- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 201.24 | 1.15 | 2.67 | 4.47 | 15.5 | 16.41 | 11.71 | 56.55 | 45.65 | 6.65 | -24.94 | -8.15 | 2.22 | 14.2 | 13.38 | 5.82 | 54.78 | 41.86 | 3.30 | -25.79 | -10.54 | 10695 | 0.0 | 0 |
| 24Q2 (19) | 198.96 | 1.04 | -2.08 | 3.87 | 2.93 | -7.19 | 7.48 | 14.02 | -3.61 | 8.86 | 9.11 | 27.85 | 1.95 | 1.87 | -5.23 | 3.76 | 12.86 | -1.56 | 4.45 | 7.99 | 30.56 | 10695 | 0.0 | 0 |
| 24Q1 (18) | 196.92 | -6.86 | -5.8 | 3.76 | -37.65 | -12.56 | 6.56 | -32.09 | -9.39 | 8.12 | -12.22 | 31.82 | 1.91 | -33.05 | -7.18 | 3.33 | -27.09 | -3.82 | 4.12 | -5.75 | 39.93 | 10695 | 0.0 | 0 |
| 23Q4 (17) | 211.43 | 7.87 | -0.29 | 6.03 | 57.03 | 25.1 | 9.66 | 20.15 | 21.2 | 9.25 | 27.76 | 43.41 | 2.85 | 45.58 | 25.47 | 4.57 | 11.39 | 21.56 | 4.37 | 18.44 | 43.83 | 10695 | 0 | 0 |
| 23Q3 (16) | 196.01 | -3.53 | -9.36 | 3.84 | -7.91 | -20.5 | 8.04 | 3.61 | 13.08 | 7.24 | 4.47 | 6.16 | 1.96 | -4.55 | -12.28 | 4.10 | 7.4 | 24.76 | 3.69 | 8.29 | 17.13 | 0 | 0 | 0 |
| 23Q2 (15) | 203.18 | -2.8 | 0.23 | 4.17 | -3.02 | -9.15 | 7.76 | 7.18 | 58.04 | 6.93 | 12.5 | 35.62 | 2.05 | -0.23 | -9.36 | 3.82 | 10.27 | 57.68 | 3.41 | 15.74 | 35.3 | 0 | 0 | -100.0 |
| 23Q1 (14) | 209.04 | -1.42 | 11.38 | 4.3 | -10.79 | -3.59 | 7.24 | -9.16 | 141.33 | 6.16 | -4.5 | 20.55 | 2.06 | -9.5 | -13.43 | 3.46 | -7.85 | 116.69 | 2.95 | -3.12 | 8.24 | 0 | 0 | -100.0 |
| 22Q4 (13) | 212.05 | -1.95 | 17.26 | 4.82 | -0.21 | 5.93 | 7.97 | 12.1 | -6.57 | 6.45 | -5.43 | 10.82 | 2.27 | 1.77 | -9.66 | 3.76 | 14.32 | -20.32 | 3.04 | -3.55 | -5.49 | 0 | 0 | -100.0 |
| 22Q3 (12) | 216.26 | 6.68 | 23.42 | 4.83 | 5.23 | 25.13 | 7.11 | 44.81 | 13.4 | 6.82 | 33.46 | 20.28 | 2.23 | -1.36 | 1.38 | 3.29 | 35.73 | -8.12 | 3.15 | 25.1 | -2.54 | 0 | -100.0 | -100.0 |
| 22Q2 (11) | 202.71 | 8.0 | 17.97 | 4.59 | 2.91 | 13.9 | 4.91 | 63.67 | -21.82 | 5.11 | 0.0 | 2.82 | 2.26 | -4.71 | -3.45 | 2.42 | 51.54 | -33.73 | 2.52 | -7.41 | -12.85 | 657 | 0.0 | -1.5 |
| 22Q1 (10) | 187.69 | 3.79 | 16.93 | 4.46 | -1.98 | 14.07 | 3.0 | -64.83 | -44.34 | 5.11 | -12.2 | -1.73 | 2.38 | -5.56 | -2.45 | 1.60 | -66.11 | -52.4 | 2.72 | -15.4 | -15.96 | 657 | 0.0 | -1.5 |
| 21Q4 (9) | 180.84 | 3.21 | 15.16 | 4.55 | 17.88 | 23.31 | 8.53 | 36.04 | -35.62 | 5.82 | 2.65 | 17.34 | 2.52 | 14.21 | 7.07 | 4.72 | 31.82 | -44.1 | 3.22 | -0.54 | 1.89 | 657 | -1.5 | -1.5 |
| 21Q3 (8) | 175.22 | 1.97 | 13.93 | 3.86 | -4.22 | 6.63 | 6.27 | -0.16 | 8.1 | 5.67 | 14.08 | 24.89 | 2.20 | -6.07 | -6.41 | 3.58 | -2.09 | -5.12 | 3.24 | 11.88 | 9.62 | 667 | 0.0 | -21.07 |
| 21Q2 (7) | 171.83 | 7.05 | 14.26 | 4.03 | 3.07 | 6.05 | 6.28 | 16.51 | 25.85 | 4.97 | -4.42 | 29.77 | 2.35 | -3.72 | -7.19 | 3.65 | 8.84 | 10.14 | 2.89 | -10.71 | 13.57 | 667 | 0.0 | -21.07 |
| 21Q1 (6) | 160.52 | 2.22 | 5.07 | 3.91 | 5.96 | 21.81 | 5.39 | -59.32 | -12.64 | 5.2 | 4.84 | 27.14 | 2.44 | 3.66 | 15.93 | 3.36 | -60.21 | -16.85 | 3.24 | 2.56 | 21.01 | 667 | 0.0 | -27.42 |
| 20Q4 (5) | 157.03 | 2.11 | 3.02 | 3.69 | 1.93 | 7.58 | 13.25 | 128.45 | 68.15 | 4.96 | 9.25 | 6.67 | 2.35 | -0.17 | 4.43 | 8.44 | 123.73 | 63.22 | 3.16 | 7.0 | 3.54 | 667 | -21.07 | -27.42 |
| 20Q3 (4) | 153.79 | 2.27 | 0.0 | 3.62 | -4.74 | 0.0 | 5.8 | 16.23 | 0.0 | 4.54 | 18.54 | 0.0 | 2.35 | -6.85 | 0.0 | 3.77 | 13.66 | 0.0 | 2.95 | 15.91 | 0.0 | 845 | 0.0 | 0.0 |
| 20Q2 (3) | 150.38 | -1.57 | 0.0 | 3.8 | 18.38 | 0.0 | 4.99 | -19.12 | 0.0 | 3.83 | -6.36 | 0.0 | 2.53 | 20.27 | 0.0 | 3.32 | -17.83 | 0.0 | 2.55 | -4.86 | 0.0 | 845 | -8.05 | 0.0 |
| 20Q1 (2) | 152.78 | 0.23 | 0.0 | 3.21 | -6.41 | 0.0 | 6.17 | -21.7 | 0.0 | 4.09 | -12.04 | 0.0 | 2.10 | -6.63 | 0.0 | 4.04 | -21.88 | 0.0 | 2.68 | -12.24 | 0.0 | 919 | 0.0 | 0.0 |
| 19Q4 (1) | 152.43 | 0.0 | 0.0 | 3.43 | 0.0 | 0.0 | 7.88 | 0.0 | 0.0 | 4.65 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 5.17 | 0.0 | 0.0 | 3.05 | 0.0 | 0.0 | 919 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 819.66 | 0.12 | 18.35 | -1.92 | 32.69 | 42.19 | 29.58 | 25.98 | 2.24 | -2.04 | 3.99 | 42.03 | 3.61 | 25.83 | 729 | 0.0 |
| 2022 (9) | 818.71 | 18.93 | 18.71 | 14.43 | 22.99 | -13.15 | 23.48 | 8.45 | 2.29 | -3.78 | 2.81 | -26.97 | 2.87 | -8.81 | 729 | 10.96 |
| 2021 (8) | 688.41 | 12.12 | 16.35 | 14.18 | 26.47 | -12.35 | 21.65 | 24.28 | 2.38 | 1.83 | 3.85 | -21.83 | 3.14 | 10.84 | 657 | -1.5 |
| 2020 (7) | 613.97 | -6.28 | 14.32 | 2.51 | 30.2 | 20.18 | 17.42 | -5.58 | 2.33 | 9.37 | 4.92 | 28.23 | 2.84 | 0.74 | 667 | -21.07 |
| 2019 (6) | 655.1 | -5.39 | 13.97 | -1.41 | 25.13 | 19.95 | 18.45 | -0.27 | 2.13 | 4.2 | 3.84 | 26.78 | 2.82 | 5.41 | 845 | -8.05 |
| 2018 (5) | 692.39 | 16.62 | 14.17 | 2.68 | 20.95 | 3.41 | 18.5 | 10.65 | 2.05 | -11.95 | 3.03 | -11.33 | 2.67 | -5.12 | 919 | -42.63 |
| 2017 (4) | 593.71 | 87.89 | 13.8 | 118.35 | 20.26 | 13.5 | 16.72 | 71.31 | 2.32 | 16.21 | 3.41 | -39.59 | 2.82 | -8.82 | 1602 | 2.23 |
| 2016 (3) | 315.99 | 11.78 | 6.32 | 22.24 | 17.85 | 145.53 | 9.76 | 23.54 | 2.00 | 9.36 | 5.65 | 119.65 | 3.09 | 10.52 | 1567 | -29.13 |
| 2015 (2) | 282.69 | 1.61 | 5.17 | 10.71 | 7.27 | -4.34 | 7.9 | -4.01 | 1.83 | 8.95 | 2.57 | -5.86 | 2.79 | -5.53 | 2211 | 17.42 |
| 2014 (1) | 278.21 | 25.24 | 4.67 | 45.03 | 7.6 | -4.04 | 8.23 | 18.25 | 1.68 | 0 | 2.73 | 0 | 2.96 | 0 | 1883 | 0.0 |
