- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 134.6 | -1.83 | -13.86 | 5.52 | -5.48 | -22.25 | 3.36 | 4.02 | -13.4 | 8.26 | 1.1 | 0.24 | 4.10 | -3.72 | -9.75 | 2.50 | 5.96 | 0.53 | 6.14 | 2.99 | 16.37 | 6218 | 0.0 | 23.15 |
| 24Q2 (19) | 137.11 | -15.33 | -12.48 | 5.84 | -24.65 | 11.88 | 3.23 | -2.71 | 2.87 | 8.17 | -1.57 | 9.96 | 4.26 | -11.0 | 27.83 | 2.36 | 14.9 | 17.53 | 5.96 | 16.25 | 25.64 | 6218 | 0.0 | 23.15 |
| 24Q1 (18) | 161.93 | 3.58 | 3.41 | 7.75 | -14.27 | 55.0 | 3.32 | -6.74 | 14.88 | 8.3 | -4.6 | 19.94 | 4.79 | -17.23 | 49.89 | 2.05 | -9.96 | 11.09 | 5.13 | -7.89 | 15.99 | 6218 | 0.0 | 23.15 |
| 23Q4 (17) | 156.34 | 0.06 | -15.06 | 9.04 | 27.32 | 42.36 | 3.56 | -8.25 | 1.71 | 8.7 | 5.58 | 12.55 | 5.78 | 27.25 | 67.61 | 2.28 | -8.3 | 19.76 | 5.56 | 5.52 | 32.51 | 6218 | 23.15 | 23.15 |
| 23Q3 (16) | 156.25 | -0.26 | -14.51 | 7.1 | 36.02 | 5.81 | 3.88 | 23.57 | 54.58 | 8.24 | 10.9 | 1.85 | 4.54 | 36.37 | 23.77 | 2.48 | 23.89 | 80.82 | 5.27 | 11.19 | 19.14 | 5049 | 0.0 | 12.93 |
| 23Q2 (15) | 156.66 | 0.04 | 2.96 | 5.22 | 4.4 | 2.55 | 3.14 | 8.65 | 6.8 | 7.43 | 7.37 | 16.46 | 3.33 | 4.35 | -0.39 | 2.00 | 8.6 | 3.73 | 4.74 | 7.32 | 13.11 | 5049 | 0.0 | 12.93 |
| 23Q1 (14) | 156.59 | -14.93 | 23.55 | 5.0 | -21.26 | 21.36 | 2.89 | -17.43 | 12.89 | 6.92 | -10.48 | 16.3 | 3.19 | -7.44 | -1.77 | 1.85 | -2.94 | -8.63 | 4.42 | 5.23 | -5.87 | 5049 | 0.0 | 12.93 |
| 22Q4 (13) | 184.07 | 0.71 | 39.47 | 6.35 | -5.37 | 73.02 | 3.5 | 39.44 | 46.44 | 7.73 | -4.45 | 28.83 | 3.45 | -6.03 | 24.06 | 1.90 | 38.46 | 5.0 | 4.20 | -5.12 | -7.63 | 5049 | 12.93 | 12.93 |
| 22Q3 (12) | 182.77 | 20.12 | 64.66 | 6.71 | 31.83 | 63.26 | 2.51 | -14.63 | 23.04 | 8.09 | 26.8 | 32.19 | 3.67 | 9.75 | -0.85 | 1.37 | -28.92 | -25.28 | 4.43 | 5.57 | -19.72 | 4471 | 0.0 | -4.34 |
| 22Q2 (11) | 152.16 | 20.06 | 52.1 | 5.09 | 23.54 | 39.07 | 2.94 | 14.84 | 53.12 | 6.38 | 7.23 | 18.59 | 3.35 | 2.9 | -8.57 | 1.93 | -4.34 | 0.67 | 4.19 | -10.69 | -22.03 | 4471 | 0.0 | -4.34 |
| 22Q1 (10) | 126.74 | -3.97 | 32.05 | 4.12 | 12.26 | 19.08 | 2.56 | 7.11 | 28.0 | 5.95 | -0.83 | 7.4 | 3.25 | 16.9 | -9.82 | 2.02 | 11.54 | -3.07 | 4.69 | 3.27 | -18.67 | 4471 | 0.0 | -4.34 |
| 21Q4 (9) | 131.98 | 18.9 | 24.76 | 3.67 | -10.71 | -10.27 | 2.39 | 17.16 | 12.21 | 6.0 | -1.96 | 4.71 | 2.78 | -24.9 | -28.08 | 1.81 | -1.47 | -10.06 | 4.55 | -17.55 | -16.07 | 4471 | -4.34 | -4.34 |
| 21Q3 (8) | 111.0 | 10.96 | 17.31 | 4.11 | 12.3 | 13.85 | 2.04 | 6.25 | -14.64 | 6.12 | 13.75 | 11.27 | 3.70 | 1.21 | -2.95 | 1.84 | -4.24 | -27.24 | 5.51 | 2.52 | -5.15 | 4674 | 0.0 | 5.01 |
| 21Q2 (7) | 100.04 | 4.23 | 8.1 | 3.66 | 5.78 | 16.19 | 1.92 | -4.0 | -17.95 | 5.38 | -2.89 | 5.08 | 3.66 | 1.49 | 7.48 | 1.92 | -7.9 | -24.1 | 5.38 | -6.83 | -2.8 | 4674 | 0.0 | 5.01 |
| 21Q1 (6) | 95.98 | -9.27 | 41.11 | 3.46 | -15.4 | 28.62 | 2.0 | -6.1 | 22.7 | 5.54 | -3.32 | 27.36 | 3.60 | -6.76 | -8.85 | 2.08 | 3.49 | -13.04 | 5.77 | 6.57 | -9.74 | 4674 | 0.0 | 9.87 |
| 20Q4 (5) | 105.79 | 11.81 | 10.67 | 4.09 | 13.3 | 4.87 | 2.13 | -10.88 | -3.18 | 5.73 | 4.18 | 2.87 | 3.87 | 1.33 | -5.24 | 2.01 | -20.29 | -12.52 | 5.42 | -6.82 | -7.05 | 4674 | 5.01 | 9.87 |
| 20Q3 (4) | 94.62 | 2.25 | 0.0 | 3.61 | 14.6 | 0.0 | 2.39 | 2.14 | 0.0 | 5.5 | 7.42 | 0.0 | 3.82 | 12.08 | 0.0 | 2.53 | -0.11 | 0.0 | 5.81 | 5.06 | 0.0 | 4451 | 0.0 | 0.0 |
| 20Q2 (3) | 92.54 | 36.05 | 0.0 | 3.15 | 17.1 | 0.0 | 2.34 | 43.56 | 0.0 | 5.12 | 17.7 | 0.0 | 3.40 | -13.93 | 0.0 | 2.53 | 5.52 | 0.0 | 5.53 | -13.49 | 0.0 | 4451 | 4.63 | 0.0 |
| 20Q1 (2) | 68.02 | -28.84 | 0.0 | 2.69 | -31.03 | 0.0 | 1.63 | -25.91 | 0.0 | 4.35 | -21.9 | 0.0 | 3.95 | -3.07 | 0.0 | 2.40 | 4.12 | 0.0 | 6.40 | 9.75 | 0.0 | 4254 | 0.0 | 0.0 |
| 19Q4 (1) | 95.59 | 0.0 | 0.0 | 3.9 | 0.0 | 0.0 | 2.2 | 0.0 | 0.0 | 5.57 | 0.0 | 0.0 | 4.08 | 0.0 | 0.0 | 2.30 | 0.0 | 0.0 | 5.83 | 0.0 | 0.0 | 4254 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 625.84 | -3.08 | 26.37 | 18.36 | 13.46 | 16.94 | 31.28 | 11.12 | 4.21 | 22.12 | 2.15 | 20.66 | 5.00 | 14.65 | 5049 | 0.0 |
| 2022 (9) | 645.74 | 47.09 | 22.28 | 49.63 | 11.51 | 37.84 | 28.15 | 22.18 | 3.45 | 1.72 | 1.78 | -6.29 | 4.36 | -16.94 | 5049 | 12.93 |
| 2021 (8) | 439.0 | 21.62 | 14.89 | 9.97 | 8.35 | -1.65 | 23.04 | 11.25 | 3.39 | -9.58 | 1.90 | -19.13 | 5.25 | -8.53 | 4471 | -4.34 |
| 2020 (7) | 360.96 | 13.52 | 13.54 | 3.36 | 8.49 | 6.79 | 20.71 | 3.76 | 3.75 | -8.95 | 2.35 | -5.93 | 5.74 | -8.6 | 4674 | 5.01 |
| 2019 (6) | 317.97 | -4.76 | 13.1 | 22.2 | 7.95 | 5.86 | 19.96 | 13.99 | 4.12 | 28.3 | 2.50 | 11.15 | 6.28 | 19.68 | 4451 | 4.63 |
| 2018 (5) | 333.85 | -13.51 | 10.72 | 5.0 | 7.51 | -9.19 | 17.51 | 6.38 | 3.21 | 21.4 | 2.25 | 5.0 | 5.24 | 23.0 | 4254 | -12.49 |
| 2017 (4) | 386.0 | 5.17 | 10.21 | -2.3 | 8.27 | -2.36 | 16.46 | -3.46 | 2.65 | -7.1 | 2.14 | -7.16 | 4.26 | -8.21 | 4861 | 4.45 |
| 2016 (3) | 367.02 | 4.83 | 10.45 | 6.74 | 8.47 | 0.83 | 17.05 | 13.67 | 2.85 | 1.83 | 2.31 | -3.81 | 4.65 | 8.43 | 4654 | -2.92 |
| 2015 (2) | 350.12 | 50.96 | 9.79 | 41.07 | 8.4 | 28.44 | 15.0 | 33.1 | 2.80 | -6.55 | 2.40 | -14.92 | 4.28 | -11.83 | 4794 | 19.22 |
| 2014 (1) | 231.93 | 21.58 | 6.94 | 11.58 | 6.54 | 7.92 | 11.27 | 16.19 | 2.99 | 0 | 2.82 | 0 | 4.86 | 0 | 4021 | 16.28 |
