玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)199.66-0.79-5.574.572.24-24.215.36-54.23-44.5110.2353.8310.592.293.05-19.742.68-53.86-41.245.1255.0517.11106950.00.0
24Q3 (19)201.241.152.674.4715.516.4111.7156.5545.656.65-24.94-8.152.2214.213.385.8254.7841.863.30-25.79-10.54106950.00
24Q2 (18)198.961.04-2.083.872.93-7.197.4814.02-3.618.869.1127.851.951.87-5.233.7612.86-1.564.457.9930.56106950.00
24Q1 (17)196.92-6.86-5.83.76-37.65-12.566.56-32.09-9.398.12-12.2231.821.91-33.05-7.183.33-27.09-3.824.12-5.7539.93106950.00
23Q4 (16)211.437.87-0.296.0357.0325.19.6620.1521.29.2527.7643.412.8545.5825.474.5711.3921.564.3718.4443.831069500
23Q3 (15)196.01-3.53-9.363.84-7.91-20.58.043.6113.087.244.476.161.96-4.55-12.284.107.424.763.698.2917.13000
23Q2 (14)203.18-2.80.234.17-3.02-9.157.767.1858.046.9312.535.622.05-0.23-9.363.8210.2757.683.4115.7435.300-100.0
23Q1 (13)209.04-1.4211.384.3-10.79-3.597.24-9.16141.336.16-4.520.552.06-9.5-13.433.46-7.85116.692.95-3.128.2400-100.0
22Q4 (12)212.05-1.9517.264.82-0.215.937.9712.1-6.576.45-5.4310.822.271.77-9.663.7614.32-20.323.04-3.55-5.4900-100.0
22Q3 (11)216.266.6823.424.835.2325.137.1144.8113.46.8233.4620.282.23-1.361.383.2935.73-8.123.1525.1-2.540-100.0-100.0
22Q2 (10)202.718.017.974.592.9113.94.9163.67-21.825.110.02.822.26-4.71-3.452.4251.54-33.732.52-7.41-12.856570.0-1.5
22Q1 (9)187.693.7916.934.46-1.9814.073.0-64.83-44.345.11-12.2-1.732.38-5.56-2.451.60-66.11-52.42.72-15.4-15.966570.0-1.5
21Q4 (8)180.843.2115.164.5517.8823.318.5336.04-35.625.822.6517.342.5214.217.074.7231.82-44.13.22-0.541.89657-1.5-1.5
21Q3 (7)175.221.9713.933.86-4.226.636.27-0.168.15.6714.0824.892.20-6.07-6.413.58-2.09-5.123.2411.889.626670.0-21.07
21Q2 (6)171.837.0514.264.033.076.056.2816.5125.854.97-4.4229.772.35-3.72-7.193.658.8410.142.89-10.7113.576670.0-21.07
21Q1 (5)160.522.225.073.915.9621.815.39-59.32-12.645.24.8427.142.443.6615.933.36-60.21-16.853.242.5621.016670.0-27.42
20Q4 (4)157.032.110.03.691.930.013.25128.450.04.969.250.02.35-0.170.08.44123.730.03.167.00.0667-21.070.0
20Q3 (3)153.792.270.03.62-4.740.05.816.230.04.5418.540.02.35-6.850.03.7713.660.02.9515.910.08450.00.0
20Q2 (2)150.38-1.570.03.818.380.04.99-19.120.03.83-6.360.02.5320.270.03.32-17.830.02.55-4.860.0845-8.050.0
20Q1 (1)152.780.00.03.210.00.06.170.00.04.090.00.02.100.00.04.040.00.02.680.00.09190.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)796.79-2.7916.66-9.2131.1-4.8633.8514.442.09-6.63.90-2.134.2517.72106950.0
2023 (9)819.660.1218.35-1.9232.6942.1929.5825.982.24-2.043.9942.033.6125.83106950
2022 (8)818.7118.9318.7114.4322.99-13.1523.488.452.29-3.782.81-26.972.87-8.8100
2021 (7)688.4112.1216.3514.1826.47-12.3521.6524.282.381.833.85-21.833.1410.8400
2020 (6)613.97-6.2814.322.5130.220.1817.42-5.582.339.374.9228.232.840.7400
2019 (5)655.1-5.3913.97-1.4125.1319.9518.45-0.272.134.23.8426.782.825.4100
2018 (4)692.3916.6214.172.6820.953.4118.510.652.05-11.953.03-11.332.67-5.1200
2017 (3)593.7187.8913.8118.3520.2613.516.7271.312.3216.213.41-39.592.82-8.8200
2016 (2)315.9911.786.3222.2417.85145.539.7623.542.009.365.65119.653.0910.521567-29.13
2015 (1)282.691.615.1710.717.27-4.347.9-4.011.8302.5702.790221117.42

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