玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.98-5.43.470.147.69-17.650.1812.5-14.290.010.00.04.7013.84-20.416.0418.92-17.160.345.7-3.363840.0-2.54
24Q2 (19)3.1520.6929.10.138.33-18.750.160.00.00.010.00.04.13-10.24-37.065.08-17.14-22.540.32-17.14-22.543840.0-2.54
24Q1 (18)2.61-9.384.820.12-36.84-20.00.1623.08-11.110.010.00.04.60-30.31-23.686.1335.81-15.20.3810.34-4.63840.0-2.54
23Q4 (17)2.880.0-12.460.1911.76-9.520.13-38.18.330.010.00.06.6011.763.364.51-38.123.760.350.014.24384-2.54-2.54
23Q3 (16)2.8818.03-26.150.176.25-15.00.2131.2523.530.010.005.90-9.9815.17.2911.267.280.35-15.2803940.0-5.52
23Q2 (15)2.44-2.01-30.480.166.676.670.16-11.11-11.110.010.006.568.8553.446.56-9.2927.870.412.0503940.0-5.52
23Q1 (14)2.49-24.32-34.990.15-28.57-21.050.1850.00.00.010.00.06.02-5.6221.437.2398.1953.820.4032.1353.823940.0-5.52
22Q4 (13)3.29-15.64-18.360.215.0-12.50.12-29.41-14.290.0100.06.3824.477.183.65-16.324.990.30022.49394-5.52-5.52
22Q3 (12)3.911.11-4.410.233.335.260.17-5.56-15.00005.1320.010.124.36-15.0-11.080.00004170.017.13
22Q2 (11)3.51-8.36-13.760.15-21.05-11.760.180.0-5.260-100.0-100.04.27-13.862.315.139.129.850.00-100.0-100.04170.017.13
22Q1 (10)3.83-4.966.090.19-20.8318.750.1828.57-5.260.010.00.04.96-16.711.934.7035.29-10.70.265.22-5.744170.017.13
21Q4 (9)4.03-1.234.130.2426.320.00.14-30.00.00.0100.05.9627.88-3.973.47-29.13-3.970.250-3.9741717.1317.13
21Q3 (8)4.080.2530.350.1911.7618.750.25.2617.650-100.0-100.04.6611.49-8.94.905.01-9.750.00-100.0-100.03560.0-0.56
21Q2 (7)4.0712.7439.860.176.25-5.560.190.011.760.010.00.04.18-5.76-32.474.67-11.3-20.090.25-11.3-28.53560.0-0.56
21Q1 (6)3.61-6.7231.750.16-33.336.670.1935.7118.750.010.00.04.43-28.53-19.045.2645.49-9.870.287.2-24.13560.08.87
20Q4 (5)3.8723.6420.940.2450.0-7.690.14-17.6516.670.010.00.06.2021.32-23.673.62-33.39-3.530.26-19.12-17.31356-0.568.87
20Q3 (4)3.137.560.00.16-11.110.00.170.00.00.010.00.05.11-17.360.05.43-7.030.00.32-7.030.03580.00.0
20Q2 (3)2.916.20.00.1820.00.00.176.250.00.010.00.06.1912.990.05.840.040.00.34-5.840.03589.480.0
20Q1 (2)2.74-14.370.00.15-42.310.00.1633.330.00.010.00.05.47-32.620.05.8455.720.00.3616.790.03270.00.0
19Q4 (1)3.20.00.00.260.00.00.120.00.00.010.00.08.120.00.03.750.00.00.310.00.03270.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.68-26.550.67-10.670.671.520.0350.06.2721.626.2738.210.28104.213940.0
2022 (9)14.54-7.920.75-1.320.66-8.330.02-33.335.167.174.54-0.450.14-27.6394-5.52
2021 (8)15.7924.920.764.110.7212.50.03-25.04.81-16.664.56-9.940.19-39.9641717.13
2020 (7)12.640.720.738.960.6412.280.04-42.865.788.185.0611.480.32-43.26356-0.56
2019 (6)12.553.120.6724.070.57-6.560.07-46.155.3420.324.54-9.390.56-47.783589.48
2018 (5)12.1717.70.54-16.920.6117.310.13-18.754.44-29.425.01-0.331.07-30.97327-3.25
2017 (4)10.3427.970.6518.180.5218.180.1660.06.29-7.655.03-7.651.5525.033382.74
2016 (3)8.08-6.810.5517.020.4415.790.111.116.8125.575.4524.241.2419.22329-6.0
2015 (2)8.67-32.890.47-7.840.388.570.0912.55.4237.334.3861.791.0467.65350-3.05
2014 (1)12.92-5.970.512.00.35-5.410.08-11.113.9502.7100.620361-18.69

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