- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 3.15 | 20.69 | 29.1 | 0.13 | 8.33 | -18.75 | 0.16 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.13 | -10.24 | -37.06 | 5.08 | -17.14 | -22.54 | 0.32 | -17.14 | -22.54 | 384 | 0.0 | -2.54 |
| 24Q1 (19) | 2.61 | -9.38 | 4.82 | 0.12 | -36.84 | -20.0 | 0.16 | 23.08 | -11.11 | 0.01 | 0.0 | 0.0 | 4.60 | -30.31 | -23.68 | 6.13 | 35.81 | -15.2 | 0.38 | 10.34 | -4.6 | 384 | 0.0 | -2.54 |
| 23Q4 (18) | 2.88 | 0.0 | -12.46 | 0.19 | 11.76 | -9.52 | 0.13 | -38.1 | 8.33 | 0.01 | 0.0 | 0.0 | 6.60 | 11.76 | 3.36 | 4.51 | -38.1 | 23.76 | 0.35 | 0.0 | 14.24 | 384 | -2.54 | -2.54 |
| 23Q3 (17) | 2.88 | 18.03 | -26.15 | 0.17 | 6.25 | -15.0 | 0.21 | 31.25 | 23.53 | 0.01 | 0.0 | 0 | 5.90 | -9.98 | 15.1 | 7.29 | 11.2 | 67.28 | 0.35 | -15.28 | 0 | 394 | 0.0 | -5.52 |
| 23Q2 (16) | 2.44 | -2.01 | -30.48 | 0.16 | 6.67 | 6.67 | 0.16 | -11.11 | -11.11 | 0.01 | 0.0 | 0 | 6.56 | 8.85 | 53.44 | 6.56 | -9.29 | 27.87 | 0.41 | 2.05 | 0 | 394 | 0.0 | -5.52 |
| 23Q1 (15) | 2.49 | -24.32 | -34.99 | 0.15 | -28.57 | -21.05 | 0.18 | 50.0 | 0.0 | 0.01 | 0.0 | 0.0 | 6.02 | -5.62 | 21.43 | 7.23 | 98.19 | 53.82 | 0.40 | 32.13 | 53.82 | 394 | 0.0 | -5.52 |
| 22Q4 (14) | 3.29 | -15.64 | -18.36 | 0.21 | 5.0 | -12.5 | 0.12 | -29.41 | -14.29 | 0.01 | 0 | 0.0 | 6.38 | 24.47 | 7.18 | 3.65 | -16.32 | 4.99 | 0.30 | 0 | 22.49 | 394 | -5.52 | -5.52 |
| 22Q3 (13) | 3.9 | 11.11 | -4.41 | 0.2 | 33.33 | 5.26 | 0.17 | -5.56 | -15.0 | 0 | 0 | 0 | 5.13 | 20.0 | 10.12 | 4.36 | -15.0 | -11.08 | 0.00 | 0 | 0 | 417 | 0.0 | 17.13 |
| 22Q2 (12) | 3.51 | -8.36 | -13.76 | 0.15 | -21.05 | -11.76 | 0.18 | 0.0 | -5.26 | 0 | -100.0 | -100.0 | 4.27 | -13.86 | 2.31 | 5.13 | 9.12 | 9.85 | 0.00 | -100.0 | -100.0 | 417 | 0.0 | 17.13 |
| 22Q1 (11) | 3.83 | -4.96 | 6.09 | 0.19 | -20.83 | 18.75 | 0.18 | 28.57 | -5.26 | 0.01 | 0.0 | 0.0 | 4.96 | -16.7 | 11.93 | 4.70 | 35.29 | -10.7 | 0.26 | 5.22 | -5.74 | 417 | 0.0 | 17.13 |
| 21Q4 (10) | 4.03 | -1.23 | 4.13 | 0.24 | 26.32 | 0.0 | 0.14 | -30.0 | 0.0 | 0.01 | 0 | 0.0 | 5.96 | 27.88 | -3.97 | 3.47 | -29.13 | -3.97 | 0.25 | 0 | -3.97 | 417 | 17.13 | 17.13 |
| 21Q3 (9) | 4.08 | 0.25 | 30.35 | 0.19 | 11.76 | 18.75 | 0.2 | 5.26 | 17.65 | 0 | -100.0 | -100.0 | 4.66 | 11.49 | -8.9 | 4.90 | 5.01 | -9.75 | 0.00 | -100.0 | -100.0 | 356 | 0.0 | -0.56 |
| 21Q2 (8) | 4.07 | 12.74 | 39.86 | 0.17 | 6.25 | -5.56 | 0.19 | 0.0 | 11.76 | 0.01 | 0.0 | 0.0 | 4.18 | -5.76 | -32.47 | 4.67 | -11.3 | -20.09 | 0.25 | -11.3 | -28.5 | 356 | 0.0 | -0.56 |
| 21Q1 (7) | 3.61 | -6.72 | 31.75 | 0.16 | -33.33 | 6.67 | 0.19 | 35.71 | 18.75 | 0.01 | 0.0 | 0.0 | 4.43 | -28.53 | -19.04 | 5.26 | 45.49 | -9.87 | 0.28 | 7.2 | -24.1 | 356 | 0.0 | 8.87 |
| 20Q4 (6) | 3.87 | 23.64 | 20.94 | 0.24 | 50.0 | -7.69 | 0.14 | -17.65 | 16.67 | 0.01 | 0.0 | 0.0 | 6.20 | 21.32 | -23.67 | 3.62 | -33.39 | -3.53 | 0.26 | -19.12 | -17.31 | 356 | -0.56 | 8.87 |
| 20Q3 (5) | 3.13 | 7.56 | -7.12 | 0.16 | -11.11 | 0.0 | 0.17 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 5.11 | -17.36 | 7.67 | 5.43 | -7.03 | 7.67 | 0.32 | -7.03 | 7.67 | 358 | 0.0 | 9.48 |
| 20Q2 (4) | 2.91 | 6.2 | 0.0 | 0.18 | 20.0 | 0.0 | 0.17 | 6.25 | 0.0 | 0.01 | 0.0 | 0.0 | 6.19 | 12.99 | 0.0 | 5.84 | 0.04 | 0.0 | 0.34 | -5.84 | 0.0 | 358 | 9.48 | 0.0 |
| 20Q1 (3) | 2.74 | -14.37 | 0.0 | 0.15 | -42.31 | 0.0 | 0.16 | 33.33 | 0.0 | 0.01 | 0.0 | 0.0 | 5.47 | -32.62 | 0.0 | 5.84 | 55.72 | 0.0 | 0.36 | 16.79 | 0.0 | 327 | 0.0 | 0.0 |
| 19Q4 (2) | 3.2 | -5.04 | 0.0 | 0.26 | 62.5 | 0.0 | 0.12 | -29.41 | 0.0 | 0.01 | 0.0 | 0.0 | 8.12 | 71.13 | 0.0 | 3.75 | -25.66 | 0.0 | 0.31 | 5.31 | 0.0 | 327 | 0.0 | 0.0 |
| 19Q3 (1) | 3.37 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.75 | 0.0 | 0.0 | 5.04 | 0.0 | 0.0 | 0.30 | 0.0 | 0.0 | 327 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.68 | -26.55 | 0.67 | -10.67 | 0.67 | 1.52 | 0.03 | 50.0 | 6.27 | 21.62 | 6.27 | 38.21 | 0.28 | 104.21 | 394 | 0.0 |
| 2022 (9) | 14.54 | -7.92 | 0.75 | -1.32 | 0.66 | -8.33 | 0.02 | -33.33 | 5.16 | 7.17 | 4.54 | -0.45 | 0.14 | -27.6 | 394 | -5.52 |
| 2021 (8) | 15.79 | 24.92 | 0.76 | 4.11 | 0.72 | 12.5 | 0.03 | -25.0 | 4.81 | -16.66 | 4.56 | -9.94 | 0.19 | -39.96 | 417 | 17.13 |
| 2020 (7) | 12.64 | 0.72 | 0.73 | 8.96 | 0.64 | 12.28 | 0.04 | -42.86 | 5.78 | 8.18 | 5.06 | 11.48 | 0.32 | -43.26 | 356 | -0.56 |
| 2019 (6) | 12.55 | 3.12 | 0.67 | 24.07 | 0.57 | -6.56 | 0.07 | -46.15 | 5.34 | 20.32 | 4.54 | -9.39 | 0.56 | -47.78 | 358 | 9.48 |
| 2018 (5) | 12.17 | 17.7 | 0.54 | -16.92 | 0.61 | 17.31 | 0.13 | -18.75 | 4.44 | -29.42 | 5.01 | -0.33 | 1.07 | -30.97 | 327 | -3.25 |
| 2017 (4) | 10.34 | 27.97 | 0.65 | 18.18 | 0.52 | 18.18 | 0.16 | 60.0 | 6.29 | -7.65 | 5.03 | -7.65 | 1.55 | 25.03 | 338 | 2.74 |
| 2016 (3) | 8.08 | -6.81 | 0.55 | 17.02 | 0.44 | 15.79 | 0.1 | 11.11 | 6.81 | 25.57 | 5.45 | 24.24 | 1.24 | 19.22 | 329 | -6.0 |
| 2015 (2) | 8.67 | -32.89 | 0.47 | -7.84 | 0.38 | 8.57 | 0.09 | 12.5 | 5.42 | 37.33 | 4.38 | 61.79 | 1.04 | 67.65 | 350 | -3.05 |
| 2014 (1) | 12.92 | -5.97 | 0.51 | 2.0 | 0.35 | -5.41 | 0.08 | -11.11 | 3.95 | 0 | 2.71 | 0 | 0.62 | 0 | 361 | -18.69 |
