96 | -65.54 | 0.51 | -12.07 | -12.07 | 0.69 | 11.29 | -19.77 | 1.7 | 9.68 | 1.19 | 9.07 | 7.18 | 155.19 | 12.28 | 35.65 | 132.85 | 30.25 | 33.68 | 193.67 | 439 | 0.0 | 3.54 |
| 22Q4 (13) | 6.85 | -29.82 | -66.22 | 0.58 | 28.89 | -7.94 | 0.62 | 1.64 | -42.59 | 1.55 | -6.63 | -20.1 | 8.47 | 83.64 | 172.56 | 9.05 | 44.82 | 69.96 | 22.63 | 33.04 | 136.54 | 439 | 3.54 | 3.54 |
| 22Q3 (12) | 9.76 | -29.89 | -45.57 | 0.45 | -25.0 | -6.25 | 0.61 | -26.51 | -28.24 | 1.66 | -6.74 | 3.11 | 4.61 | 6.97 | 72.23 | 6.25 | 4.82 | 31.84 | 17.01 | 33.01 | 89.41 | 424 | 0.0 | 3.92 |
| 22Q2 (11) | 13.92 | -14.65 | 9.09 | 0.6 | 3.45 | 57.89 | 0.83 | -3.49 | 50.91 | 1.78 | 5.95 | 33.83 | 4.31 | 21.21 | 44.74 | 5.96 | 13.08 | 38.33 | 12.79 | 24.14 | 22.68 | 424 | 0.0 | 3.92 |
| 22Q1 (10) | 16.31 | -19.58 | 55.33 | 0.58 | -7.94 | 56.76 | 0.86 | -20.37 | 48.28 | 1.68 | -13.4 | 52.73 | 3.56 | 14.47 | 0.92 | 5.27 | -0.99 | -4.54 | 10.30 | 7.68 | -1.68 | 424 | 0.0 | 3.92 |
| 21Q4 (9) | 20.28 | 13.11 | 117.83 | 0.63 | 31.25 | 85.29 | 1.08 | 27.06 | 61.19 | 1.94 | 20.5 | 60.33 | 3.11 | 16.04 | -14.94 | 5.33 | 12.34 | -26.0 | 9.57 | 6.53 | -26.4 | 424 | 3.92 | 3.92 |
| 21Q3 (8) | 17.93 | 40.52 | 105.38 | 0.48 | 26.32 | 41.18 | 0.85 | 54.55 | 63.46 | 1.61 | 21.05 | 36.44 | 2.68 | -10.11 | -31.26 | 4.74 | 9.98 | -20.41 | 8.98 | -13.85 | -33.57 | 408 | 0.0 | 0.99 |
| 21Q2 (7) | 12.76 | 21.52 | 42.57 | 0.38 | 2.7 | -11.63 | 0.55 | -5.17 | 12.24 | 1.33 | 20.91 | 11.76 | 2.98 | -15.49 | -38.01 | 4.31 | -21.97 | -21.27 | 10.42 | -0.51 | -21.61 | 408 | 0.0 | 0.99 |
| 21Q1 (6) | 10.5 | 12.78 | 23.38 | 0.37 | 8.82 | 8.82 | 0.58 | -13.43 | -3.33 | 1.1 | -9.09 | -12.0 | 3.52 | -3.51 | -11.8 | 5.52 | -23.24 | -21.65 | 10.48 | -19.39 | -28.68 | 408 | 0.0 | -27.79 |
| 20Q4 (5) | 9.31 | 6.64 | -8.55 | 0.34 | 0.0 | -19.05 | 0.67 | 28.85 | 13.56 | 1.21 | 2.54 | 0.0 | 3.65 | -6.23 | -11.48 | 7.20 | 20.82 | 24.17 | 13.00 | -3.85 | 9.34 | 408 | 0.99 | -27.79 |
| 20Q3 (4) | 8.73 | -2.46 | 0.0 | 0.34 | -20.93 | 0.0 | 0.52 | 6.12 | 0.0 | 1.18 | -0.84 | 0.0 | 3.89 | -18.94 | 0.0 | 5.96 | 8.8 | 0.0 | 13.52 | 1.66 | 0.0 | 404 | 0.0 | 0.0 |
| 20Q2 (3) | 8.95 | 5.17 | 0.0 | 0.43 | 26.47 | 0.0 | 0.49 | -18.33 | 0.0 | 1.19 | -4.8 | 0.0 | 4.80 | 20.25 | 0.0 | 5.47 | -22.35 | 0.0 | 13.30 | -9.48 | 0.0 | 404 | -28.5 | 0.0 |
| 20Q1 (2) | 8.51 | -16.4 | 0.0 | 0.34 | -19.05 | 0.0 | 0.6 | 1.69 | 0.0 | 1.25 | 3.31 | 0.0 | 4.00 | -3.16 | 0.0 | 7.05 | 21.65 | 0.0 | 14.69 | 23.58 | 0.0 | 565 | 0.0 | 0.0 |
| 19Q4 (1) | 10.18 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 1.21 | 0.0 | 0.0 | 4.13 | 0.0 | 0.0 | 5.80 | 0.0 | 0.0 | 11.89 | 0.0 | 0.0 | 565 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.62 | -43.18 | 2.11 | -4.52 | 2.64 | -9.59 | 6.89 | 3.45 | 7.93 | 68.03 | 9.92 | 59.12 | 25.88 | 82.07 | 439 | 0.0 |
| 2022 (9) | 46.85 | -23.77 | 2.21 | 18.82 | 2.92 | -4.26 | 6.66 | 11.19 | 4.72 | 55.87 | 6.23 | 25.59 | 14.22 | 45.86 | 439 | 3.54 |
| 2021 (8) | 61.46 | 73.08 | 1.86 | 28.28 | 3.05 | 33.19 | 5.99 | 24.27 | 3.03 | -25.89 | 4.96 | -23.05 | 9.75 | -28.2 | 424 | 3.92 |
| 2020 (7) | 35.51 | -3.53 | 1.45 | -25.26 | 2.29 | -16.73 | 4.82 | -14.99 | 4.08 | -22.52 | 6.45 | -13.68 | 13.57 | -11.88 | 408 | 0.99 |
| 2019 (6) | 36.81 | -23.95 | 1.94 | -22.71 | 2.75 | -11.58 | 5.67 | -17.59 | 5.27 | 1.63 | 7.47 | 16.27 | 15.40 | 8.36 | 404 | -28.5 |
| 2018 (5) | 48.4 | -21.52 | 2.51 | -4.56 | 3.11 | -2.81 | 6.88 | -2.27 | 5.19 | 21.6 | 6.43 | 23.83 | 14.21 | 24.52 | 565 | -7.83 |
| 2017 (4) | 61.67 | -4.76 | 2.63 | 11.91 | 3.2 | 4.58 | 7.04 | 1.29 | 4.26 | 17.5 | 5.19 | 9.8 | 11.42 | 6.35 | 613 | 1.49 |
| 2016 (3) | 64.75 | -12.7 | 2.35 | 4.44 | 3.06 | -1.61 | 6.95 | 14.88 | 3.63 | 19.64 | 4.73 | 12.71 | 10.73 | 31.59 | 604 | 4.86 |
| 2015 (2) | 74.17 | -2.52 | 2.25 | 9.22 | 3.11 | 6.87 | 6.05 | 2.37 | 3.03 | 12.05 | 4.19 | 9.64 | 8.16 | 5.02 | 576 | 4.73 |
| 2014 (1) | 76.09 | 13.6 | 2.06 | 7.85 | 2.91 | 8.18 | 5.91 | -6.34 | 2.71 | 0 | 3.82 | 0 | 7.77 | 0 | 550 | 2.8 |
