- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 3.77 | -19.79 | -3.08 | 0.15 | -11.76 | 15.38 | 0.22 | -29.03 | -31.25 | 0 | 0 | 0 | 3.98 | 10.0 | 19.06 | 5.84 | -11.53 | -29.06 | 0.00 | 0 | 0 | 287 | 0.0 | 0.0 |
| 24Q3 (19) | 4.7 | -17.25 | 12.44 | 0.17 | 6.25 | 6.25 | 0.31 | 3.33 | 6.9 | 0 | 0 | 0 | 3.62 | 28.4 | -5.51 | 6.60 | 24.88 | -4.93 | 0.00 | 0 | 0 | 287 | 0.0 | 0.0 |
| 24Q2 (18) | 5.68 | 41.29 | 18.83 | 0.16 | -15.79 | 0.0 | 0.3 | 15.38 | 0.0 | 0 | 0 | 0 | 2.82 | -40.4 | -15.85 | 5.28 | -18.34 | -15.85 | 0.00 | 0 | 0 | 287 | 0.0 | 0.0 |
| 24Q1 (17) | 4.02 | 3.34 | -22.39 | 0.19 | 46.15 | -9.52 | 0.26 | -18.75 | -10.34 | 0 | 0 | 0 | 4.73 | 41.43 | 16.58 | 6.47 | -21.38 | 15.53 | 0.00 | 0 | 0 | 287 | 0.0 | 0.0 |
| 23Q4 (16) | 3.89 | -6.94 | -11.19 | 0.13 | -18.75 | -31.58 | 0.32 | 10.34 | -11.11 | 0 | 0 | 0 | 3.34 | -12.69 | -22.96 | 8.23 | 18.57 | 0.09 | 0.00 | 0 | 0 | 287 | 0.0 | 0.0 |
| 23Q3 (15) | 4.18 | -12.55 | -9.33 | 0.16 | 0.0 | -11.11 | 0.29 | -3.33 | 7.41 | 0 | 0 | 0 | 3.83 | 14.35 | -1.97 | 6.94 | 10.54 | 18.46 | 0.00 | 0 | 0 | 287 | 0.0 | 2.14 |
| 23Q2 (14) | 4.78 | -7.72 | -8.43 | 0.16 | -23.81 | 0.0 | 0.3 | 3.45 | 15.38 | 0 | 0 | 0 | 3.35 | -17.43 | 9.21 | 6.28 | 12.11 | 26.01 | 0.00 | 0 | 0 | 287 | 0.0 | 2.14 |
| 23Q1 (13) | 5.18 | 18.26 | -3.54 | 0.21 | 10.53 | 10.53 | 0.29 | -19.44 | 3.57 | 0 | 0 | 0 | 4.05 | -6.54 | 14.58 | 5.60 | -31.89 | 7.37 | 0.00 | 0 | 0 | 287 | 0.0 | 2.14 |
| 22Q4 (12) | 4.38 | -4.99 | -19.63 | 0.19 | 5.56 | 26.67 | 0.36 | 33.33 | 12.5 | 0 | 0 | 0 | 4.34 | 11.1 | 57.61 | 8.22 | 40.33 | 39.98 | 0.00 | 0 | 0 | 287 | 2.14 | 2.14 |
| 22Q3 (11) | 4.61 | -11.69 | -16.94 | 0.18 | 12.5 | -14.29 | 0.27 | 3.85 | -28.95 | 0 | 0 | 0 | 3.90 | 27.39 | 3.19 | 5.86 | 17.59 | -14.46 | 0.00 | 0 | 0 | 281 | 0.0 | -1.4 |
| 22Q2 (10) | 5.22 | -2.79 | 12.74 | 0.16 | -15.79 | 23.08 | 0.26 | -7.14 | 18.18 | 0 | 0 | 0 | 3.07 | -13.37 | 9.17 | 4.98 | -4.47 | 4.82 | 0.00 | 0 | 0 | 281 | 0.0 | -1.4 |
| 22Q1 (9) | 5.37 | -1.47 | 26.65 | 0.19 | 26.67 | 11.76 | 0.28 | -12.5 | 40.0 | 0 | 0 | 0 | 3.54 | 28.55 | -11.75 | 5.21 | -11.2 | 10.54 | 0.00 | 0 | 0 | 281 | 0.0 | -1.4 |
| 21Q4 (8) | 5.45 | -1.8 | 24.15 | 0.15 | -28.57 | 25.0 | 0.32 | -15.79 | 10.34 | 0 | 0 | 0 | 2.75 | -27.26 | 0.69 | 5.87 | -14.24 | -11.12 | 0.00 | 0 | 0 | 281 | -1.4 | -1.4 |
| 21Q3 (7) | 5.55 | 19.87 | 16.11 | 0.21 | 61.54 | 50.0 | 0.38 | 72.73 | 90.0 | 0 | 0 | 0 | 3.78 | 34.76 | 29.19 | 6.85 | 44.1 | 63.64 | 0.00 | 0 | 0 | 285 | 0.0 | -5.32 |
| 21Q2 (6) | 4.63 | 9.2 | 11.3 | 0.13 | -23.53 | -7.14 | 0.22 | 10.0 | 22.22 | 0 | 0 | 0 | 2.81 | -29.97 | -16.57 | 4.75 | 0.73 | 9.82 | 0.00 | 0 | 0 | 285 | 0.0 | -5.32 |
| 21Q1 (5) | 4.24 | -3.42 | 2.42 | 0.17 | 41.67 | -10.53 | 0.2 | -31.03 | -4.76 | 0 | 0 | 0 | 4.01 | 46.68 | -12.64 | 4.72 | -28.59 | -7.01 | 0.00 | 0 | 0 | 285 | 0.0 | -5.94 |
| 20Q4 (4) | 4.39 | -8.16 | 0.0 | 0.12 | -14.29 | 0.0 | 0.29 | 45.0 | 0.0 | 0 | 0 | 0.0 | 2.73 | -6.67 | 0.0 | 6.61 | 57.88 | 0.0 | 0.00 | 0 | 0.0 | 285 | -5.32 | 0.0 |
| 20Q3 (3) | 4.78 | 14.9 | 0.0 | 0.14 | 0.0 | 0.0 | 0.2 | 11.11 | 0.0 | 0 | 0 | 0.0 | 2.93 | -12.97 | 0.0 | 4.18 | -3.3 | 0.0 | 0.00 | 0 | 0.0 | 301 | 0.0 | 0.0 |
| 20Q2 (2) | 4.16 | 0.48 | 0.0 | 0.14 | -26.32 | 0.0 | 0.18 | -14.29 | 0.0 | 0 | 0 | 0.0 | 3.37 | -26.67 | 0.0 | 4.33 | -14.7 | 0.0 | 0.00 | 0 | 0.0 | 301 | -0.66 | 0.0 |
| 20Q1 (1) | 4.14 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.59 | 0.0 | 0.0 | 5.07 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 303 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 18.18 | 0.83 | 0.67 | 1.52 | 1.09 | -8.4 | 0 | 0 | 3.69 | 0.68 | 6.00 | -9.16 | 0.00 | 0 | 287 | 0.0 |
| 2023 (9) | 18.03 | -7.87 | 0.66 | -7.04 | 1.19 | 3.48 | 0 | 0 | 3.66 | 0.9 | 6.60 | 12.32 | 0.00 | 0 | 287 | 0.0 |
| 2022 (8) | 19.57 | -1.56 | 0.71 | 7.58 | 1.15 | 2.68 | 0 | 0 | 3.63 | 9.28 | 5.88 | 4.31 | 0.00 | 0 | 287 | 2.14 |
| 2021 (7) | 19.88 | 13.8 | 0.66 | 10.0 | 1.12 | 27.27 | 0 | 0 | 3.32 | -3.34 | 5.63 | 11.84 | 0.00 | 0 | 281 | -1.4 |
| 2020 (6) | 17.47 | 8.64 | 0.6 | 0.0 | 0.88 | 1.15 | 0 | 0 | 3.43 | -7.96 | 5.04 | -6.9 | 0.00 | 0 | 285 | -5.32 |
| 2019 (5) | 16.08 | -8.48 | 0.6 | -9.09 | 0.87 | -6.45 | 0 | 0 | 3.73 | -0.67 | 5.41 | 2.22 | 0.00 | 0 | 301 | -0.66 |
| 2018 (4) | 17.57 | -9.11 | 0.66 | 6.45 | 0.93 | -16.22 | 0 | 0 | 3.76 | 17.11 | 5.29 | -7.82 | 0.00 | 0 | 303 | -3.5 |
| 2017 (3) | 19.33 | 0.26 | 0.62 | 5.08 | 1.11 | -11.9 | 0 | 0 | 3.21 | 4.81 | 5.74 | -12.13 | 0.00 | 0 | 314 | -5.99 |
| 2016 (2) | 19.28 | -4.22 | 0.59 | -6.35 | 1.26 | -2.33 | 0 | 0 | 3.06 | -2.22 | 6.54 | 1.98 | 0.00 | 0 | 334 | 0.0 |
| 2015 (1) | 20.13 | -19.61 | 0.63 | -8.7 | 1.29 | 0.0 | 0 | 0 | 3.13 | 0 | 6.41 | 0 | 0.00 | 0 | 334 | 7.05 |
