- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 26.23 | 4.84 | -13.69 | 0 | 0 | 0 | 1.27 | 0.79 | -18.59 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.84 | -3.86 | -5.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q3 (19) | 25.02 | 12.7 | 0.36 | 0 | 0 | 0 | 1.26 | 8.62 | 53.66 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.04 | -3.62 | 53.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (18) | 22.2 | 8.29 | -16.26 | 0 | 0 | 0 | 1.16 | 22.11 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.23 | 12.75 | 59.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (17) | 20.5 | -32.54 | -9.93 | 0 | 0 | 0 | 0.95 | -39.1 | 3.26 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.63 | -9.72 | 14.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (16) | 30.39 | 21.9 | 21.41 | 0 | 0 | 0 | 1.56 | 90.24 | -20.81 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.13 | 56.06 | -34.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (15) | 24.93 | -5.96 | 23.23 | 0 | 0 | 0 | 0.82 | -5.75 | 12.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.29 | 0.23 | -8.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (14) | 26.51 | 16.48 | 30.78 | 0 | 0 | 0 | 0.87 | -5.43 | 31.82 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.28 | -18.81 | 0.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (13) | 22.76 | -9.07 | 17.87 | 0 | 0 | 0 | 0.92 | -53.3 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.04 | -48.64 | 13.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (12) | 25.03 | 23.73 | 19.99 | 0 | 0 | 0 | 1.97 | 169.86 | 74.34 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.87 | 118.11 | 45.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (11) | 20.23 | -0.2 | 40.29 | 0 | 0 | 0 | 0.73 | 10.61 | -1.35 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.61 | 10.82 | -29.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (10) | 20.27 | 4.97 | 33.44 | 0 | 0 | 0 | 0.66 | -4.35 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.26 | -8.88 | -25.06 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (9) | 19.31 | -7.43 | 74.12 | 0 | 0 | 0 | 0.69 | -38.94 | 7.81 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.57 | -34.04 | -38.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (8) | 20.86 | 44.66 | 26.12 | 0 | 0 | 0 | 1.13 | 52.7 | -2.59 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.42 | 5.56 | -22.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (7) | 14.42 | -5.07 | 19.08 | 0 | 0 | 0 | 0.74 | 12.12 | 27.59 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.13 | 18.11 | 7.15 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (6) | 15.19 | 36.97 | 10.8 | 0 | 0 | 0 | 0.66 | 3.12 | 6.45 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.34 | -24.71 | -3.92 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (5) | 11.09 | -32.95 | -4.07 | 0 | 0 | 0 | 0.64 | -44.83 | 23.08 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.77 | -17.71 | 28.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (4) | 16.54 | 36.58 | 0.0 | 0 | 0 | 0.0 | 1.16 | 100.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 7.01 | 46.43 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 12.11 | -11.67 | 0.0 | 0 | 0 | 0.0 | 0.58 | -6.45 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.79 | 5.91 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 13.71 | 18.6 | 0.0 | 0 | 0 | 0.0 | 0.62 | 19.23 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.52 | 0.53 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 11.56 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4.50 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 93.96 | -10.17 | 0 | 0 | 4.64 | 11.27 | 0 | 0 | 0.00 | 0 | 4.94 | 23.87 | 0.00 | 0 | 0 | 0 |
| 2023 (9) | 104.6 | 23.29 | 0 | 0 | 4.17 | 3.22 | 0 | 0 | 0.00 | 0 | 3.99 | -16.28 | 0.00 | 0 | 0 | 0 |
| 2022 (8) | 84.84 | 37.79 | 0 | 0 | 4.04 | 27.44 | 0 | 0 | 0.00 | 0 | 4.76 | -7.51 | 0.00 | 0 | 0 | 0 |
| 2021 (7) | 61.57 | 14.17 | 0 | 0 | 3.17 | 10.07 | 0 | 0 | 0.00 | 0 | 5.15 | -3.59 | 0.00 | 0 | 0 | 0 |
| 2020 (6) | 53.93 | -2.3 | 0 | 0 | 2.88 | -7.69 | 0 | 0 | 0.00 | 0 | 5.34 | -5.52 | 0.00 | 0 | 0 | 0 |
| 2019 (5) | 55.2 | 2.41 | 0 | 0 | 3.12 | 20.93 | 0 | 0 | 0.00 | 0 | 5.65 | 18.08 | 0.00 | 0 | 0 | 0 |
| 2018 (4) | 53.9 | 34.28 | 0 | 0 | 2.58 | 29.65 | 0 | 0 | 0.00 | 0 | 4.79 | -3.45 | 0.00 | 0 | 0 | 0 |
| 2017 (3) | 40.14 | -24.59 | 0 | 0 | 1.99 | 0 | 0 | 0 | 0.00 | 0 | 4.96 | 0 | 0.00 | 0 | 0 | 0 |
| 2016 (2) | 53.23 | 35.93 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 402 | 0.0 |
| 2015 (1) | 39.16 | -23.77 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 402 | 0.0 |
