- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.58 | -25.53 | -17.18 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 269 | 0.0 | 22.83 |
| 24Q2 (19) | 6.15 | 119.64 | -25.36 | 0 | 0 | 0 | 0.12 | -25.0 | -7.69 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.95 | -65.85 | 23.68 | 0.00 | 0 | 0 | 269 | 0.0 | 22.83 |
| 24Q1 (18) | 2.8 | -67.14 | -49.28 | 0 | 0 | 0 | 0.16 | 0 | 45.45 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.71 | 0 | 186.75 | 0.00 | 0 | 0 | 269 | 0.0 | 22.83 |
| 23Q4 (17) | 8.52 | 54.07 | -5.33 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 269 | 22.83 | 22.83 |
| 23Q3 (16) | 5.53 | -32.89 | -11.52 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 219 | 0.0 | 15.26 |
| 23Q2 (15) | 8.24 | 49.28 | 54.89 | 0 | 0 | 0 | 0.13 | 18.18 | 44.44 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.58 | -20.83 | -6.74 | 0.00 | 0 | 0 | 219 | 0.0 | 15.26 |
| 23Q1 (14) | 5.52 | -38.67 | 43.75 | 0 | 0 | 0 | 0.11 | 0 | 22.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.99 | 0 | -14.98 | 0.00 | 0 | 0 | 219 | 0.0 | 15.26 |
| 22Q4 (13) | 9.0 | 44.0 | -6.44 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 219 | 15.26 | 15.26 |
| 22Q3 (12) | 6.25 | 17.48 | 26.77 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 190 | 0.0 | 37.68 |
| 22Q2 (11) | 5.32 | 38.54 | 11.76 | 0 | 0 | 0 | 0.09 | 0.0 | -43.75 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.69 | -27.82 | -49.67 | 0.00 | 0 | 0 | 190 | 0.0 | 37.68 |
| 22Q1 (10) | 3.84 | -60.08 | 15.32 | 0 | 0 | 0 | 0.09 | 0 | 28.57 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.34 | 0 | 11.5 | 0.00 | 0 | 0 | 190 | 0.0 | 37.68 |
| 21Q4 (9) | 9.62 | 95.13 | 80.15 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 190 | 37.68 | 37.68 |
| 21Q3 (8) | 4.93 | 3.57 | 13.59 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 138 | 0.0 | 45.26 |
| 21Q2 (7) | 4.76 | 42.94 | 31.49 | 0 | 0 | 0 | 0.16 | 128.57 | 100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.36 | 59.9 | 52.1 | 0.00 | 0 | 0 | 138 | 0.0 | 45.26 |
| 21Q1 (6) | 3.33 | -37.64 | 57.08 | 0 | 0 | 0 | 0.07 | 0 | -12.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.10 | 0 | -44.29 | 0.00 | 0 | 0 | 138 | 0.0 | 45.26 |
| 20Q4 (5) | 5.34 | 23.04 | 27.14 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 138 | 45.26 | 45.26 |
| 20Q3 (4) | 4.34 | 19.89 | 0.0 | 0 | 0 | 0.0 | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 95 | 0.0 | 0.0 |
| 20Q2 (3) | 3.62 | 70.75 | 0.0 | 0 | 0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.21 | -41.44 | 0.0 | 0.00 | 0 | 0.0 | 95 | 0.0 | 0.0 |
| 20Q1 (2) | 2.12 | -49.52 | 0.0 | 0 | 0 | 0.0 | 0.08 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.77 | 0 | 0.0 | 0.00 | 0 | 0.0 | 95 | 0.0 | 0.0 |
| 19Q4 (1) | 4.2 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 95 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.81 | 13.93 | 0 | 0 | 0.41 | -10.87 | 0 | 0 | 0.00 | 0 | 1.47 | -21.77 | 0.00 | 0 | 269 | 22.83 |
| 2022 (9) | 24.41 | 7.77 | 0 | 0 | 0.46 | -8.0 | 0 | 0 | 0.00 | 0 | 1.88 | -14.63 | 0.00 | 0 | 219 | 15.26 |
| 2021 (8) | 22.65 | 46.79 | 0 | 0 | 0.5 | 35.14 | 0 | 0 | 0.00 | 0 | 2.21 | -7.94 | 0.00 | 0 | 190 | 37.68 |
| 2020 (7) | 15.43 | 52.17 | 0 | 0 | 0.37 | 5.71 | 0 | 0 | 0.00 | 0 | 2.40 | -30.53 | 0.00 | 0 | 138 | 45.26 |
| 2019 (6) | 10.14 | -19.33 | 0 | 0 | 0.35 | -10.26 | 0 | 0 | 0.00 | 0 | 3.45 | 11.25 | 0.00 | 0 | 95 | 61.02 |
| 2018 (5) | 12.57 | 58.11 | 0 | 0 | 0.39 | 11.43 | 0 | 0 | 0.00 | 0 | 3.10 | -29.53 | 0.00 | 0 | 59 | 11.32 |
| 2017 (4) | 7.95 | 20.45 | 0 | 0 | 0.35 | 25.0 | 0 | 0 | 0.00 | 0 | 4.40 | 3.77 | 0.00 | 0 | 53 | 26.19 |
| 2016 (3) | 6.6 | 5.77 | 0 | 0 | 0.28 | -3.45 | 0 | 0 | 0.00 | 0 | 4.24 | -8.71 | 0.00 | 0 | 42 | -14.29 |
| 2015 (2) | 6.24 | 14.71 | 0 | 0 | 0.29 | -3.33 | 0 | 0 | 0.00 | 0 | 4.65 | -15.73 | 0.00 | 0 | 49 | -15.52 |
| 2014 (1) | 5.44 | -58.19 | 0 | 0 | 0.3 | 0.0 | 0 | 0 | 0.00 | 0 | 5.51 | 0 | 0.00 | 0 | 58 | -24.68 |
